Online Marketing & Copywriting

Rick Khan

Rick Khan is a Marketing, advertising, and Copywriting expert, content creator. All the episodes on this podcast are based on a day-to-day digital business that gets consistent leads and sales. When you subscribe you'll learn to stay above the trends, With a prime focus on Facebook advertising, email marketing, copywriting, and up-to-date marketing strategies. read less
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5 Top Ways To Beat The Facebook Ad Algorithms
06-03-2023
5 Top Ways To Beat The Facebook Ad Algorithms
Want to stay ahead of Facebook ads algorithms, or even better ahead of your competitors? Then knowing and understanding Facebook machine learning's evolution is crucial to your advertising success. You see, the old days of advertising on Facebook have changed so much since A.I have evolved. Facebook today has a different way of how it recommends you use its targeting and campaign setups that utilize its machine learning. But with that said. There are reasons to still use some old ways of advertising such as using interests to target where I show you how To Target Interests On Facebook Ads Post-IOS here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=71s But, what's important is also how you set your goals with Facebook advertising where I show you How The RIGHT Facebook Ads Objective Changes EVERYTHING here: https://www.youtube.com/watch?v=9oDiYrzA-g4&t=462s Now, it's important that you get your ads ahead of the competition if you want Facebook to give you the lowest cost per sale or lead... Here's a very powerful thing you must know in order to make sure you stay ahead: https://www.youtube.com/watch?v=nL470jZCehk Resource from Episode: Facebook Ads Policy: https://transparency.fb.com/policies/ad-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fpolicies_center%2Fads ******************************************** Want me to personally set up, Write Your Ad Copy, Create The Creative, and Manage & Launch a Winning Facebook Ad Campaign? And If You Don’t Get a ROAS Then DON’T Pay a single penny? Learn more about an exclusive offer I'm giving away to 4 business owners below: https://www.zillaclick.com/done-for-you/ ******************************************** Table Of Contents 00:00 - What Facebook Advertisers Miss 00:52 - Facebook Machine Learning Is Evolving 02:01 - What Is Facebook Machine Learning  02:42 - 1st top way  04:41 - 2nd top way  06:04 - 3rd top way  07:46 - 4th top way 08:38 - 5th top way 10:08 - Facebook algorithms for detailed targeting
I Discovered The TOP Way To Target On Facebook Ads (Machine Learning Revealed!)
06-02-2023
I Discovered The TOP Way To Target On Facebook Ads (Machine Learning Revealed!)
Want to know the top Facebook ads audience to target using Facebook's machine learning? Then this episode reveals why you should start using this targeting right now as the future of Facebook advertising is changing fast! You see. Facebook profits from its advertisers and the last thing it wants to do is lose you to its competitors. And with so many data issues Facebook has faced, there fixing their targeting and making it more advanced in the shortest time possible. And now... You can take advantage of their algorithms to target the top audience and let Facebook do the work.  But with that said does this mean Facebook interests are dead? NOT YET! And here's how to use Facebook interests: https://www.youtube.com/watch?v=y_A2mllOTZg&t=71s For more about learning Facebook's algorithms for targeting check this video out: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=317s But did you know there's a secret to finding the best Facebook audience to target? it's your competitor's audience! here is how you can find each interest your audience is targeting: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=15s ************************************** Are you ready to take your Facebook Ads to the next level? If so...we can discuss how we can get you fantastic results... With a 100% risk-free 30-minute Strategy Session below!  Get in touch with us here: https://www.zillaclick.com/done-for-you/  ************************************** Table Of Contents 00:00 - The Future Of Facebook Ads (IMPORTANT) 01:50 - What Is This Facebook Targeting? 02:28 - Misconceptions About the Quality Of this FB Audience 03:12 - Facebook Algorithm Revealed 04:59 - Is This Facebook Targeting Right For You? 07:39 - What About Facebook Interest Targeting? 08:24 - Final Thoughts 08:51 - The Most Important Facebook Interests To Use
Top Method To Create High Converting Lookalike Audience On Facebook Ads (Post-iOS)
23-01-2023
Top Method To Create High Converting Lookalike Audience On Facebook Ads (Post-iOS)
For The On-Screen Tutorial Check Out The Video Here: https://www.youtube.com/watch?v=PK0NODITTuQ Discover How to Create A Top Converting Lookalike Facebook Ads Audience Post-IOS. Since the fallout between Apple and Facebook... iOS users can now opt out of Facebook tracking. This has caused Facebook advertisers to lose so much data from their Facebook ads. And now most Facebook advertisers are challenged with underperforming ads... And find it difficult to use a good Facebook lookalike source. However, all is not lost! In this episode, I show you a method to create a high-converting lookalike audience that keeps all the data on the Facebook platform. It's a method that you can easily create for a laser-targeted audience… So that when you put an offer in front of these people they’ll be most likely to take that offer up at the lowest cost. Now, this method uses a strategy that uses Facebook's Broad Interest targeting where you can learn more about this in detail here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s And as part of this strategy, I recommend you get as much data as you can with Facebook Interests where you can find out the New way to target Facebook Interests post-iOS: https://www.youtube.com/watch?v=y_A2mllOTZg&t=70s   But, the key to targeting on Facebook is about understanding the algorithm and learning to use inputs which I share more in detail here: https://www.youtube.com/watch?v=JQs4rvElyls&t=172s ************************************** Are you ready to take your Facebook Ads to the next level? If so...we can discuss how we can get you fantastic results... With a 100% risk-free 30-minute Strategy Session below!  Get in touch with us here: https://www.zillaclick.com/done-for-you/
TWO Tricks To Target Top Converting Interests On Facebook Ads  (HIDDEN Interests Revealed)
16-01-2023
TWO Tricks To Target Top Converting Interests On Facebook Ads (HIDDEN Interests Revealed)
For the full on-screen tutorial check the video out here: https://www.youtube.com/watch?v=xPPRuLH0jmE Claim your $1 Trial using this link here: https://adtargeting.io/?u=2b75452e86?fpr=rick44 And you can use this discount code for 15% OFF: Rick15  Once you set this up... Get your FREE first Bonus Facebook DIY master class... And your second BONUS 7-step blueprint to turn your ads profitable... Simply message me with your trial or purchase at rick@zillaclick.com And If you're serious about getting the best results for advertising on Facebook... Then stay up to date about how to leverage machine learning and the latest tips and tricks by considering subscribing to my channel: https://www.youtube.com/@RickKhan_  ------------------------------------------------------------------------------------------------------------------------ Who else wants to put their ads in front of the highest-converting audiences on Facebook? If so, then discover two tricks to find top converting Facebook interests that give you the highest conversions at the lowest cost. Specifically, you'll learn how to get Facebook ads to reveal your competitor's Interests... ...and how to find hidden interests that give you the lowest cost per impression. These hidden interests are found in a tool that the top marketers don't want you to know about. Check out the tool here: https://adtargeting.io/?u=2b75452e86?fpr=rick44
Triple Your Money With Every Dollar Spent On Facebook Ads CONSISTENTLY!
02-01-2023
Triple Your Money With Every Dollar Spent On Facebook Ads CONSISTENTLY!
Want to know how to turn your Facebook ad campaigns into a cash-generating machine? And do it over and over again without any fluctuations? If so then this episode reveals THREE sustainable ways that will TRIPLE your Facebook ad profits to the next level. Because if you're finding that your Facebook ads fluctuate where one month you get incredible results... and another month ROAS drops through the floor. Or you're losing out more than you should on the front end of your Facebook ad spend. Then you'll always be in an endless loop, that makes you pull back on your ad spend and never get to the level you want. That's why doing these exact steps in this episode will help you to print money using Facebook ads... And keep your Facebook ad campaigns running consistently. Now KEY parts revealed in this episode is about using words to convey and persuade your message to your prospects where you can learn to persuade and write better in 30 days with these 5 exercises: https://www.youtube.com/watch?v=5K7oBmjvQJk&t=403s Then, to put your Facebook ads in front of your best Facebook audiences, this video will show you how the Facebook algorithm works in 2023 and beyond: https://www.youtube.com/watch?v=JQs4rvElyls&t=31s But part of what makes a successful Facebook campaign is knowing the right Facebook structure, where I reveal three Facebook structures that's perfect for the Facebook algorithm: https://www.youtube.com/watch?v=9oDiYrzA-g4&t=20s And when you're ready to scale your Facebook ads to the next level after using these methods shown in this video, then check out how to test and scale your Facebook ads here: https://www.youtube.com/watch?v=mxO5hveTKmM&t=7s  To use the same email autoresponder I've been using for many years you can check it out here: https://www.getresponse.com?a=EvQyQNMhFP Don't forget to claim your FREE book that reveals... How To Swipe And Paste 7 Steps To Ethically “Hack Facebook Machine Learning”... ...And Increase Your ROAS INSTANTLY, Without Spending More here: https://www.zillaclick.com/free/
The BEST Facebook Ads Audience Targeting Tutorial For 2023 (Algorithm Revealed)
26-12-2022
The BEST Facebook Ads Audience Targeting Tutorial For 2023 (Algorithm Revealed)
When you’re ready to take your Facebook Ads to the next level. You can book a time to directly speak to me one-to-one here: https://www.zillaclick.com/schedule/ Discover The BEST way to target Facebook Ads Audiences using signals that input into Facebook machine learning. Because targeting Facebook ads has changed so much over the years. And doing it the old ways such as focusing on Facebook's detailed targeting and Facebook custom audiences won’t cut it… …If you don’t know how to feed the algorithm. Facebook machine learning is the KEY to targeting audiences that get multiple conversions from your Facebook Ads. So specifically in this episode, I’m going to teach you how machine learning works with Facebook targeting using inputs that signal the algorithm.   But with that said… When you start to understand Facebook machine learning you can leverage Facebook interests where I show you more here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=67s  And one of the top ways to put audiences into Facebook is using broad targeting and open targeting where I show you more about that here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s However, the most powerful audiences are those who there already buying what you sell. Or in other words, your competitors audiences! Here I show you three tricks to find and target your competitors Facebook interests: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=15s And for more Facebook ads targeting check out how to use Facebook detailed targeting with these algorithm hacks here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=317s
How The RIGHT Facebook Ads Objective Changes EVERYTHING!
