Talk About Digital Podcast

In this episode of the Talk About Digital Podcast, host Mark A Preston, Customer Growth Coach & Speaker, explores the powerful role of customer psychology in driving business growth. Many small business owners focus solely on sales techniques, but Mark takes a different approach—revealing how understanding what truly motivates your customers can help you build a loyal customer base and attract new clients. This episode breaks down complex psychological concepts into practical steps that any small business can apply to deepen customer relationships and drive repeat business.Why Listen?Mark discusses how every choice your customers make, from choosing your business to returning as repeat clients, is influenced by deeper motivations and emotions. By understanding these psychological drivers, you can create a business environment that feels natural, trustworthy, and aligned with what your customers truly want.Key Takeaways for Small Business Owners:Recognise Core Customer Needs: Mark outlines the three key things customers look for in a business—solutions, trust, and positive experiences. By focusing on these essentials, you’ll be better equipped to meet your customers’ expectations and earn their loyalty.Leverage Emotions in Decision-Making: Discover how emotions impact buying decisions and how creating a positive emotional experience can set you apart. Mark explains why a friendly greeting, a welcoming space, or a clear message on your website can build customer confidence and make them feel valued.Listen and Anticipate Needs: By listening to customer feedback and observing patterns, you’ll uncover valuable insights into what matters most to your clients. Mark shares tips on how to use these insights to anticipate questions, concerns, and desires, creating a business experience that feels personalised and attentive.What Will You Gain by Listening?By tuning in, you’ll learn how to align your business practices with the psychological needs of your customers, making it easier to attract and retain clients. Mark’s straightforward advice will show you how to create memorable customer interactions that encourage repeat visits and referrals, ultimately driving sustainable growth.TAD Takeaway: Mark’s exercise for this episode encourages you to list the top three qualities your customers value most—like reliability, friendliness, or clear communication—and assess how well your business reflects these values. This quick self-check will help you identify small changes that can make a big impact on customer satisfaction and loyalty.If you’re ready to connect with your customers on a deeper level and build a business they love, this episode is a must-listen!Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston is joined by analytics expert Philippa Gamse to demystify the world of website analytics for small business owners. Philippa, an experienced digital strategist, shares her insights on how to make analytics work for you—no tech jargon, no complicated graphs, just actionable advice that helps you make smarter business decisions.If you’ve ever felt overwhelmed by analytics dashboards or unsure of where to begin, this episode is tailored to give you clarity. Philippa explains how small businesses can use analytics to understand customer behaviour, improve their website’s effectiveness, and ultimately, grow their customer base.Key Insights for Small Business Owners:Focus on What Matters: Philippa breaks down the overwhelming world of analytics into manageable steps. She explains how to identify the metrics that actually matter to your business goals, so you’re not wasting time on irrelevant data.Finding Your Ideal Customers: Discover how to use analytics to pinpoint where your best leads are coming from, ensuring your marketing budget goes towards attracting customers who are genuinely interested in your services.Make Data-Driven Decisions: Philippa reveals how data can reveal hidden opportunities for growth. From understanding the search terms customers use to find your products, to recognising patterns in customer behaviour, this episode shows you how to use analytics as a powerful market research tool.Avoid Common Pitfalls: Analytics can be overwhelming, but Philippa offers practical advice on avoiding common mistakes. Learn how to make informed choices without getting lost in endless charts and reports.What Will You Gain by Listening?This episode provides clear, jargon-free guidance on how to use analytics to inform your business strategy. Philippa’s approach makes it easy for any small business owner to understand and use data effectively, helping you make confident decisions that drive growth. Whether you’re new to analytics or looking to make better use of your data, Philippa’s insights will empower you to run your business more efficiently.TAD Takeaway: Philippa’s golden advice is simple—know what you want to achieve. Start by mapping out your business goals, then use analytics to track progress and adapt as needed. This clarity ensures that every marketing action is meaningful and customer-focused.If you’re ready to take control of your business analytics and turn data into growth, this episode is a must-listen!Connect with Philippa Gamse:Website: https://websitesthatwin.com/LinkedIn: https://www.linkedin.com/in/philippagamse/Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, Customer Growth Coach & Speaker Mark A Preston simplifies the world of data and analytics, showing small and medium-sized business owners how to use data