Episode 8 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!
In this episode of the Design Journeys podcast, host Chris Whyte interviews Tim Morton, Director for Global Design North America for Husqvarna. They discuss Tim's career journey, starting with his studies in industrial design at the University of Wales and his time at Lego.
Tim shares his experiences working at Lego, including the importance of collaboration, understanding the brand, and designing for children. He also talks about his transition to consulting and his work with PDT, where he worked on projects for clients such as Dell, Corning, and Qualcomm.
The conversation explores the broad field of consultancy and design, highlighting the importance of understanding the needs and goals of people and designing products to meet those needs. It emphasizes the role of human connection in design and the value of innovation and creativity.
The conversation also touches on the challenges of leadership, the impact of design on business, and the need to quantify the value of design.
The guest shares his experiences and failures in the design industry and emphasizes the importance of learning from failures.
The conversation concludes with a discussion on favorite podcasts and books, and the guest's contact information.
Takeaways
Chapters
00:00 Introduction and Background
03:20 University of Wales and Discovering Industrial Design
06:18 Starting at LEGO and the Importance of Persistence
13:03 Favorite Memories at LEGO and the Value of Collaboration
23:36 Working on Diverse Projects at PDT
25:23 Design, Innovation, and Creativity in Connecting People, Technology, and Business
28:39 Design as a Business: Lessons from Working at PDT
33:13 Challenges and Opportunities in the Outdoor Power Equipment Industry
35:15 Learning from Failure: Lessons from a Smartwatch Project at LEGO
45:26 Embracing Change and Inspiring Others: The Power of Human Connection in Design
53:43 Insights on Physical Product Development and Recruitment
Tim's recommended books and podcasts: