Floor is Rising

Floor is Rising Podcast

NFT collector @Sabretooth and contemporary art critic @Kizu deep dive into NFTs. We discuss all the topics that are top of mind. Are NFTs more akin to the world of contemporary art or collectibles? Is it mostly about memes, clout harvesting, social capital flexes, or crypto wealth flaunting? Is this only for Gen Z, or can Boomers also get into the ring? Discord or Twitter? OpenSea, Superrare, Foundation, Makersplace, ArtBlocks, Hic et Nunc? In a space defined by homage, riffing and copying, and iterating, what’s left of the idea of copyright or originality, and the value arising from it? Are NFTs really innovating on the blockchain in technological, economic, social, and aesthetic terms? If not, what’s holding the space back? Floor is Rising dives deep into these questions and more in this corner of the crypto universe that moves at lightning speed. Informed musings, hot takes, speculation, spirited arguments — there’s something here for everyone.

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2022 FIR NFT Awards: Category - Artist
31-07-2022
2022 FIR NFT Awards: Category - Artist
In 2017, Jason Bailey immersed himself in the world of NFTs, with the hope of slowly shaping a better art world. Four years later, the industry exploded into the mainstream, and although it looks different from what Jason had imagined, the increased levels of access and democratization keep him passionate about, and inspired by, the space. Even before becoming involved with NFTs, Jason lived his life at the intersection of art and technology, with undergraduate and postgraduate degrees in art and 20 years of experience working for tech startups. For these reasons, we thought he would be the perfect guest to join us for a deep dive into the work of the winners of this year’s FIR Awards! Listen in as Jason shares his thoughts on artists Cath Simard, Deafbeef, Beeple, and XCOPY, and why the legacy of the NFT revolution will be the social change that it has brought about. Key Points From This Episode: An overview of Jason’s journey navigating the intersection between art and technology. Jason’s entry into the world of NFTs in 2017, and how things have changed since then. Motivation behind the founding of ClubNFT. An introduction to the work of NFT artist Cath Simard. The original crypto art collectors and what that bulk of new NFT collectors are buying.  Factors that make the work of Deafbeef unusual in the NFT space. Thoughts on the accessibility of Deafbeef’s work. How most of the traditional art world views NFTs, and why Jason disagrees.  Changes to the art world brought about by the NFT revolution. Jason’s love/hate relationship with Beeple’s $69 million sale.  Exploring the work of XCOPY, the winner of the FIR Awards! Tweetables: “In NFTs, it’s not just that the art stands alone, but there’s also a sense that you can follow along with the artist, look up to the artist, or at least admire them for their principles and their approach.” — Jason Bailey “[NFTs] really did, to some degree, democratize who gets to make art and ways of selling art and who feels comfortable collecting art. We probably have more art collectors today than we’ve ever had in history, and maybe more artists selling work than we’ve ever had in history.” — Jason Bailey (Jason Bailey) (Floor Is Rising)
2022 FIR NFT Awards: Category - Artist
31-07-2022
2022 FIR NFT Awards: Category - Artist
In 2017, Jason Bailey immersed himself in the world of NFTs, with the hope of slowly shaping a better art world. Four years later, the industry exploded into the mainstream, and although it looks different from what Jason had imagined, the increased levels of access and democratization keep him passionate about, and inspired by, the space. Even before becoming involved with NFTs, Jason lived his life at the intersection of art and technology, with undergraduate and postgraduate degrees in art and 20 years of experience working for tech startups. For these reasons, we thought he would be the perfect guest to join us for a deep dive into the work of the winners of this year’s FIR Awards! Listen in as Jason shares his thoughts on artists Cath Simard, Deafbeef, Beeple, and XCOPY, and why the legacy of the NFT revolution will be the social change that it has brought about. Key Points From This Episode: An overview of Jason’s journey navigating the intersection between art and technology. Jason’s entry into the world of NFTs in 2017, and how things have changed since then. Motivation behind the founding of ClubNFT. An introduction to the work of NFT artist Cath Simard. The original crypto art collectors and what that bulk of new NFT collectors are buying.  Factors that make the work of Deafbeef unusual in the NFT space. Thoughts on the accessibility of Deafbeef’s work. How most of the traditional art world views NFTs, and why Jason disagrees.  Changes to the art world brought about by the NFT revolution. Jason’s love/hate relationship with Beeple’s $69 million sale.  Exploring the work of XCOPY, the winner of the FIR Awards! Tweetables: “In NFTs, it’s not just that the art stands alone, but there’s also a sense that you can follow along with the artist, look up to the artist, or at least admire them for their principles and their approach.” — Jason Bailey “[NFTs] really did, to some degree, democratize who gets to make art and ways of selling art and who feels comfortable collecting art. We probably have more art collectors today than we’ve ever had in history, and maybe more artists selling work than we’ve ever had in history.” — Jason Bailey (Jason Bailey) (Floor Is Rising)
2022 FIR NFT Awards: Category - PFPs
25-07-2022
2022 FIR NFT Awards: Category - PFPs
For today's show we welcome back Brandon Buchanan, to discuss the intriguing results of our 2022 NFT Awards where we surveyed friends of the show and look at the top four PFPs. This category of the awards was by far the most popular, receiving more votes than any other. And we have to be honest, there were some surprises! We get to hear some really interesting perspectives from Brandon on our top four projects, Doodles, Nouns, Bored Ape Yacht Club, and CryptoPunks. We discuss Pharrell Williams' involvement with Doodles, how Bored Ape Yacht Club rewrote the playbook for NFTs, the unusual roadmap that Nouns have created for themselves, and why CryptoPunks are still the most important player in the history of the game. Key Points From This Episode: Building a brand beyond the world of NFTs; Brandon's thoughts on funding and investment.  Weighing Pharrell Williams' decision to come on board with Doodles and what this means.  Nouns' daily options and the implications of this relating to pricing and demand.  Looking at the Nouns trajectory and the long horizon they have laid out.  Board Ape Yacht Club's serious impact on the PFP sphere, and their polarising status. Misunderstandings about the way that Bored Ape flipped the crypto playbook.  Considering the influence of fashion, memes, and more general rules of branding.  Why CryptoPunks are the Michael Jordan of the NFT PFP space!  Thoughts on the role of the CryptoPunks founders and why they broke the mould.  Tweetables: “I like that we are moving away from this idea that PFPs are just there to flex. I like this idea that NFTs can be a gateway to community, a gateway to participating in governance.” — Brandon Buchanan [0:07:14] “I think Bored Ape's contribution to the NFT space, particularly with the the PFPs has to be revered, they have done so much across the board.” — Brandon Buchanan [0:33:51] Links Mentioned in Today’s Episode:s (Brandon Buchanan) (Brandon Buchanan on LinkedIn)  (Doodles) (Pharrell Williams) (Nina Chanel Abney) (Meek Mill) (Jeff Koons)  (Nouns) (Moonbirds) (Bored Ape Yacht Club) (Larva Labs) (CryptoPunks) (CrypToadz) (Supreme) (Yuga Labs)  (Michael Jordan) (Bill Russell) (Marcel Duchamp) (Andy Warhol) (Floor Is Rising)
Lucas Pontes - Fingerprints DAO, RAW DAO, NFT collector DAOs
20-06-2022
Lucas Pontes - Fingerprints DAO, RAW DAO, NFT collector DAOs