12-12-2022
How The RIGHT Facebook Ads Objective Changes EVERYTHING!
***Claim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/  Did you know choosing the RIGHT Facebook campaign objective will help Facebook machine learning to make lead generation and selling EASY? Because since post-IOS Facebook machine learning has gotten super smart, and you can leverage their technology. So now more than ever it’s important to set up your Facebook campaigns that match the EXACT goal you're wanting to achieve. But which Facebook objective should you choose? Well, specifically in this episode, I’m going to reveal THREE top Facebook Ad structures and campaigns that will give you everything you need to work with the Facebook machine learning. Where specifically... I show you the Direct-to-Offer structure, Lead generation, and… A NEW Facebook structure that makes selling easy: https://www.youtube.com/watch?v=AEAKIvduW6M And at the end, I’ll show you how to understand the metrics and numbers to work with each Facebook campaign. But, once you find the best Facebook structure for your FB Ads, then it's time to run your Facebook ads in the right way. here you can learn how to run the Facebook conversions if you're going straight to the offer: https://www.youtube.com/watch?v=PSkbyQz94Zg&t=169s Or if you're running Facebook engagement campaigns learn more about this here: https://www.youtube.com/watch?v=VwWtDtGL1y0&t=27s And if you're running a Facebook lead generation campaign then know this here: https://www.youtube.com/watch?v=d6POIwPmPPY&t=469s But what's important about generating facebook leads is to get HIGH-QUALITY leads where I show you how to do this here: https://www.youtube.com/watch?v=5mQ5U-f2YKE&t=248s Once you have this all down, then you're going to need to understand Facebook targeting where I have a full guide right here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=72s  But a top converting audience comes directly from your competitor's Facebook interests, where I show you three tricks to find and target them here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=3s
How To Generate High Lead Quality On Facebook Ads Without Spending More!
21-11-2022
How To Generate High Lead Quality On Facebook Ads Without Spending More!
