PODCAST

Accounting Influencers Podcast

Martin Bissett & Rob Brown

Hosts Martin Bissett and Rob Brown bring you critical insights, best practice, expert interviews, market intelligence, practical 'here's what works' tips and occasional rants on the accounting world! The AIP audience is accountants and CPAs, together with the networks, associations, vendors and influencers who lead them, work in them and serve them. The full show goes live every Monday, with daily segments featuring news, rants, expert and special guest interviews. To stay informed, current and even gain an edge in the accounting/fintech world, this is your #1 podcast choice. With our trusted commercial partners Iris, Free Agent, Dext, Doc-It and Accountex, you get engaging interviews 'radio show' style with accounting profession influencers, disrupters and thought leaders who advise, train, serve and speak into the accounting/fintech profession. Some are experts (commentators, authors, consultants). Others are in business (suppliers, vendors and partners to accounting firms). Each episode features frank interviews either with top leaders in accounting firms, networks and associations or with the influencers experts, vendors, advisors, experts and coaches who inspire them. Topics include leadership, value, winning work, culture, talent, sales, trust, growth, tech, digital, cloud, change, marketing, trends, performance and strategy. Guests are asked questions such as: ✓ DIFFERENTIATION - What do the progressive, thriving accounting firms do well? ✓ BEST PRACTICE - How are the top accounting firms standing out, winning work and achieving growth? ✓ TRENDS/STATS- what are the critical issues shaping accounting firms and the fintech vendor space? ✓ CAREER/TALENT - what makes a top performer, work winner or promotable accountant in an accounting firm? ✓ FUTURE PROOFING - what's coming up for the accounting/fintech world in the area of XX? Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide. Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller. Since 1998, Martin has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises a range of accounting practitioners and fintech companies at board level. Rob Brown is a renowned MC, facilitator and chair of virtual and in-person panels, conferences and events globally for the accounting and fintech profession. He is co-founder of the Accounting Influencers Roundtable (AIR) mastermind group and co-hosts the world's most popular accounting and fintech podcast: Accounting Influencers. Throughout the pandemic, Rob chaired 24 virtual panels with leaders of global accounting networks and alliances to discuss the key issues and challenges. He is retained by several associations and vendors to chair their events and provide high-level interview content for their communities. He is also the bestselling author of Build Your Reputation (Wiley) and his TEDx talk 'The Personal Brand of You' has been viewed 300K+ times on YouTube.
People Development Tips for Growing Accounting Firms
Episode 20. In today's episode, Rob Brown interviews Bill Reeb and Tommye Barie on "People Development Tips for Growing Accounting Firms." Tommye Barie is a recently retired partner of one of the 100 largest full-service accounting and consulting firms in the US. Her thought leadership on culture, strategy and innovation led to Tommye being recognized as one of the 100 most influential people in the accounting profession, as published in Accounting Today. She is a past Chair of the Board of the American Institute of CPAs and is actively involved in the international accounting profession. She currently represents the United States as a board member of the International Federation of Accountants (IFAC). The IFAC is a global organization supporting the development of and promoting the adoption and implementation of high-quality international standards. Bill Reeb is a CPA and has been consulting for three decades in the areas of strategy, leadership and change management. He d became a CPA in 1986. An award-winning public speaker, Bill and his partner, Dom Cingoranelli, have co-authored Securing the Future: Building Your Firm’s Succession Plan and Securing the Future: Implementing Your Firm’s Succession Plan. Bill is past Chair of the Board of the AICPA, is a current and past member of the Board of Directors and Council, and past Commissioner on the National Accreditation Commission. He also serves as an advisory board member to several organizations, including CPAFMA. Accounting Today has recognized his efforts by listing him as one of the Top 100 Most Influential CPAs. CPA Magazine has named him as one of the Top 100 Most Influential Practitioners, and Inside Public Accounting has listed him as one of the top 10 most recommended CPA firm consultants. Key takeaways from this episode include: ➤ Proof that accountants are actually 'people people' and why accountants are actually NOT unique in what they do ➤ The problem of accountability in professional firms and the importance of knowing who your real boss is ➤ The biggest shortcoming in professional firms of any size ➤ The vital role of competences for people development in accounting firms ➤ The problem caused by accounting fee-earners being technically strong or soft skills strong, but not both ➤ What will happen to those accountants who are not willing or able to be coached or developed in their firm ➤ Why people's goals should be tied to performance in an accounting firm ➤ The big reason most accountants don't know how to manage people ➤ The 5 core skills that modern day accountants need to be successful ➤ What gets 70% of accountants promoted and what makes 80% of them fail ➤ The role of culture in developing a coaching, development mentality in accounting firms ➤ The one thing that makes you money in your accounting role ➤ Why 'not having the time' is a bad excuse for professionals who avoid doing what needs doing in a firm ➤ The difference between subjective and objective goals for accounting professionals ➤ What leaders in professional firms are really responsible for ➤ Exactly what accountability means when leading and managing your people ➤ Why self motivation doesn't work in professional firms who want to grow ➤ What makes performance evaluations or development reviews fail in professional service firms ➤ The biggest challenge growing accounting firms face in developing their people ➤ The two main areas that require investment in the future for accounting firms to succeed ➤ Why technology is now a key component of the accounting qualification, at least in the US ➤ Why accountants must move from the data and information space to the knowledge and decision space ➤ Why the accounting profession is the greatest there is ➤ What causes complacency and lack of change in accounting firms Tommye has always placed importance on leveraging her leadership skills and experiences to influence the lives of young professionals. Throughout her career... Support this podcast
Today
27 mins
What Works for Accountants on Handling Price Sensitivity
Episode 19. In today's news episode, we discuss "What Works for Accountants on Handling Price Sensitivity." With ever more discerning buyers and knowledgeable purchasing, what hope for accountancy professionals who feel their prospects and clients are always looking for the best deal/lowest price? Key takeaways from this episode include: ➩ the fallacy for accountants of thinking that deals and engagements frequently come down to price ➩ the implication for accounting professionals of price being the main differentiator between them and their competition ➩ what accountants have completely failed to do if a potential client is making their decision to hire based solely on price ➩ why the pricing conversation is relevant not just for new business opportunities but for existing clients and cross-selling services ➩ the one thing few accounting firms will ever admit when they bring on a new client, and why it's false ➩ what 'demonstrating expertise and value to a business' really looks like for an accountant, and what it most definitely isn't ➩ what most new clients are actually investing in when they hire a new accountant or engage an accountancy practice to help them ➩ how the prospect of a better future and a better now drives new clients to seek value and results over price ➩ why pricing education for accountants is not about turning them into sales people, although selling and persuading remains vital for accounting professionals ➩ what accounting practitioners can practically do to eradicate pricing sensitivity from their sales conversations ➩ how accountants and CPAs can make their proposition more compelling to their prospects and existing clients ➩ the importance of caring and curiosity for accountants and CPAs who want to succeed in practice ➩ why accounting practitioners must see pricing sensitivity as a symptom and not a cause, and what that difference is ➩ the role of storytelling, proof and the ability to paint the picture of a better future are all vital for accountants who want to win more business NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
Yesterday
9 mins
Strategic Tech Decisions in Accounting with Jeremy Hyman
