What Every Marketer Should Know About Go-To-Market Strategy

Grow & Thrive: A Call to Action

08-04-2021 • 37 mins

A go to market strategy is about much more than just launch products. Strong marketers need to think about the process the team will go through to adapt to evolving needs of customers. Guest Catherine Crevels, who leads US Marketing at Quickbooks Online Services at Intuit, explains how she approaches go to market strategy, with some help from classic marketing principles.