Claim Your FREE 7 Steps To Turn Your Facebook Ads Profitable Here: https://www.zillaclick.com/free/  If you’re getting Facebook leads, but they don’t convert into REAL sales, then I’m going to reveal THREE Tricks To Generate High-Quality Leads on Facebook ads without spending more! You see, Most Facebook advertisers find that they can generate low-cost fb leads, but don’t see the level of sales that they want from them. (When contacting these leads, they don’t turn into customers or clients) And if this is you… Then know you’re doing this wrong! Because your Facebook leads should be converting into sales since you’ve given something in exchange for value. But with that said. These three simple tricks will help give you the highest quality lead that will pre-frame your prospect to buy! And another way to help pre-frame your prospects to buy is to give results in advance so it builds trust, credibility, and authority.   Here you can learn more about how to use facebook’s algorithm to make selling easy: https://www.youtube.com/watch?v=AEAKIvduW6M  And to put your ads in front of your best audience learn how to hack Facebook targeting with this video: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=69s But, if you’re using interests in your targeting make sure to know how to use them post-IOS in this video here: https://www.youtube.com/watch?v=y_A2mllOTZg&t=146s  Ready for more? How Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business In The Next 12 weeks...For Free? I’m looking for a “dream” client that I can give a Custom Facebook Sales System to take your business and profit to the next level. If you’re that client, I will personally work with you one-on-one in your business to help you double, triple, or maybe even quadruple your revenue for the next 12 weeks. And if you decide that it’s not for you… Then take a FREE plan we’ll create together and implement in your business. Book a FREE strategy call session with me here: https://www.zillaclick.com/schedule/
How To Spend Wisely With THIS Facebook Ads Budget Strategy
07-11-2022
How To Spend Wisely With THIS Facebook Ads Budget Strategy
Do you want to know the best budget to spend on your Facebook ads? Then this episode goes through specifically what kind of Facebook budget you should use with your Facebook advertising... ...and how to utilize that in the best way, so you can spend your FB money wisely. Because the truth is. There is no set number of what you should spend on your advertising. Every business is different and you should use your budget in the best possible way. And you’re going to know what that number is for your business, and what type of FB budget you should use. and here's the thing. When trying to figure out your budget, some Facebook advertisers want to know if they should use a lifetime budget over a daily budget. Here is where you can learn which is best for you: https://www.youtube.com/watch?v=G-0ICQ4YT1w Now, part of this strategy is about testing your Facebook ads where I go more into it here: https://www.youtube.com/watch?v=zQDw_wNAVVA&t=151s And to help you find the best audience for testing your ads and help you scale with the best Facebook targeting options check this video here: https://www.youtube.com/watch?v=N5RhCi5PnJA&t=69s But with that said. Finding your competitor's Facebook interests will be one of the best audiences you can target where you learn how to do that here: https://www.youtube.com/watch?v=iJbeKpmkhhE&t=49s Now once you found your winning funnel with your Facebook ads budget and are ready to scale your FB ads, then scale with this video here: https://www.youtube.com/watch?v=OZgKh0DHDYY
How To Write Sales Page Copy In 9 Simple Steps! (Part 2)
24-10-2022
How To Write Sales Page Copy In 9 Simple Steps! (Part 2)
In this Part 2 of How To Write Sales Page Copy In 9 Simple Steps you’ll learn how to take everything in part 1 here: https://www.youtube.com/watch?v=nKHlIxiB9h4&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=7 And start to write a high-converting sales page in the shortest time possible. Now part 1 of the episode showed you how to gather the correct information for part 2 of this episode. But, if you want a full deep dive into the copywriting research process you can check this video here: https://www.youtube.com/watch?v=XzUGZ0uZX8E&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=3 Now, Each step in this video shows you all the elements required to write copy such as… The offer, Headline, the Lead, and so much more. And with each step, you can use to write multiple sales pages over and over again. Because ultimately. Successful copy is when you get as many sales pages in front of your audience to test which works. And when you find a sales page that works. You’ll have your very own personal 24/7 sales machine that brings in cash like wildfire. Now, to help you further advance your copywriting skills. Here are 5 exercises to improve your copywriting skills whether you’re a beginner or advanced: https://www.youtube.com/watch?v=5K7oBmjvQJk&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=6 And the most potent copywriting tool ever will be your swipe file, where I’ll show you how to build your swipe quickly in this video: https://www.youtube.com/watch?v=7bPhTSFabTs&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=5 And don't forget to claim your FREE sales campaign blueprint right here: https://www.rickkhan.com/campaign-blueprint/
How To Write Sales Page Copy In 9 Simple Steps! (Part 1)
17-10-2022
How To Write Sales Page Copy In 9 Simple Steps! (Part 1)
