PODCAST

The What's Next Podcast

Active International

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks! I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts. The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.

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What's Next?  - The Trailer
What's Next with Rishad TobaccowalaWhat's Next with John SassWhat's Next with Erin Ewing
About Erin Ewing Erin Ewing is the CEO and co-founder of Greener Matters, a group of sustainability consultants firmly committed to helping businesses prepare themselves for the new economy of the triple bottom line: people, planet, and profit. Before becoming a sustainability professional, he had a 20-year career in media, starting out in classified sales for Dennis publishing then swiftly shifting into digital at CNET Networks, where he began his journey in digital and business transformation. Erin transferred all of his skills to sustainability after having the opportunity to help build Channel 4’s sustainability strategy in 2019. Once Covid hit he seized the opportunity to hit the reset button and launch Greener Matters with his business partner. Erin is on a mission to help businesses understand that they can be profitable and equitable to society whilst also sustaining our planet for future generations. He believes that the urgent challenges that are now facing the world need a radically different way of doing business, which is why Greener Matters now exists, to help realise a vision of fair and just prosperity. He firmly believes that business can help solve the social and environmental challenges facing us today by working together in collaboration, by reprioritising our values and making planet and people as important as profit.  The old way of doing things is slowly dying and a new collective, caring and compassionate way of being is now within reach. Originally from Buffalo, NY, Erin has lived and worked in the UK since 1998,with a 4-year stint in the Middle East between 2009-2013.
21-04-2022
18 mins
What's Next with Ivan Pehar
06-04-2022
16 mins
What's Next with Andrea Sampson
We speak to Andrea Sampson, CEO and Founder of Talk Boutique on the importance of communication and she shares useful tips on how to be a compelling storyteller. About Andrea Sampson Invoking well defined listening skills and combining these with her skills in insight identification and human behaviour, Andrea helps her clients craft stories from facts and deliver talks that are compelling and engaging. As the CEO and Founder of Talk Boutique, Andrea provides her expertise as an Executive Coach to senior leaders and professional speakers worldwide. Having spent the first 20+ years of her career as a senior leader in marketing and advertising, Andrea regularly gave talks and presentations that deeply connected and impacted her audiences. About Talk Boutique We are experts in navigating and developing content, performance, subject matter, and technology, Talk Boutique has it all. We transform experts and changemakers into thought leaders by helping them become storytellers that convey their ideas powerfully that create conversations that help to transform the world. Talk Boutique is the catalyst for change-makers. We help individuals, teams and organizations communicate with clarity and authority. We work with leaders, academics, scientists, technologists and artists helping to translate their knowledge into powerful ideas, transforming them into thought leaders. talkboutique.com Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
23-03-2022
19 mins
What's Next with Manal Siddiqui
What's Next for the internet? We talk metaverse, the decay of web 2.0, artificial intelligence, data ownership and more with Manal Siddiqui, CEO & Co-Founder of Transitional Forms. About Manal Siddiqui Manal Siddiqui is Chief Executive Officer and Co-Founder of Transitional Forms, an interactive entertainment studio-lab in Toronto pioneering the future of intelligent content for the metaverse. She is committed to growing Canada’s position as a globally significant voice in the responsible stewardship of AI and digital technologies, and in progressing society’s understanding of how technological advancements can positively impact fairer, safer, and more inclusive global communities. Prior to Transitional Forms, Manal built foundational operations and strategic partnerships in health for the Vector Institute, one of the premier machine learning and AI research institutes in the world and home to over 500 of Canada’s AI researchers. As a systems change strategist, she has successfully established and scaled innovation-based businesses across public and private sectors. Manal hails from Pakistan, lives in Toronto and holds graduate degrees with distinction from the Bayes Business School, City of London and from the Faculty of Law, University of Toronto, in addition to an undergraduate degree in biotechnology from the University of Toronto. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
09-03-2022
18 mins
What's Next with Barry Alexander
