The Unscripted SEO Interview Podcast

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Garrett Sussman of iPullRank discuss the evolving landscape of SEO, focusing on Google's algorithm changes and leaked Google data, the role of brand signals, and the impact of AI on search engines. We explore the challenges of content creation in relation to user intent and the ethical considerations in SEO practices. The conversation delves into the future of SEO strategies and the philosophical implications of optimizing for search. TAKE AWAYS: Google faces a challenge in balancing SEO incentives and content quality.Experimentation is crucial for effective SEO strategies.Brand signals are increasingly important in determining search rankings.AI is changing the way users interact with search engines.Content creation should focus on user intent and engagement.The SEO landscape is constantly evolving, but fundamentals remain.Ethical considerations in SEO practices are becoming more prominent.Transparency from Google is needed for better SEO practices.The future of SEO will involve adapting to new technologies and user behaviors.SEO will continue to exist as long as there is a need for information search.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success. They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. The conversation highlights the importance of understanding brand identity, audience engagement, and the necessity of real-world interactions to enhance online presence. That includes leveraging community cleanups for links, as well as being a podcast guest and other more PR like work than just editing meta tags. Mordy shares practical steps for SEOs to align their strategies with brand messaging and positioning, ultimately advocating for a more integrated approach to SEO that prioritizes meaningful connections with audiences.Branding is becoming increasingly important in SEO.SEOs need to engage with broader marketing strategies.Real-world interactions enhance online presence.Understanding brand identity is crucial for effective SEO.Communication strategies should align with SEO efforts.The digital landscape is becoming more competitive.SEOs must step outside their digital bubbles.Content should resonate with audience needs and desires.Brand activities can build momentum for online success.SEO is a means to an end, not the end itself.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Ray Martinez, VP of SEO at Archer Education. We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds value and addresses customer objections. Ray advises SEO professionals to stay curious and keep learning about technology and the evolving landscape of search.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Matt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry.Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects.In this conversation, Matt and Jeremy discuss the challenges of finding legitimate SEO consultants and agencies. They highlight the importance of setting proper expectations, effective communication, and creating standard operating procedures (SEO SOPs) for client onboarding. Matt emphasizes the need to focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.They also touch on the benefits of niching down into specific industries and understanding the client's business model. Matt shares his top three action items for onboarding new local SEO clients: setting expectations, communication, and implementing SOPs.TakeawaysThe interplay between being an agency owner and a software developer can be beneficial, as it allows for the integration of tools and services.The SEO community is highly connected and loves sharing knowledge and tools.SEOgets is a search console super tool that helps SEOs discover trends, issues, and opportunities.Google Search Console data has limitations, such as anonymized queries and inconsistencies in export data.A holistic approach to SEO, considering both technical and design aspects, is crucial for success. Set proper expectations with clients to avoid misunderstandings and ensure a successful working relationship.Effective communication is key in client management and building trust.Creating standard operating procedures (SOPs) helps ensure consistency and prevents important tasks from being overlooked.Focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.Niching down into specific industries allows for better understanding of client needs and more effective marketing strategies.Understanding the client's business model and metrics, such as lifetime value of customers, is crucial for providing valuable SEO services.Building a lifestyle business focused on integrity and doing right by clients can lead to long-term success and satisfaction.00:00Introduction and Background03:11The Value of Networking in the SEO Community08:42Understanding the Limitations of Google Search Console Data13:33The Importance of a Holistic Approach to SEO18:25Balancing Technical SEO and Design for Optimal Results25:08Finding Legitimate SEO Consultants and Agencies30:15Challenges and Scams in the SEO Industry36:14Niche Down and Understand Industry-Specific Needs40:32Solving Client