The Millionaire Maker Show

Lindsey Anderson

Welcome to the Millionaire Maker Show. A podcast helping expert coaches consistently fill their coaching programs to create more time, more money, more freedom, and more impact. read less
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Episodes

From Prospect To Client: The Art Of Selling To The Gap
4d ago
From Prospect To Client: The Art Of Selling To The Gap
In this episode, I’m diving into the importance of asking tough questions during sales calls. We’ll explore how crucial it is to have clarity and truly understand your client's current and future states. I’ll also cover the gap selling technique and how effective it is for high-ticket sales. Plus, I’ll emphasize why it’s so important to quantify the gap and present tailored solutions.From Prospect To Client: The Art Of Selling To The Gap - Key TakeawaysAsk the Tough Questions: Don’t shy away from asking your clients about their downturns or issues. Understanding these challenges is key to offering meaningful help.Follow-Up Questions: Always ask follow-up questions to ensure you have clarity and a deeper understanding of your client's situation.Current and Future State: Focus on both the current struggles and the desired future state of your client.Quantify the Gap: Calculate the gap between where the client is and where they want to be. Use specific metrics and details to make this gap clear.Present Solutions Effectively: Tailor your solutions to directly address the client's identified problems using their own words.Handling Objections: Empathize with objections and dig deeper to understand the real concerns behind them.Beliefs Around SalesLet’s talk about changing those negative perceptions about salespeople. It’s so important to embrace the salesperson label for business growth. I’ll share some personal anecdotes about how I overcame my own aversion to sales.Gap Selling ExplainedTo effectively use gap selling, you need to understand both the current state and future state of your prospects. Use their language to prescribe solutions effectively and avoid generic pitches by tailoring the offer to their specific needs.Practical TipsAlways use a sales script to guide your conversations.Host your sales calls on the phone rather than Zoom for better engagement.Document client responses for future reference.Continuously iterate on your sales questions and techniques.Key Quotes"You will close more individuals on a sales call by asking them questions they have never been asked before.""You get to choose who you are. When you choose to be a good salesperson, everything in your business will change.""Most people end up hiding behind marketing because they're afraid of sales.""Quantify the gap as much as possible because it's going to serve you when it comes time to actually offer your services and cover that gap.""A prospect will only believe what comes out of their mouth. They will not believe anything that comes from you."Resources MentionedCheck out LindseyAnderson.live for upcoming masterclasses.My digital marketing agency is here to help scale your business if you’re an expert, coach, or consultant.Don’t forget to subscribe to The Millionaire Maker Show on your favorite podcast platform.ConclusionEmbrace the role of a salesperson to grow your online business. Use the art of gap selling to truly understand and address your client's needs. Implement these practical tips for more effective sales calls and always look to improve your sales approach through iteration and learning.
Preparing For The September Sales Surge
16-07-2024
Preparing For The September Sales Surge
Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.Preparing For The September Sales Surge - Key TakeawaysThe September sales surge is prime time for selling services online.It's crucial to prepare in advance for the September sales surge.Long-term planning is necessary to avoid business chaos and ensure consistent growth.Maintaining a dependable online presence throughout the summer is key.Always making an offer, even during slow periods, is essential.The Invite-Only Event is a powerful conversion strategy.Episode HighlightsIntroduction to The September Sales SurgeSeptember is critical for sales for service-based businesses.The summer slowdown affects everyone; competitors and customers seem to disappear.By September, people are ready to invest in services and routines.Long-term Planning and PreparationIt's essential to warm up your audience before September.If you wait until September to start, it’s too late.Having a strategy and plan for the rest of the year is important.Mindset and Business SuccessLong-term thinking is crucial for moving out of business chaos.Businesses that plan ahead and strategize succeed more consistently.Planning the rest of the year during the summer can set you up for fall success.The Importance of Intimacy in SalesAI and competition are changing the landscape.Building trust and intimacy with prospects is key.Focus on live interactions, DMs, and relationship building.The Summer Slowdown and Revenue ChallengesDecreased sales and revenue are common in the summer.There’s pressure on Q4 to make up for the summer lull.It's essential to continue making offers and engaging with your audience.Conversion Events: The Invite-Only Event StrategyAlways have a conversion event, even during the summer.The Invite-Only Event: a weekly, rinse-and-repeat masterclass.This strategy allows for iteration and improvement over time.Key Quotes"September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they’re ready to invest in themselves.""If you wait until September to get your audience warmed up and your conversion events in order, it's much too late.""Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth.""Intimacy will sell your services better than anything. Focus on live interactions and building relationships.""Always make an offer. Your audience needs to know exactly what you do and how you can help them."Resources MentionedVisit my website for upcoming LIVE workshops: LindseyAnderson.livePrevious episodes of The Millionaire Maker Show discussing invite-only events and other conversion strategies.ConclusionPreparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.
The Invite-Only Event: The Last Masterclass You'll Ever Have to Give
09-07-2024
The Invite-Only Event: The Last Masterclass You'll Ever Have to Give
In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. The Invite-Only Event - Key TakeawaysThe Invite-Only Event strategy is a game-changer for consistent client acquisition.The ideal duration for these events is 54 minutes, tested and proven effective.Intimacy and personal touch are crucial for successful sales in the current market.It’s important to take a well-structured, repetitive approach to masterclasses.The Invite-Only Event StrategySales success comes from consistent offers and pitchesThe Invite-Only Event provides a structured, repeatable approachRegular execution and improvement through tracking metrics are keyFocus on personalization and intimacy to stand out in a competitive marketCommon Mistakes and SolutionsBroad Event TitlesExample: "How to Get Everything You Want in Life" vs. "How to Achieve More Than Success"Broad titles attract less qualified leadsSpecific, targeted titles attract the right audienceAttracting Non-Quality LeadsExample: "How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You" vs. "How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do"Refine your messaging to attract high-quality prospectsKey Quotes"Sales really happen when you're making an offer and pitching consistently.""The Invite-Only Event is a masterclass that you give on rinse and repeat.""The power in the Invite-Only Event is all about intimacy.""Use a script. Use a script.""If you don't think offering a 50-minute call is a gift, you have some inner work to do."Resources MentionedPrevious podcast episodes on the One True Client Method: https://www.lindseya.com/podcast Go to LindseyA.com/coaching to apply for your Invite-Only Event mapping  strategy session
How to Prepare Your Business for the Ups & Downs Coming in the Next 3 Months
02-07-2024
How to Prepare Your Business for the Ups & Downs Coming in the Next 3 Months
Today, we're diving into the emotional cycle of business, making strategic decisions for growth and scalability, and discussing the unique challenges of being an online entrepreneur. I’ll emphasize the importance of sticking to a strategy and system, and recognizing and managing emotional patterns in business. How to Prepare Your Business for the Ups & Downs Coming in the Next 3 Months - Key Takeaways:Understand the emotional cycle in business.Learn how emotional decisions impact business success.Discover why having a consistent strategy and system is crucial.Prepare your business for the fall sales peak.Recognize and break emotional patterns in your business.The Emotional Cycle of Business:Uninformed Optimism:You’re excited about new strategies and programs.You focus on the benefits without recognizing the costs.Positive emotions drive massive action.Informed Pessimism:You realize the effort required to change.Positive emotions turn into pessimism.The cost of change becomes apparent.Valley of Despair:This is the lowest emotional point in the cycle.It’s the stage where you’re most likely to give up.Pain and emotional discomfort are at their highest.Handling the Valley of Despair:Recognize it as a temporary phase and push through.Act unbothered to maintain calm and productivity.Keep a long-term perspective and focus on consistent actions.Understand that today’s efforts have ripple effects into the future.Acting Unbothered:Helps you maintain a calm and collected demeanor.Allows for better decision-making and leadership.Prevents the anxiety alarm from derailing productivity.Train your body to remain calm under stress by controlling your thoughts and reactions.The Launch Cycle:Experience the emotional highs and lows of a 10-day live launch.Get a day-by-day breakdown of the typical emotional journey during a launch.Learn the importance of maintaining momentum and showing up consistently.Discover the “hockey stick” sales pattern and how to maximize the closed cart phase.VIP Client Success:Our hands-on approach to developing and implementing marketing and sales systems.Provide access to my processes, systems, and team.Build a real, scalable, and legacy online business.Get emotional support and guidance throughout the launch cycle.Key Quotes:"Being an entrepreneur and an online business owner, it's not for the faint of heart.""You end up being emotionally driven by decisions in your business.""Having a strategy that you stick to and a system that you stick to every single day is what's going to bring those consistent sales.""Acting unbothered allows you to act cool, calm, and collected and do those things that you know need to be done.""Building a business is a long game, and maintaining a long-term perspective is crucial."Resources Mentioned:Head over to LindseyA.com for a free masterclass on preparing your business for record sales this fall.Connect with me on Instagram: https://www.instagram.com/the.lindsey.anderson Conclusion:Embrace and understand the emotional cycles in business. Recognize the importance of resilience and a long-term perspective. Adopt an unbothered attitude to maintain calm and productivity. Strategic planning...
Linda Cohen: The Power of Kindness in Business
25-06-2024
Linda Cohen: The Power of Kindness in Business
In this episode, I welcome special guest, Linda Cohen. We discuss the importance of incorporating kindness into company culture. We explore strategies and methods to elevate the workplace environment, overcome common obstacles in promoting kindness, and provide practical tips for leaders and managers to foster kindness.Guest IntroductionOur guest is Linda Cohen, an expert on kindness in the workplace. With over a decade of experience working with companies to integrate kindness, Linda is a keynote speaker and consultant with a focus on company culture. She is also the author of books on kindness and gratitude.The Power of Kindness in Business - Key TakeawaysKindness in company culture can significantly improve employee relations and productivity.Recognition and communication are crucial elements of promoting kindness.Simple practices like breath work and gratitude can have a profound impact on organizational dynamics.Managing interpersonal relationships is key to a harmonious work environment.Empathy and understanding towards employees' personal challenges enhance overall workplace morale.Common Obstacles in Promoting KindnessIdentifying and addressing areas where recognition is lacking.Finding new ways to talk about kindness without it feeling repetitive.Helping employees adopt a mindset of kindness and empathy.Key Strategies for Incorporating KindnessImplementing recognition programs to highlight positive behaviors.Encouraging effective and compassionate communication.Introducing breathwork techniques to manage stress and maintain calmness.Establishing gratitude practices within the workplace to foster a positive atmosphere.Practical TipsCreate a big post-it note board in the lunchroom for employees to share what they are grateful for.Encourage the use of gratitude journals and incentivize participation with rewards.Introduce breathwork techniques like box breathing to help manage stress.Key Quotes"Kindness is contagious. It's really important that we elevate that space.""Most people are kind. We need to find common ground and see the good in each other.""Treating employees with kindness makes them better employees, better human beings, and better family members.""You can control how you act or react in any situation, even if you can't control the situation itself.""Kill them with kindness. Sometimes being kind to someone who is unkind can help break them open to a higher, more positive self.""Recognition is one of the main ways to bring kindness into your company.""Communication is crucial, especially when having difficult conversations with empathy and compassion.""Taking three deep breaths can change how you physically feel and enter a situation.""Gratitude practices can transform workplace culture and increase engagement."Resources MentionedLinda's website: lindacohenconsulting.comLinda's LinkedIn: Linda M CohenConnect with Linda on Instagram: @kindnessfromcohen Find Linda on Facebook: https://www.facebook.com/Lindacohenconsulting Join my upcoming Invite-Only Event LIVE masterclass: https://www.lindseyanderson.live/generator ConclusionEmphasizing the journey over the destination in building a...
How To Attract A Higher Paying Client
18-06-2024
How To Attract A Higher Paying Client
In this solo episode, I’m diving into how to attract a higher-paying client. We’ll cover the importance of self-belief and program quality, and strategies to help you attract those higher-paying clients. How To Attract A higher Paying Client - Key Takeaways:Self-belief is crucial for commanding higher rates.High-quality programs are essential for attracting high-paying clients.Understanding your ideal client is critical.Effective positioning and messaging are key to attracting high-paying clients.Continuous improvement and refinement of your program and approach are necessary.Strategies for Attracting a Higher-Paying Client:Self-Belief: You need to believe in your program’s value and your worth to command high rates.Program Quality: Make sure your program delivers significant value and results.Ideal Client Identification: Clearly define and understand your high-paying ideal client.Demographics: Consider age, income level, interests.Positioning: Know where you stand in the market compared to competitors.Messaging: Craft precise, high-quality messaging that resonates with high-paying clients.Avoid language that attracts lower-quality clients.Align your brand visuals and messaging with a high-ticket image.Avoiding Common Pitfalls:It’s easier to market to less experienced clients, but that’s not the goal here.You might feel safer talking down to less experienced clients, but this limits your potential.Fear of missing out (FOMO) can make you try to include everyone in your messaging, but this dilutes your effectiveness.Positioning Yourself as an Expert:Use the “lawyer filter” to maintain professionalism in all your content.Produce high-quality content like blog posts and videos.Clients are willing to pay for professionalism and expertise.High-Quality Programs and Client Referrals:Always iteratively improve your programs based on client feedback.High-quality programs lead to high-quality referrals and testimonials.Showcasing testimonials from high-paying clients is invaluable.High-Ticket Sales Strategies:Understand the difference between selling low-ticket and high-ticket offers.Have a prescriptive sales process and a clear script.Listen to and analyze sales calls for continuous improvement.Close sales through effective communication and understanding client needs.Key Quotes:"You will attract the kind of customers that you think you deserve.""If you knew what I knew about your problem, you would run, not walk, to my program.""You cannot sell to somebody who's not in your experience.""Sales is a skill. If you have not been trained in sales, you're missing out on money."Resources Mentioned:Check out my live events and workshops at Lindseya.com.Apply for a Millionaire Maker Blueprint Strategy Session at Lindseya.com/coaching.Conclusion:Continuous refinement is necessary to sell to a higher paying client. Use the One True Client method for effective niching, positioning, and messaging. Reflect your self-worth and program value in your marketing efforts. If you enjoyed this episode, please leave a review and stay tuned for more episodes.
Ro Shah: Systematize for Sales Success
11-06-2024
Ro Shah: Systematize for Sales Success
Today, we're diving into why sales is a transformative skill, especially for women. We'll discuss the importance of confidence and independence through sales and cover how sales play a crucial role in personal and professional empowerment.Guest Introduction:Our guest today is Ro Shah. Ro helps Money Coaches, Bookkeepers, and Accountants make sales and grow their businesses by learning sales strategies to book out. As an agency owner who has managed teams of 10+, she understands the value of growing fast and keeping your sanity at the same time. Her focus is on sales strategies and automated sales systems.Systematize for Sales Success - Key Takeaways:Sales are essential for personal freedom and professional success.Systems and automated sales can help you maintain your sanity while scaling your business.Overcoming the stigma of sales and embracing it as a vital skill is crucial.Automated Sales vs. Systems:Systems involve standard operating procedures for hiring, firing, and client management.Automated sales utilize technology like ManyChat and Kajabi to streamline sales processes.Importance of Systems:Systems ensure consistency and efficiency in business operations.They prevent the chaos of rethinking processes with each client change.Embracing Sales:Sales skills provide confidence and independence.Sales can empower you to leave undesirable situations.Whether you're an entrepreneur or in a 9-to-5 job, sales skills are essential.Personal Journey:Ro shared her experience with microaggressions in the workplace, leading to her realization of the need for financial independence.She had a pivotal moment of female rage that led to the start of her business.Ro's mission is to empower more women entrepreneurs to reach the top of their industries.Coaching Services:Ro transitioned from running an agency to coaching.She focuses on helping clients scale beyond their initial success.She addresses the coaching industry’s influx of inexperienced coaches.Overcoming Obstacles in Scaling:We cover common issues including hiring and reaching a plateau.Solutions involve hiring or automating to manage workload and scale your business.It's important to identify bottlenecks and address them.Key Quotes:"Sales is so life-changing; people think it's icky, but I've been able to do so much more as a person because I have the confidence that I can sell.""As a woman, it's the best skill you could have. You never have to be in any situation you don't want to be in.""Female rage is so important because when you get really mad, you are going to be most susceptible to change."Resources Mentioned:Subscribe to Ro’s youtube.com/@theroshahFollow Ro on instagram.com/theroshahGet the free email challenge for sales automation on Ro’s website: https://theroshah.com/Join my upcoming free LIVE masterclass, The High-Ticket Hit List here: https://www.lindseyanderson.liveConclusion:Remember the transformative power of sales and systems. Embrace sales and implement efficient systems in your business. Hiring and automation are key to scaling. Empower yourself to take control of your financial future through sales.
High-Ticket Sales: New Era, New Rules
04-06-2024
High-Ticket Sales: New Era, New Rules
In this episode, I’m sharing how to increase conversion rates on high-ticket sales calls and understand the importance of playing the long game in sales. I’ll uncover the secrets to using a script for authentic and effective sales calls, along with a real-life case study of transforming sales calls and lead quality.High-Ticket Sales - Key TakeawaysRe-narrow your audience: Focus on attracting clients who are ready to invest in solving their problems.High conversion rates: It's crucial to improve lead quality and conversion rates to maximize your time and financial investments.Sales as a long game: Track and follow up with leads even if they don’t close on the first call.Using a sales script: A structured approach to sales calls increases success and ensures no money is left on the table.Common Problems with High-Ticket SalesMismatched Audience: Selling to an audience that isn't ready to invest leads to low conversion rates.Low Conversion Rates: Spending too much time and money on calls that don’t close.Overestimating Sales Skills: Many entrepreneurs think they're better at closing than they really are without tracking their performance.The Unlaunch Method Success StoryCase Study: A client shifted her focus from a broad audience to a specific, ready-to-invest demographic.Result: Improved lead quality, higher conversion rates, and increased sales.The Long Game in SalesPast and Future Connection: Successful sales come from continuous engagement and follow-ups.Tracking Leads: Keep detailed records of all sales interactions to maximize future opportunities.The SCRIPT Method: Calls To Clients Sales SystemS - Set the Agenda: Set the tone, be professional, and take control of the call.C - Create a Gap: Ask the right questions to highlight the gap between where the prospect is and where they want to be.R - Reflect: Actively listen and parrot back answers to ensure the prospect feels heard.I - Investigate: Uncover unseen problems by digging deeper into their responses.P - Prescribe: Offer a tailored solution based on their needs and situation.T - Take Action: Clearly outline the next steps if they choose to sign up today.Key Quotes"Sales is not about that single phone call; it's all about what has happened in the past and the future for that lead.""Start viewing sales as a long game and not a short game and track your sales.""If you're a serious business owner and you want to systemize and scale, you need an onboarding process.""Prospects believe everything they say. They believe nothing you say."Resources MentionedRegister for The High-Ticket Hit List free LIVE IntensiveMillionaire Maker Breakthrough Strategy Session: Apply at LindseyA.com/coachingConclusionThank you for joining me on this episode of The Millionaire Maker Show. Remember, effective sales are all about strategy, tracking, and continuous engagement. If you're ready to transform your business and get straight answers, apply for the Millionaire Maker Breakthrough Strategy Session at LindseyA.com/coaching.
Judy Weber: Build Your Business Unapologetically
28-05-2024
Judy Weber: Build Your Business Unapologetically
Today we’re diving into the latest marketing and sales strategies to help you scale your online business. I’m thrilled to have a special guest with us, Judy Weber. Judy is on a mission to normalize miraculous results for Christian women in business. She has a unique background, having worked in the corporate space, won trials as an attorney, and led in the boardroom as a C-suite executive.Guest Introduction: Judy WeberLet me introduce Judy Weber, Esq. She’s a Business Coach & Mentor, specifically for Christian women. Judy is a scaling strategist with tons of experience winning trials as an attorney and leading in the boardroom. She’s all about helping Christian women build lucrative businesses with simplicity and joy.Build Your Business Unapologetically - Key TakeawaysHere are some key takeaways from my conversation with Judy:Boldness and assertion are crucial for starting and growing your business.The Faith Field Thought Model helps women control their thoughts and beliefs about themselves and their businesses.The importance of visibility and doing something uncomfortable every day to grow your business.Daily activities should focus on direct outreach and building an email list rather than perfecting non-essential tasks like websites.Mindset and BeliefSuccess is really about who you believe yourself to be, not who others see you as. Approach challenges with a positive perspective and embrace your mission and desire for success.Strategic ThinkingJudy talks about learning to think strategically, like a lawyer. It’s all about making decisions confidently and quickly, avoiding overconsumption of information, and trusting your expertise.Intuition vs. EgoWe discussed the difference between ego and intuition. Ego is self-centered, but intuition focuses on serving others. Move forward despite fear and trust your gut.Decision MakingDecision-making is a fundamental CEO skill. Make decisions fast but with careful consideration. Trust yourself and your ability to execute.Practical Steps for Business GrowthJudy shared practical steps for business growth:Focus on creating an irresistible high-ticket offer.Use joy-infused marketing with one visibility strategy.Ethical selling becomes easier with effective marketing.Key Quotes"We really need to get out of our own way and stop worrying about being judged by others.""Every day you should do something scary, every day you should do something that's uncomfortable.""Success comes as a result of who you believe yourself to be.""Decision-making is the most fundamental CEO skill.""Your business is a true reflection of how you feel about yourself and how you treat yourself.""The only way to win is to think strategically."Resources MentionedConnect with Judy on social media: @JudyWeberCoGet a free VIP ticket to Judy’s Offer Week: https://www.judyweber.co/offerweek  Join my upcoming free LIVE Unlaunch Method event: https://www.lindseya.com ConclusionJudy’s insights on mindset, strategic thinking, and decision-making are invaluable for scaling your online business. Embrace your purpose and talents to achieve miraculous results. Implement these practical steps to simplify and enjoy your business growth journey.
Jaya Rose: Video Marketing Is Not About You
21-05-2024
Jaya Rose: Video Marketing Is Not About You
In this episode, we dive into the importance of focusing on your audience in video marketing. We explore the critical role of storytelling and authenticity, discuss overcoming challenges as an entrepreneur, and how to transition from traditional marketing to a more human-centered approach.Guest IntroductionOur special guest today is Jaya Rose, a Speaker and Video Marketing Coach for people who want to make a big impact with their work. Jaya helps clients fine-tune their message and get seen online as an expert with her signature Story-Based Brand Method.Video Marketing Is Not About You: Key TakeawaysAuthenticity in video marketing is essential for building a strong connection with your audience.Understanding and leveraging personal strengths and weaknesses can significantly enhance business growth.Reject traditional pushy marketing tactics in favor of a more human, creative approach.Aligning your business practices with your personal values and well-being is crucial.Personal JourneyJaya was diagnosed with ADHD and possibly autism, which made conventional learning methods challenging. She found success through visual learning and hands-on experience. Entrepreneurship allowed her to leverage her unique abilities and strengths.Professional InsightsJaya is known for her video marketing expertise, focusing on storytelling and authenticity. She emphasizes the importance of personal experience in building a brand and advocates for longer, more flexible launch periods to avoid burnout.Marketing and Sales StrategyJaya rejects traditional pushy marketing tactics in favor of a more human-centered approach. She advocates for longer launch periods to reduce stress and increase effectiveness and believes in integrating personal values and authenticity into business practices.Video Marketing TipsJaya emphasizes the value of both short-form (TikTok) and long-form (YouTube, live video) content. She highlights the importance of storytelling and authentic engagement with your audience and suggests batching video content to ensure consistency and manage unexpected disruptions.Key Quotes"You aren't talking about you and your message and your offer for you. You're doing it for them.""Entrepreneurship really is not only a good fit, but the only fit. It's the only thing I've ever done.""If it’s really competitive or we're in competition with artificial intelligence, then what can we do to stand out? In my opinion and experience, it’s to be more human."Resources MentionedConnect with Jaya on Facebook: https://www.facebook.com/thejayarose Connect with Jaya on Instagram: https://www.instagram.com/thejayaroseJaya’s website: https://thejayarose.comJaya’s Free Video Marketing Course: https://thejayarose.com/free-courseRegister for my upcoming free live online events: https://www.lindseya.com ConclusionAlign your business practices with your personal well-being and use video marketing to connect authentically with your audience. Prioritize human connection over rigid marketing structures and embrace your unique strengths and experiences to build a successful business.Final ThoughtsRemember, success in video marketing and business comes from being genuine and putting people first—starting with yourself. Align your values with
Buyer Beware: 3 Programs You Should Not Invest In
14-05-2024
Buyer Beware: 3 Programs You Should Not Invest In
Today I’m breaking down 3 programs you should not invest in if you’re looking to scale your business online.Buyer Beware: 3 Programs You Should Not Invest In - Key Takeaways:Avoiding High-Ticket Coaching Pitfalls: Let's kick things off by uncovering the truth behind high-ticket coaching programs. I'll reveal common pitfalls you should steer clear of to ensure success in scaling your coaching business.Freebie Trap: Don't get caught up in the allure of freebies as your primary client attraction strategy. Discover why they may not yield the results you're hoping for and what to focus on instead.Membership Trap: While memberships may seem enticing, they often come with their own set of challenges. Learn how to evaluate whether memberships are the right fit for your coaching business and how to navigate potential pitfalls.Mini Offer Trap: Mini offers can be tempting but proceed with caution. I'll share why relying solely on mini-offers may devalue your services and leave you feeling disappointed with the results.Building a Business That Works:Let's address the chaos that can come with running an online business solo. It's time to shift gears and focus on creating a system that works seamlessly for you.Remember, profitability is key to sustainable growth. Avoid overspending on unnecessary expenses and prioritize strategies that directly contribute to your business's bottom line.And don't forget the power of strategic selling and nurturing client relationships. These are essential components of a successful business, far more impactful than automated funnels or passive income models.The Unlaunch Method Workshop:Ready to consistently sell your high-ticket services with social media? Join me for my free LIVE Unlaunch Method Workshop, where I'll share my proven strategies to do just that.For those seeking personalized guidance, consider upgrading to the VIP ticket option for exclusive one-on-one coaching sessions with yours truly.Key Quotes:"Stop making that mistake. I'll guide you through what you need to know for your next coaching program and ensure you're set up for success.""Freebies will not work. What you need are genuine connections and meaningful sales conversations.""The membership trap is risky business. It's not always what it seems and may not be the best fit for your coaching business.""Remember, buyers are listeners. Don't underestimate the value of your services by relying solely on tiny offers."Resources Mentioned:The Unlaunched Method WorkshopConclusion:Remember, understanding the intricacies of the online business industry is crucial for avoiding common pitfalls. If you're ready to take your business to the next level, don't hesitate to sign up for The Unlaunch Method Workshop. I look forward to seeing you there.
Posting On Social Media Is Not Marketing
07-05-2024
Posting On Social Media Is Not Marketing
Hey everyone, welcome to this special milestone episode of The Millionaire Maker Show – it's our 50th! Today, I'm excited to delve into some crucial insights on building and scaling your online business. We're going to uncover a common misconception: that merely posting on social media equates to effective marketing. Let's dive in and set the record straight.Posting On Social Media Is Not Marketing - Key Takeaways:VEMS Model: Explore the transformative power of the VEMS model – Vibe, Experience, Methodology, and Seeding. These pillars will revolutionize your social media presence, attracting your ideal clients with precision.Client Stories: Discover why weaving client success stories into your content is an absolute game-changer. Through the seeding method, subtly showcase your achievements and demonstrate the impact of your coaching.Iterative Marketing: Learn why an iterative marketing system is your secret weapon for consistency and effectiveness in your social media efforts. By tracking and refining your approach, you'll amplify your online presence and attract high-quality clients.Structured Sales System: Uncover the crucial importance of a structured sales system. This system is your ticket to converting social media followers into paying clients seamlessly.Common Social Media Posting Mistakes:Are you accidentally adopting an influencer persona instead of showcasing your expertise?Don't underestimate the power of sharing client success stories and the methodology behind your approach.Avoid falling into the trap of posting skills without effectively attracting high-quality clients. It's all about strategic content that resonates with your audience.Key Quotes:"Posting as an influencer may garner attention, but as an expert, your aim is to attract high-quality clients.""Consistency in social media marketing hinges on having a solid system in place – it's the backbone of your online presence.""The Unlaunch Method Workshop offers a straightforward approach to scaling your online business effectively."Resources Mentioned:Don't miss out on The Unlaunch Method Workshop – your step-by-step guide to mastering strategy, systems, and sales techniques for scaling your online business. Head over to theunlaunchmethod.com for all the details.Conclusion:As we wrap up this milestone episode, I urge you to take action on these insights. Join us at The Unlaunch Method Workshop for practical strategies to elevate your online business. And if you've found value in today's episode, I'd be truly grateful for your support through a review. Here's to your transformative success.
