She's Busy AF

Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for B2B (00:07:26)Using AI in Content Creation (00:09:34)Effective Call-to-Action Buttons (00:11:15)AI Trigger Words in Emails (00:12:48)Preparing for 2025 Trends (00:14:34)Apple Email Update (00:17:05)Neil Patel on Content Marketing (00:18:13)The Shift from SEO to Search Everywhere Optimization (00:20:08)Maximizing Content Strategy (00:22:57)Marketing Funnel Insights (00:26:33)Brand Competition and Customer Sharing (00:29:10)Creative Content and B2B Engagement (00:30:08)Humor in B2B Marketing (00:32:52)Color Psychology in Branding (00:34:07)Thought Leadership on LinkedIn (00:36:27)Effective Storytelling in Ads (00:38:20)CMO Insights on Organizational Goals (00:41:28)Repurposing Webinars with AI (00:44:32)Launching Products on Social Media (00:46:24)Hacking the Instagram Algorithm (00:47:08)Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Aurrie Hicks online:https://www.hopsonrae.comInstagramLinkedIn

When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present.  Ashleigh and Lauren dissect the nature of motivation, from external prompts to the deeply personal internal drive, and how it can sharpen our mental acuity and sustain our passion for our work. They swap notes on how simple starts with exercise and a solid grasp on our 'why' can revolutionize both our productivity and sense of satisfaction.Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Ashleigh Hubbard online:www.ahubnutrition.com https://www.instagram.com/ashleighmariehubbard/ https://www.instagram.com/ahubnutrition/ Timestamps:Ashleigh's journey and background (00:01:13) AEntrepreneurs and the "busyness" mindset (00:06:18) Motivation and fitness (00:10:21) Challenges and setbacks in maintaining wellness (00:16:01) Balanced dietary recommendations (00:19:59) Proper Nutrition and Meal Planning (00:21:02)Creative Meal Ideas and Variety (00:22:06)Planning Ahead and Batch Prepping (00:30:00)Neutral Mindset and Relationship with Food (00:34:44) Topics discussed: wellness, business success, entrepreneurs, healthy lifestyle, motivation, fitness, balanced nutrition, energy levels, self-care, mindset, intrinsic motivation, extrinsic motivation, sleep, physical activity, balanced meals, protein, carbohydrates, vegetables, fruits, healthy fats, mindful eating, meal planning, batch prepping, neutral mindset, A-Hub Nutrition, The Wellness Diaries, social media

Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Mariana online:http://brandmagnetic.comhttp://instagram.com/brandmagnetichttp://linkedin.com/in/marianahenningerTimestamps:Mariana's background and Brand Magnetic (00:03:23)The power of brand video (00:06:06) Maximizing exposure of brand video (00:15:48) The longevity of brand videos (00:19:32) Client results and metrics (00:20:46) Organic marketing and paid advertising (00:24:28) The brand video creation process (00:27:59) Preparation and comfort in front of the camera (00:32:19) Topics discussed: podcast, She's Busy AF, Lauren, Mariana Henninger, Emmy award-winning filmmaker, Brand Magnetic, brand video, storytelling, emotional connection, trust, marketing tool, audience, sales cycle, customer loyalty, unique, social media, email signatures, website homepage, about page, website visitors, brand success

Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Price is Right" escapade—will leave you pondering the poignant connection between a zest for life and professional success. Find Erin Diehl Online:itserindiehl.com learntoimproveit.com @itserindiehl on InstagramErin Diehl on LinkedInPURCHASE HER BOOK, I SEE YOU: https://www.itserindiehl.com/i-see-you Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Erin's background (00:01:21) Personal anecdotes and the impact of childhood experiences (00:04:35)The impact of frequent relocations on personal growth (00:06:15) Erin's journey to creating Improve It (00:13:31) The significance of improv and overcoming fears (00:17:48) Radical Empathy as a Leader (00:22:02) Negative Listening Patterns and Empathy (00:27:31) Where to Find Erin’s Book and Staying Connected (00:37:10)Topics Discussed: Lauren Loreto, podcast, She's Busy AF, Brand Good Time, content marketing, web development, Erin Diehl, business improv educator, Improve It, keynote speaker, empathetic leadership, professional development, comedy, experiential learning, background, experiences, insights, improv, personal growth, childhood experiences, challenges, adaptability, authenticity, community, college experience, Clemson University, aspirations, broadcast journalism, Chicago, Second City, Improve It, professional development company, acting classes, theater, leadership, radical empathy, book, communication skills, effective communication workshop, negative listening patterns, IQ, leader, burnout, recalibrate, healing journey.

