The Strand Review of Books

Toby Chapman-Dawe

Authors explain why they wrote their books

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Sustainable Advertising, with the co-author, Sebastian Munden

Sustainable Advertising, with the co-author, Sebastian Munden

Sebastian Munden, co-author with Matt Bourn of Sustainable Advertising, explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Waste and Resources Action Programme, a global action NGO tackling the causes of climate change and promoting circular living. Hosted on Acast. See acast.com/privacy for more information.

Episodes

Sustainable Advertising, with the co-author, Sebastian Munden

Sustainable Advertising, with the co-author, Sebastian Munden

Sebastian Munden, co-author with Matt Bourn of Sustainable Advertising, explains how the real key to action behind good words is to focus on change behaviour. Sebastian is a strategy and communications adviser, having formerly worked at Unilever for 32 years, his last role as UK and Ireland CEO and previously in a variety of senior marketing roles, chair of Ad Net Zero, and chair of WRAP, the Waste and Resources Action Programme, a global action NGO tackling the causes of climate change and promoting circular living. Hosted on Acast. See acast.com/privacy for more information.

B2B Digital Marketing Strategy, with the author, Simon Hall

B2B Digital Marketing Strategy, with the author, Simon Hall

Author Simon Hall shares his motivations for writing B2B Digital Marketing Strategy, the key insights and messages, and looks at the future prospects for marketers - practically an MBA in marketing in a book! Hosted on Acast. See acast.com/privacy for more information.

Right Kind of Wrong, with the author, Professor Amy Edmondson

Right Kind of Wrong, with the author, Professor Amy Edmondson

Amy Edmonson, Professor of Leadership at Harvard Business School, guides us through her book Right Kind of Wrong and the valuable lessons we can learn from making intelligent mistakes - it's all about human fallibility and turning failure into a pathway for success Hosted on Acast. See acast.com/privacy for more information.

The Superpower of Small Teams, with the co-author, Brad Borkan

The Superpower of Small Teams, with the co-author, Brad Borkan

Author Brad Borkan reveals the The Superpower of Small Teams, co-authored with David Hirzel, featuring the Apollo 13 mission, Gilbert & Sullivan, Bernstein & Woodward and many more Hosted on Acast. See acast.com/privacy for more information.

The Art of Statistics, with the author, Professor Sir David Spiegelhalter

The Art of Statistics, with the author, Professor Sir David Spiegelhalter

Professor Sir David Spiegelhalter looks at life through the statistical lens, at how we can present data more cogently, and at how numbers literally do not speak for themselves. Crunch the numbers for ten minutes with the UK's leading statistician. Hosted on Acast. See acast.com/privacy for more information.

High-Impact Content Marketing, with the author, Purna Virji

High-Impact Content Marketing, with the author, Purna Virji

Purna Virji, author of High-Impact Content Marketing - Strategies to make your content intentional, engaging and effective gives a high-engergy whistle-for-stop tour of content marketing and how to maximise its effect Hosted on Acast. See acast.com/privacy for more information.

GLUE, with the author, John Dore

GLUE, with the author, John Dore

John Dore, author of GLUE – Transforming Leadership in a Hybrid World – is a Programme Director at London Business School, where he leads the Senior Executive Programme. John shines new light on leadership, very much aligned with the customer inside-out approach that drives so many SaaS businesses. Hosted on Acast. See acast.com/privacy for more information.

The Customer Copernicus, with the author, Charlie Dawson

The Customer Copernicus, with the author, Charlie Dawson

Why is it that being customer-led is such an obvious strategy yet companies find it so hard to pursue? Author Charlie Dawson delves deep into developing the customer mind-set. Enjoy ten minutes of vigorous thinking from Charlie! https://www.amazon.co.uk/Customer-Copernicus-How-Customer-Led/dp/0367564637/ Hosted on Acast. See acast.com/privacy for more information.

Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma Butler

Can Marketing Save the Planet? with the authors, Michelle Carvill and Gemma Butler

Michelle Carvill and Gemma Butler share insights and enthusiasms for marketers ready to take on responsibility for true sustainability Hosted on Acast. See acast.com/privacy for more information.

The Human Experience, with the author, John Sills

The Human Experience, with the author, John Sills

John Sills talks about his book "The Human Experience - How to make life better for your customers and create a more successful organization" -- the myths and misconceptions of loyalty, and how to build a better future. Hosted on Acast. See acast.com/privacy for more information.

New Rules of Marketing & PR, with the author, David Meerman Scott

New Rules of Marketing & PR, with the author, David Meerman Scott

The cogent, clear, compelling David Meerman Scott speaks about his worldwide bestseller "The New Rules of Marketing & PR," now in its 8th edition - and why I should have the courage to sack some clients!https://www.amazon.co.uk/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288/ Hosted on Acast. See acast.com/privacy for more information.

Forget the Funnel, with the co-author, Georgiana Laudi

Forget the Funnel, with the co-author, Georgiana Laudi

If you're in marketing and plagued by pipeline, this is the show for you! Author Georgiana Laudi reveals the faults and fallacies of the funnel, speaking about her book 'Forget the Funnel,' co-written with Claire Suellentrop. https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring/dp/1544542232/ Hosted on Acast. See acast.com/privacy for more information.

The Fifth Phase, with the author, Dr Mark Powell

The Fifth Phase, with the author, Dr Mark Powell

The enthusiastic and entertaining Dr Mark Powell's radical book explains how a new view of AI could transform the opportunities in marketing, business and elsewhere. Hosted on Acast. See acast.com/privacy for more information.

Let It Go, with the author, Dame Stephanie Shirley, CH

Let It Go, with the author, Dame Stephanie Shirley, CH

An extraordinary story, from refugee to IT titan to philanthropist Hosted on Acast. See acast.com/privacy for more information.

Predictably Irrational, by Dan Ariely

Predictably Irrational, by Dan Ariely

Crazy lessons from behavioural science: Predictably Irrational by Dan Ariely Hosted on Acast. See acast.com/privacy for more information.

21st Century Business Icons, with the author, Sally Percy

21st Century Business Icons, with the author, Sally Percy

Sally chats about the leaders who are changing our world Hosted on Acast. See acast.com/privacy for more information.

The Social Brain, with the author, Tracey Camilleri

The Social Brain, with the author, Tracey Camilleri

Tracey tells all about the psychology of successful groups Hosted on Acast. See acast.com/privacy for more information.

Decoded - The Science Behind Why We Buy, with the author, Phil Barden

Decoded - The Science Behind Why We Buy, with the author, Phil Barden

Author Phil Barden enthuses about the science behind why we buy, "sludging," and where to put the broccoli - essential stuff for marketers! Hosted on Acast. See acast.com/privacy for more information.

B2B is really P2P, with the author, Frank Somma

B2B is really P2P, with the author, Frank Somma

Author and speaker Frank Somma shares fascinating insights into his book 'B2B is really P2P," and the value of personal interactions - even in the mass-marketing, social media world Hosted on Acast. See acast.com/privacy for more information.

The Invisible Brand, with the author, William Ammerman

William Ammerman chats about his amazing book "The Invisible Brand," which ranges from AI to Aristotle, psychotechnology to Star Trek TriCorders! Hosted on Acast. See acast.com/privacy for more information.