Episode 18. In today's interview, "Strategic Tech Decisions in Accounting with Jeremy Hyman." Jeremy Hyman began his career with a top-50 firm of accountants in London, where he chaired the UK200 IT Group, produced the first document management system for accountants, and developed an IT business within the firm. He went on to establish and operate an IT services business before returning to his consulting roots and founding Jeremy Hyman Associates in 2017. Key takeaways from this episode include: ➯ Why external advice and governance helps accounting firms make better tech decisions ➯ The reason why covid has shown how much more agile accountants are than they're given credit for ➯ The major mistakes accountancy firms have made in the covid pandemic and how complacency has led to the downfall of some ➯ Why new entrants to accountancy often struggle with the slow and backward technology in many firms ➯ The frustration caused by 'irresponsible' technology and software vendors in accounting firms ➯ How the smaller software vendors are more open to shared technology and more collaboration ➯ The threats faced by legacy vendors from more open and flexible solutions who supply professional firms ➯ The main challenges faced by accounting firms when choosing to invest in certain technologies ➯ The single biggest challenge most partners face in driving change in their accounting firm ➯ The cost of being fiercely independent in offering advice to accounting firms in the fintech world ➯ The adverse impacts accountancy firms suffer if they make mistakes with their big technology projects ➯ The dangers of for accounting leaders of making 'monolithic' technology investments for their firm ➯ Why even the best technology fails if adoption, training and adoption is poor across the firm ➯ 3 killer questions to ask accounting firm tech vendors to ensure you are making a good decision to invest ➯ How covid has flattened the world and allowed more international collaboration with tech ➯ The biggest challenge accounting firm leaders have with introducing new technology ➯ How to differentiate between those people in your accounting firm who 'get' technology and advancement, and those who don't ➯ What accounting firms should be spending their money on when it comes to tech investment ➯ The key things that the most successful accounting firms are doing that stands them out ➯ Why technology is actually NOT the solution for everything and how it diminishes the human element ➯ Words of encouragement for accounting professionals and leaders to make good strategic technology decisions in uncertain times. Jeremy combines a thorough understanding of professional firms, a sound grasp of technical disciplines, and a pragmatic and effective approach to provide technology leadership and guidance to larger firms of accountants. Contact Jeremy here: http://www.jeremyhyman.co.uk/ (Website and blog) http://www.jeremyhyman.co.uk/ https://www.linkedin.com/in/jeremyhyman/ (LinkedIn): https://www.linkedin.com/in/jeremyhyman/ NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills... Support this podcast
2d ago
26 mins
Top 5 Biggest Challenges via Institute of Financial Accountants
Episode 17. In today's news episode, we discuss "Top 5 Biggest Challenges via Institute of Financial Accountants." Really interesting points arising from a piece via https://www.accountancyage.com/2022/01/03/2021-how-the-accountancy-industry-adapted-to-change-and-uncertainty/ (AccountancyAge) reviewing 2021 for the accountancy profession and the challenges firms have faced. All of these will loom larger in 2022. Key takeaways from this episode include: >how the IFA has looked back at 2021 and looked forward to 2022 to see how the accounting profession has adapted to all that has happened >asking how accountants as a breed cope with change and can be agile and adaptive >the number one driver what generally tends to cause the most change and adaptation in accountancy >"As the year is drawing to a close, there is a growing expectation that many of these temporary adaptations will now become embedded in long-term business operations. This has resulted in the changing face of many business practices and a pivoting of services in order to survive." >the impact of Brexit, not just in the UK but throughout the world, and how it has created international business opportunities for accountants >"Evidently, the UK’s exit from the EU has created necessary demand and opportunities for practice outside of its borders." >how digital tech is transforming accounting and which technologies are adding most value to accountancy firm and their clients >"Digital transformation has continued, as the sector looks at ways to further embrace the digital shift and seize the opportunities that emerging technology presents." >why the day-long accountants training course has given way to more bite-size learning approaches for CPE or CPD and skills training >some of the various legal and regulatory changes accountants must stay current on, and how this affects their bandwidth for other things like innovation >the expanding threat to accountants and their clients of money laundering and fraud, leading to opportunities in cyber-security >"The pandemic has only served to exacerbate the growing problem of fraud, and as it has shown no signs of abating throughout 2021, neither have the efforts of fraudsters in finding new ways of operating." >why climate change represents significant opportunities for accountants with ESG and CSR initiatives becoming increasingly relevant >"As 2021’s door shuts and 2022’s opens, one thing now placed at the top of everyone’s agenda is tackling climate change, as businesses focus more on their impact on society and the environment." >the 'burning platform' of environmental and social governance in the light of COP26 summit and what it means for the businesses that accountants and CPAs serve >what the more proactive accounting professionals will be doing to capitalise on these challenges. NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions... Support this podcast