Tish Times: How Learning To Love Sales Could Solve Your Biggest Problems
30-04-2024
Tish Times: How Learning To Love Sales Could Solve Your Biggest Problems
Sales can sometimes feel daunting. But what if I told you it doesn't have to be that way? Shifting your mindset from just closing deals to actually helping people can make all the difference.Guest Introduction:Today, we're joined by Tish Times, an expert in helping high-performing female entrepreneurs boost their sales conversion rates. Tish is all about giving you the tools and mindset you need to rock your sales game. Tish is the visionary behind the Tish Times Sales Agency, is a renowned expert in driving remarkable sales conversions and empowering sales teams to thrive. With almost 15 years of experience, Tish has revolutionized businesses and entrepreneurs, enabling them to establish dynamic revenue-generating connections, fill events, and accelerate program enrollments. With an innate ability to streamline sales cycles and facilitate seamless closures, Tish and her exceptional team deliver an unparalleled "done-with-you" sales solution that catapults company revenue to unprecedented heights.How Learning To Love Sales Could Solve Your Biggest Problems - Key Takeaways:Sales as Service: It's more than just making a sale; it's about serving your clients and helping them achieve their goals.Overcoming Fear: Let's tackle those negative feelings around sales head-on and replace them with confidence and positivity.Tools for Success: Equip yourself with the right skills and resources to make sales feel easier and more authentic.Shift in Perspective:Tish encourages us to see sales as a chance to make a positive impact, not just in business, but in life too.Personal Growth and Development:Facing sales challenges can lead to serious personal growth and empowerment. Let's embrace it!Quotes:Tish drops some real gems, like "Sales is service. I love being able to help people get what they ultimately desire."Resources Mentioned:Connect with Tish on Facebook: https://www.facebook.com/CoachTishTimesConnect with Tish on LinkedIn: https://www.linkedin.com/in/tishtimesConnect with Tish on Instagram: https://www.instagram.com/tishtimesTish's free Networking and Sales Handbook: https://tishtimes.com/networkingplaybook Join my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Conclusion:Ready to shift your mindset, boost your sales, and start making a bigger impact? Let's dive in with Tish and make it happen!
You Have Six Weeks Left To Scale Your Online Business
23-04-2024
You Have Six Weeks Left To Scale Your Online Business
On today's episode, we're diving deep into the critical six weeks ahead of us before summer hits. I'm going to walk you through the essential tasks you need to focus on to ensure your business thrives during this pivotal time. We're talking about profit-producing tasks, recurring revenue, and setting realistic goals to propel your business forward.You Have Six Weeks Left To Scale Your Online Business - Key Takeaways:It's all about recurring revenue to weather the seasonal storms.Spend time perfecting your programs, gathering testimonials, and creating valuable content.Sales should be your main focus—embrace it!Overcome perfectionism and get laser-focused on your goals.Don't undervalue your services—know your worth.Use technology and automation to streamline your processes.Stay adaptable in the ever-changing world of online marketing.Profit-Producing Tasks:Focus on client satisfaction and improving your programs.Keep churning out valuable content to expand your audience.Get strategic with your sales efforts to drive revenue growth.Challenges to Overcome:Let go of perfectionism—it's holding you back.Get clear on your priorities to maximize productivity.Don't sell yourself short—know your value.Stay ahead of the curve by adapting to market changes.Key Quotes:"Treat money like a really hot chick that you want to date. That's how you attract it.""Get strategic direction because you're currently at a place where you don't know what you don't know.""What I'm offering you here is tried and true basics, things that actually work."Resources Mentioned:Visit LindseyA.com for upcoming free live online workshops and events to scale your online business.Conclusion:These next six weeks are crucial for your business's success. By focusing on profit-producing tasks, embracing sales, and overcoming common challenges, you'll set yourself up for long-term growth. Remember, it's all about taking action and staying adaptable in the ever-changing landscape of online business.
Rocky Garza: How To Get What You Want
16-04-2024
Rocky Garza: How To Get What You Want
In today’s episode, we have a special guest, Rocky Garza. He's not just any coach; he's one of our successful 1:1 VIP clients and a highly respected figure in the coaching industry. Today, Rocky will be sharing his remarkable insights into the transformative "Get What You Want" method, which has revolutionized the journeys of countless entrepreneurs.Guest Introduction:Let's jump right into introducing our esteemed guest for today, Rocky Garza. He's more than just a coach; he's a catalyst for change. With a track record of helping top leaders and organizations achieve monumental success, Rocky's ability to draw from personal experiences sets him apart. Get ready to be inspired.How To Get What You Want - Key Takeaways:Mindset and Beliefs:We start by unpacking the pivotal role mindset plays in achieving success. Did you know that 30% of our success hinges on our mindset and foundational beliefs? Our early experiences can really shape our perceptions of wealth and success.Authenticity and Self-Discovery:Rocky's emphasis on authenticity is truly refreshing. He shares his own journey from seeking external validation to embracing authenticity, revealing the power of disclosure without vulnerability. This breakthrough can be transformative for anyone on a similar path.Breaking Patterns:We delve into the common patterns we all fall into, such as seeking approval and people-pleasing behaviors. Rocky opens up about overcoming these patterns through self-awareness and therapy, highlighting the importance of resilience and confidence in overcoming life's hurdles.Embracing Change:Despite facing betrayal in both personal and professional realms, Rocky's resilience shines through. His ability to adapt to change and forge ahead with unwavering determination serves as a beacon of inspiration for us all.Key Quotes:"Your business is a mirror of your beliefs and mindset.""85% of daily actions are driven by societal expectations.""Disclosure without vulnerability hinders authentic connections."Resources Mentioned:Apply for a Millionaire Maker breakthrough strategy session at Lindseya.com/coaching.Rocky’s website: www.rockygarza.com Follow Rocky on Instagram: https://www.instagram.com/rockygarza Connect with Rocky on Facebook: https://www.facebook.com/rockygarza Conclusion:I hope you found Rocky's insights as enlightening as I did. Remember to reflect on your beliefs and patterns to unlock your full potential. Stay tuned for more empowering episodes on "The Millionaire Maker Show" podcast.
