Mission Control: Jeremy Freeman

UpLift Live

07-09-2023 • 8 mins

Meet one of the co-organisers of the UpLift live conference, the Human Content Writer, Jeremy Freeman.


I just couldn't believe that there's been nothing focused on LinkedIn in the UK.

Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.

Let's have a change of pace and introduce one of the members of the Mission Control team running the show.

Time to hop aboard and speak to the Human Content Writer, Jeremy Freeman.

Jeremy Freeman, welcome to the UpLift Live podcast.

You are one of our co-organisers, our Mission Control, for the conference project.

But for anyone who doesn't know who you are, tell us a little bit about Jeremy Freeman, and who is a Human Content Writer? Ooh, mystery there.

Well, thank you, John.

It's an honour to be part of the UpLift Live Mission Control team.

So, who am I? Well, I've been in business for over 25 years now.

I started off a digital agency owner.

And I sold that company about 6 years ago.

It was very successful We were part of the very early days of the dot com boom.

But I got a bit bored in digital and everything else.

I got completely burnt out.

And I did marketing, I did quite a few things until I became a proper Human Content Writer in the past year or so.

And it's been really fantastic.

I've actually loved it.

I actually enjoy writing.

I've been writing for years without realising it.

I have to pay special tribute to Gus, who gave me the idea of changing my LinkedIn headline to Human Content Writer.

And that's been a revelation for me, because a lot of people have actually approached me as a result of my headline.

So, big lesson for everyone: think about your LinkedIn headline.

Yeah, absolutely.

And I remember when you were launching that headline, I wasn't convinced about it.

I mean, I've helped loads of people with their headlines on LinkedIn over the years.

I wasn't convinced by that one only because I thought, well, aren't all content writers humans? But you know, you've tried it and it seems to have worked really well for you.

So, fantastic.

So, the question now then becomes, what is a content writer? Why would a content writer be interested in LinkedIn and specifically a LinkedIn conference? Yeah.

Well, what is a content writer? What I do is I write content specifically for LinkedIn and all other digital platforms, including websites, email marketing, company pages, and so on.

I do quite a lot on content.

I also do Google My Business as well, that a big, big thing I'm doing right now as well.

And I mean, the point I want to touch on about being "human" is obviously we all have seen the proliferation of AI and we can see a lot of people are using AI but sadly lots of people are not using it responsibly.

Now, I don't have anything against AI as long as you use it to give you ideas, support.

Yes, you can ask it to generate an article for you and so on, but you do need to show that into a bit more human, coming from your own style and so on.

Otherwise, it's so clear you're using AI.

Why is it so important? For me, content wins every time on LinkedIn.

For any writer or anyone who's thinking about doing more content on LinkedIn or some writing up, it really is an essential part of being part of LinkedIn.

And I've been a huge fan of LinkedIn for the past few years.

But more so in the past two years, where it's gone from maybe 5% of my business to 80% of my business coming from LinkedIn.


And there's no better way of railing against AI than having community discussions and also actually meeting people face to face.

And that's exactly what we're going to be doing in Birmingham next March.

So, if you want to get a ticket to UpLift Live, the UK's first conference focused on LinkedIn, then come and join us on Thursday 21 March at Millennium Point in Birmingham.

And if you want to get your ticket, you can go to uplift-live.com.

And you'll meet Jeremy and loads of other people.

We've got 7 speakers lined up, and you'll find out who they are very soon.

So, Jeremy, what are you looking forward to in particular at the conference, without giving away who any of our speakers are, of course? I mean, you know, John, we spoke about this idea several months go.

And we thought, got to do something about it.

Why isn't there anything out there like this? We've been to lots of marketing conferences and so on, but but it always seems to be focused on Instagram, Facebook and a little bit on LinkedIn.

I just couldn't believe that there's been nothing focused on LinkedIn in the UK, as far as I'm aware, and it's fantastic that we're going to be part of it.

What I'm looking forward to: I'm looking forward to meeting the LinkedIn community.

That's number one, and secondly, I'm really looking forward to hearing speakers give those extra nuggets that, you know, we've all perhaps thought about.

But I'm sure we're going to learn new stuff there on the day.

I know we are.

I mean, we're definitely not going to be learning the basics of LinkedIn.

Because by the speakers we've taken on, so anyone who's looking to come to conference, a complete beginner, it's probably not right for you.

So, we are looking for LinkedIn power users and enthusiasts.


Well said, yes.

I mean, I've been to loads of marketing events where LinkedIn has been a bit of an afterthought, frankly, and this is very much going to be the central focus.

And we've got some amazing speakers lined up who really know their stuff.

And some of them are travelling internationally to speak in Birmingham.

That's where we'll leave it for now.

But, Jeremy, thanks for joining us.

Thanks for all the work that you're helping us to do behind the scenes in getting this up and running.

At some point, we will have to create some content about what it took to make this conference, but we'll leave that for another day.

Again, thanks for being part of it.

And see you all in Birmingham next year.

Cheers, everyone.

Cheers to Jeremy for joining us. I know he is super enthusiastic for this event, and we're all working hard behind the scenes to make it epic!

If you're ready to get onboard, grab yourself a ticket to UpLift Live at uplift-live.com – and if you know anyone else who'd be interested in an advanced conference about LinkedIn, tell them about this podcast and how to get a ticket!

Lift-off is coming soon, so thanks for listening and stick with us as we prepare for launch.

This is Mission Control … over and out.

UpLift Live Mission Control

🟦 John Espirian

🟩 Jeremy Freeman

🟧 Gus Bhandal

TICKETS: uplift-live.com

PAYMENT PLAN: uplift-live.com/plan

QUESTIONS/FEEDBACK: john@uplift-live.com