to understand their customers and make smarter business decisions. Forget complex graphs and overwhelming numbers—Mark breaks it down into easy, practical steps that help you harness data as a powerful tool for growth.What Will You Learn?Mark dives into how data can reveal insights about what’s working, what’s not, and how customers are interacting with your business. He explains that data isn’t about spreadsheets and tech jargon—it’s simply a way to spot trends and make small, effective changes that drive customer growth. By listening to this episode, you’ll discover:Understanding Customer Behaviour: Mark explains how to use data to understand customer patterns and needs. From foot traffic to website visits, these basic metrics give you insight into what your customers enjoy most and where you might need to improve.Boosting Conversions: Learn how to track conversion rates—the percentage of people who take the next step, whether it’s a purchase or a signup. Mark’s advice will help you assess the effectiveness of your website and marketing messages in guiding potential customers to act.Maximising Repeat Customers: Repeat business is gold for small businesses. Mark discusses how to recognise patterns in returning customers, allowing you to cater to their preferences and encourage loyalty.Key Takeaways for Small Business Owners:Start Small and Focused: Mark encourages business owners to start with just a few key metrics that directly relate to their goals, avoiding data overwhelm.Practical Tools for Tracking: Discover free and simple tools like Google Analytics, social media insights, and easy observation methods that make tracking customer behaviour straightforward and accessible.Turn Data into Actionable Changes: Mark shares how to use small insights from data to make tweaks in your offerings or marketing approach. These aren’t sweeping changes but practical adjustments based on real customer behaviour that can have a meaningful impact on your bottom line.TAD Takeaway: Mark’s advice for this episode is to choose one specific goal, track its progress, and start noticing patterns. Whether it’s boosting a particular product’s sales or bringing in more repeat customers, focusing on one area will show you how even simple data can reveal opportunities for growth.If you’re ready to unlock the power of data for customer growth without the hassle, this episode is a must-listen!Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this powerful episode of the Talk About Digital Podcast, host Mark A Preston sits down with lead generation expert Scott Gabdullin to uncover the strategies that truly work for small businesses looking to grow their customer base. With experience spanning big-name agencies and hands-on work with small businesses, Scott shares his unique perspective on how SMEs can maximise each pound spent to attract quality leads that convert into loyal customers.If you’re a small business owner overwhelmed by the complexities of digital marketing or frustrated by past attempts that didn’t deliver, this episode is your guide to actionable strategies designed for immediate impact.Key Insights for Small Business Owners:Why Quality Matters Over Quantity: Scott explains the importance of targeting quality leads that are more likely to convert. Learn why hundreds of random leads won’t help your business—and how to focus on attracting the right customers to maximise your return on investment.Top-Performing Channels for SMEs: Discover why Google Ads and other PPC strategies can be game-changers when done right, and how even a small ad budget can produce results if optimised effectively. Scott provides insights into when and where to invest for the best outcomes, so you don’t waste valuable resources.Building a Lead Generation System: Scott explains how small businesses can set up lead generation that drives consistent, dependable results. With a focus on simple, effective systems, he shares the essentials every small business needs, from having an optimised website to building compelling landing pages.Practical Tips for Lead Conversion: Generating leads is only half the battle. Scott dives into what needs to happen after a potential customer clicks on your ad, detailing how to ensure your website or landing page is set up to convert that interest into a sale.What Will You Gain by Listening?By tuning in, you’ll gain a clear understanding of how to structure your lead generation strategy for maximum impact. Scott’s approach combines the best practices of big-budget brands with the practicality and cost-efficiency needed by small businesses, ensuring you can make an impact no matter your budget.TAD Takeaway: Scott’s actionable advice is simple but powerful—start by focusing on quality over quantity. By narrowing down your ideal customer profile and targeting only those who are most likely to buy, you’ll save money, time, and effort.If you’re serious about growing your business and ready to turn lead generation into a consistent driver of new customers, this episode is a must-listen!Connect with Scott:Website: https://scottgabdullin.com/LinkedIn: https://www.linkedin.com/in/scottgabdullin/X: https://twitter.com/ScottGabdullinConnect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston, Customer Growth Coach & Speaker, shares his expertise on how small and medium-sized businesses can master lead generation without getting lost in marketing jargon or salesy tactics. If you’re a small business owner wanting to grow your customer base but feel overwhelmed by lead