Laurie A. Watkins: Avoiding Burnout When Growing A Business
09-04-2024
Laurie A. Watkins: Avoiding Burnout When Growing A Business
In today's episode, we'll delve into the crucial topic of avoiding burnout when growing an online business. We have a phenomenal guest joining us, Laurie Watkins, the CEO of the Cooks Collective and author of "Go From Stress to Strong." Let's explore strategies to maintain mental well-being while scaling your business.Guest Introduction:Laurie A. Watkins is CEO & founder of The Cook's Collective, an author, political and foreign affairs tv contributor, and former Obama policy director. Laurie is an accomplished speaker, and best-selling author of the award-winning books; Go From Stressed to Strong: Health and Fitness Advice from High Achievers, and The Musical Imprint. Laurie is a functional food cook, and member of the CARE Chef's Table that advocates on behalf of ending global hunger. Avoiding Burnout When Growing A Business - Key Takeaways:Discover essential strategies for avoiding burnout when growing a business, including:Prioritizing self-care: Learn the importance of maintaining a healthy work-life balance and implementing self-care practices to prevent burnout.Effective time management: Explore techniques for optimizing your schedule to increase productivity and reduce stress levels.Setting boundaries: Understand the significance of setting clear boundaries to protect your mental and emotional well-being while navigating the demands of business growth.Building a support network: Discover the benefits of surrounding yourself with mentors, peers, and professionals who can provide guidance and support during challenging times.On Advocacy and Burnout:Laurie's work with the Cooks Collective focuses on empowering business owners to advocate for mental health awareness and support within their industries. Learn how advocating for mental well-being can contribute to a healthier, more resilient business environment.On Laurie's Book, "Go From Stress to Strong":Explore Laurie's book, "Go From Stress to Strong," which offers practical strategies for combating burnout and building resilience in both personal and professional settings. Discover actionable tips and inspiring stories from high achievers who have overcome burnout to achieve success.Laurie's Personal Journey:Gain insights from Laurie's personal experience navigating burnout while managing the demands of high-profile positions. Learn how she successfully implemented self-care practices and prioritized her well-being to sustainably grow her career and business ventures.Key Quotes:Here are some impactful quotes from Laurie:"I believe in the power of self-care as a foundational element of business success.""Setting boundaries is not only essential for maintaining mental health, but also for achieving long-term business growth.""Building a supportive network of peers and mentors can provide invaluable guidance and encouragement during challenging times."Resources Mentioned:Laurie’s website: http://www.thecookscollective.orgConnect with Laurie on Instagram: @laurieawatkins; @thecookscollectiveorgConnect with Laurie on Facebook: https://www.facebook.com/LaurieAWatkinsAuthorMy free live workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Conclusion:As you embark on the journey of growing your business, remember the importance of prioritizing your mental health and well-being. By implementing effective strategies for avoiding burnout, you can build a thriving business while maintaining a healthy work-life balance.
Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams
02-04-2024
Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams
Today, we're delving into turning webinars into recurring revenue streams, making them profitable assets for your online business. As an experienced business coach and consultant, I understand the intense competition in the online sphere and the indispensable need for strategic planning to effectively scale your business.Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams - Key Takeaways:One of the primary steps in turning your webinars into recurring revenue streams is pinpointing your target audience on various social media platforms. It's vital to engage with them as a savvy business owner, not just as an influencer, to foster genuine connections.I'll be sharing potent conversion tactics that will smoothly transition your social media followers into active participants in your coaching programs. Additionally, we'll explore the significance of establishing a conversion event calendar to ensure a steady flow of sales opportunities.Iterative marketing serves as the linchpin for continuously enhancing the effectiveness of your webinars. We'll delve into refining your approach over time to yield superior results.Moreover, I'll introduce you to the game-changing "Invite Only Event" strategy, which can substantially elevate the impact of your webinars.Join My Free Workshop:If you're hungry for more insights and actionable strategies, join me at The Unlaunch Method Workshop. Our focus will revolve around optimizing your social media presence for sales, covering key components such as audience identification, compelling content creation, and conversion techniques.Quotes:"You want to create a conversion event calendar, ensuring a consistent flow of sales opportunities.""Understanding that everyone seeks help is pivotal.""Iterative marketing is the cornerstone for scaling your online business."Resources Mentioned:For further valuable resources and tools, head over to TheUnlaunchMethod.com. You can also delve into the Social Media Sales Machine and implement the Invite Only Event strategy for your webinars.Conclusion:By implementing strategic planning and iterative marketing, you can transform your webinars into lucrative revenue streams. Thank you for tuning in to The Millionaire Maker Show.
3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business
26-03-2024
3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business
In today’s episode, I’m breaking down 3 big mistakes entrepreneurs make when scaling their online business. My goal is to provide actionable insights for entrepreneurs aiming to elevate their online ventures.3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business - Key Takeaways:Mistake #1: Guessing Instead of StrategizingEntrepreneurs often overlook the necessity of a clear business strategy and revenue plan, inadvertently hindering their scaling efforts. Prioritizing sales development over audience building is paramount for sustained growth.Mistake #2: Relying on Hope and Prayer Instead of SystemsThe reliance on singular lead sources exposes entrepreneurs to unnecessary risks. Establishing your audience and implementing strategic systems, such as the VEMS model for content creation, are pivotal steps toward success.Mistake #3: Attempting to Fix Sales Problems with MarketingDistinguishing between sales and marketing is essential. Sales serve as the bedrock of any business, necessitating an understanding of customer needs through dedicated sales calls.Client Story:We explore a real-life example illustrating the pitfalls of external referral dependence and the transformative journey toward building an independent audience, culminating in a lucrative six-figure launch.Prospect Story:We delve into a prospect's reluctance to prioritize sales over marketing, uncovering the repercussions of this oversight and the caution against banking on virality as a sustainable business strategy.Key Quotes:It's time to get serious about systems—they are the only path to freedom in your online business.The role of marketing is to amplify what you know about what is effectively working in your sales process. Plan your social media content out in advance. It’s a requirement. Your social media does not benefit from lackadaisical planning. You'll get exactly what you're putting into it.Marketing and sales are two completely different skill sets. Don’t try to fix a sales problem with a marketing strategy.Unlike marketing, sales is hand-to-hand combat. Engage in one-on-one conversations, understand what resonates with your prospects and customers, and incorporate those insights into your marketing strategy. Stop guessing; the competition is too fierce to build a million-dollar business without a solid strategy. Need to make more money? Focus on sales, not marketing.Resources Mentioned:The Unlaunch Method Workshop: https://www.theunlaunchmethod.com Conclusion:In conclusion, we've dissected the 3 significant mistakes hindering entrepreneurs in scaling their business online. Be sure to join The Unlaunch Method Workshop for deeper insight.
How To Post On Social Media Like A Business Owner and Not An Influencer
19-03-2024
How To Post On Social Media Like A Business Owner and Not An Influencer
In this episode of The Millionaire Maker Show, I delve into the crucial topic of how to post on social media like a business owner and not an influencer. I emphasize the significance of adopting a business mindset when it comes to your social media presence and highlight the key differences between influencer and business owner approaches.How to Post on Social Media Like a Business Owner - Key Takeaways:Understanding the pitfalls of posting as an influencer: I dissect the challenges of posting solely for influence without a clear monetization plan, emphasizing the need for strategic posting.The importance of having a monetization plan on social media: I stress the necessity of having a concrete plan for turning your social media presence into profit, ensuring that every post contributes to business objectives.Strategies for connecting with your target audience effectively: I share actionable strategies for building genuine connections with your audience, and fostering engagement and trust.Solving the confusion in targeting and messaging on social media: I provide insights into refining targeting and messaging to effectively reach and resonate with your ideal audience.I emphasize the importance of educating your audience, building credibility, and including clear calls to action to drive conversions.Real-life example of a social media presence without monetization: I illustrate the challenges of a social media presence lacking a monetization strategy, showcasing the need for a business-focused approach.I stress the importance of honesty and transparency in marketing, building trust with your audience.I acknowledge the competitive nature of the online business landscape and offer strategies for standing out.I encourage you to prioritize profit-producing tasks and avoid guesswork in your business strategies.Key Quotes:"When you post like an influencer, it can be very hard to monetize that unless you have a plan."“You cannot sell to yourself. We all think we are way more brilliant than we ever are.”“Part of posting on social media like a business owner and not an influencer is you are talking to your audience and you know who that is. You're not catering to anyone else.”“I tell you the truth. This is what it takes to build an online business. This is what you're going to have to do to get out of your own way."“Stop posting like an influencer - post like a business owner.”“If your clients can see themselves in your testimonials, they will buy from you.”“Going viral is not a strategy.”Resources Mentioned:The Millionaire Maker Show Podcast Episodes: https://www.lindseya.com/podcast 15-Minute Next Best Step Audit Call: DM me “audit” on Instagram: https://www.instagram.com/the.lindsey.anderson Conclusion:Continue listening to The Millionaire Maker Show Podcast for clear, actionable strategies for online business growth. In this episode, I share insights on adopting a strategic mindset, connecting with your audience effectively, and driving conversions while posting on social media like a business owner, not an influencer.
Melanie Benson: Strategies To Improve Your Online Visibility
12-03-2024
Melanie Benson: Strategies To Improve Your Online Visibility
Today, we're diving deep into strategies to improve your online visibility with Melanie Benson. Melanie, our featured expert, brings over 23 years of invaluable experience in the realms of authority and visibility.Guest Introduction:Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs, shows people how to generate Million Dollar Visibility. Since 2000, Melanie has a proven track record of accelerating results for her clients. She’s host of the Top 1.5% Podcast, Amplify Your Success, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Authority Magazine, Bloomberg BusinessWeek, Woman’s Day, and Parenting. Strategies To Improve Your Online Visibility with Melanie Benson - Key Takeaways:Formula vs. Magnetic Piece:Acknowledge the challenges of rigid formulas.Discover the magnetic piece of attracting your audience online by crafting a compelling, resonant message.Message Magnetism:Craft messages that resonate and build a bridge.The result is impactful and effective messaging.Visibility Strategies:Navigate the shift from a best-kept secret to an in-demand authority.Differentiate between a mere social media presence and authentic authority.Authenticity through the Microphone:Leverage interviews and podcasts for genuine self-presentation.Demonstrate your unique value to cut through the noise in your industry.The Power of Demonstrating Results:Showcase tangible results over intricate processes.Build a bridge with a message that magnetically attracts your ideal coaching clients.The Evolution of Melanie's Expertise:Trace Melanie's journey from mindset coaching to becoming a visibility expert.Explore the transformative shift towards million-dollar authority and its impact on high-ticket sales.Key Quotes:When you are invited to share your message on other people's stages, that borrowed influence can really accelerate what you do.- MelanieDistinctions in messaging have a massive energetic pull to the person who is looking for a solution.- MelanieCan’t overstate the importance of being recognized as an authority in whatever thing you do well. - MelanieEverything starts with making a new decision.- MelanieIf they can’t see you, they can’t choose you.- MelanieResources Mentioned:Join my upcoming free LIVE masterclass, The Social Media Sales Machine: https://www.lindseya.com Follow me on Instagram: https://www.instagram.com/the.lindsey.anderson Get Melanie’s free guide, Accelerate Your Growth: Tap into Million-Dollar Visibility Streams with my Proven 7-Step Strategy: MelanieBenson.com/MillionaireMaker Connect with Melanie on Instagram: https://instagram.com/CoachMelanieBenson Conclusion:This episode has been a powerful exploration of strategies to improve your online visibility with Melanie Benson, an expert in the field. Stay tuned for the next episode of The Millionaire Maker Show!