Pain Points for Revenue Growth43:48Setting Expectations and Effective Communication45:34Building a Lifestyle Business with IntegrityWant to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Brady Madden, an SEO professional specializing in the cannabis industry, discusses his journey into the space and the unique challenges of doing SEO in the cannabis niche. He highlights the importance of education and content creation in the industry, as well as the impact of Google updates like the Medic update.Brady also shares insights on keyword research and strategy for cannabis businesses, emphasizing the need to focus on revenue-driving terms and conversion rate optimization. He advises involving an SEO from the beginning of website launches and stresses the importance of understanding the client's business goals and measuring success accordingly.TakeawaysEducation and content creation are crucial in the cannabis industry, as there is a lack of information and misconceptions about cannabis products.Google updates like the Medic update have impacted the cannabis industry, leading to a shift towards more medical-based content and a focus on revenue-driving terms.Keyword research in the cannabis industry can be challenging due to restrictions on advertising certain terms, but conversations with clients and understanding their business goals can help fill in the gaps.When working with cannabis businesses, it is important to focus on conversion rate optimization and make it easy for customers to find and purchase products.Involving an SEO from the beginning of website launches is essential to ensure proper URL redirects, meta data, and schema implementation.Understanding the client's business goals and measuring success accordingly is key to a successful SEO campaign in the cannabis industry.Chapters:00:00Introduction and Background02:39The Importance of Education and Content Creation09:22The Impact of Google Updates16:42Keyword Research and Revenue-Driving Terms22:45Conversion Rate Optimization and Focusing on Business Goals30:18Measuring Success and Understanding Client's BusinessWant to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Experimenting with a new epsiode format, as the new host, I'm fielding questions about SEO from the audience, from Twitter/Reddit/Facebook. Send in your questions to have them answered in future episodes!Who is the new host Jeremy Rivera?It was a whirlwind transfering hosting from Mark A. Preston who did a great job before, I haven't introduced myself to the audience yet! I'm a 17 year veteran in SEO who has done in-house SEO for Raven Tools and Tapclicks. I've also been with tons of different agencies like Hive Digital, Copypress, Elite Strategies & Evergreen Services. I also worked with clients as a freelance SEO consultant in asphalt maintenance, office furniture and dozens of other niches! Does updating your blog post's publishing date have any measurable impact on your post's organic performance?Query deserves freshness, and Rebekah Edwards and I both have experimented and seen positive outcomes from updating publish dates on content.Has anyone in SEO had their client arrange and "sponsor" a local river/park/parking lot/roadside trash cleanup as a local link building vehicle?Yes, I have for a paddleboard tour company in Nashville. We actually got a local news crew to show up, and got social and other links from the low cost event.Is a rel=canonical equivalent in transfering authority as a 301 redirect in y’alls experience?There's mixed feedback from SEO experts, who mostly agree that 301 is stronger, because it literally "cancels out" the original page, but others suggest adding a canonical FIRST, and then adding a 301 nextIf a company has TWO locations, should the Google profile for both locations go to specifically created location pages, or should one location be pointed to the HOMEPAGE url specifically, always?The general feedback from other SEOs who specialize in local SEO is that you should nearly always have multiple different location pages, specific to that community. The only caveat was when one location had a ton of reviews already.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Curious about how a children's book illustrator transitions into a powerhouse in SEO? Jonas Sickler joins us to share his incredible journey in this unscripted interview and we learn about the creative pathways that led him to become an SEO expert at Terakeet. You'll hear all about how he leveraged his artistic skills to understand the digital landscape and how the SEO game has evolved from keyword stuffing to creating valuable content assets that truly resonate with audiences. Jonas also introduces us to the intriguing concept of owned asset optimization, a strategy that can significantly elevate your brand's visibility across multiple channels.Ever wondered how branded clicks can actually gauge your market authority? Jonas and I break down the dynamics between branded and non-branded search behaviors and why brand searches might just be the ultimate indicators of relevance. We also venture into the often-overlooked realm of broader business metrics, stressing the importance of looking beyond just rankings and traffic. Learn why metrics like revenue and conversions should be your new best friends in the world of SEO, and get tips on how to measure these outcomes effectively.Forecasting SEO growth can be a tough nut to crack, but Jonas offers some invaluable insights into building accurate models. We discuss the importance of historical data, algorithm changes, and the balance between instant PPC results and long-term SEO benefits. Our conversation highlights the necessity of collaboration and clear target-setting, especially when it comes to setting up PPC campaigns with efficient cost-per-acquisition targets. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you align your marketing strategies with your broader business goals.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this episode, the Unscripted SEO Podcast changes hands, and the new host, Jeremy Rivera, interviews Mark A. Preston. It's a fun conversation that dives into Mark's new semi-retirement, alternate ways for SEOs to consider their career and to look for revenue sharing or becoming part owners in businesses instead of looking for hourly income.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Welcome to another episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston, SEO Advisor and Speaker. In this insightful episode, we are thrilled to have Ryan Darani, the Search Strategy Director at Rise at Seven, as our guest. Ryan shares his extensive experience and invaluable insights from his journey of growing a highly successful SEO freelance consultancy business, having generated over $10,000,000 in revenue for his clients in the past five years.Throughout this episode, Ryan delves into the importance of being adaptable in the constantly evolving SEO industry, the challenges of getting SEO suggestions implemented within large brands due to red tape and hierarchy, and the critical role of having and growing your own sites as an SEO professional. He also discusses his reasons for transitioning from running a successful freelance consultancy to joining Rise at Seven, and highlights the differences between working with unknown brands versus very successful brands.Listeners will gain valuable insights into the realities of leaving a job to go freelance, the pitfalls of providing white-label services to agencies, and essential advice for SEO freelancers to achieve long-term success. Ryan emphasises the importance of investing in oneself and avoiding shortcuts, the potential for underdog brands to quickly gain market share with the right guidance, and the need for balancing work and life to achieve personal fulfilment. Tune in for a wealth of knowledge and practical advice from one of the industry's top SEO experts.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Welcome to the 'Unscripted SEO Podcast', hosted by Mark A Preston. In this engaging episode, Mark sits down with SEO expert Liam Quirk to explore the dynamic and ever-evolving landscape of SEO agencies. Liam shares his journey from a freelancer to owning a successful SEO agency, highlighting the key differences between managing small and large budget campaigns. Their discussion provides a wealth of insights into the critical importance of delivering a solid ROI and the role of transparency in maintaining strong client relationships.As they delve deeper, Liam and Mark discuss the emerging trend of specialisation within the SEO industry. Liam observes that larger businesses with substantial budgets are increasingly seeking specialised agencies to handle specific aspects of SEO, such as technical SEO, content writing, and digital PR. This shift necessitates more collaboration among different teams and highlights the value of a holistic approach to SEO that integrates various marketing strategies. Their conversation provides a comprehensive overview of how SEO is evolving and what this means for agencies and clients alike.Looking ahead, Liam and Mark speculate on the future of SEO, considering the potential impact of new search engines and AI tools. They emphasise the need for SEOs to adapt to these changes and understand what works best for different businesses across various platforms. This episode is packed with expert insights and practical advice, making it a must-listen for anyone looking to stay ahead in the competitive world of SEO. Join us for an unscripted, in-depth conversation that sheds light on the future of SEO and the strategies that will drive success.