Marketing 101 - BIG steps for small businesses

Marketing 101

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; read less


Amazingly useful tools, apps & websites for efficiency and marketing
Amazingly useful tools, apps & websites for efficiency and marketing
A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!Find all the tools and websites mentioned below.Wordpress for building websitesHubspot CRM (free)Mailchimp - data capture & newsletters Google Analytics - website analyticsGoogle Drive - my 'filing cabinet' / collaborative workingPrezi & Prezi Video - alternative to Powerpoint and zoom video presentingCanva - basic graphic - find alternatives to tools/apps/websites like Photoshop (often free alternatives!) - summarizes any article/blog etc. into 7 - reads anything that you copy & paste into - critiques your writing for readability & gives tips to - see what carriers/factories/shipper your competitors are - share files between any devices on the same wifi - dictation! Turns your voice into - loads of slide templates that you can use on Powerpoint, Google Slides & - cuts backgrounds out of photos instantly I dont care about cookies - chrome extension that says ‘yes’ to all cookiesAnd finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.GuruSponsored by - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; 101 Agency; (social media etc.); you next episode!Marketing 101