Behavioural science has made a major impact on important issues over the past decade, such as antimicrobial resistance, educational attainment, and sustainability. But it’s also clear that applied behavioural science needs to evolve to fulfil its true potential.
BIT has just published A Manifesto for Applying Behavioral Science - a landmark guide to the future of applied behavioral science. This Manifesto takes a clear-eyed look at challenges facing the field and offers 10 proposals to address them:
In this episode of Inside The Nudge Unit the Manifesto's author and Managing Director of BIT in the Americas, Michael Hallsworth, takes to the streets of New York City to explain more about what point 3, the importance of 'understanding the system' means in the context of behavioural science.
The journey will take him from Times Square to Governors Island, discussing oysters, pedestrian crossings, plastic bags and much more.
The full Manifesto for Applying Behavioural Science is available now for free on our website at www.bi.team.
This episode was recorded in and around New York City by Sabeena Singhani. Our thanks to Pete Malinowski of the Billion Oyster Project and Rebecca Taylor of the University of Sydney for kindly agreeing to be interviewed.
Inside The Nudge Unit is a production of the Behavioural Insights Team.
Editing and sound design is by Andy Hetherington of Studio Gibbon: https://www.facebook.com/thestudiogibbon/
Producer is Rich O’Brien
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