We speak to https://www.linkedin.com/company/2516339/admin/# (Barry Alexander), VP of Brand Marketing at https://www.linkedin.com/company/2516339/admin/# (Knixwear), a Canadian underwear brand that is proudly "Redefining Intimates". Knix is a brand known for its award-winning dedication to inclusion. We asked Barry what steps a brand has to take to embrace community, diversity, and inclusion into their culture: " It can't just be a tagline. It can't just be a message out there at an opportune time in the calendar and dependent on the conversation. It has to be every day, you really do have to reflect and make sure that it becomes part of your DNA." About Barry Alexander Barry is the VP Brand Marketing at Knix with nearly two decades of brand and marketing experience with a variety consumer and entertainment brands. Barry joined the leakproof underwear and wireless bras leader in 2021 where his talented team oversees brand, visual identity, content, and partnerships for Knix's growing portfolio of products. Prior to Knix, Barry held roles at consumer goods companies such as Iovate Health Sciences, Maple Leaf Foods, Molson Coors, and Kraft Heinz as well as with the Hamilton Tiger-Cats of the Canadian Football League. About Knix Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life. https://knix.com Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
23-02-2022
11 mins
What's Next with Duncan Stewart 2022
We speak with returning guest Duncan Stewart from Deloitte Canada on What's Next! In this episode Duncan gives us insight into the Deloitte predictions on Games and Gaming Consoles, the churn of SVOD, sports NFTs and good old fashioned reading! Read more on Deloitte's TMT predictions - https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions.html About Duncan Stewart Duncan is the Director of TMT Research for Deloitte Canada, a member of Deloitte's US Center for Technology, Media & Telecommunications (TMT Center) and is a globally recognized expert on predicting the future of consumer and enterprise technology, media and entertainment & telecommunications. He has been co-author of Deloitte Global’s annual Predictions report on trends in TMT since 2008. He meets with hundreds of the top tech, media, and telecom companies globally each year, and incorporates their insights into his work. He presents regularly to companies and at conferences, has a high-profile media presence, and is frequently interviewed on the future of everything. Duncan has 32 years of experience in the TMT industry. As a portfolio manager, he made investments in the tech and telecom sector, and won the Canadian Technology Fund Manager of the Year award in its inaugural year. In his time as an investor he deployed a cumulative $2 billion of capital into global TMT markets, in public and private companies. He is a CFA® charterholder and holds a B.A. in Political Science from the University of British Columbia. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
08-02-2022
16 mins
What's Next with Ron Tite
Welcome back to The What's Next Podcast, we kick off the new season with Ron Tite, Founder and Chief Creative Officer of Church+State agency in Canada. About Ron Tite A best-selling author, speaker, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Johnson & Johnson, Intel, Microsoft, Volvo and many others. He is founder and chief creative officer of Church+State, an agency that unifies content and advertising. In a partnership with Roger’s Frequency Podcast Network, he’s the host and executive producer of the hit podcast, “The Coup”, which recently won “Outstanding Business Series” from the Canadian Podcast Awards and the NY Festivals. He has written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. Published an award winning comedy book with CBC Radio’s hit show, “This is That”. And was Executive Producer & Host of the awardwinning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about creativity, disruption, branding, and leadership. Ron’s first book was, Everyone’s An Artist - Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think • Do • Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October of 2019. Ron sits on the advisory boards for the Toronto Sketch Comedy Festival and the Institute for Health & Human Potential. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.
26-01-2022
19 mins
What's Next with Gillian McMichael
About Gillian McMichael Gillian is an acclaimed transformational coach and is in the top 3% of coaches world-wide. With over two decades of experience of working with Executives globally she has supported over 10,000 clients overcome their barriers to success. Moving beyond fear to elicit agency in those she works with. The founder of Full Circle Global, Gillian’s passion and energetic drive towards excellence in coaching has seen her company rapidly become a market leader in leadership development, coaching and coach training. A champion of professional development, Gillian is a true entrepreneurial leader at the forefront of coaching and leadership growth.Her client list of leaders and managers spans law, property, private equity, banking, construction, IT, and government. Her coaching and leadership development work is recognised as innovative and empowering, evoking awareness and actions that lead to success. She has supported the growth of hundreds of organisations, working in partnership to identify key areas of organisational development. This collaborative approach assists in redefining strategic vision, improving performance and developing the personal ability of teams using facilitated learning and coaching as a foundation to challenge, focus and motivate.  Gillian’s extensive experience was founded upon a 12-year career in Human Resources and prior to Full Circle she led New U Coaching as Development & Coaching Director. She is a member of the International Coach Federation ICF, the Association for Coaches, EMCC and an Associate Member of the CIPD and the Institute of Directors. Gillian is also a former member of the ICF UK Board of Directors. Gillian is an ICF globally accredited coach and is holds the MCC certification and an accredited coach supervisor with CSA. She also is a certified Chopra Centre meditation & wellness teacher.