Show Notes. Just as NFT technology has disrupted the way art is commercialised, so too is it disrupting the way art is curated. Joining us today to break down the role of curatorial DAOs is Lucas Pontes. Lucas is part of Fingerprints DAO and RAW DAO, in this episode, he fills us in on the greatest issues NFT collector DAOs face, as well as the solutions they aim to solve. We discover the parallels between the traditional art world and the NFT art world, in terms of legislation and curation, as well as the novel, decentralised curatorial system of RAW DAO and its subsequent challenges. Lucas predicts the evolution of the DAO as a format, before delving into NFT photography and what it means for the traditional photography space. Tune in to find out more about all things DAO, and how curation competence is ensured in the ever-evolving world of NFTs! Key Points From This Episode: How Lucas Pontes got into NFTs and how he got involved with Fingerprints DAO. Lucas explains Fingerprints DAO and his role in the DAO. The biggest issue with NFT collector DAOs: the unclear business model. Fingerprints DAO’s current business model and brand attributes. The solution Fingerprints is selling to NFT collectors. The balance between the DAO as a format and the art itself in terms of creating, retaining, and returning value. The novel and decentralised curatorial system of RAW DAO. The meticulous art-centred curatorial process of Fingerprints. How DAO members make decisions about acquisitions. The similarities between gallery and DAO acquisition processes. The parallels between the traditional art world and the NFT art world. The challenges of the decentralised curation model and ensuring curation competence. Fingerprints DAO’s plans to stray from solely Ethereum acquisitions to include real-world acquisitions. The impact of the NFT market on photography. The criteria by which RAW DAO deems a piece of NFT photography valuable. Lucas’ prediction of the evolution of the DAO as a format. How NFT technology disrupted the way art is commercialised. The differences between photography NFTs and traditional photography. Lucas’s favourite artists. Tweetables: “Perhaps the biggest issue with collector DAOs is there isn’t a very clear business model.” — @lucasponn “The main purpose of [Fingerprints DAO] is fostering the best collection that we can.” — @lucasponn “In RAW DAO there is a more decentralised curatorial system in place, which is quite interesting.” — @lucasponn “As much as people rely on experts, you can’t just say anything is art.” — @lucasponn “There are a lot of parallels that can be drawn between the traditional art world and the NFT art world. At the end of the day, it’s still a bunch of people in art and you’ve still got the same problem of figuring out what is valuable and what isn’t.” — @lucasponn “If the curatorial process is entirely open, you’ve got to make sure that there isn’t a way for people to go into it and sway it to their will.” — @lucasponn “There is a big conflict between what is popular and what is good, and divergence within that. That is not going away with the technology.” — @lucasponn Links Mentioned in Today’s Episode: (Lucas Pontes on Twitter) (Fingerprints DAO on Twitter) (RAW DAO on Twitter) (Floor Is Rising)
Cole Sternberg - "Crossing Over" from Contemporary Art to NFTs
13-06-2022
Cole Sternberg - "Crossing Over" from Contemporary Art to NFTs
Show Notes Cole Sternberg is a critically acclaimed contemporary artist who is now entering the world of NFTs. His first NFT drop was on June 10th and in this episode, we hear about the broader concept of his work and how it manifests through the process of relinquishing control to code. Cole fills us in on what it is that he loves about generative work, and why he chose to embrace the technology tied to NFTs rather than simply turn his physical art into jpegs. We also find out more about the differences between the physical art world and the NFT world in terms of ranking and collector trends, interactions, and expectations. As a ‘crossover’ artist, if you will, Cole explains the dynamic (and the thrill) of exploring the new medium of NFTs, as well as the digital literacy gap between physical art and the NFT space. Tune in to hear about Cole’s exploration process, how his themes of human erasure manifest in his NFT works, and how NFTs act as a commentary on society! Key Points From This Episode: Why Cole Sternberg chose to enter the NFT world via Art Blocks. Cole’s choice to embrace the technology tied to NFTs, rather than turn physical art into jpegs. The themes of his work: erasure of the human hand, and the earth itself as a composer. How his upcoming NFT collection addresses these themes in the digital form. What Cole loves about generative work. How it feels to relinquish control to code versus nature. Cole’s learning process of thinking more abstractly and getting to his imagined final product. How interactions with collectors differ in the physical art world versus the NFT world. Why ranking NFTs according to their floor price is detrimental. How NFT curatorial concepts can (and should) evolve. The crossover dynamic of established contemporary artists moving into the NFT space. The digital literacy gap between the physical art world and the NFT world. NFTs as a commentary on society. Speculation on how Light and Space artists would have approached NFTs. Cole’s favourite artists! Tweetables: “All these different things emerge when you expose paintings physically to the elements.” — @colesternberg “That broad idea of erasing the human hand and giving it back to the earth, I wanted to address that in the digital form.” — @colesternberg “There’s not much transparency in the physical art world but there’s basically infinite transparency in the NFT world.” — @colesternberg “There’s an inherent crossover that should be irresistible to most artists.” — @colesternberg “It’s a crazy thing that a medium can come over a few-year period, tops, and become so prevalent in the world and in the market.” — @colesternberg Links Mentioned in Today’s Episode: (Cole Sternberg on Twitter) (Floor Is Rising)
NFT crosschain - The Teleportation Paradox - Drew Beller, Prateek Shah - Spanning Labs
06-06-2022
NFT crosschain - The Teleportation Paradox - Drew Beller, Prateek Shah - Spanning Labs
Today on the Floor Is Rising Podcast we are joined by Prateek Shah and Drew Beller, the two Co-Founders of Spanning Labs, to speak about what their company is offering the world of NFTs and why artists and collectors should be excited about the expansion of possibilities they are bringing to the space. We get to hear all about the company and how our guests made their way to the advent of this project before we dive into their vision for cross-chain interoperability and the practicalities of what this will mean when they launch publicly early next year. Along the way, we cover some interesting ground, hearing from Drew and Prateek about the lessons in consensus the blockchain space has taken from robotics, what they see on the near horizon for the NFT markets, some of their competitors, and how they differentiate themselves, and a little about the architecture of their solution. So, in order to hear all about an exciting addition that might be the answer to your needs, be sure to press play! Key Points From This Episode: Our guests' backgrounds and journey into their current roles working in the NFT realm.  Cross-pollination between robotics and the blockchain space.  Spanning Labs' solution for cross-chain interoperability. Detailing how ownership changes in NFTs under the Spanning Labs NFT framework and what is meant by 'moving owners around'. The intricacies of blockchains like Solana and how the Spanning network fits into these transactions.  Potential changes to the NFT landscape in the next few years, with increasingly lower barriers to entry. More power and control for creators to make decisions about their art.   Drew and Prateek's perspectives on competition in their section of the market.   Differences between Spanning Labs and competitive solutions such as LayerZero.  Integration with OpenSea and how Spanning NFTs can be deployed and function. An explanation of multi-chain addresses in the current climate.  Adoption strategies from Spanning Labs in the context of the bear market.  The modular architecture of Spanning, and what this enables for transfers.   Where and how to learn more about Spanning Labs! Drew and Prateek's favourite NFT artists and projects, and what they are most excited about on the horizon. Tweetables: “There won't be one blockchain to rule them all, but there might be one blockchain that's the best at payment processing.” — (@DrewBeller) “It's really important to us that an NFT is always owned by the user.” — (@DrewBeller) “The important thing to keep in mind is that it's not possible for a contract to meant to be deployed locally to interact in a multi-chain way.” — Prateek Shah “I am really looking forward to seeing more changes in the generative art space, specifically how we can start generating art on-chain.” — Prateek Shah Links Mentioned in Today’s Episode: (Spanning Labs) (Prateek Shah) (Drew Beller on Twitter) (Floor Is Rising)
