Page One or Bust!

DemandJump

It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!

read less
BusinessBusiness

Episodes

Guardians of Good Content: A New Approach to SEO
13-12-2023
Guardians of Good Content: A New Approach to SEO
Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:(*) Are universities covering SEO in their curriculum? [06:25](*) Why content marketing will remain a tried-and-true SEO strategy. [07:49](*) Current tactics on a potential path to irrelevance. [09:21] More Time Stamps:* (01:31) From Business School to SEO: Josh’s SEO origin story.* (16:35) SEO professionals’ role as the Internet’s gatekeepers.* (18:47) Lightning round!Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.Links & Resources:Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing.
Adapting SEO for an AI-Driven Future
15-11-2023
Adapting SEO for an AI-Driven Future
We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:(*) Predictions for the state of AI technology in the next 5 years. [10:34](*) Leveraging AI for the rapid production of high-quality content. [14:33](*) Preparing for Google’s response to AI-generated content. [21:14]More Time Stamps:* (01:18) Ben’s background in groundbreaking AI* (20:20) Avoiding the downfall of lazy content* (30:09) Lightning round!Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don’t be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.Check out Ben’s book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.Here’s another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
Level Up Your B2B Content Optimization Strategy
18-10-2023
Level Up Your B2B Content Optimization Strategy
Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54](*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07](*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]More Time Stamps:* (02:44) Zoe’s journey: Video game journalist to content marketer* (05:23) Ryan’s chance to finally put Yoast on blast* (25:10) Lightning round!Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don’t be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Zoe’s past video game reviews on Critical Hit. Game on!Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
Topical Authority: Advice for Solopreneurs and Startups
04-10-2023
Topical Authority: Advice for Solopreneurs and Startups
Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement. It’s a jam-packed episode, so listen to hear:(*) What solopreneurs and startups are getting wrong about topical authority. [09:10](*) Technical SEO strategies for topical authority. [17:36](*) The role of generative AI in your SEO strategy. [22:40]Time Stamps:* (02:23) Vito’s SEO journey: The wild west to the new frontier * (05:42) Why topical authority is the new keyword research* (12:12) Personal branding for topical authority* (19:37) Educate your audience without overhyping content* (26:24) Lightning round!Contact UsWe’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful EntrepreneurFollow Ryan on LinkedInFollow Drew on LinkedInReady to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about DemandJump’s marketing tools
Boldly Navigating the Future of SEO with Robert Rose
20-09-2023
Boldly Navigating the Future of SEO with Robert Rose
Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI.Don't miss his key takeaways on:(*) The Evolution and Formalization of Content Marketing - Why a better understanding of transformations in content marketing helps improve modern digital strategies.(*) Navigating Modern Content Marketing - How to avoid the biggest mistakes and pitfalls made in content marketing today.(*) The Future of Generative AI in SEO - Advice for challenges and future strategies.Contact Us:We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don’t be a stranger. Follow Robert, Ryan, and Drew on LinkedIn.Learn more about The Content Advisory, which has helped global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, and The Bill & Melinda Gates Foundation.Blast from the past: you can still visit the original Space Jam site from 1996!We discovered that Robert is a fellow Trekkie. Listen to the original 1960s Star Trek theme, and get in the spirit of boldly going where no man has gone before.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
Quickfire Content Strategy Tips
17-05-2023
Quickfire Content Strategy Tips
In this episode, we're deviating from our usual format, but don't worry, we still have some quick but seriously awesome insights on content strategy to share with you. Our featured experts from the Midwest Digital Marketing conference provide their top tips on strategy in a lightning round of valuable insights. Featured Guests:Lindsay Tjepkema, CEO & Co-Founder, CastedBonnie L. Frank, Founder & CEO, Bonnie L. Frank ConsultingJeremy Corray, EVP, Cool Fire StudiosDave Rohrer, Principal, Northside MetricsMarisa Lather, Director of Marketing and Communications, Bridge PartnersNick Stover, Owner & President, Shark Jockey DigitalTime Stamps:* (03:26) Lindsay Tjepkema, CEO & Co-Founder, Casted* (04:06) Bonnie L. Frank, Founder & CEO, Bonnie L. Frank Consulting* (05:13) Jeremy Corray, EVP, Cool Fire Studios* (06:03) Dave Rohrer, Principal, Northside Metrics* (06:59) Marisa Lather, Director of Marketing and Communications, Bridge Partners* (08:03) Nick Stover, Owner & President, Shark Jockey DigitalContact Us:Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links:Connect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump’s marketing toolsRead Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
The Essential Steps to Rebranding Success
19-04-2023
The Essential Steps to Rebranding Success
In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across channels and what metrics to measure the success of your rebranding efforts. Quote:“Research is tedious and I hate it, but it is absolutely foundational and necessary.” - Sharmin Kent, Manager, Content Strategy Lead, Studio ScienceTime Stamps:* (01:02) Meet Sharmin Kent, Manager, Content Strategy Lead at Studio Science* (03:13) What is visual content design? * (06:22) The question to ask yourself before rebranding* (10:13) Signals to look for before rebranding* (17:05) How to use research to find the right voice for your rebrand* (21:41) Keeping consistency in messaging across different channels* (25:25) What metrics to use to measure the success of your rebranding* (31:28) Ryan and Drew’s key takeawaysContact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
The Ultimate Guide to Pillar-Based Marketing Strategies
08-03-2023
The Ultimate Guide to Pillar-Based Marketing Strategies
Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.Quote“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures                                                                                                                                                                             Time Stamps:* (1:00) Welcome back Toph!* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?* (5:53) Does the rise of AI tools impact PBM?* (11:00) What will CEOs and CMOs gain from the book?*(19:00) What’s next for Elevate VenturesContact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
How to Create a Holistic Content Strategy with Amplified Marketing
22-02-2023
How to Create a Holistic Content Strategy with Amplified Marketing
We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results.Quotes“The whole philosophy is to get creative, have a conversation, prioritize human connection. Do the thing that your marketer's gut knows you should do, and hopefully that you're using data to know make a show, make a podcast, then amplify it.”                                                                                                                                                                           Time Stamps:* (1:13) Meet Lindsay, and learn about Casted’s marketing philosophy* (7:47) What is Amplified Marketing?* (13:53) Who is Amplified Marketing for?* (16:19) Using data to shape your content strategy and measure results* (27:20) Lightning round!Contact UsGot a topic idea? Hot take? Guest pitch?We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksConnect with Lindsay on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing toolsLearn more about Casted