02-12-2021
12 mins
What's Next with Naren Patel
In the latest episode of The What's Next Podcast, we look at what's next for diversity within the media & advertising industry. We gain insight from Naren Patel, founder of Media For All and previously CEO of Primesight, a leading OOH media company. Naren is passionate about improving ethnic diversity in the Media sector and founded Media for All (http://www.mediaforall.org.uk (www.mediaforall.org.uk)), a social enterprise, in 2018.  MEFA’s mission is to help Black, Asian & ethnic minority talent thrive through mentorship and support with the ultimate aim to increase diversity within the media and advertising industry.  ABOUT NAREN PATEL Naren Patel joined the media industry in 1991. He floated the outdoor advertising business Primesight on the London Stock Exchange in 1997, and in 1999 sold Primesight to STV plc. In 2007, Naren led an MBO of Primesight and then grew the business through acquisitions and organic development. He made Primesight one the leading and most successful brands in the media industry, winning Media Brand and Commercial Sales team of the year awards and growing revenue 20X during his tenure. In September 2018, Primesight was acquired by Global Radio and Naren stepped down as CEO of Primesight in July 2019. Naren is passionate about improving ethnic diversity in the Media sector and is now focussed on Media for All (www.mediaforall.org.uk) a social enterprise that he created in 2018. MEFA provides free mentorship and support for Black, Asian and other ethnic talent in media. The group has over 300 Black and Asian members. He works on a pro bono basis and also provides free advice to charities and businesses in the media sector on Diversity and Inclusion. Naren is also a trustee for NABS (The charity for the Advertising industry) and sits on the Finance and Investments Boards. In 2021 Naren launched Geoprove a verification tool for location based mobile advertising ---------------------------------------------------------------------- FOLLOW US INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com
17-11-2021
15 mins
What's Next with Patricia Moser
The impact of the pandemic and climate change has had a significant effect on global supply chains. With the COP26 Climate Change conference taking place this week, this episode is a timely look inside the world of supply chains and how innovators within the industry are aligning their services with the UN's Sustainable Development Goals to provide ethical and beneficial solutions for global businesses. In this episode, we speak to Patricia Moser, founder of i3 Advantage, a high-value supply chain, procurement and sustainability consultancy specialist. In Patricia's previous role as Chief Procurement Officer for one of the United Nations larger agencies, she experienced how conscientious, considered supply chain & procurement decisions within businesses can impact all of the UN's 17 sustainable development goals.  With her consultancy i3 Advantage, where the "i"s stand for Insight, Innovation and Impact, Patricia can advise businesses on how to make choices that focus on operational excellence, resilience, risk the three tiers of sustainability social, economic and environmental. THE UN SUSTAINABLE DEVELOPMENT GOALS GOAL 1: NO POVERTYEconomic growth must be inclusive to provide sustainable jobs and promote equality. GOAL 2: ZERO HUNGERThe food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication. GOAL 3: GOOD HEALTH AND WELL-BEINGEnsuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development. GOAL 4: QUALITY EDUCATIONObtaining a quality education is the foundation to improving people's lives and sustainable development. GOAL 5: GENDER EQUALITYGender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world. GOAL 6: CLEAN WATER AND SANITATIONClean, accessible water for all is an essential part of the world we want to live in. GOAL 7: AFFORDABLE AND CLEAN ENERGYEnergy is central to nearly every major challenge and opportunity. GOAL 8: DECENT WORK AND ECONOMIC GROWTHSustainable economic growth will require societies to create the conditions that allow people to have quality jobs. GOAL 9: INDUSTRY, INNOVATION, AND INFRASTRUCTUREInvestments in infrastructure are crucial to achieving sustainable development. GOAL 10: REDUCED INEQUALITIESTo reduce inequalities, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations. GOAL 11: SUSTAINABLE CITIES AND COMMUNITIESThere needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more. GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTIONResponsible Production and Consumption GOAL 13: CLIMATE ACTIONClimate change is a global challenge that affects everyone, everywhere. GOAL 14: LIFE BELOW WATERCareful management of this essential global resource is a key feature of a sustainable future. GOAL 15: LIFE ON LANDSustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONSAccess to justice for all, and building effective, accountable institutions at all levels. GOAL 17: PARTNERSHIPSRevitalize the global partnership for sustainable development. About Patricia Moser Patricia Moser is recognized as a pioneer and thought-leader in procurement and supply chain, internationally. She has led positive transformation in multiple sectors, both private and public. Her innovative approaches have garnered global recognition resulting in several prestigious awards. Patricia has the ability to envision and inspire, leading to successful outcomes in complex situations. She has a passion for sustainability, working with organizations to embrace and implement social, economic and environmental sustainability. She believes that supply chain and procurement can positively impact...