generation strategies, this episode strips it all down to the essentials, providing straightforward steps that you can implement immediately.Why Listen?Mark takes you through his proven approach to lead generation, drawing from years of experience in digital marketing and small business growth. He explains how lead generation isn’t about flashy sales tactics but about building genuine connections with people who need your services. Learn how to start meaningful conversations, understand your customers’ needs, and guide them naturally from curiosity to becoming loyal clients.Key Takeaways for Small Business Owners:Find Your Audience: Mark shares insights on tools like SparkToro to help you identify exactly where your ideal customers spend their time online, ensuring you don’t waste time on platforms that don’t deliver.Crafting a Trustworthy Profile: Discover how to use your website and social media profiles to build credibility. Mark’s advice on testimonials and creating specific landing pages for different customer needs helps position you as the go-to expert in your field.Connect the Dots in Your Lead Generation Funnel: Mark explains how to map out your customer touchpoints—from LinkedIn to your blog—and ensure each interaction naturally leads to the next step. This approach keeps your audience engaged and moving closer to making a purchase.Avoid Common Mistakes: Avoid the trap of thinking you need to be everywhere online. Mark’s focus on quality over quantity helps you refine your lead generation efforts, ensuring you’re reaching people in meaningful, impactful ways.What Will You Gain?By tuning in, you’ll gain a practical understanding of lead generation that feels authentic and achievable, without overwhelming your budget or time. Mark’s actionable steps and his signature “TAD Takeaway” will help you set up a lead generation system that not only attracts new customers but builds trust and loyalty for long-term growth.TAD Takeaway: Map out your lead generation journey by listing all the touchpoints where customers can connect with your business. This exercise gives you a clear visual of your sales funnel, helping you see where potential leads might need a nudge to reach out or make a purchase.If you’re ready to take a genuine, effective approach to lead generation, this episode is a must-listen!Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston sits down with LinkedIn Profiler, Educator, and Speaker - Tony K Silver to explore how small businesses can unlock the full potential of LinkedIn to drive customer growth and generate high-quality leads. If you’re a small business owner looking for practical, actionable strategies to maximise your LinkedIn presence and start building valuable customer relationships, this episode is packed with insights tailored just for you.Tony K Silver shares his deep knowledge on how small business owners can avoid common LinkedIn pitfalls and instead focus on proven techniques to engage their ideal clients, grow their network, and turn those connections into real business opportunities.Key Takeaways for Small Business Owners:Optimise Your LinkedIn Profile: First impressions matter. Tony explains how to transform your LinkedIn profile into a powerful tool that immediately tells potential clients who you are, what you offer, and why they should engage with you. Learn the exact elements that make your profile stand out in a sea of competition.Targeted Content for Maximum Engagement: Posting on LinkedIn is not about random content. Tony emphasises the importance of posting with purpose—targeting the right audience at the right time. Discover how to craft posts that resonate with your audience and encourage engagement, boosting your visibility on the platform.Effective Networking and Group Strategies: Stop using LinkedIn like a digital Rolodex. Tony reveals how to engage meaningfully with your connections and even how to leverage LinkedIn groups to target your ideal clients. By joining the right groups, you can showcase your expertise to a highly relevant audience, turning cold leads into warm conversations.Master the LinkedIn Algorithm: Tony shares insider tips on how LinkedIn’s algorithm really works. Learn the key factors that influence reach and visibility, and how to ensure your posts get seen by the right people, in the right way, at the right time.What Will You Gain by Listening?By tuning in to this episode, you’ll gain a complete roadmap on how to use LinkedIn as a strategic tool for customer growth. From profile optimisation to building lasting relationships, Tony K Silver’s advice will help you turn LinkedIn into a powerful lead generation machine that works for your business.TAD Takeaway: Tony’s golden advice is all about taking action—don’t let your LinkedIn profile and content become an afterthought. Start by refining your profile, post with intent, and move those online conversations to real-world opportunities to grow your business.If you’re ready to take your LinkedIn strategy to the next level and start driving real results, this episode is a must-listen!Connect with Tony K Silver:Website: https://tonyksilver.com/LinkedIn: https://www.linkedin.com/in/tonyksilver/Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston dives into how small business owners can harness the full potential of LinkedIn to grow their customer base. If you're a small business looking to secure more leads, make impactful connections, and build lasting relationships with potential clients, this episode is packed with actionable advice on