What if every time you write sales page copy you could do it quickly and increase the chance of it converting and cashing in over and over again? That’s exactly what happens when you know how to write sales page copy in a formulated process. You see, the truth is… Copywriting is a process! Just like the way you research your copy shown in this video: https://www.youtube.com/watch?v=XzUGZ0uZX8E&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=4 But, when you follow a process like this, you will be able to write over and over again writing many high-converting copy promos. And perhaps best of all... You’ll never have to stare at a blank screen thinking of what to write. Because most copywriters who have writer's block, or simply turn their copy into a giant mess, don’t understand that there is a structure and process they should follow. But with that said… One of the most important parts of copywriting is having a swipe file. Without a swipe file, you’ll never know how to write true converting copy. Here I show you exactly how to create a swipe file and everything you need to look for: https://www.youtube.com/watch?v=7bPhTSFabTs&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=6 Now, the best books on copywriting I suggest you read are… Great leads by Michael Masterton, scientific advertising by Claude c Hopkins, one letter persuasion by Blair warren. And to continue to improve your copywriting here are 5 exercises I recommend any beginner or advanced copywriter do here: https://www.youtube.com/watch?v=5K7oBmjvQJk&list=PLUAwLGLyhNPSjaizXaAX28CSA3A8gaUxV&index=7
Top 5 Facebook Ads Targeting Hacks In 2022
10-10-2022
Top 5 Facebook Ads Targeting Hacks In 2022
Discover the Top 5 Facebook Ads targeting hacks to put your fb ads in front of your best audience. You see… If you’re finding that your Facebook Ads are underperforming, or you're getting the traffic, but you aren't seeing the level of leads and sales that you want. Then, This could be an audience message mismatch. Because, no matter how good your message or offer is, if you don’t show it to the right people, you’re going to waste a lot of time and money trying to get any conversions. That’s why I will show you these 5 fb hacks that work best in 2022. Each hack is designed to work with the Facebook algorithm to match your message with the perfect fb audience to get the highest fb conversions possible. And, do it at the lowest cost. Now, part of these hacks involves you using a technique of using broad keyword targeting where I show you more about this here: https://www.youtube.com/watch?v=nL470jZCehk And for the best use of the FB algorithm make sure to have one ad set with facebook's broad Interest and open targeting within your ads where I show you more about this here: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s If you select specific Interests then this video will show you how to do this in the right way: https://www.youtube.com/watch?v=y_A2mllOTZg&t=46s But, still one audience you should be targeting is your competitors audience where i show you how to find and target them here: https://www.youtube.com/watch?v=iJbeKpmkhhE
How To Use Facebook Ad Library To Find WINNING Competitors Ads
03-10-2022
How To Use Facebook Ad Library To Find WINNING Competitors Ads
For the FULL on-screen tutorial check the video out here: https://www.youtube.com/watch?v=uohgq3P-2-E&t=669s  Discover How To Use Facebook Ad Library To Find WINNING Competitors Ads when you follow this strategy. You see… When using the Facebook ad library you have the potential to find different Facebook ads from your competitors. But, here’s the thing. How do you know if those fb ads are winning ads? Well, there’s a way to find out, where I show you the best method of discovering fb winning ads. And when you find these ads, I’ll show you EXACTLY what to look for so you can innovate the idea for your ads… So you can create a highly converting ad in the shortest time possible. And as a bonus, I’ll show you how to find even more competitors with their winning ads as well. Now here's the thing... When you create a winning Ad you want to find the best targeting options on Facebook... Where you can learn and find your competitor's audience here: https://www.youtube.com/watch?v=_KI01U2p-MA&t=41s And here's the NEW way to target on Facebook: https://www.youtube.com/watch?v=nL470jZCehk But if you do facebook interest targeting then you're going to need to know this: https://www.youtube.com/watch?v=y_A2mllOTZg&t=45s But the key to crafting a facebook winning ad is in two things. ONE, Knowing your customer and having a swipe file to make the writing easy: https://www.youtube.com/watch?v=7bPhTSFabTs&t=213s And TWO, is in knowing how to test your creative: https://www.youtube.com/watch?v=yob9LmmNnqY&t=190s
How To Target Interests On Facebook Ads In 2022 (BIG Changes!)
26-09-2022
How To Target Interests On Facebook Ads In 2022 (BIG Changes!)
For the Full On-Screen tutorial check the video on my youtube channel here: https://www.youtube.com/watch?v=y_A2mllOTZg There has been a HUGE change with Facebook ad targeting since Facebook post-IOS. And if you’re still targeting Facebook interests the way you did pre-IOS. Then this way of Facebook targeting will get expensive and won't work in the same way. And then there’s the dreaded Facebook interest removal, where Facebook has removed multiple interests, even though the interests they’ve removed don’t make any sense. So what can you do about all of this? Well, there’s a way you can still use Facebook interest targeting where I show you the steps I take to use them effectively in this video. And at the same time... I go deeper into facebook machine learning where you can also learn to Leverage machine learning with broad targeting with this strategy: https://www.youtube.com/watch?v=AtUp2fwE9xY&t=87s Then, if you want to know the top way to advertise your FB ads to the right audience... This will show you how to place your ads in a blue ocean so you can get the best price for your FB ads with the highest conversions, learn more here: https://www.youtube.com/watch?v=nL470jZCehk&t=50s Now here's the thing... When you find your interests I advise you to stack your interests and NOT separate them where I explain more about this here: https://www.youtube.com/watch?v=HSk-v43PNhY&t=12s But with that said... knowing your customer is KEY to finding the correct interests, and to help you build your avatar... You can Get Your FREE Customer Avatar Cheat Sheet Here: https://bit.ly/3C6tJQ7