Welcome to Blazon.

This week I'm talking to Camila Straschnoy, who's a brand strategist, trends researcher, editor, creative storyteller, and educator located in Miami Beach, Florida. As an independent consultant in the fashion, beauty and media industries Camila's clients list include L'Oreal, In style, Elle, Harper's Bazaar and Vogue, as well as developing sustainable brands and startups.

Trend research and trend forecasting play a significant role in the fashion and beauty industries but are rarely discussed in an open and candid manner. What does it really mean to forecast and research trends and how do brands get a head start on consumer demand and what do they do to identify what will be popular in the future? How do fashion designers, startups, and retailers stay ahead of the curve…

On this week's episode we discuss all of this and more.

Link to the transcript can be found here: https://blazon.revstance.com/an-insight-into-trend-forecasting-journal/