how to use LinkedIn as a customer growth tool.Why LinkedIn is a Must for Small Businesses:Mark breaks down why LinkedIn is one of the most powerful, yet underutilised platforms for small businesses. Unlike traditional advertising, LinkedIn is not just about selling; it’s about starting meaningful conversations, building trust, and opening doors to opportunities you wouldn’t normally have access to.Key Insights for Small Business Owners:Building Relationships, Not Just Selling: Learn how to use LinkedIn to initiate genuine conversations that can lead to long-term customer relationships. Mark emphasises the importance of avoiding automated sales pitches and instead focusing on mutual benefit in every interaction.Mastering LinkedIn Profiles and Engagement: Mark provides tips on how to optimise your personal profile to showcase your expertise and how to use valuable content to position yourself as a go-to expert in your field. This helps potential clients recognise you as a solution to their problems.The Power of Personalisation: One of the most important takeaways is how to personalise your connection requests and messages on LinkedIn. By taking the time to research and understand your prospects, you can stand out from the crowd and start genuine, value-driven conversations.Taking the Conversation Offline: Mark shares his personal strategy for taking LinkedIn connections to the next level—by moving conversations off LinkedIn to phone calls, Zoom meetings, or in-person interactions, where relationships can truly grow.What Will You Gain by Listening?By tuning in to this episode, you’ll gain practical knowledge on how to leverage LinkedIn as a lead generation tool without being overly salesy. Mark’s step-by-step guidance on finding the right prospects, building rapport, and driving conversations towards business growth will help you unlock LinkedIn’s potential for your small business.TAD Takeaway: The episode ends with a golden piece of advice: Use LinkedIn’s search feature to find your ideal customers, send personalised connection requests, and focus on the mutual benefit of the conversation. This approach will not only generate leads but help you build valuable, long-term relationships that drive customer growth.If you’re ready to grow your small business through LinkedIn customer growth strategies, this episode is a must-listen.Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston welcomes PR and marketing expert Lee Petts to explore creative strategies that small and medium-sized businesses (SMEs) can use to stand out, attract new customers, and grow their brand. Lee, founder of the PR and marketing agency 52M, shares his no-nonsense approach to PR, focusing on impactful and bold campaigns that deliver real results—without the hefty price tag.For SMEs and small business owners, navigating the world of PR and marketing can often seem daunting, especially with limited budgets. Lee breaks down how businesses can embrace creativity and bold ideas to drive visibility and customer engagement, even when resources are tight.Key Insights for SMEs and Small Business Owners:Why Bold PR Works: Lee explains why standing out in a crowded market requires more than just traditional marketing. He reveals how businesses can create campaigns that break the norm, attract attention, and stay memorable—crucial for any small business looking to grow on a budget.The Power of Creative Storytelling: Learn how SMEs can turn seemingly mundane aspects of their business into engaging, newsworthy stories. Lee explains how to flip the narrative and make your brand’s unique story work for you.Cost-Effective Campaigns: Lee shares real-life examples of highly successful campaigns that required minimal investment but generated significant returns. He highlights the importance of testing creative ideas on a small scale before committing more resources, ensuring you’re on the right track before going big.Harnessing Data and Creativity Together: While Lee is all about bold creativity, he explains how data-driven insights can guide creative decisions. By blending data with innovative ideas, businesses can strike the perfect balance between creativity and measurable outcomes.PR for Growth-Minded Businesses: Whether you’re an ambitious small business owner or running a charity, this episode offers practical advice on how to use PR as a growth tool. Lee emphasises that PR is not just for big corporations—small businesses can achieve remarkable results with the right approach.What Will You Gain?This episode provides actionable insights into how small businesses can start using creative PR and marketing strategies to build their brand, grow their customer base, and stay competitive in an ever-changing marketplace. From learning how to generate buzz around your business to understanding how to engage your audience with relevant, culturally timely content, you’ll walk away with practical tips to apply immediately.Lee’s TAD Takeaway offers a piece of golden advice: make time for creative experimentation. Dedicate time each week to brainstorm bold ideas and test them out, even on a small scale. The more you flex your creative muscle, the stronger it becomes—and the more likely you’ll create campaigns that deliver significant results.Connect with Lee Petts:Website: https://www.fifty2m.com/LinkedIn: https://www.linkedin.comConnect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this insightful episode of the Talk About Digital Podcast, host Mark A Preston delves into the transformative role that PR