3d ago
11 mins
Handling Price Sensitivity & Tech Strategy for Accountants
Episode 16. On this week’s Accounting Influencers Podcast: ➜ News - Martin & Rob discuss "Top 5 Biggest Challenges via Institute of Financial Accountants." Really interesting points arising from a piece via https://www.accountancyage.com/2022/01/03/2021-how-the-accountancy-industry-adapted-to-change-and-uncertainty/ (AccountancyAge) reviewing 2021 for the accountancy profession and the challenges firms have faced. All of these will loom larger in 2022. ➜ Special Guest Interview: "Strategic Technology Decisions in Accounting." Rob Brown interviews Jeremy Hyman, technology strategist, on how large accounting firms can make better strategic decisions when it comes to technology. ➜ Here's What Works: Martin Bissett shares practical advice and tips for accounting practitioners on "What Works for Accountants on Handling Price Sensitivity." With ever more discerning buyers and knowledgeable purchasing, what hope for accountancy professionals who feel their prospects and clients are always looking for the best deal/lowest price? ➜ Expert Interview: "People Development Tips for Growing Accounting Firms." Bill Reeb & Tommye Barie of Succession Institute tell Accounting Influencers host Rob Brown why people development matters for accounting firms & CPAs, plus how accountancy leaders can best upskill them. For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 19000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
4d ago
1 hr 15 mins
Handling Price Sensitivity & Tech Strategy for Accountants
Trailer - coming up this week on the daily radio-show style Accounting Influencers Podcast with Martin Bissett & Rob Brown: ➜ Monday: hear the full show with the best bits of accounting/fintech news, two expert interviews and practical tips for accounting professionals in the 'here's what works' segment. ➜ Tuesday: News - Martin & Rob discuss "Top 5 Biggest Challenges via Institute of Financial Accountants." Really interesting points arising from a piece via https://www.accountancyage.com/2022/01/03/2021-how-the-accountancy-industry-adapted-to-change-and-uncertainty/ (AccountancyAge) reviewing 2021 for the accountancy profession and the challenges firms have faced. All of these will loom larger in 2022. ➜ Wednesday: "Strategic Technology Decisions in Accounting." Rob Brown interviews Jeremy Hyman, technology strategist, on how large accounting firms can make better strategic decisions when it comes to technology. ➜ Thursday: Here's What Works: Martin Bissett shares practical advice and tips for accounting practitioners on "What Works for Accountants on Handling Price Sensitivity." With ever more discerning buyers and knowledgeable purchasing, what hope for accountancy professionals who feel their prospects and clients are always looking for the best deal/lowest price? ➜ Friday: "People Development Tips for Growing Accounting Firms." Bill Reeb & Tommye Barie of Succession Institute tell Accounting Influencers host Rob Brown why people development matters for accounting firms & CPAs, plus how accountancy leaders can best upskill them. ➜ Saturday: a short bonus episode from the client's perspective - "Why Didn't They Buy Part 4 - Struggling to Close the Deal." Great CPE or CPD for accountants with tips on preventing deals from stalling, avoiding ghosting from prospects and getting deals to close. ➜ Sunday: a short trailer for next week's episodes - a teaser of what's coming up on the show in the next seven days. NOTE TO LISTENERS: The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 20,000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
5d ago
1 min
Why Didn't They Buy Part 3 - No Real Need for Our Firm
BONUS: "Why Didn't They Buy Part 3 - No Real Need for Our Firm" In today's bonus episode, we focus on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Today, the common misconception that the prospect you're talking to doesn't really need what you're offering. Key takeaways from this episode include: ⍟ where the misconception comes from that an accounting prospect doesn't have any real need to change ⍟ the difference between an order-taker and a value-maker when it comes to winning a new client for your accounting firm ⍟ why accountants and CPAs must take prospects beyond compliance conversations to uncover genuine needs ⍟ what 'we're being well looked after by our current accountants' actually means ⍟ the mistakes many accountants make in failing to prepare properly for a prospect meeting ⍟ the main reason accounting professionals may miss opportunities to land a new client in the prospect meeting ⍟ why it shouldn't fall to the prospective business client to educate themselves on what an accountant or CPA can do for them ⍟ why poor time management or being too busy to prepare is not a valid excuse for accountancy professionals who fail to convert a new business opportunity ⍟ the three key steps accountants must take to ensure they fully maximise new prospect opportunities ⍟ the benefits to accountants of considering the client lifetime value when they prepare to see potential new clients NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
6d ago
8 mins
Client Experience 2.0 for Accounting Firms with Alison Ball
Episode 15. In today's interview, "Client Experience 2.0 for Accounting Firms with Alison Ball." Alison Ball is the Director of Marketing and Influencer Strategy for Liscio which helps firms differentiate themselves by providing Client Experience 2.0TM to their clients. How do you make exchanging sensitive data and information with your clients delightful, trackable, and transparent across team members? Liscio does that just - everything in one place and designed from the ground up to be secure, mobile, and delightfully easy to use for clients and for staff. Before joining Liscio, Alison spent 15 years leading accountant influencer programs at Intuit. This interview was recorded earlier in 2021 and revisited here due to its high relevance to the accounting profession. Key takeaways from this episode include: ◆ what a career helping accountants and bookkeepers be more successful looks like ◆ why the accounting and fintech world is such a good place to be right now and a great career to go into ◆ the shocking percentage of US CPAs that are over retirement age, and probably the same in the UK and other countries ◆ how accountants and CPAs have coped generally with the pandemic and what has been especially challenging ◆ link to Alison's LinkedIn article on how accountants and bookkeepers can help their small business clients navigate through covid ◆ where accountants have more opportunities as a result of challenges their small business clients are facing ◆ the key things thriving accountancy firms do really well that struggling practices do not ◆ the three reasons why email has been such a drain for accounting professionals and their clients in the pandemic ◆ how Liscio coined the term "client experience 2.0" and what it means for accounting and CPA firms ◆ defining "client experience 1.0 and 1.5" and the three ways things have changed for accountancy practices ◆ the benefits for accountants and bookkeepers of providing a better client experience ◆ the critical ways remote working has affected the way CPAs and accountants in practice in servicing their clients ◆ how an accountant can know when they are giving their clients too many choices to communicate and control service ◆ questions an accounting firm can ask to help them decide what level of experience they are offering clients ◆ the key ways the accountancy experience for clients is inferior to the banking experience ◆ critical steps accounting practice can take to upgrade their client experience, both with mindset and with process ◆ how accountants can help their clients articulate what a great experience and good service looks like ◆ a checklist for CPAs and accountants to ensure their technology and processes are client friendly and effective ◆ the percentage of the world's population that is under 25 years old, and why they will not tolerate poor technology from accountants ◆ the keys for accountants and CPAs to be successful in the coming year (reference 2021 but equally applicable to 2022 and beyond) In her spare time, Alison grows amazing backyard vegetables and loves hiking in the San Francisco Bay Area. She believes that life is too short to spend it with mean people, and any day she can help someone else be successful is a good day indeed. Contact her here: http://liscio.me/ (Website and blog) https://liscio.me/blog/ How Accountants and Bookkeepers can help their Small Business Clients Navigate through COVID-19 published on LinkedIn by Alison Ball March 2020 https://www.linkedin.com/pulse/how-accountants-bookkeepers-can-help-small-business-clients-ball/ NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant... Support this podcast
1w ago
19 mins
What Works for Accountants on Making Clients Switch Firms