P1xelfool - Lo-fi conceptual generative artist
30-05-2022
P1xelfool - Lo-fi conceptual generative artist
Episode 66: Show Notes. Today we have a great chat with generative artist, p1xelfool, about how NFTs became his main practice and source of income, and his philosophy towards the evolution of the art world. p1xelfool tells us about his focus on the feelings that art can evoke, and why he values these over intellectualisation and representation. We also discuss why making his work look distinctly digital is a central part of what he does at the moment, and how his path diverged from his focus on a more classical painting practice. As a relative newcomer to the world of NFTs, p1xelfool's story is one that many artists might relate to; we speak about the possibilities of the future, what it means to stand out in these burgeoning and sometimes overcrowded spaces, and where and who he draws most of his inspiration from. To hear it all from this great guest, join us! Key Points From This Episode: p1xelfool's route into the world of NFTs and the part that using Bitcoin played.  The decision that p1xelfool had to make between pursuing generative art and painting.  p1xelfool's innate attraction to obsolete technologies and low-resolution work.   The market's appreciation of difficult mediums such as generative art. A look at the tools that are used in p1xelfool's creative process.  Thoughts on 'concrete' and abstract generative works and why our guest shifted gears in his latest project.  The challenge of standing out in the digital realm; how our guest approaches catching viewers attention.   p1xelfool's thoughts on the current stage of his career and hopes for the future.   The big influence that Nicolas Sassoon has had on p1xelfool's work and attitude. Tweetables: “I have always loved the idea of playing with obsolete technologies.” — @p1xelfool [0:05:40] “One of the things that I like about low-resolution works is that it is very restrictive, and I see that as a challenge.” — @p1xelfool [0:09:12] “When I started p1xelfool, I decided that I wanted to create something that is more sparkly, in some way.” — @p1xelfool [0:12:27] “I try not to represent anything. What I try to do is somehow evoke feelings or try to examine the feelings that a work brings in.” — @p1xelfool [0:14:40] Links Mentioned in Today’s Episode: (p1xelfool) (p1xelfool on Twitter) (Nicolas Sassoon on Twitter) (Floor Is Rising)
Hemba - Earliest largest cryptopunk holder -> controversial founder of "V1 Cryptopunks"
23-05-2022
Hemba - Earliest largest cryptopunk holder -> controversial founder of "V1 Cryptopunks"
Welcome to the podcast Floor is Rising. During today’s conversation, we are visited by special guest Hemba, a famous collector in the CryptoPunks community. He is the founder of CryptoPunks V1 and tells us the story of how he claimed his first Punk and became the largest punk holder. Next, we dive into the history of the CryptoPunks trading market, the “hack” that led to the “hard fork”. Hear Hemba tell the drama filled lore of his journey in the crypto punk community and why he believes the story needs to be told. Thanks for tuning in!  Key Points From This Episode: Welcome to today’s guest, Hemba, founder of CryptoPunk V1. The story of how he got into NFTs. How he claimed his first punk and realised what he was up against. The story of how the cryptopunk trading market started and how you can look back on the early Reddit posts to see the energy around even small amounts being spent. How he “hacked” the original cryptopunk contract that led to a “hard fork”. The 82 transactions that were completed before the second Cryptopunks contract, of which 69 were Hemba. How he ended up selling all of his punks by 2020 How he came to start CryptoPunk V1 and collaborated with Frank to create the V1 wrapper. Why he believes the CryptoPunk story needs to be told. Why he believes that the cryptopunk community needs to unite rather than fighting each other as the best way forward. How Yuga buying Cryptopunks affected the rights you have as holders of the token, to freely trade, exhibit, and trade. His focus on education, installations, and events, and why he believes CryptoPunks are an important part of art history. Tweetables: “I think the CryptoPunk story must be told, and the CryptoPunks community must come together to share it.” — @soldthebottom [0:33:57] “The path forward is finding some kind of acceptance and peace. Really I think this is an opportunity for the whole community of Punk lovers to go, this is our chance to do something with CryptoPunks.” — @soldthebottom [0:38:27] Links Mentioned in Today’s Episode: (Hemba on Twitter) (Floor Is Rising)
MetaKovan - Beyond the "Beeple Sale"
16-05-2022
MetaKovan - Beyond the "Beeple Sale"
Episode 65: Show Notes. MetaKovan made history by kicking off the biggest NFT boom by purchasing the most expensive NFT on record, Beeple's 'The First 5000 Days'. MetaKovan is also the founder of the Metapurse Fund, and NFT studio and investment fund, and we get to talk to him today, hearing all about his philosophy, current projects, and where he sees the world of art and NFTs heading in the near future. Our guest shares some really thought-provoking views on the societal functions of art, where art's value really lies, and why personal relationships with pieces of work are so important. For MetaKovan, art is all about experience and interaction, and he sees the hoarding and private storing of important pieces as a waste and misuse of their power. So to hear it all from a truly central member of this new world, be sure to join us for this great episode! Key Points From This Episode: Thoughts on the power of crypto and art as equalising forces in the contemporary world.  MetaKovan’s decision to invest in Beeple and the process of consideration.   Issues with infrastructure for artists outside of the western context.  The long-term impact of MetaKovan’s groundbreaking purchase.  What most excited MetaKovan’s about purchasing a piece of art from Beeple.  Evolving attitudes about the role of the artist and the growth of the idea of creators as designers. Commission and co-creation; how MetaKovan fits into the NFT ecosystem.  MetaKovan unpacks his assertion about the public utility of art. How MetaKovan sees money and the Metaverse developing in the coming years. MetaKovan shares his favourite up-and-coming NFT artist and the excitement he has about them! Tweetables: “Art has this nature where its value, that accrues to the art itself, is very different to the market.” — (@MetaKovan) [0:04:30] “How does art become valuable? In a lot of ways it's the story, it's how people hold it over time.” — (@MetaKovan) [0:04:58] “That's where I am now, thinking about how do we make sure that use this phenomenal change that has happened in a way that is sustainable, and has lasting impact.” — (@MetaKovan) [0:06:02] “In a few years, I'll be really proud if I am able to buy art from different parts of the world.” — (@MetaKovan) [0:12:51] Links Mentioned in Today’s Episode: (Metakovan on Twitter) (Metapurse Fund) ('The First 5000 Days') (Beeple) (Floor Is Rising) (Floor Is Rising on Twitter)
Mark Soares - Tezos NFT ecosystem post Hic Et Nunc "incident"
09-05-2022
Mark Soares - Tezos NFT ecosystem post Hic Et Nunc "incident"
FIR with Mark Soares On today’s episode of the ‘Floor Is Rising’, hosts Sabre Tooth (Professional NFT Collector) and Kizu (A Professional Art Critic) talk with guest Mark Soares, CMO/Founder at Blokhaus, a Marketing Agency, associated with the Tezos Blockchain, discusses NFTs and Tezos. Episode Highlights 01:19 – Mark shares the story of how he became aware of NFTs. 04:40 – Around April, and May 2021, it started taking off in terms of people's realization that there's a carbon footprint to Ethereum. 06:38 - After Hic et Nunc took off In May 2021 they started looking at opportunities with institutions, Art Fairs, and Art Basel. 08:25 – A lot of people don't realize that the teams that work within the Tezos Ecosystem are long time Tezos nerds. 13:00 – It's hard to kill a platform that's decentralized, or that's built in a way that can be redeployed seamlessly. 15:25 – After HEN was rugged, the team were kind of in limbo, trying to determine how, and where we are going to drive traffic to for the artists because they had their work there. 17:30 – People are asking where are the NFT stored? Are you building it? Can I still access it? Those are really important questions to answer, mentions Mark. 19:30 - It's interesting in terms of how different categories of arts receive work and what is being sold. 21:15 – Can we solidify the rules of engagement when you're selling for a use case, and not necessarily selling the work itself. 26:31- It's a big selling point for Tezos as a brand and as an Ecosystem to have all these. All these cool people are creating amazing artwork. 28:25 – Sabre enquires that there's an indie side and then there’s a lot of corporate stuff going on so how does Mark coexist not just now but going into the future? 32:50 – Mark refers to the NFT of a large global brand like Coca-Cola as an example.  Two Key Points There are three things that make Tezos attractive to do NFTs on and it's important from a positioning standpoint. Number one is little transaction fees, number two is the energy-efficient story, and number three is on-chain governance, which allows you to self-upgrade and evolve. Mark feels that the two camps have to coexist (Corporate and Artist camp) both provide different use cases. The corporate camp is more driven towards utility and it's more of the architecture or the infrastructure of the NFC that's attractive to them as a means of engaging their very large user bases. Then there is the artist’s community which really started the whole NFT movement, and they want to preserve the authenticity and the creativity of the artwork, and many of them don't want to add too much utility or even consider it because they want it to be Art. You have to educate each one or at least engage with each one and solve problems for each one.  Tweetable Quotes “It's the first true web3 use case ever that actually shows the strength of web3.” - Mark Soares “It goes to show how passionate the artists are on Tezos that they won't let this thing fade away.” - Mark Soares “We're able to accommodate but it actually did create a little bit of chaos for us for a few days.” - Mark Soares “If you build the marketplace like ‘Hic Et Nunc’ was built, you don't have a problem. Other marketplaces might have a problem.” - Mark Soares “Looking at the category of photography, this is a very savvy from a legal standpoint.” - Mark Soares “The majority of artists that were on boarded early to Tezos was by virtue of not having to pay 200$ to an NFT.” - Mark Soares “Tezos can also fork but the beauty of it is that it does not have to, it can do things without forking.” - Mark Soares “Utility is important but I think if you ask the artists’ community, a good chunk of them will say, I don't want utility on my artwork to be the artwork.” - Mark Soares Resources Mentioned Floor is Rising:
The Grail Thesis NFT fund - Meta4 - Brandon Buchanan
04-05-2022
The Grail Thesis NFT fund - Meta4 - Brandon Buchanan
Brandon Buchanan On today’s episode of ‘Floor Is Rising’ podcast, hosts Sabre Tooth (Professional NFT Collector) and Kizu (A Professional Art Critic) talk with guest Brandon Buchanan, Founder and Managing Partner at Meta4 Capital, been in crypto a long time and now running an NFT fund. He explains why the Grail Thesis of investing in NFTs is the way to go. Episode Highlights 00:58 – Brandon shares how he got into NFTs and also how he came to found the Meta4 NFT Fund. 03:15 –They've been trying to acquire the best assets, and most innovative and important collections dating back all the way to 2014. 05:25 - Michael Jordan rookie card is considered a Grail and they certainly have some of those in NFT’s space. 07:35 – Crypto Punks certainly continue to be, if not the top collection of all time, they are still amongst the top. So from a number’s perspective, it's still there, says Brandon. 09:20 – Brandon says, when they first put out the Bored Apes, even they themselves would admit that they didn't think the project was probably going to be as big as it is now.  11:48 - When they were mapping out the deployment of the fund, a lot of it meant doing this retrospective of NFTs to show where they've been, where they are now, and where they could potentially be headed. 13:35 – Brandon wanted to have their own internal tools that they can use to be able to execute such a strategy. 15:00 - When you look at the earlier NFTs like Rare Pepe or a Crypto Punk. They'd be very hard-pressed to say that's a security, but that is essentially a form of digital art or digital collectible, states Brandon. 17:35 - There's just something so beautiful about hearing the base that everything else is built on top of, and it's the same way with NFT's. 19:25 – There is just a ton of demand for new launches, and new projects that people want to get on the ground floor. 21:34 – Brendon thinks, if they didn't make that purchase, then at the outset, they probably could have gotten it for somewhat a bit of discount today. 23:14 - Brendon talks what NFT projects are right now seems to be pretty fairly valued. 25:35 – Sabre enquires, who these individual institutions are who will come into the NFT space?  30:02 - We do need to De-Risk and help with UX, UI way so that people can interact with NFTs and that’s all part of the process. 32:00 – Media is definitely going to play a more prominent role over the next several months in educating the market.  34:00 - Brendon shares about his favourite NFT Artist and his favourite NFT collection. Two Key Points Once you get into this realm, where you are doing Airdrops, where there is an expectation from the consumer that they're going to profit based on the efforts of the folks that are running the enterprise, you start to get in a grey area of what's the security or not. Even artists that now we're seeing, use NFTs as a tool to essentially raise capital. Brandon highlights that we've entered a different realm of expectation that folks want their collections to evolve, that now it's bigger than the art they want to be a part of a cool community. It becomes a sort of reflection of the kind of who you are. He thinks that's a powerful driver.  Tweetable Quotes “With NFTs, I kind of always had this philosophy or thesis around the tokenization of everything.” - Brandon Buchanan “Some collectors have stuck to an opposite thesis that it's better to collect floor pieces rather than those super rare pieces.” - Sabre Tooth “By having these grails, we're essentially having historical artifacts or digital antiquity.” - Brandon Buchanan “Provenance in the history, for me, that is very important.” - Brandon Buchanan “There have certainly been moments where I felt like we may be overpaying but the fact that you want a particular specimen, kind of mandates that you make a certain purchase.” - Brandon Buchanan “Rare Pepes we believe are undervalued.” - Brandon Buchanan...