We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken.Find Weston online:https://www.linkedin.com/in/westonferguson/Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Common Misconceptions about AI in the Workplace (00:04:16) Role of Operations and AI Integration (00:06:29) Impact of AI on Productivity and Performance & Its Challenges (00:09:39) AI Implementation Examples (00:16:06)Ethical Considerations and Data Privacy (00:18:32) Selecting AI Tools for Business (00:20:30)Ethical considerations in AI usage (00:31:29) Accessibility of AI tools (00:36:03)

Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'.  Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. Forget what you thought you knew about marketing; it’s time to get busy, get creative, and grow with tactics that are as affordable as they are effective.CHECK OUT OUR 90 DAY PLAN SERVICE: https://brandgoodtime.com/90-day-plansFind Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc.,  and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.Find Lexie Onlinehttps://www.linkedin.com/in/lexie-smith-pr/https://theprbarinc.com/https://growthmodeagency.com/https://www.instagram.com/theprbar_inc/ Check out GROWTH MODE Agency: https://www.growthmodeagency.com/ Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The importance of thought leadership (00:01:33) Benefits and components of thought leadership (00:09:00) Developing a strong positioning statement (00:10:02) Incorporating personal stories into thought leadership (00:15:22)Selecting the right channels for thought leadership (00:16:30)Challenges in prioritizing personal brand and thought leadership (00:20:37)Writing for Thought Leadership (00:23:15) Leveraging Platforms for Thought Leadership (00:25:18) Pitching Topics to Outlets (00:29:13) Conversion from Articles to Leads (00:32:09) Trends in Thought Leadership (00:37:20) Topics discussed: Lauren Loreto, Brand Good Time, marketing agency, content marketing, web design, development, podcast, She's Busy AF, Lexie Smith, Pitchin' and Sippin' podcast, PR Bar Inc, top 20 in their 20s, brilliant PR expert, top female entrepreneur, trailblazer women leader, Growth Mode PR, Communications Agency, rebranding, positioning statement, thought leadership strategy, owned channels, earned channels, target audience, personal brand development, marketing, PR, synergy, authenticity, relatability, benefits of thought leadership, successful thought leadership strategy, challenges, opportunities, sustainability, building personal brand, leads, commitment, accountability, authoring articles, third-party outlets, HARO, Qwoted, journalists, pitching, educational content, earned media, paid contributor programs, AI, content creation, LinkedIn.

On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies. HOW TO CALCULATE YOUR WEBSITE CONVERSION RATE VISUAL EXAMPLE: https://www.loom.com/share/8b35507602ff486aa72aa701d81c5682Find Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsThe importance of understanding data (00:00:17) Understanding website conversion rates (00:02:21) Optimizing website conversion rates (00:04:37) Visual cues and user experience (00:12:46) Topics discussedwebsite conversions, e-commerce, service-based businesses, marketing agency, data, user experience, storytelling, content marketing, web design, development, conversion rate, website traffic, service providers, e-commerce businesses, conversion goals, compelling story, calls to action, user testing, web audits, business success, website strategies, optimization.

When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive!Find Bella online:https://bellahegartydigital.com https://linkedin.com/in/bella-hegarty-digital https://instagram.com/bellahegartydigital Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Introduction to Client Experience and Operations (00:00:15)Common Challenges in Quality Delivery and Scaling (00:07:05)Standardized Processes for Service Delivery (00:08:55)Creating Predictability in Scaling Process (00:15:53)Smooth Onboarding of Clients and Team Members (00:17:56)Tools for Streamlining Operations (00:20:07)Time Tracking and Data Insights (00:21:42)Measuring Client Experience Success (00:26:32)Enhancing Customer Experience (00:31:16)Importance of Client Feedback (00:36:20)Strategic Partnerships and Exit Strategy (00:38:57)Long-Term Client Support (00:41:56)Understanding Client Expectations (00:42:08)Challenges in Service-Based Businesses (00:43:12)Closing Remarks (00:45:02)

