Shafqat Islam, CMO, Optimizely

The Business of Marketing

13-03-2024 • 24 mins

In Episode 1 of the Business of Marketing podcast, Shafqat Islam, CMO of Optimizely, discusses transforming and optimizing digital marketing strategies. Hosted by Demand Exchange’s Chairman, Justin Cooke, at Advertising Week New York, they explore the core belief that content is central to marketing and the importance of digital experience as a product. Islam emphasizes […]