03-11-2021
18 mins
What's Next with Liz Jones and Daren Rubins
This episode we take a little look into the world of recruitment: What are businesses looking for when hiring C-Suite executives and what are the C-Suite executives looking for when seeking new opportunities, has this changed since the global pandemic has affected the traditional working models? We asked Liz Jones and Daren Rubins, Founders of Conker, a specialist executive search company that specialises in the media and marcom industries to help us out with the answers! ABOUT CONKER Conker is an Executive Search business that finds transformational talent for senior roles in agencies, media owners, digital platforms and client brands. Our remit stretches across commercial, strategic, technical, operational and specialist areas - and often in combination. Learn more about Conker https://conkerwithus.com ABOUT LIZ JONES Liz is an experienced commercial leader who understands how talent drives better business outcomes. She is a strong networker and collaborator; passionate about contributing to positive change and business results through diversity, inclusion and well-being. Alongside her most recent role at Dentsu Aegis Network (CEO of B2B), she was also the Executive Sponsor for Diversity and Inclusion and together with HR built the first set of complete diversity metrics for business to inform 2020 goals focused on gender, agile working and ethnicity. Liz led the successful roll-out of unconscious bias training to the leadership team and she also launched the first LGBT+ resource group and gender equality network at Dentsu Aegis Network. She has always enjoyed building diverse, high performing teams. At PSI over eight years she hired over 20 individuals from different backgrounds and markets and in doing so doubled the revenue and profit of the business. A proud WACL member, she drove the recent initiative with LinkedIn using data for the first time to look at gender parity in the Media, Marketing and Communications industry. She has always mentored formally and informally via NABS, WACL, IPA and the wider industry. She is currently on the WACL Exec (Communications and Voice) and was a main committee member of the IAA for many years. Liz is also a NABs Stronger than Summer committee member and mentors for most of the initiatives in the media industry. ABOUT DAREN RUBINS Daren’s entire career has been built around helping companies and people to achieve their potential. Across 30 incredibly successful years in advertising, Daren has been responsible for hiring and/or leading some of today’s most successful names in the marketing industry. His belief is that motivated talent, in the right environment, can achieve anything. In his 10 years as MD and then CEO of PHD in the UK, the agency experienced unprecedented success. Highlights included; Pitching and winning Cadbury, Kraft, Expedia, Dyson, Twitter, Confused.com, Purple Bricks, Viacom, British Heart Foundation, P&O Cruises, VW Group, Magners and many more. Winning eight individual Media Agency of the Year accolades, seven Grand Prix awards and two Cannes Lions Gold awards. Achieving four consecutive top 100 Best Companies Awards, including 25th, 18th and 16th positions. Daren also co-created the industry-accreditation Advanced Media Certificate, for which he received an IPA Fellowship and has spoken on numerous platforms about talent and diversity, including the 3% Conference, WACL, Token Man, Omniwomen, Bloom and HeForShe. In 2017, Daren became CEO at The Lighthouse Company, where he placed 18 business leaders in as many months. In his spare time, Daren mentors individuals at all levels and also the runs the Marketing Advisory Group for the JW3 Community Centre.
20-10-2021
12 mins
What's Next with Alex BarkerWhat's Next with Sonia Carreno
We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers. Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization. The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode. To read more about the IAB's Rearc project visit: www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing ABOUT SONIA CARRENO Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing. Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape. Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation. In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.
22-09-2021
19 mins
What's Next with Robert JacobiWhat's Next with Brian Gallagher
In this episode, we speak to Brian Gallagher, who shared his insight as the Chief of Sales at Australian Media Owner SCA on the changing media landscape and how the pandemic has helped shine a light on localism. SME businesses were the first to feel the pain of the Covid-19 outbreak in Australia. SCA quickly mobilised a 'Shop Local' campaign on a national basis, with localised campaigns running on social radio shows, where local people could call in and talk up their favourite local businesses. "...because of the very highly social nature of radio, we were also able to use our morning shows, our drive time shows, and our daytime shows to get consumers to call in and tell stories about great local vendors, what they were doing, and how they'd helped them." Brian also spoke on the attractiveness and dominance of the big giants Google and Facebook for SME advertisers and why SCA brought in more digital marketing experts to help their customers understand the importance of advertising outside the giants with a blend of mediums to achieve their goals. "Facebook can operate at any budgetary level. They operate in a dashboarded scenario... It's a slot machine for marketing; depending on how sophisticated a client you are, you can very quickly put a lot of coins in the slot. Cost per acquisition seems to rise inexorably. We feel very strongly that those platforms, while appearing convenient or cost-effective, there's a hidden cost there, and our small to medium advertisers, in the main, don't see how that works. We are fiercely local about our content and our connection with our communities, but we've implemented more and more executives who are experts in digital marketing in these communities so that they can take hold of those advertisers and say, "Yes, you should be in search. "Yes, you should be in social, "but you should be deploying in this manner."  ABOUT BRIAN GALLAGHER Brian has over 30 years' experience in the broadcast and digital media industries, from advertising sales to developing video content production business's. He has focused his career on the successful intersection of content and brand storytelling. Brian has led the successful development of brand integration strategy and workflow for broadcasters and production companies which led to him to build a successful brand funded television programming business. Brian has developed several business's from start-up stage to commercial success. In his current role as Chief Sales Officer at SCA he enjoys driving business growth for the many major advertisers and SME's that SCA support via Australia's largest network of Radio, TV and Digital, by driving a passion for 'great ideas inspired by insight' across the team. ABOUT SCA Southern Cross Austereo (SCA) is one of Australia's leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets.  Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio. SCA provides national sales representation for 34 regional radio stations.  SCA broadcasts 93 free to air TV signals across regional Australia, reaching 2.7 million people a week, with Ten Network programming and advertising representation across regional QLD, southern NSW and regional Victoria, Seven Network in Tasmania, Seven and Ten in Darwin, Remote Central and Eastern Australia, and Seven, Nine and Ten in Broken Hill and Spencer Gulf. Sky News Regional will also be broadcast in 17 of SCA's regional markets across Victoria, Southern NSW and Queensland. SCA operates LiSTNR, Australia's free audio destination for consumers housing radio, podcasts, music and news.  SCA also provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio.  SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news...
13-07-2021
18 mins
What's Next with Zoe Howorth
We talk to WACL member Zoe Howorth (Women in Advertising and Communication Leadership) on a range of topics from Olympic advertising for brands, leaning on her experiences as Marketing Director for Coca Cola UK . To 'Meat Free Mondays', an initiative, which has encouraged millions to reduce their meat intake, positively impacted the environment and raised climate change awareness. And finally Zoe discusses why working for businesses which puts emphasis on the 3 Ps of 'Profit, Planet & People' is rewarding and fits the emerging, accountable consumer mindset. "Consumers want brands with good utility, have real purpose and are more than a commercial entity." ABOUT ZOE HOWORTH A classically trained marketer who began life at Procter and Gamble, benefiting from their world class graduate program with roles on market leading laundry brands Ariel and Daz. After stint at United Biscuits which built strong commercial awareness , Zoe joined the Coca-Cola Company in 1998. Over a 15 year period Zoe progressed from Brand Manager to Marketing Director, across this time she led the marketing campaigns from idea to execution across all of the brands , led international campaigns and worked in developing and rolling out marketing capability programs (The Coca-Cola way of Marketing) for the next generation. In her final role as Marketing Director she oversaw Coca- Cola’s marketing of the 2012 Olympic games and also served for 3 years on the GB Leadership team which stewarded the whole business through the breadth of strategic, legal, HR, customer and corporate affairs. Finally, Zoe was the lead interface with the companies Sales and distribution partners (Coca-Cola Enterprises) where her role was to deliver inspirational programs which could work ‘at the point of purchase’ in a collaborative way with the sales teams. More recently, Zoe has transitioned into portfolio non executive roles and holds 3 board positions. The first of these is Water Babies International, a global baby swimming business, Playfinder , a tech business enabling the online booking of sports facilities across the UK. Finally, Zoe is Chair of Houston PR which is an innovative PR consultancy with excellent pedigree in both consumer and financial PR.
30-06-2021
18 mins
What's Next with Adrian Montgomery
We talk with https://www.linkedin.com/company/2692490/admin/# (Adrian Montgomery), CEO of https://www.linkedin.com/company/2692490/admin/# (Enthusiast Gaming), about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers. "60% of Gen Z prefer e-sports over traditional sports". A statistic that may seem strange to some, however, Adrian illuminates how the US election zoned in on the Gen Z vote by getting on board the gaming train. The potential for the advertising & marketing industry is vast, with privacy updates being extensively rolled out and impacting available third-party data. The wealth of first-party data in the growing gaming community will be crucial for advertisers seeking to reach a demographic that is hard to find using traditional media routes. ABOUT ADRIAN MONTGOMERY As the Chief Executive Officer of Enthusiast Gaming, Adrian and his team are building the world’s largest social network of communities for gamers and e-sports fans that reaches over 300 million gaming enthusiasts on a monthly basis. The Company’s business is comprised of four main pillars—E-sports, Content, Talent and Events. The E-sports division includes 7 teams under Luminosity Gaming; Content includes 100 gaming related websites and 2 of the top 20 gaming media and entertainment brands on YouTube with BCC Gaming and Arcade Cloud; Our Talent division works with nearly 1,000 YouTube creators and leading gamer talent and our Events include EGLX, the largest gaming expo. Adrian has been a senior officer and director of several public and private companies in the fields of media, sports and entertainment, finance and industrial services. Most recently, he served as President and CEO of Aquilini Sports and Entertainment, one of Canada’s premier sports and entertainment organizations. He i s the former president of Tuckamore Capital Management, a conglomerate with over $700 million of annual revenue, and was also the former CEO of QM Environmental, one of Canada’s largest contracting companies. Mr. Montgomery has been active in the political process throughout his career and has served as a political advisor to Leaders at all levels of government. Mr. Montgomery is also a member of the New York State Bar Association. ---------------------------------------------------------------------- FOLLOW US INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com
16-06-2021
16 mins
What's Next with Abba Newbery
We chat to Abba Newbery about how Habito is the "What's Next" of Mortgage Broker/Provider in the UK. The UK mortgage industry is archaic, and possibly even broken when we consider how people are now living their lives. People who are self-employed or have non-linear careers struggle to find mortgages that fit them, Habito was founded to challenge the old ways. Abba explains the 'B Corp' accreditation that Habito holds and how it aligns with Habito's mission to help people find a home, a home that is or has the potential to be environmentally sound, and a part of an integrated community. Certified B Corporations are businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. ABOUT ABBA NEWBERY Abba Newbery is CMO at Habito, the disruptive tech driven mortgage business, now also proudly a B Corp Abba Newbery is the CMO of Habito, a tech start-up founded in 2016 with the mission of setting people free from the hell of mortgages, and that has since become the fastest growing mortgage broker in the UK. Prior to joining Habito, Abba was Head of Commercial Strategy at News UK and Managing Partner for Communications Strategy at Universal McCann. Abba has also been a mentor on the Google Start-up Accelerator programme and the YouTube Creator mentoring scheme. ---------------------------------------------------------------------- FOLLOW US INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com
01-06-2021
16 mins