Jordi Alexander - NFT market crystal ball gazing
25-04-2022
Jordi Alexander - NFT market crystal ball gazing
FIR with Jordi Alexander On today’s episode of ‘Floor Is Rising’, hosts Sabre Tooth (Professional NFT Collector) and Kizu (A Professional Art Critic) talk with guest Jordi Alexander, Game Theorist and 1st Principles Thinker, CIO of Selini Capital & Advisor to many NFT Projects, All-around games expert, and former poker player who has a lot of opinions on things to Crypto. He shares his opinions on a variety of subjects related to NFT's. Episode Highlights 01:45 – Jordi shares how he got into Crypto and his first introduction to NFTs. 03:35 - There's a lot more psychology involved behind thesis in NFTs, says Jordi. 05:35 – Sabre and Jordi discuss the BAYC flipping of the Punks pfps. 07:25 – Jordi talks about the two things that he finds interesting in his current role. 09:38 – Jordi thinks a lot about the fragmentation of liquidity and what does that end game look like? 12:28 – Kizu asks if the community is driving the price or if the price is driving the community. 14:07 – The best practice that most people think of in the NFT space is post hoc rationalization. This is valuable because it increased the price thus, it is now valuable. 16:00 - The price has been a reflection of what has gone right and what has gone wrong, states Jordi 17:35 – Jordi explains the concept of risk-adjusted investing. 19:54 – Jordi discusses NFT from a legal and security perspective. 22:17 - There are arguments to be made that they are securities and this creates a lot of legal battles that are going to have to be fought, highlights Jordi 24:00 – The NFT being part of the community, it is good if you reward people in that NFT community. If they're being active in the community, you want to give them something that's the very basic thing. 26:11 – When you add financial incentives to a particular game design or game mechanic that didn't have that before, it turns into completely something else.  29:33 – Jordi expresses his view on how he feels about attempting to dethrone the open sea situation that probably will play out in the next few years. 32:43 - We will have wallets specially designed for NFTs where we’ll have our wallet address and for all the other EVM chains and everything else that exists, states Jordi. 34:35 - It's a little bit of a circular thing where people are paying fees to themselves to get a slightly higher percentage of rewards, mentions Jordi. 36:22 – Jordi is very curious to see how digital artists start to create modes for themselves where their art cannot be as easily replicated and that is quite sustainable. 38:00 – Jordi shares about building community when it is one on one. 40:00 - The benefit of NFT is that everybody can look at it. It's not like it's locked up somewhere. Everybody's looking at the creation and there is the status aspect as well. 42:00 – Jordi suggests people look at NFT as real estate and when he wants to invest in real estate, he is looking for things that are not easy to replicate. 45:15 – Jordi talks about his favorite NFT project of artists. Three Key Points There are always going to be people who are looking at the market and saying which one is the most expensive, that's going to show people the most status and they just want to buy that one and don't care if it's pixelated or if it's an ape, there is a clear catalyst that just drives price forward, and that is price. Jordi explains that the gaming side is a whole different element where NFTs just fit in very nicely in terms of the ownership of items. We don't necessarily need to create a whole new structure there. It's just exactly what it used to be where we would have some rare item in the game and now, we're just making that NFT so that it's much easier for people to move it around, sell it, own it, and feel like more ingrained with the game in that aspect. So apart from the gaming side, the social side of the social tokens is something that he finds most fascinating. The technology will...
Kevin Abosch - OG best-selling NFT artist
19-04-2022
Kevin Abosch - OG best-selling NFT artist
Podcast: Floor Is Rising  Episode: Kevin Abosch Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in!  On today’s episode, SabreTooth and Kizu interview Kevin Abosch, an OG crypto artist. Kevin began formal practice as an artist 33 years ago. Beginning with digital photography, he explains his art as always have been at the intersection of art and technology. After getting publicity from a project he built in which users of the portal could communicate anonymously, he was approached by a number of Bitcoin wallet companies who wanted to acquire the same technology. This sent him into a deepdive on all things blockchain. In January of 2018, Kevin made his first big statement by tokenizing himself in the form of 10 million ERC-20 tokens. This idea for I AM A COIN came to him after many years of feeling commodified as an artist.  When Kevin released his book Bank in 2013, few people seemed to show interest in the subject matter. In fact, he explains, the mainstream is only just now beginning to show interest in crypto, which has previously been seen as an alien. For decades, digital art was very marginalized from the professional art world. Many early practitioners of digital art were not prolific and spoke the language of technology, which most traditional artists did not have in common. Art institutions are only growing interest in digital art now because of the monetary potential seen in the medium’s growing popularity. There is very little consensus on what crypto and NFT art means, though for Kevin it is simply a methodology of creation.  The traditional art world has been hesitant to accept pioneers of digital art, though they are slowly coming around. Kevin ultimately believes that if there is money to be made in this field, then those with money and in power positions will control the narrative, show, media and marketplace. They discuss trash art among other prominent “newer” art movements. Historically, we know that the art world loves a movement, as there is power in numbers. Among many NFT artists, it is clear that there is a lack of understanding regarding how their practice fits into the context of the tradition of making art for thousands of years. The “new” concepts, such as trash art and found art, have really been done for decades and are nothing new at all.  Kevin discusses his first major NFT project 1111. Though the amount of work it required nearly killed him, it was a satisfying and well received project overall. The most challenging thing, he recalls, was finding the ability to sit back and watch his work be commodified. He prefers to know that his work has made it into good hands and people are finding enjoyment in it. This is a space, he has learned, in which you have the ability to create your own reality. As the episode wraps up, he reveals his favorite artist.  Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps:  0:57 - Introduction to this episode and today's guest, Kevin Abosch 1:53 - Kevin’s background in art and cryptoart.  8:33 - The reception of Kevin’s 2013 work, Bank, and what has changed since then.  11:04 - The tensions between digital vs. contemporary art worlds.   19:25 - The future of traditional art worlds.  22:30 - Reflecting on trash art and other “new” art movements against the background of art. 28:11 - Kevin’s project 1111 and discussing the art collector dynamic.  35:30 - Kevin’s favorite artist,  Tags: Crypto, cryptocurrency, cryptoart, crypto artist, NFT, digital toke, digital photography, photographer, artist, digital art, technology art, blockchain, cryptography, conceptual art, investors, startup, privacy,...
Mario Gabriele - Writing article about Opensea->Starting a NFT project
14-04-2022
Mario Gabriele - Writing article about Opensea->Starting a NFT project
Podcast: Floor Is Rising  Episode: Mario Gabriele Welcome to the podcast Floor Is Rising with host Sabre Tooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in!  On today’s episode of Floor is Rising, host Sabre Tooth is joined by Mario Gabriele, founder of ( The Generalist) and one of the best writers on the internet. He found NFTs last year, like so many others, through Twitter. He’s always been interested in crypto and understanding that world, so when NFTs popped off, it was a natural fit for him. The inflection point for him was when Apes hit the market. Writing a piece for The Generalist led him to buying and creating his own NFTs. He felt like there was a missed opportunity in the market because it was so aesthetic-based, and the source material wasn’t super deep. He wanted to view NFTs as a literary character and filter them less by aesthetic and more about their character.  It was this line of thinking that led him to creating (Philosophical Foxes.) Inspired by BAYC, he aims to build out the lore of his Foxes and wants to tell stories with them using novel technology. The market can be irrational and fickle, so he hopes his community and narrative are the measures of success he’s judged upon, rather than how much the price is. Of course he wants a triple hit in which the price is competitive, but he believes that comes after the success of the story. The ultimate NFT bottleneck is the noise in the market. Many are cool projects, but Mario explains that there are also bad projects and scams out there. Literary projects, he believes, will be a slower burn as people begin to diversify their interest in NFTs. They want to infiltrate everything, film, media, digital, and more. He’s sure that some will be broad and hit all of those markets, but others may niche down to just eBooks, or instagram. The thing he’s currently most interested in is the immediate social capital given to NFTs.  One of the first things Mario did when creating Foxes is setting their values. One of the first ones was Philosophy not Floor. The people who have a bunch of Foxes are some of the best builders in the world, so while he wants to be literary and philosophical, he doesn’t want to be precious. Foxes are in the beginning stages, so he’s excited to move into the messy middle. Lastly, Mario explains his current favorite artist is Dom Hoffman, and his work in Corruptions. Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps: 1:00 – Introduction to this episode and today's guests 1:21 – How Mario got into NFTs 4:25– The missed opportunity in NFTs 7:36 – The hole FoxesNFTs fills in the market 9:37 - How Mario will measure the success of his NFTs 15:22 - The current bottleneck in NFTs Tags: Creating, collecting, analyzing, NFT, crypto, funds, portfolio, manager, products, field, Foxes, builders, unsustainable, effort, survive, backstories, interest, assess, development, alpha, beta, questions, whitepapers, project, games, analyze, process, data, tweaks, enhance, role, ecosystem, ambiguity, standpoints, metric, AI, philosophy,  Links: Learn more about Mario Gabriele and The Generalist ( here) Connect with Floor Is Rising on ( Twitter).
Sasha Fleyshman - Arca NFT portfolio manager - NFT gaming
07-04-2022
Sasha Fleyshman - Arca NFT portfolio manager - NFT gaming
Podcast: Floor Is Rising  Episode: Sasha Fleyshman Welcome to the podcast Floor Is Rising with host Sabre Tooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in!  On today’s episode of Floor is Rising, host Sabre Tooth is joined by Sasha Fleyshman, (Arca) Chemist on Twitter and Portfolio Manager at (Arca), one of the biggest brand names in crypto funds. The episode begins with Sasha talking about how he got into NFTs and became the portfolio manager at Arca. He began by helping to test the different products and shares how his unique skills and experience in gaming helped him in this field. He had always found it interesting and was an expert in the mechanics of it, which helped him grow in his knowledge and reach his current position. He also shares about his role in helping pitch ideas to the team and begin running new strategies on an institutional level.  Next, Sasha and Sabre discuss the differences between individuals buying NFTs versus institutions buying them. First, Sasha points out how everyone does it in different ways with different strategies. However, he encourages all buyers to look at the underlying project of the NFT as well as the relationship of the success of the profit to the success of the asset to help inform decisions. The NFT gaming sector has grown largely in recent years, and Sasha also discusses two of the leading factors in this growth, specifically in how Covid increased involvement.   Moving on to the specifics of the NFT gaming sector, Sasha next discusses the different ways that the playing fields are made even and fair. He also dives into the enhanced PvP mechanics of this field. These originally started out as unsustainable because of low effort games being put out into the field, however, Sasha shares his confidence that the games which build IP will survive and thrive. He lists some of the games about to be dropped soon which he has high hopes for and points out the importance of gaining attention from gamers through the creation of backstories. Sasha then gives insight into how to assess a game’s solid IP. Because this field is still in the early stages of its growth and development, it can be difficult to truly assess them. However, he does discuss the benefits of looking for an alpha or beta, asking questions directly to the team, and reading whitepapers to make sure everything checks out. Another important key Sasha encourages listeners to look out for is how the assets correlate to the project. He gives some  examples of different games that struggled in this area and how it affected their quality and growth. The episode continues as Sasha explains how they analyze and process data to implement different tweaks into the system to enhance it and make it better. He shares how it is a continual work in progress and how there is always growth to achieve: the ultimate goal is to take what you have learned and use it to make things better. Most importantly, he discusses the importance of knowing what the assets are and the role they play in the ecosystem, always reaching out about questions rather than relying on ambiguity, viewing it from different standpoints, and reflecting on the progress and data present.  Lastly, Sabre and Sasha reflect on the different AI used in these gaming systems and the ways it is implemented to enhance the games. Sasha specifically looks at how AI can be trained to develop and create unique assets for the games. The future is bright for AI, and Sasha tells of his excitement for what it has to offer in this field and in how these types of land will gain instrumental value. He concludes by sharing about some of the projects he has been a part of and
Investing in Virtual Land - Market Structure and Usecases - PangeaDAO
29-03-2022
Investing in Virtual Land - Market Structure and Usecases - PangeaDAO
Podcast: Floor Is Rising  Episode: PangeaDAO Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in!  On today’s episode, SabreTooth and Kizu interview the two pseudonymous founders of PangeaDAO, Punk8621 and Albert Wegener. As Albert and Punk explain, PangeaDAO is a collective of investors, artists, creators, builders, and people who want to create cool things in the metaverse and to gain exposure to different kinds of metaverse land ("land" that is perhaps better understood with the analogy of a software engineering SDK). PangeaDAO is designed to bring people together to acquire metaverse land and develop on it, creating revenue-generating ventures. The work of PangeaDAO is not all about revenue, though, but is about creating things of lasting value that benefit the community, as well as making an easy way for any individual or retail investor to get access to a diversified portfolio of metaverse land assets.   This focus on access works against the current barriers to entry for individuals and investors who are not associated with large companies, and intends to make the metaverse a more equitable space. The focus also represents the central concern that drove Punk and Albert to develop the plan for PangeaDAO in the first place. They describe their respective backgrounds in the NFT space, and how they arrived at the realization that people need relationships and networks in order to acquire metaverse land. Without ample funds and the right contacts, small retail investors have a disadvantage in their efforts to buy, and the advantages enjoyed by larger companies skew areas of the metaverse in their favor.   Given the fact that land is only as valuable as what you do with it, Punk and Albert established their cooperative in order to do something productive with land using a network of creatives. While big companies are currently snapping up land to hold as a revenue-generating asset, organizations like PangeaDAO intend to build gallery spaces, in-world games, and other such ventures that offer long-term value. While use cases like in-world games are currently popular in the metaverse, they are only the beginning. Punk and Albert expect the metaverse to shape the future of work and social media, and much more. The metaverse in general offers a place to connect, host, and bring in culture, and Punk and Albert expect that it is only the first iteration of the next version of the internet! Even with all the efforts toward metaverse decentralization, its free market will always mean that there are winners and losers, as well as trends of gentrification. However, if a world constructed within the metaverse becomes unpalatable to those in it, people are free to simply leave it and build a new one. And the structure of the metaverse is such that buyers and builders stand to benefit from developing things that help others. With these realities in mind, Punk and Albert are excited about PangeaDAO's future! They explain the origin story of their team, and also share both about their steps to make the organization legally compliant and about PangeaDAO's financial structure and its commitment to avoid institutional investment income prior to public sale. PangeaDAO's pre-sale is intended to bootstep liquidity for its token launch, but to also maintain equity as the organization opens up to buyers. With equity in its launch and equity in its vision, those interested in getting into metaverse development can expect great things from PangeaDAO in the days ahead! Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps:  0:57 - Introduction to this episode...
