She's Busy AF

Lauren Loreto

She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans.Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every episode is 45 mins or less - and binge-able AF. So, now what? Cozy up with your favorite notes app, notebook and a cup of something (alcohol included), and tune in weekly for business and marketing tips and trends.

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Episodes

EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith
20-03-2024
EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith
Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc.,  and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.Find Lexie Onlinehttps://www.linkedin.com/in/lexie-smith-pr/https://theprbarinc.com/https://growthmodeagency.com/https://www.instagram.com/theprbar_inc/ Check out GROWTH MODE Agency: https://www.growthmodeagency.com/ Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The importance of thought leadership (00:01:33) Benefits and components of thought leadership (00:09:00) Developing a strong positioning statement (00:10:02) Incorporating personal stories into thought leadership (00:15:22)Selecting the right channels for thought leadership (00:16:30)Challenges in prioritizing personal brand and thought leadership (00:20:37)Writing for Thought Leadership (00:23:15) Leveraging Platforms for Thought Leadership (00:25:18) Pitching Topics to Outlets (00:29:13) Conversion from Articles to Leads (00:32:09) Trends in Thought Leadership (00:37:20) Topics discussed: Lauren Loreto, Brand Good Time, marketing agency, content marketing, web design, development, podcast, She's Busy AF, Lexie Smith, Pitchin' and Sippin' podcast, PR Bar Inc, top 20 in their 20s, brilliant PR expert, top female entrepreneur, trailblazer women leader, Growth Mode PR, Communications Agency, rebranding, positioning statement, thought leadership strategy, owned channels, earned channels, target audience, personal brand development, marketing, PR, synergy, authenticity, relatability, benefits of thought leadership, successful thought leadership strategy, challenges, opportunities, sustainability, building personal brand, leads, commitment, accountability, authoring articles, third-party outlets, HARO, Qwoted, journalists, pitching, educational content, earned media, paid contributor programs, AI, content creation, LinkedIn.
EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty
06-03-2024
EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty
When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive!Find Bella online:https://bellahegartydigital.com https://linkedin.com/in/bella-hegarty-digital https://instagram.com/bellahegartydigital Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Introduction to Client Experience and Operations (00:00:15)Common Challenges in Quality Delivery and Scaling (00:07:05)Standardized Processes for Service Delivery (00:08:55)Creating Predictability in Scaling Process (00:15:53)Smooth Onboarding of Clients and Team Members (00:17:56)Tools for Streamlining Operations (00:20:07)Time Tracking and Data Insights (00:21:42)Measuring Client Experience Success (00:26:32)Enhancing Customer Experience (00:31:16)Importance of Client Feedback (00:36:20)Strategic Partnerships and Exit Strategy (00:38:57)Long-Term Client Support (00:41:56)Understanding Client Expectations (00:42:08)Challenges in Service-Based Businesses (00:43:12)Closing Remarks (00:45:02)
EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time
28-02-2024
EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time
As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.This episode isn't just a trip down memory lane—it's packed with valuable insights for every business owner and aspiring entrepreneur. I dive into the nitty-gritty of HR compliance and how it's redefining our team dynamics and service offerings, and I get real about gearing up for maternity leave while keeping the business thriving. With a fresh focus on content marketing, strategy, and web development, we're paving a clearer path for growth. For those of you wearing the entrepreneurial hat, there's plenty of encouragement and wisdom on offer, from the significance of strategic investment to the camaraderie found among business-owning mothers. Join me as I share these stories and more, all with the hope of inspiring and empowering you to turn every situation into a 'good time'.Find Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The backstory (00:03:19) Early career experiences (00:07:48) Founding Brand Good Time (00:12:33) Pivoting the Agency (00:18:05) Balancing Motherhood and Business (00:19:58) Scaling the Agency (00:20:58) HR Compliance and Culture (00:25:00) Future Plans and Service Offerings (00:26:57) Reflection and Advice (00:29:04) Topics Discussed:Lauren Loreto, She's Busy AF podcast, Brand Good Time, entrepreneurship, business owner, career experiences, upbringing, pivotal moments, influences, entrepreneurial path, corporate world, freelance opportunities, toxic work environments, marketing agency, LBMG Marketing, burnout, mentorship, remote work culture, rebranding, web design, Showit, resilience, adaptability, mentorship program, motherhood, mompreneur, business growth, team building, HR practices, maternity leave, content marketing, strategic investments, LinkedIn, business development
EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer
20-02-2024
EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer
In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise.Find Melissa online:Waverlyave.com https://www.linkedin.com/in/melissa-lohrer-49052015/ https://www.instagram.com/waverlyave.consulting/Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Melissa's journey (00:01:27) Profitability of an agency (00:06:46) Cultivating new business through referrals (00:14:25) Ideal client and niche focus (00:19:48) Finding the Right People on LinkedIn (00:21:56) Networking and Referral Partnerships (00:22:51) Investing in Relationship Building (00:25:10) Building Strong Strategic Partnerships (00:27:27) Founder-Led Sales and Business Development (00:34:49) Relationship Building for Sales Success (00:38:13) Biz Dev Challenges (00:43:24) Effective Outreach (00:44:27)
EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV
14-02-2024
EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV
Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)Find Lauren Loreto/Brand Good TIme online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The introduction (00:00:00)Discussion of the star-studded Super Bowl and demographics (00:02:47) Analyzing the Wicked trailer (00:03:02) Snapchat ad critique (00:08:23) Discussion of the Jesus commercials (00:11:12) Etsy's "Gift Mode" ad (00:17:52) TThe Paramount commercial (00:18:49) Teemu ads and potential targeting of Amazon (00:22:23) Pluto TV's couch potato farms ad (00:26:05) Google Pixel ad for visually impaired (00:27:54) Verizon Beyonce ad (00:30:23) Uber Eats ad disappointment (00:34:33) Homes.com ad series (00:36:35) T-Mobile Magenta Member Ad (00:39:22) Favorite and Least Favorite Ads (00:41:12) Super Bowl and Halftime Show (00:43:10) Overall Impressions (00:45:07) Topics Discussed: podcast, She's Busy AF, Super Bowl commercials, Wicked, demographics, Broadway, Taylor Swift, celebrities, advertising, marketing, full funnel, Service, Michael Sarah, Etsy, Google Pixel, Verizon, Beyoncé, Uber Eats, Homes.com, T-Mobile, Paramount, Arnold, Christopher Walken, BMW, Popeye's, Google, halftime show, Usher, Ludacris, Alicia Keys, roller skate ring, technology, sleep deprivation
EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells
31-01-2024
EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells
In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of scaling without proper systems, the benefits of project management tools, and the importance of clear communication platforms. Find Caitlyn online:www.upwellstrategies.comhttps://www.instagram.com/upwellstrategies/https://www.facebook.com/upwellstrategieshttps://www.linkedin.com/in/caitlyn-t-wells/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Caitlyn's background and passion (00:02:24) The role of systems in business growth (00:03:45) Challenges without effective systems (00:05:30) Impactful systems for scaling a business (00:06:19) CFavorite project management systems (00:06:51) Balancing systems with creative flow (00:11:52) Continuous improvement of systems (00:15:20) Must-Have Tools for Scaling a Business (00:22:39) The Importance of Implementing Systems Early (00:24:33)
EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer
10-01-2024
EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer
If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process. The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition.Find Alison online:Indigocomms.com  Indigocomms.com/database https://www.linkedin.com/in/alison-meyer-775a105/ https://www.instagram.com/indigo_communication/  Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsAlison’s journey to entrepreneurship (00:01:55)The value of pursuing awards (00:04:14) Qualifying for awards (00:10:27) Tangible benefits of awards (00:13:55) Types of award-giving entities (00:16:30)Steps to pursue awards (00:19:12) Simplifying the Award Application Process (00:20:28) Telling a Compelling Story (00:20:56) Efficiency and Reusability of Content (00:24:08) Considerations for Pursuing Awards (00:26:08) Assessing Budget and Visibility (00:25:11) Finding Available Awards (00:29:29) Working with Indigo Comms (00:31:43)
EP 124 | Should Brands Hire Internally or Outsource for Marketing?
03-01-2024
EP 124 | Should Brands Hire Internally or Outsource for Marketing?
Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72aFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Growth Phase vs Scaling Phase (00:00:17) Cost Implications (00:01:25) Expertise and Specialization (00:02:35) Flexibility and Agility (00:03:40) Resource Allocation (00:04:40) Risk Mitigation (00:05:47) Scalability (00:06:52) Collaboration and Integration (00:07:56) Topics discussed: brand, hire internally, outsource, marketing, growth phase, scaling phase, considerations, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, collaboration, integration, in-house talent, specialized campaigns, agility, external agencies, resource allocation, scalability, collaboration, communication channels, shared goals, transparency, conflict resolution mechanisms, business goals, objectives
EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali
20-12-2023
EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali
While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They discuss the significance of health insurance for entrepreneurs and small businesses, with Dr. Noor providing insights on navigating the private and public health insurance markets. She also highlights the need for insurance to cover unexpected medical expenses and the value of working with a professional agent.Find Dr. Noor online: Website: https://drnoorhealth.com/ LinkedIn: https://www.linkedin.com/in/drnoorhealth/ Instagram: https://www.instagram.com/dr.noorhealth/ Twitter: https://twitter.com/drnoorhealth Facebook: https://www.facebook.com/DrNoorHealthcareAdvisor/ Youtube: https://www.youtube.com/channel/UCbDiF1E40YkDw2OvbblnP9QThink like a womanFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsDr. Noor's background and medical career (00:04:13) Taking a sales job in the health insurance industry (00:07:24) The importance of health insurance for young adults (00:12:35) Factors to consider when shopping for health insurance plans (00:14:41) The risk of not having health insurance and the importance of getting it early (00:15:27) Accidental and Critical Life Insurance (00:19:41) Considerations for Small Business Insurance (00:24:21)Making Insurance Fun and Enjoyable (00:31:58)
EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024
13-12-2023
EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024
Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Lead Generation Challenges (00:03:32) Networking and Strategic Relationships (00:05:32) Consistent Marketing Approach (00:08:12) Enhancing the Newsletter (00:10:01)Strategic Approach to Podcast Guests (00:10:55)Nurturing Referral Relationships and Strategic Partnerships (00:11:47)The big shift for 2024 (00:19:34) Networking and potential partnerships (00:21:21) Topics Discussed:Brand Good Time, business, scaling, growing the team, networking, marketing, sales, online communities, value, connections, team education, empowerment, creativity, diversity, profit margins, marketing approach, touchpoints, engagement, email marketing, newsletter, Toast Worthy, Brand Good Times, growth, progress, strategies, success, structure, sneak peeks, tips, actionable advice, feedback, podcast, guests, strategic approach, solo episodes, tech tip, referral relationships, strategic partnerships, collaboration, client experience, project management system, new services, ticketing, service offerings, ideal audience, founders, bandwidth, responsiveness, resources, mindset, creating space for growth, curiosity, goals, vision boards, contact information, networking, strategic partnerships, business owners, collaborations.
EP 120 | How to leverage email marketing to close more leads [Service Provider Edition]
29-11-2023
EP 120 | How to leverage email marketing to close more leads [Service Provider Edition]
This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Email Marketing as a Non-Negotiable (00:02:20)Nurture Sequences and Educating Your Audience (00:04:18)Nurturing Leads and Keeping Top of Mind (00:07:04)Examples of Nurture Sequences (00:09:45)Topics Discussed: email marketing, service providers, nurture sequences, visibility, conversion, sales, conversions, automated emails, subscribers, educate, decrease sales runway, valuable content, relevant content, trust, credibility, higher conversion rates, customer journey, social media, informed leads, engaged leads, segment audience, interests, interactions, engagement, qualified leads, lead magnet, quick win, pre-sales call nurture sequence, post-proposal send nurture sequence, welcome to the email list nurture sequence, sequential emails, time relevance, prenatal and postpartum service provider, expectant mothers, baby development course, weekly roundup of trends, social media managers, long-term client relationships, situational mantras for parents, generic newsletter, predictable, actionable, testimonials, value of services, social media shares, reviews, subscriptions.
EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit
22-11-2023
EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit
Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in the beauty industry. The discussion underscores the need for differentiation in a crowded market and the importance of offering something truly unique and valuable.Find Monique online: https://www.linkedin.com/in/moniquehbenoit/ Her podcast, Beauty from the Shelf: https://podcasts.apple.com/sg/podcast/beauty-from-the-shelf/id1666629140 Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsThe challenges of entering the retail space in 2023/2024 (00:02:07) The process of launching a product-based business (00:03:53) Common challenges brands face in selling products in retail (00:06:49) The challenges of retail and direct-to-consumer models (00:09:43) Insights for selling to retailers (00:12:12)
EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett
08-11-2023
EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett
In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location! Find Legendairy + Christina online: https://www.legendairymilkshakebar.com/ https://www.instagram.com/legendairymilkshakebar/ https://www.tiktok.com/@legendairy_milkshake_bar https://www.facebook.com/legendairymilkshakebar Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTimestamps:Opening the First Location in Nashville (00:03:43) Discovering Passion for Entrepreneurship (00:07:21) The Milkshake Bar Idea (00:09:14) Opening the Second Location in New Orleans (00:11:00) Surviving the Pandemic (00:12:58) The importance of social media for business (00:17:43) The growth of the business and the role of social media (00:18:18) Collaborations and influencer marketing (00:23:10) The Fear of Personal Branding (00:27:59) Vulnerability and negative feedback (00:37:28) Continuous improvement and staying relevant (00:40:01) Leaving Work at Work(00:43:29) Being a Mom and a Business Owner (00:46:20)