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us for an enlightening episode of the 'Unscripted SEO Podcast' where host Mark A. Preston welcomes Doug Bradley, the owner of Everest Legal Marketing, to delve into the nuances of SEO marketing within the US legal sector. In this episode, Doug shares his extensive expertise and personal experiences, providing invaluable insights for SEO professionals, legal practitioners, and anyone interested in the convergence of law and digital marketing.Throughout the discussion, Doug explores a variety of critical topics including the benefits of local versus national law firm SEO strategies, the intricacies of creating compliant and effective legal content, and the significance of building strong client relationships. Listeners will gain a deeper understanding of advanced SEO techniques, the importance of community engagement, and the ethical considerations that are vital in the legal marketing landscape.This episode is a must-listen for anyone looking to enhance their understanding of SEO in the legal field or considering entering this niche market. Doug’s advice highlights the importance of ethical practices and thorough knowledge of legal standards, promising to equip listeners with the tools needed to succeed in this specialised area of digital marketing. Tune in to discover how to effectively and ethically navigate the complex world of legal SEO marketing.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us for an engaging episode of the 'Unscripted SEO Podcast' hosted by Mark A. Preston, featuring seasoned SEO expert Gerry White. This week's discussion delves deep into the integration of AI technologies like ChatGPT within the realm of SEO, highlighting both opportunities and cautions for professionals in the field. Gerry, with his profound experience, offers a rich exploration of how these advancements are reshaping search engine strategies and the importance of maintaining a solid grasp on SEO fundamentals amidst rapidly evolving digital landscapes.Throughout the episode, Gerry discusses the critical role of Google Business Profiles in enhancing local SEO efforts, the influence of brand trust on organic growth, and shares his insights on the strategic inclusion of fast food chains in Just Eat's service offerings. This conversation is packed with actionable advice on optimizing e-commerce integrations in search results and understanding the shifting dynamics of buyer intent as perceived by modern search algorithms.Whether you're an SEO professional looking to sharpen your skills, a digital marketer eager to understand the latest trends, or simply curious about the impact of AI on search optimization, this podcast is for you. Tune in to gain valuable insights from Gerry White and learn how to navigate the complexities of today's SEO landscape effectively. Subscribe to 'Unscripted SEO Podcast' for more enlightening conversations with leading industry experts like Gerry White, and don't miss out on the wealth of knowledge this series has to offer.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Welcome to this week's episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston. In today's engaging discussion, we're joined by Gareth Hoyle, a luminary in the digital marketing world and Managing Director of Marketing Signals. Gareth brings his wealth of experience to the table, discussing the evolution of SEO, the integration of AI into digital strategies, and the day-to-day challenges and rewards of agency life.Throughout the episode, Gareth delves into how SEO and digital marketing strategies must align with broader business goals, the transition from traditional to digital PR, and the dynamics of agency-client relationships. He shares invaluable insights from his journey, highlighting the necessity for agencies to adapt swiftly to industry changes and the importance of understanding the real-life impact of SEO on businesses.This episode is packed with actionable advice, making it a must-listen for anyone in the digital marketing sphere, from agency veterans to in-house teams. Tune in to gain a deeper understanding of the current landscape of digital marketing, learn practical tips for maintaining client relationships, and hear Gareth’s predictions for the future of SEO. Join us on the 'Unscripted SEO Podcast' for this enlightening conversation that promises to enrich your perspective on digital marketing and agency operations.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join host Mark A Preston on the 'Unscripted SEO Podcast' as he welcomes Kevin Indig, a revered Growth Advisor who has shaped the SEO strategies of Fortune 500 giants. In this compelling episode, Kevin shares the rich tapestry of his career, from his initial forays into website building for gaming tournaments to advising some of the largest companies in the world. His insights into strategic decision-making and the unique challenges of corporate SEO provide invaluable lessons for anyone looking to excel in the field.Throughout the conversation, Kevin delves into key aspects of SEO mastery, including how he employs meta-thinking to navigate complex challenges and make critical decisions. He also offers candid advice for both budding and seasoned SEO professionals on how to build visibility and establish credibility without overextending oneself. His personal anecdotes and professional experiences illuminate the various paths one can take within the SEO industry and highlight the importance of adaptability and strategic foresight.This episode is a must-listen for anyone eager to enhance their understanding of SEO and learn from one of the industry's best. Kevin’s journey is not just about professional growth but also about finding one’s niche and excelling within it. Tune in to gain actionable advice that can transform your approach to SEO and help you achieve your professional goals.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join host Mark A Preston on a riveting journey into the heart of local SEO with our distinguished guest, Apurva Bose, Vice President of Operations & Strategy at Overtake Digital, on this episode of the 'Unscripted SEO Podcast'. Today, we delve into the fascinating world of local businesses, uncovering the pivotal role of personalised SEO strategies and the profound impact of genuine engagement in driving growth and fostering meaningful relationships.In a landscape often dominated by metrics and rankings, Apurva shares his refreshing approach to SEO - one that prioritises understanding the unique narrative of each business and its community. From the significance of stepping out of one's comfort zone to the art of storytelling in marketing, this conversation promises to enlighten, inspire, and offer invaluable insights into elevating local businesses beyond the conventional SEO playbook.Apurva's journey from a content writing intern to a leading figure in digital marketing is nothing short of inspiring. His passion for the field, coupled with a commitment to authenticity and keen interest in the stories behind local businesses, underscores the importance of building trust and connections that transcend transactional interactions.Whether you're an SEO professional looking to refine your approach, a local business owner seeking growth strategies, or simply intrigued by the evolving digital landscape, this episode is a treasure trove of wisdom, experiences, and strategies poised to redefine your understanding of SEO's role in local business success.Don't miss out on this enlightening discussion that bridges the gap between SEO metrics and real human connections, highlighting the power of genuine interest and the impact of stepping beyond the familiar to unlock the full potential of local businesses.Remember to like, share, and subscribe for more insights and unscripted conversations that explore the depths of SEO and digital marketing.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us on this episode of the 'Unscripted SEO Podcast' as our host, Mark A Preston, dives deep into the intricacies of eCommerce SEO with the renowned expert, Joe Fisher. In a conversation that peels back the layers of SEO strategies, Joe shares his groundbreaking approach to boosting sales through the innovative use of eCommerce SEO grandchild pages.In this insightful session, Joe Fisher, with years of mastery under his belt, unveils the evolution of his SEO prioritisation skills, emphasising the significance of SERPs analysis over conventional tools and the noise of fleeting trends. Witness the journey of an SEO aficionado who transitioned from the fundamentals to a phase of overcomplication, only to rediscover the potency of simplicity in strategy.Discover the art and science behind creating grandchild pages, a concept that Joe adeptly applies not just in eCommerce, but across various sectors, demonstrating its versatility and effectiveness in targeting highly specific customer intents. This episode is a treasure trove for those looking to refine their approach to SEO, with Joe providing actionable insights into navigating the vast sea of information, focusing on what truly moves the needle for eCommerce businesses.As the conversation unfolds, Joe shares personal anecdotes and professional milestones, revealing the importance of integrating closely with businesses to uncover the deepest insights into their operations, products, and digital presence. From tackling the challenges of information overload to emphasising the critical role of SEO fundamentals, this discussion is a must-listen for anyone looking to elevate their SEO game and drive significant sales through their eCommerce platforms.Stay tuned as Mark and Joe explore the transformational impact of adopting a granular approach to SEO, the importance of trust in one's expertise, and the undying relevance of traditional, human-centric business practices in the digital age.Don't miss out on this episode of 'Unscripted SEO Podcast' with Joe Fisher, where eCommerce SEO strategies are unboxed, demystified, and laid bare for you to grasp, apply, and thrive.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us on the Unscripted SEO Podcast, hosted by Mark A Preston, for an enlightening conversation with Ash Nallawalla, a renowned Fractional Enterprise SEO Consultant and the author of "Accidental SEO Manager". This episode takes you on a journey through Ash's eclectic career, from his beginnings in accounting to his pivotal role in SEO for some of Australia's largest firms. Ash's story is a testament to the power of career transformation and the discovery of one's true calling in the dynamic world of SEO, even if it happens later in life.Throughout the podcast, Ash shares his profound insights into the complexities of enterprise SEO, drawing from his extensive experience in enhancing the online presence of major banks and multinational corporations. He delves into the creation of his book, "Accidental SEO Manager", aiming to demystify SEO for managers and executives unfamiliar with the domain. The conversation covers a wide range of topics, including strategic SEO management, forecasting ROI, managing data centers and the importance of understanding your audience beyond just the SEO community.Listeners will walk away with valuable lessons on career versatility, strategies for SEO success, and the significance of viewing SEO through a broader business lens. Ash's journey from a late bloomer in SEO to becoming a leading voice in the industry is both inspiring and educational, making this episode a must-listen for anyone interested in SEO, digital marketing, or career growth. Tune in to gain insights from one of the industry's most experienced professionals on navigating the ever-evolving landscape of SEO.