Jenny Sutto - Tiktok Twins -> Head of Marketing ->NFT Podcast host
25-03-2022
Jenny Sutto - Tiktok Twins -> Head of Marketing ->NFT Podcast host
Podcast: Floor Is Rising  Episode: FIR - Jenny Sutto Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in!  On today’s episode, SabreTooth and Kizu welcome guest Jenny Sutto, aka “Jenny from the Blockchain” and host of the NFT Catcher Podcast. As the conversation begins, Jenny shares her background in the NFT space. It was her twin sister who introduced her to crypto in 2017, and to NFTs in 2020. Jenny’s first NFTs were a dozen cryptokitties and, shortly after, she got into NBA Top Shot quite early. Now, Jenny is fully immersed in the world of NFTs and is Head of Market for Evaluate Market. She decided to start making weekly update videos detailing what was happening in Top Shot and offer tips for beginners. She quickly gained subscribers and was offered the position with Evaluate. When she retired from making Youtube videos, her podcast began.   Before making her Top Shot videos on YouTube, Jenny was actually a content creator on TikTok. She speaks about the differences in making short vs. long term content and the ability for TikToks to draw people’s interest towards new things. Though short term content is overly flashy and doesn’t always show the whole story to things, it’s very nature of being attention-grabbing helps introduce more people to NFTs. Then, Jenny reflects on the NFTs about which she initially didn’t understand the hype, such as Bored Apes. She didn’t like the art or profile pictures of the apes which was her initial turn off.  Anyone can make a profit by flipping, but it takes a certain person to hold on to diamond hands until the end. SabreTooth shares his theory that people holding onto NFTs are similar to the hypebeast fashion community. Thus, the experience you bring with you into the NFT space will inform what projects you will get and diamond hand, and which you will not get and flip. Jenny herself got into Top Shot because she was already into Blockchain technology. She spent much time learning about crypto before ever putting any money into it. When you have been holding onto something for long enough, she reveals, it gets harder and harder to allow yourself to let go of it.  Many people are beginning to value their digital identity over their real life one. Jenny believes this is because you can have a bigger impact online and reach more people. For this reason it will likely become more popular to own things digitally because more people can see the things you have. The value of NFTs is largely dependent on the price and the aura around it. Patience and discipline are a huge part of being in this space. In closing, she shares her favorite artist.  Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps:  0:46 - Introduction to this episode and today's guest, Jenny Sutto 1:20 - How Jenny got into NFTs.  3:24 - Jenny’s progression to being immersed in NFTs.  7:00 - Short form vs. long term content.  13:28 - NFTs Jenny has been wrong about in the past.  18:41 - Diamond hand holders vs. flipping.  23:18 - The rise of the digital identity.  25:21 - The need for discipline and patience in owning NFTs.  28:02 - Jenny’s favorite artist.  Tags:  NFTs, Blockchain, Jenny from the blockchain, cryptocurrency, crypto, cryptokitties, NBA top shot, investment, investing, flipping, NFT Catcher Podcast, evaluate market, content creator, Youtube, TikTok, Twitter, NFT podcast, short form content, bored apes, minting, bored ape yacht club, pranksy, hypebeast, diamond hand holders, NFT flipping, supreme, digital identity, PFPs  Links: Follow Jenny on...
Martin Lukas Ostachowski - Crypto Art Historian
22-03-2022
Martin Lukas Ostachowski - Crypto Art Historian
Podcast: Floor Is Rising  Episode: FIR - MLO Welcome to the podcast Floor Is Rising with host SabreTooth, a professional NFT collector and Kizu, a professional art critic. On this podcast, we talk deeply about the business of creating, collecting and analyzing NFTs. So, if you’re a creator or collector of NFTs, jump in!  On today’s episode, SabreTooth and Kizu welcome guest Martin Lukas Ostachowski (MLO), a crypto artist and crypto art historian who got his artistic start in painting before beginning to incorporate digital tools into his process and eventually shift to thinking digital first. Around 2017, Martin developed an interest in crypto (the technology more than the currency), and he looked for applications in the art space. As he moved his practice more digital, he began to develop a body of work with an educational tone that helped bridge the gap between complex emerging digital technologies and everyday people. Martin explains why he adopted clouds as an artistic focus, and then shares how he got into documenting the history of crypto art (first in a blog and then a list of milestones) because of his conviction that innovation in art requires a knowledge of what came before.   Moving forward, Martin and his hosts turn to the topic of definitions. Martin prefers the term "crypto art" to "NFT" or "NFT art," even though the former has fallen out of popularity. One of Martin's current projects centers on clarifying definitions relevant to digital art, and Martin is actively pushing for the use of "crypto art" because of its wide and interesting meaning. The terms also feed into a discussion of how digital art relates to traditional art, and after commenting on this relationship, Martin explains the good that crypto art brought to the general art space as well as the belief he holds that there is a way for crypto art to break into traditional art. This way exists even though the pariah of the digital art world - NFT - has been given its own world. We are currently in the eye of the NFT tornado, but in light of the whole scope both of digital art history and Martin's own history as an artist, he testifies to the evolution that continually takes place. NFT isn't everything, and there are many examples of past works with a far greater scope than what NFT can boast. Since art evolves in a cyclical manner, Martin believes that not only will we see other work with a broad scope come to the fore, but that we will remember and come to value older work and artists that are currently overlooked.   Even as the digital art space has morphed, different camps of artists have gained prominence: those who became influential through crypto/NFT art, and those who gained fame through other art avenues before entering the crypto/NFT art space. If crypto art is to be the inclusive movement it aims to be, both groups must be considered legitimate. Both groups must be able to contribute to crypto art history, and even artists whose work is controversial (like those in the Trash Art Movement) must be allowed to create. The space is dynamic, and doesn't stop; this fact should motivate artists to keep going! After briefly commenting on how he collects crypto art history, Martin wraps up the conversation with insight into his own current artwork and Alotta Money, an artist he wants to recognize.   Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps:  1:11 - Introduction to this episode and today's guest, MLO 7:24 - The term "crypto art" and the relationship between digital and traditional art 14:05 - The evolution of art, the eye of the NFT tornado, and Martin's shifting art 17:02 - Martin offers examples of projects with broad scopes. 24:26 - There are two camps of famous artists in the digital space and some controversial figures. 31:53 - Will more radical conceptual projects continue to be
Jehan Chu - Unicorn - Crypto OG and Trad Art OG
18-03-2022
Jehan Chu - Unicorn - Crypto OG and Trad Art OG
(  On today’s episode SabreTooth and Kizu are joined by special guest Jehan Chu. Jehan is Chairman and Founder of Kinetic, a crypto VC firm, as well as Chairman and co-Founder of Social Alpha Foundation. Because of his background as an art dealer and his early involvement in NFTs, Jean is a perfect guest for the show.  Jehan’s interest in NFTs began through investing in Decentraland. His firm Kinetic was the first blockchain VC in Hong Kong and one of the earliest in Asia when they got started in 2016. Kinetic were seed investors in Decentraland, the first decentralized metaverse, in 2017. The company did much research on digital value and how it converted to real world real estate fundamentals and investment strategies. Jehan began his career as a front end developer before he was recruited by Sotheby’s, and transferred to Hong Kong in 2006. Two years later, he left the company and became an art dealer and advisor immersed in the contemporary art world. He identifies the three major pillars of art collecting: the critical importance of the artwork, the work’s market position and your personal relationship to it. These principles serve the same framework when applied to NFTs. Jehan became interested in crypto in 2013 and left the art world professionally in 2016, when he founded Kinetic.  Jehan considers PFPs to be collectibles, representative of community, self expression and membership, rather than fine art. While NFTs are creative and artistic, he doesn’t consider them to be art themselves. He reveals that the context for fine art is missing in the NFT space, because the NFT space is far too generalized, and the conflict between both sides is a result of misunderstanding on both ends. The institutions of fine art have been around for many years and are unlikely to be overrun now. Aside from influencer signaling, price is the only other reference for the value of an NFT.  As more PFPs come into play, engagement and commitments of communities often drop. As a result, the NFT world is on a very weak foundation. There needs to be a broader understanding of the cultural significance of NFTs to bridge the gap between NFTs and art. Elaborating on the tension between crypto artists and artists just joining the space who have made a name for themselves otherwise, Jehan reveals the world of NFT is not filled with artists, but designers. There must be education in the art schools to understand the tools and concepts of the NFT medium. As today’s episode draws to a close, Jehan highlights a few of his favorite artists in the space.  Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps:  0:44 - Introducing Jehan Chu.  1:23 - How Jehan got into the world of NFTs.  3:13 - The contemporary art world as a backdrop for NFTs  9:06 - Art vs PFPs  17:58 - What constitutes value for PFPs?   19:50 - Tension between traditional artists and crypto artists.  26:41 - Graphic design in the NFT world.  31:38 - Jehan’s favorite artists.  24:43 - Thanks to Jehan for joining us today  Tags:  NFT, cryptocurrency, art, design, art dealer, jehan chu, social alpha foundation, crypto, VC firm, kinetic, decentraland, blockchain, blockchain VC, hong kong, asia, seed investors, investing, metaverse, digital assets, cryptokitties, art world, traditional art world, front end developer, sotheby’s, contemporary art, art career, art collectors, PFPs, fine art institutions, cryptopunk, digital art  Links: Connect with (Jehan Chu).  Follow Floor Is Rising on (Twitter).
