With the ever increasing ease and low cost to collecting data, it is easy to lose sight of its purpose. Yet without a clear understanding of what that data can do or what you can do with it, it quickly becomes meaningless and often a burden. In todays episode I will weave a thread through concerns about the data social media apps collect, the amount of information on an application form and the helpful applicability of GDPR, all to illustrate why the purpose of information is more important than its quantity.