As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists that brought Brand Good Time to life during a global pandemic.This episode isn't just a trip down memory lane—it's packed with valuable insights for every business owner and aspiring entrepreneur. I dive into the nitty-gritty of HR compliance and how it's redefining our team dynamics and service offerings, and I get real about gearing up for maternity leave while keeping the business thriving. With a fresh focus on content marketing, strategy, and web development, we're paving a clearer path for growth. For those of you wearing the entrepreneurial hat, there's plenty of encouragement and wisdom on offer, from the significance of strategic investment to the camaraderie found among business-owning mothers. Join me as I share these stories and more, all with the hope of inspiring and empowering you to turn every situation into a 'good time'.Find Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The backstory (00:03:19) Early career experiences (00:07:48) Founding Brand Good Time (00:12:33) Pivoting the Agency (00:18:05) Balancing Motherhood and Business (00:19:58) Scaling the Agency (00:20:58) HR Compliance and Culture (00:25:00) Future Plans and Service Offerings (00:26:57) Reflection and Advice (00:29:04) Topics Discussed:Lauren Loreto, She's Busy AF podcast, Brand Good Time, entrepreneurship, business owner, career experiences, upbringing, pivotal moments, influences, entrepreneurial path, corporate world, freelance opportunities, toxic work environments, marketing agency, LBMG Marketing, burnout, mentorship, remote work culture, rebranding, web design, Showit, resilience, adaptability, mentorship program, motherhood, mompreneur, business growth, team building, HR practices, maternity leave, content marketing, strategic investments, LinkedIn, business development

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a dynamic, profitable enterprise.Find Melissa online:Waverlyave.com https://www.linkedin.com/in/melissa-lohrer-49052015/ https://www.instagram.com/waverlyave.consulting/Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Melissa's journey (00:01:27) Profitability of an agency (00:06:46) Cultivating new business through referrals (00:14:25) Ideal client and niche focus (00:19:48) Finding the Right People on LinkedIn (00:21:56) Networking and Referral Partnerships (00:22:51) Investing in Relationship Building (00:25:10) Building Strong Strategic Partnerships (00:27:27) Founder-Led Sales and Business Development (00:34:49) Relationship Building for Sales Success (00:38:13) Biz Dev Challenges (00:43:24) Effective Outreach (00:44:27)

Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)Find Lauren Loreto/Brand Good TIme online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:The introduction (00:00:00)Discussion of the star-studded Super Bowl and demographics (00:02:47) Analyzing the Wicked trailer (00:03:02) Snapchat ad critique (00:08:23) Discussion of the Jesus commercials (00:11:12) Etsy's "Gift Mode" ad (00:17:52) TThe Paramount commercial (00:18:49) Teemu ads and potential targeting of Amazon (00:22:23) Pluto TV's couch potato farms ad (00:26:05) Google Pixel ad for visually impaired (00:27:54) Verizon Beyonce ad (00:30:23) Uber Eats ad disappointment (00:34:33) Homes.com ad series (00:36:35) T-Mobile Magenta Member Ad (00:39:22) Favorite and Least Favorite Ads (00:41:12) Super Bowl and Halftime Show (00:43:10) Overall Impressions (00:45:07) Topics Discussed: podcast, She's Busy AF, Super Bowl commercials, Wicked, demographics, Broadway, Taylor Swift, celebrities, advertising, marketing, full funnel, Service, Michael Sarah, Etsy, Google Pixel, Verizon, Beyoncé, Uber Eats, Homes.com, T-Mobile, Paramount, Arnold, Christopher Walken, BMW, Popeye's, Google, halftime show, Usher, Ludacris, Alicia Keys, roller skate ring, technology, sleep deprivation

Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets.Find Lauren Ellis  online:www.createsocialco.org www.linkedin.com/in/lauren-swirbul-ellis https://www.instagram.com/createsocialco/ Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Lauren Ellis' Background (00:01:41) Misconceptions About Social Ads (00:04:45) Marketing Funnel and Ad Campaigns (00:06:56) Role of Retargeting in Social Ads (00:10:20)Creating Compelling Content for Social Ads (00:14:22) Determining Platform and Timing for Ads (00:19:58) Timing and Seasonal Considerations (00:21:09) Effective Calls to Action (00:22:29) Buyer Types and Relationship Building (00:25:32)Maximizing ROI on Social Ad Spend (00:28:07)

In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of scaling without proper systems, the benefits of project management tools, and the importance of clear communication platforms. Find Caitlyn online:www.upwellstrategies.comhttps://www.instagram.com/upwellstrategies/https://www.facebook.com/upwellstrategieshttps://www.linkedin.com/in/caitlyn-t-wells/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Caitlyn's background and passion (00:02:24) The role of systems in business growth (00:03:45) Challenges without effective systems (00:05:30) Impactful systems for scaling a business (00:06:19) CFavorite project management systems (00:06:51) Balancing systems with creative flow (00:11:52) Continuous improvement of systems (00:15:20) Must-Have Tools for Scaling a Business (00:22:39) The Importance of Implementing Systems Early (00:24:33)

Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the board - this episode will help you do just THAT!SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72aFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Social Media Marketing Trends (00:02:08) Web Design and Development Trends (00:06:20) Marketing Operations Trends (00:10:24) B2B and B2C Strategy Trends (00:14:17) Topics discussed: marketing trends, predictions, 2024, social media marketing, long-form video content, storytelling, closed captions, edutainment content, web design, 3D design, experiential UI, marketing operations, AI, relationship building, B2B businesses, B2C businesses

If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process. The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition.Find Alison online:Indigocomms.com  Indigocomms.com/database https://www.linkedin.com/in/alison-meyer-775a105/ https://www.instagram.com/indigo_communication/  Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsAlison’s journey to entrepreneurship (00:01:55)The value of pursuing awards (00:04:14) Qualifying for awards (00:10:27) Tangible benefits of awards (00:13:55) Types of award-giving entities (00:16:30)Steps to pursue awards (00:19:12) Simplifying the Award Application Process (00:20:28) Telling a Compelling Story (00:20:56) Efficiency and Reusability of Content (00:24:08) Considerations for Pursuing Awards (00:26:08) Assessing Budget and Visibility (00:25:11) Finding Available Awards (00:29:29) Working with Indigo Comms (00:31:43)

Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72aFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Growth Phase vs Scaling Phase (00:00:17) Cost Implications (00:01:25) Expertise and Specialization (00:02:35) Flexibility and Agility (00:03:40) Resource Allocation (00:04:40) Risk Mitigation (00:05:47) Scalability (00:06:52) Collaboration and Integration (00:07:56) Topics discussed: brand, hire internally, outsource, marketing, growth phase, scaling phase, considerations, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, collaboration, integration, in-house talent, specialized campaigns, agility, external agencies, resource allocation, scalability, collaboration, communication channels, shared goals, transparency, conflict resolution mechanisms, business goals, objectives

While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They discuss the significance of health insurance for entrepreneurs and small businesses, with Dr. Noor providing insights on navigating the private and public health insurance markets. She also highlights the need for insurance to cover unexpected medical expenses and the value of working with a professional agent.Find Dr. Noor online: Website: https://drnoorhealth.com/ LinkedIn: https://www.linkedin.com/in/drnoorhealth/ Instagram: https://www.instagram.com/dr.noorhealth/ Twitter: https://twitter.com/drnoorhealth Facebook: https://www.facebook.com/DrNoorHealthcareAdvisor/ Youtube: https://www.youtube.com/channel/UCbDiF1E40YkDw2OvbblnP9QThink like a womanFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsDr. Noor's background and medical career (00:04:13) Taking a sales job in the health insurance industry (00:07:24) The importance of health insurance for young adults (00:12:35) Factors to consider when shopping for health insurance plans (00:14:41) The risk of not having health insurance and the importance of getting it early (00:15:27) Accidental and Critical Life Insurance (00:19:41) Considerations for Small Business Insurance (00:24:21)Making Insurance Fun and Enjoyable (00:31:58)

Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:Lead Generation Challenges (00:03:32) Networking and Strategic Relationships (00:05:32) Consistent Marketing Approach (00:08:12) Enhancing the Newsletter (00:10:01)Strategic Approach to Podcast Guests (00:10:55)Nurturing Referral Relationships and Strategic Partnerships (00:11:47)The big shift for 2024 (00:19:34) Networking and potential partnerships (00:21:21) Topics Discussed:Brand Good Time, business, scaling, growing the team, networking, marketing, sales, online communities, value, connections, team education, empowerment, creativity, diversity, profit margins, marketing approach, touchpoints, engagement, email marketing, newsletter, Toast Worthy, Brand Good Times, growth, progress, strategies, success, structure, sneak peeks, tips, actionable advice, feedback, podcast, guests, strategic approach, solo episodes, tech tip, referral relationships, strategic partnerships, collaboration, client experience, project management system, new services, ticketing, service offerings, ideal audience, founders, bandwidth, responsiveness, resources, mindset, creating space for growth, curiosity, goals, vision boards, contact information, networking, strategic partnerships, business owners, collaborations.

Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.Find Lara online: www.cultivatingmedia.com   https://www.linkedin.com/in/laramurrant/ https://www.instagram.com/lara_murrant/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto TimestampsThe power of streaming TV ad placement (00:01:24) Understanding the data and measuring success (00:01:24)The shift towards interest-based targeting (00:09:59)Brand Awareness and OTT vs CTV (00:11:24) Top of Funnel and Tracking Consumer Journey (00:14:20) Streaming TV Ad Placement for Direct-to-Consumer Brands (00:16:53) Streaming TV as a leverage for DTC brands (00:23:16) Hulu as a platform for smaller brands (00:27:54) Different directions for working with brands (00:34:04)