Pixelord - Music NFTs and being an NFT artist in Russia
15-03-2022
Pixelord - Music NFTs and being an NFT artist in Russia
( today’s episode, SabreTooth and Kizu welcome guest Pixelord, whose decade-long music career has in the past year expanded into work with NFTs. Pixelord considers himself an audiovisual artist, bringing together music and images, and has been both collaborating on NFT ventures with fellow artists and developing his own NFT collection. He joins the podcast today to share about his background and art, his entrance into and thoughts on the NFT space, and how his identity as a Russian individual shapes his experience.  As the conversation begins, Pixelord overviews his recent move into the NFT space before diving more deeply into the dynamics of the transition through the lens of his nationality. He appeals to both Russian and more international, English-speaking audiences, but he found his audience shifted when he entered the world of NFTs. After all, the world of his music and that of NFTs naturally draw different crowds. Pixelord's music has long drawn audiences - many of them Russian - who resonate with his "vaporwave" aesthetic. The aesthetic is rooted in Pixelord's Russian heritage, and carries darker, dystopian, and melancholic vibes. The music incorporates a fusion of styles, but they are generally united by a sense of surreal nostalgia.   NFTs, on the other hand, catch the attention of artists, collectors, and people looking to make a profit. Conversations surrounding NFTs tend to take place on Twitter, and are international in nature (and so carried out in English). NFT buyers are mostly American and European, with Asian buyers also gaining a prominent place in recent days. The big collectors are not Russian, and the Russian art scene has simply not been very well penetrated by NFTs (or even use of Twitter!) at this point. Russians looking to access art have their own ways of doing so, and often would not have the money to spend on NFTs even if they were interested in doing so.  Moving forward, SabreTooth, Kizu, and Pixelord discuss the current NFT market. At this point, music NFTs have not been given as much attention as visual NFTs. While Pixelord notes that there is mixing of visual and musical components within NFTs, he also explains why he expects the presence of music in NFTs to grow and how he anticipates it will be incentivized. In the visual space, many collectors have collected NFTs for the appreciation of value, but for music, this has not been the case. Already, Pixelord sees other incentive systems in place and expects them to develop further; these systems, he says, include the ability to buy a music copy to sell later when a musician gains prominence, the option to buy a component of the rights to music, and the chance to work in musical collections (as Pixelord is doing now with his small collection of handmade NFTs). As the conversation wraps up, Pixelord shares a few of his favorite artists to spark listeners' interest in and exploration of NFTs. Thanks for listening and don’t forget to subscribe and leave us a review!  Timestamps:  0:31 - Introduction to this episode and today's guest, Pixelord  2:42 - Pixelord offers thoughts on how his audience has changed. 5:48 - His "vaporwave" aesthetic 11:36 - His work has different receptions across Russian and other audiences. 14:14 - Why has the NFT market not penetrated Russia more? 19:04 - The conversation shifts to the topic of music NFTs. 21:58 - Many collectors collect visual NFTs for the appreciation of value. 26:43 - Pixelord's small collection of NFTs and his favorite artists Tags:  NFT, music, collaboration, Russia, visual, audiovisual, audience, English-speaking, artist, collector, profit, value appreciation, vaporwave aesthetic, dystopian, melancholic, vibe, place, surreal nostalgia, fusion, reception, Twitter, NFT buyers,...
How to find investible NFTs - Business Times SG interview
10-03-2022
How to find investible NFTs - Business Times SG interview
( for the article in Business Times above, full interview below ( Finding the diamonds among the duds10/03/2022 - 18:25 EXACTLY one year ago, a non-fungible token (NFT) artwork sold for US$69 million to a Singapore-based technopreneur. Since then, the NFT space has ballooned from a US$2 million market into a US$25 billion one, showed figures from market tracker DappRadar. With millions of cartoon apes and pixellated characters to choose from, how do you find the best NFTs to hold or flip? Are there tools to select investment-grade NFTs? Is there even such a thing as investment-grade NFTs when many cultural establishments, such as museums, steer clear of them? We speak with three experts who have been watching the space from the beginning: Clara Che Wei Peh is an art curator best known for curating the (groundbreaking NFT exhibition) at Fine Art Storage Services in Le Freeport in 2021. She is also the founder of the Discord group (NFT Asia), a community for Asian NFT artists with over 3,600 members. Kizu (not his real name) is a Singapore art critic who has written for Wall Street Journal, ArtAsiaPacific, and other titles. While he's well-known in Singapore's art circles, he prefers to use the pseudonym Kizu when he co-hosts the NFT podcast (Floor Is Rising). His fellow co-host, Sabretooth (also not his real name), is a serial technopreneur who calls himself "a professional NFT collector". His publicly accessible (NFT wallet) contains over 1,000 NFTs. (The interviews were conducted separately. But in the interest of brevity and clarity, they are merged here and edited to reflect the range of responses.) Q: How does one pick investment-grade NFTs if one intends to hold them for long or flip them quickly? Clara: Everyone has different criteria for buying NFTs they wish to hold. Some people would look at the reputation of the creative team and the artwork itself, whether the project has the potential to scale up and deliver value over time. Value can come in different forms - it could be, for example, a game that's really enjoyable; it could be further airdrops or tokens that can bring utility. I think a lot of people would agree that you should look for projects you genuinely like. But if you're looking to flip something, you probably have to look at the hype that project has built for itself on the various media platforms. However, what I've just described are the criteria for collectible NFTs. It's also important to state the distinction between collectible NFTs versus fine-art NFTs, because the markets for these look different. For fine-art NFTs, it's really about artists that you believe in and want to invest in over time. Sabretooth: NFTs are such a new investment category that there is no consensus on what is an investment-grade NFT. There are huge portions of the population who think every NFT is a bubble or scam. And it's tough to call something investment-worthy if it has not been through multiple bull and bear markets, and survived. And so, I look for things that have shown some kind of longevity in the market, even if the time frame, in the case of NFTs, is much shorter than in the stock market. The physical artwork of CryptoPunk #7810, available for sale as an NFT, in the premier area at a CoinUnited cryptocurrency exchange in Hong Kong, China. Photo: Bloomberg The other factor that I look at is historical and cultural significance. For example, there were two projects launched in 2017 - CryptoKitties and CryptoPunks. When CryptoKitties was launched, it was the biggest thing in the NFT...