can play in driving growth for small businesses. If you're a small business owner or an SME looking to boost your visibility, build trust, and attract new customers, this episode is packed with actionable advice on how to get started with PR and make it work for your business.Unlike paid ads, PR offers you earned media exposure, which not only enhances your credibility but also builds long-term customer loyalty. Mark breaks down how to harness the power of public relations by focusing on the following:Why PR is Crucial for Customer Growth: Learn how PR can help your business establish a voice in your market, create trust, and generate a loyal customer base. Mark explains the long-term value of earned media coverage and why it’s more impactful than traditional advertising.Identifying Your Unique PR Story: Mark highlights one of the biggest mistakes small businesses make when approaching PR—treating it like an advertisement. He shares the key elements of a newsworthy PR story, such as uniqueness, timeliness, human interest, and local relevance. By thinking like a journalist, you’ll be better positioned to gain media coverage that matters.How to Get PR Exposure: From creating a press release to identifying the right journalists to pitch to, Mark shares his process for securing valuable media attention. He also offers a pro tip: use Google News to research what stories are getting published in your industry, giving you insights on how to craft your own compelling PR angles.Leverage Local Media for Exposure: One of the best starting points for small businesses is tapping into local media outlets. Mark’s TAD Takeaway for this episode is to leverage community-driven stories to build authentic local exposure. He explains how to pitch stories that highlight your business’s impact on the local community—whether through job creation, supporting local events, or offering unique services.What Will You Gain?By listening to this episode, you’ll walk away with practical, easy-to-implement PR tips that will help your business secure authentic media coverage. Whether it’s through local newspapers, radio stations, or online blogs, you’ll learn how to connect with the right journalists and tell stories that resonate with their audiences, driving trust and visibility for your brand.If you’re ready to take your small business to the next level using the power of PR, this episode is an essential listen!Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this exciting episode of Talk About Digital, host Mark A Preston sits down with professional dancer and content creator, Cleo Khan, to dive into the world of micro-influencers and how small businesses can tap into their power to grow their customer base. Cleo, who has built a loyal following of over 50,000 on TikTok and collaborated with top brands like L’Oréal and Drunk Elephant, shares valuable insights on how SMEs can leverage influencer marketing to drive sales and increase brand awareness.Key Benefits of Listening for SMEs and Small Business Owners:The Power of Micro-Influencers: Cleo explains why micro-influencers, with their niche but engaged audiences, can be more effective and cost-efficient for small businesses than high-profile influencers. She provides examples of how small companies can see great results by targeting the right influencers for their brand.Real, Authentic Engagement: Discover why micro-influencers often have higher engagement rates than big names, and how their closer connection with their followers can lead to more genuine recommendations—ultimately translating into better customer trust and higher conversions for your business.Affordable Marketing with High Impact: Learn how businesses can collaborate with influencers through gifted product reviews or more formal, paid agreements, making it accessible even for businesses with modest marketing budgets. Cleo also touches on how to track the effectiveness of influencer campaigns through discount codes and commissions.Practical Steps for Building Partnerships: Cleo offers actionable advice on how small business owners can approach influencers, create a compelling pitch, and ensure smooth collaboration. She stresses the importance of clear communication and gives tips on what makes her want to work with a brand.UGC vs. Influencer Marketing: Cleo breaks down the difference between user-generated content (UGC) and influencer marketing, explaining how both strategies can complement each other depending on your marketing goals. You’ll learn when it’s best to ask for polished content versus organic, authentic engagement.What Will You Gain?By the end of this episode, you’ll have a clear understanding of how to identify, approach, and collaborate with micro-influencers to boost your brand’s visibility and customer growth. Cleo shares real-life examples of successful brand partnerships, including how long-term collaborations can evolve and yield greater benefits over time. Whether you're just starting with influencer marketing or looking to refine your approach, Cleo’s insights will help you create a winning strategy.Connect with Cleo Khan:TikTok: https://www.tiktok.com/@cleokhanFacebook: https://www.facebook.com/cleo.baker.944/Instagram: https://www.instagram.com/cleoleilanikhan/YouTube: https://www.youtube.com/@cleokhanConnect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston dives into the world of influencer marketing and uncovers how small and medium-sized businesses (SMEs) can leverage this powerful tool to attract new customers and grow their brand—without breaking the bank. Whether you’re a small business owner who’s never ventured into influencer marketing or you're looking for ways to optimise your strategy, this episode is packed with valuable insights that will transform how you approach influencer partnerships.Mark begins by challenging the common misconception that influencer marketing is only for big brands with huge budgets. He explains why working with high-profile influencers isn’t always the most effective route for small businesses and highlights the immense potential of micro-influencers. These influencers, with smaller but highly engaged audiences, offer better alignment with local businesses and are more likely to help you build meaningful connections with your target audience.Key Insights for Small Business Owners:Understanding Micro-Influencers: Learn how micro-influencers, who already have your ideal customer base, can be the secret to fast-tracking your growth. Mark explains why this targeted approach yields better results than partnering with major celebrities and high-profile figures.Budget-Friendly Influencer Marketing: Think influencer marketing is expensive? Think again. Mark discusses how to collaborate with local influencers in ways that won’t cost your business a fortune but will deliver substantial value, such as offering free products or services in exchange for content creation.Finding the Right Influencers: Not sure where to start? Mark shares actionable tips for finding the right influencers to work with, including how to use powerful tools like SparkToro to identify individuals who are already reaching your target audience.Building Strong Partnerships: This episode explores how to approach potential influencers and create partnerships that benefit both parties. Mark explains how a well-crafted influencer collaboration can amplify your brand’s reach and establish credibility within your community.What Will You Gain by Listening?Boost Customer Growth: Discover how to harness influencer marketing as an effective, low-cost strategy for attracting new customers and increasing sales.Practical, Actionable Advice: Mark offers step-by-step guidance on how to research, approach, and collaborate with the right influencers, making this episode a must-listen for SMEs looking to dip their toes into influencer marketing without getting overwhelmed.Increase Brand Awareness: Whether you're a restaurant owner, retail shop, or service provider, you'll walk away with a clear understanding of how local influencers can help you build brand recognition and get your business in front of the right people.Mark wraps up the episode with his signature "TAD Takeaway"—a golden nugget of advice you can implement right away. This week’s TAD Takeaway is all about using SparkToro to find micro-influencers who have already built your ideal audiencConnect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

In this episode of the Talk About Digital Podcast, host Mark A Preston sits down with Kath Lord-Green, known as Your Fairy Podmother, to discuss the transformative power of podcasting for small and medium-sized enterprises (SMEs). Kath, an award-winning businesswoman and former radio station director, shares her incredible journey from the world of radio to becoming a podcasting expert, helping businesses amplify their voice and reach a wider audience.If you’re a small business owner or SME looking to grow your customer base, this episode will unlock the secrets of how podcasting can be an invaluable tool in your digital marketing strategy. Kath provides insider knowledge on how even the smallest businesses can use podcasting to:Enhance Your Digital Marketing Strategy: Learn how podcasts can boost your website's SEO, increase visibility, and generate more leads. By repurposing your existing content (blogs, FAQs, newsletters), you can create engaging audio content that resonates with your target audience.Build Trust and Authority: Establish yourself as an expert in your field by sharing valuable insights through podcasting. Kath reveals how SMEs can use podcasts to build credibility and foster deeper relationships with customers by offering authentic and relatable content.Reach the Right Audience: You don’t need millions of followers to succeed with podcasting. Kath emphasises the importance of targeting the right listeners—those genuinely interested in your business—and how this can lead to higher conversion rates.Cost-Effective, High-Impact Content: Podcasting doesn’t require a big budget. Whether you’re recording from your phone or using professional equipment, you can still create powerful, high-quality content. Kath shares examples of businesses that started small and now enjoy significant benefits without breaking the bank.Inclusivity and Accessibility: Discover how audio content can make your business more inclusive. Not everyone has the time to read lengthy newsletters or reports, but podcasting offers a convenient way for busy professionals and customers to stay informed, creating a stronger connection to your brand.Throughout this engaging conversation, Kath demystifies podcasting for business growth, offering practical tips that can be implemented immediately. From making your newsletters available in audio format to repurposing content across platforms, Kath’s advice will help you tap into the rapidly growing world of podcasting.Why Should You Listen?Inspiration and Expertise: Kath's vast experience in radio and podcasting shines through as she shares real-life examples of how small businesses are using podcasts to grow their brand and reach new customers.Practical, Actionable Advice: Walk away with actionable steps that can be easily integrated into your business, regardless of budget or technical experience.A Unique Takeaway: In every episode, Mark offers the "TAD Takeaway," and this episode’s nugget of wisdom is about transforming your communications—turn your next newsletter or business update into audio and see how your customers respond.Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

Welcome to the very first episode of the Talk About Digital Podcast with Mark A Preston, a podcast designed exclusively for SMEs and small business owners who are eager to grow their customer base without burning through their budget. In this introductory episode, Mark A Preston, a seasoned Customer Growth Trainer, Speaker, and Author, shares his personal story of building multiple successful digital marketing ventures from the ground up—and why he’s passionate about helping business owners like you achieve big results with minimal investment.What Will You Learn?In this episode, Mark introduces his unique approach to digital marketing that focuses on maximising your impact without the need for hefty financial investment. If you’ve been paying marketing agencies a small fortune for results that seem out of reach, this episode will shift your mindset. Mark explains why you, as a business owner, are your most powerful asset in driving customer growth. You'll walk away with the tools to understand your audience better, leverage your strengths, and apply actionable marketing strategies that work, no matter the size of your budget.Key Takeaways for Small Business Owners:Low-Cost, High-Impact Marketing Techniques: Discover practical, easy-to-implement digital marketing strategies that don’t require a large budget but can make a significant difference to your bottom line.Harnessing Your Unique Expertise: Learn why you, as the business owner, are best positioned to market your business and how you can use that knowledge to engage customers effectively.Actionable Advice for Immediate Results: In every episode, including this one, Mark provides his signature "TAD Takeaway"—a simple, actionable tip you can implement today to start seeing results in your business.Real Stories, Real Solutions: Mark shares his experiences of running a lead generation business, managing multiple marketing agencies, and working with franchisees to grow businesses, all while maintaining a focus on minimal investment for maximum return. His story proves that any small business can thrive with the right approach, no matter how limited the budget.By tuning in, you'll not only gain insider tips from Mark’s 20+ years in the industry but also access to guest experts who will share their proven tactics for digital marketing success in upcoming episodes.If you're tired of overcomplicated marketing strategies and are ready to take control of your business growth with simple, effective techniques, this is the podcast for you. Whether you're struggling with generating leads, understanding your audience, or positioning your business, Talk About Digital offers clear, actionable solutions tailored specifically for the challenges of small businesses.Why Should You Listen?Results-Driven Content: Mark’s straightforward advice is designed to generate real-world results, helping you attract and retain customers more effectively.Empowering Approach: Stop relying on expensive marketing agencies. This podcast equips you with the confidence and know-how to manage your digital marketing in-house.Free Growth Tools: Subscribe and gaConnect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk

Welcome to "Talk About Digital" – the podcast dedicated to helping small and medium-sized businesses unlock the full potential of digital marketing.Think BIG Impact with Minimal Investment.Have you invested in digital marketing with zero positive impact? Are you frustrated with the lack of results despite your best efforts? You're not alone, and we're here to change that.Each week, we'll dive deep into actionable steps designed to move your business forward, and always leave you with a TAD Takeaway!  We'll explore where you are now, where you want to be, and teach you how to bridge that gap.You are your biggest marketing asset, but are you using it wisely? We'll show you how small constant changes can lead to that BIG impact.In every episode, you'll gain insights from me, Mark A Preston as well as industry experts who bring a wealth of knowledge and practical advice - and don’t forget that TAD Takeaway – giving you something to work on to grow your new customer base.One week, I'll be breaking down complex digital strategies into simple, easy-to-understand actions you can implement into your business.The next week, we'll have guest experts sharing their proven tactics and success stories, not forgetting their own ‘TAD Takeaway’.Remember, no one understands your business better than you do. With our guidance, you will increase new customer growth, one step at a time.Subscribe to the "Talk About Digital Podcast" today at www.talkaboutdigital.co.uk and transform your digital marketing efforts from frustrating to impactful. Don't miss out!Connect with the Host - Mark A Preston:Website: https://www.markapreston.com/LinkedIn: https://www.linkedin.com/in/markprestonseo/X: https://x.com/MarkPreston1969Mark's Latest Book: Customer Growth UnlockedThis podcast is produced by Voice It Podcast Agencyhttps://voiceitpodcastagency.co.uk