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In the dynamic world of search engine optimisation, the leap from managing colossal brand campaigns to nurturing small business growth presents a fascinating challenge. "From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success" delves into this intriguing transition, offering a treasure trove of insights for SEO professionals and small business owners alike.Mark A Preston and Nikki Pilkington, two seasoned experts in the digital marketing realm, unpack the complexities and potential culture shocks that accompany the shift from big brand SEO to the more nimble and resourceful world of small business SEO. This episode is a deep dive into the adaptable nature of SEO principles and how the core techniques that propel major brands to the top of search results can be ingeniously tailored to fit the unique needs and constraints of smaller enterprises.The conversation illuminates the essential, unchanging foundations of SEO, from content creation to technical intricacies, and explores how these can be effectively scaled down or creatively reimagined to suit smaller budgets and more focused target markets. Mark and Nikki address the common misconceptions and hurdles that SEO professionals might face when transitioning from the abundant resources of big brands to the more hands-on, bootstrap approach required in small business settings.Listeners will gain valuable perspectives on the importance of agility in SEO practices, the art of achieving impactful results without the luxury of large budgets, and how to leverage a comprehensive skill set in both technical SEO and content creation to drive small business growth. This episode is not just about adapting strategies; it's about fostering a mindset that thrives on innovation, efficiency, and the unique opportunities that small businesses offer."From Giants to Gems" is an essential listen for anyone in the SEO field looking to broaden their horizons, as well as small business owners seeking to understand how big-brand strategies can be distilled and applied to their own SEO efforts. Join Mark and Nikki as they guide you through the process of scaling grand SEO tactics into potent, actionable plans that can transform small businesses into search engine favourites.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this captivating episode of the Unscripted SEO Podcast, Mark A Preston sits down with the distinguished Julian Goldie, a trailblazer in the SEO realm and the visionary behind Goldie Agency. Julian peels back the layers of SEO strategies, offering a treasure trove of insights that range from the nuanced art of content creation to the strategic deployment of AI in SEO. With his unique blend of expertise and experience, Julian not only demystifies complex SEO concepts but also shares the subtle intricacies that can make or break an online presence. This episode is a must-listen for anyone keen to elevate their SEO game and navigate the digital landscape with confidence.Diving deep into the discussion, Julian articulates the underappreciated value of top-of-funnel content and its pivotal role in nurturing leads into loyal customers. He challenges the conventional wisdom around content metrics, urging listeners to prioritize engagement and user experience over sheer volume. Furthermore, Julian sheds light on the significance of establishing topical authority and the transformative impact it can have on your site's SEO performance. Through real-life examples and actionable advice, Julian illustrates how a well-crafted SEO strategy can lead to sustainable business growth and a formidable online authority.Beyond the wealth of SEO knowledge, this episode offers an intimate look into Julian's journey and the philosophies that guide his approach to digital marketing. His candid reflections on the industry's evolving landscape, coupled with practical tips on leveraging AI without compromising content quality, make for an enlightening conversation. Whether you're an SEO novice or a seasoned marketer, Julian's insights provide invaluable guidance for navigating the complexities of SEO with finesse and achieving online success. Tune in to uncover the secrets behind crafting compelling content, leveraging AI intelligently, and building an unshakeable digital presence with Julian Goldie on the Unscripted SEO Podcast.Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade