Inside The Nudge Unit is a podcast from The Behavioural Insights Team. In Episode 13 we talk to Dr Mark Friedberg and Rebecca Oran from the non-for-profit health insurer Blue Cross Blue Shield Massachusetts.

Over the last two years, they have worked with BIT to create a successful Nudge Unit that has run around 60 interventions to improve health and healthcare. Many thousands of people have been reached by this work.

But how did they go about it? And what lessons does this work offer for other organisations who are looking to set up their own dedicated behavioural science functions? To find out more, Mark and Rebecca are joined by Scott Young, BIT’s Private Sector lead and Michael Hallsworth, BIT’s Managing Director for the Americas. Together, they cover:

• How to convince senior leadership in the value of behavioural science
• Building wider engagement and overcoming scepticism
• The need for an internal champion
• How to broaden the use of behavioural insights beyond the initial wins

More information:

Health Affairs article on the BCBSMA and BIT project: https://www.healthaffairs.org/do/10.1377/forefront.20220520.237283

Inside The Nudge Unit is a production of the Behavioural Insights Team

Editing and sound design is by Andy Hetherington of Studio Gibbon: https://www.facebook.com/thestudiogibbon/

Producer is Rich O’Brien

https://open.spotify.com/playlist/1m3zn3SHmMh3vuR13hkLCP?si=88ed700f455c4dc4