Episode 14. In today's practical episode, "What Works for Accountants on Making Clients Switch Firms". Martin Bissett explains how accountants and CPAs can make potential new clients need them and switch from a competitor. Key takeaways from this episode include: ➤ asking why a business owner or prospect would need to switch to your accounting firm ➤ questions that need compelling answers if a client is going to leave their current advisors to come over to your accounting firm ➤ the difference between the accountant's reasons why a client should switch and those of the prospect ➤ making a distinction between logic/facts and emotional/aspirational reasons to switch ➤ the importance of urgency and how a lack of it makes life easier for clients to reject a new accounting firm ➤ identifying the most common and pressing business issues that have motivated a client to hire your accountancy practice in the past ➤ what works when winning grade A new clients from your competition in an urgent and compelling way. NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
20-01-2022
6 mins
Negotiating & Pricing Tips for Accountants with Malcolm Smith
Episode 13. In today's interview, "Negotiating & Pricing Tips for Accountants with Malcolm Smith." Malcolm Smith has a background in science and marketing which gives him unique insights into how businesses negotiate, transact and develop. Today he employs this considerable expertise through a portfolio of non-executive directorships and owned businesses. He is a keynote lecturer on Leadership, Project Management, Negotiation, Influencing and Consultative Selling at London Business School, Cass Business School, Oxford University SAID Business School and Cambridge University Judge Business School. Key takeaways from this episode include: ➜ how accountancy compares to other sectors in commoditising its offering, and what is driving that move ➜ the main reason accountants charge by the hour and why they shouldn't ➜ how even the revered doctors and general medical practitioners have become commoditised through availability of knowledge ➜ why accounting compliance has become less valued in the eyes of clients ➜ the major downside for accountants of becoming commoditised and undifferentiated ➜ how advanced tech like AI can allow you to be profitable as a commodity in accounting ➜ the dangers of 'proximity bias' that causes accountants to undervalue their skills ➜ tips for accounting firms to expand their core offerings into advising and consulting services ➜ an example of what 'proactive brilliance' looks like for an accountant ➜ the best way to find out what your 'value-adds' are as an accounting firm ➜ the benefits of asking your clients why they choose you and building your accounting firm's proposition around the answers ➜ the three value disciplines in a professional firm that allow you to charge premium fees ➜ the biggest cost in running an accounting firm, and why your fees need to reflect that ➜ the big mistake poor negotiators make when handling fee conversations with their accounting clients or prospects ➜ why non-F2F negotiation is more difficult than being in the same room as people ➜ the biggest issue for accountants when negotiating on video platforms like zoom ➜ the importance of the 'opening position' for accountants when negotiating deals and setting fees ➜ the dangers of using 'round numbers' when setting and negotiating your accounting or consulting fees ➜ negotiation tips for accounting firms, especially in a virtual, non-F2F world ➜ the problem many accountants make in giving away unilateral concessions in negotiations ➜ how accounting professionals can get much better and more confident in handling common sales objections ➜ why accountants should always quote money rather than hours for a particular job or service ➜ the importance for accountants to never invoice the negotiated amount. Malcolm was Speaker of the Year for Vistage International in 2007, 2011 and 2015 and has won the Outperformer Award every year since 2004. He scored the last goal ever at Eastville Stadium, Bristol UK) before it became an IKEA store. Contact him here: https://www.mindgamestraining.co.uk/ (Website and blog) https://www.mindgamestraining.co.uk/ https://www.linkedin.com/in/malcolmjamessmith (LinkedIn) https://www.linkedin.com/in/malcolmjamessmith NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical... Support this podcast
19-01-2022
24 mins
IRIS Software's Play for Global Domination in Accounting
Episode 12. In today's news episode, we discuss "IRIS Software's Play for Global Domination in Accounting." From the accountingTODAY site (link below) IRIS Software, a U.K.-based provider of accounting software, has acquired AccountantsWorld, a longtime provider of accounting and payroll software and cloud-based services to accountants, based in Hauppauge, New York. The deal is part of IRIS’s goal of expanding its foothold in North America. Its brands include IRIS Star Practice Management, IRIS FMP, IRIS Innervision, Practice Engine, Doc.It (which it acquired in July 2021), PSI Payroll, Senta and Conarc. Key takeaways from this episode include: ✓ what is behind the purchase of AccountantsWorld by IRIS Software and why it matters in North America ✓ how IRIS already have a significant UK presence and customer base with UK accounting firms as well as in HR and education ✓ the many significant brands and products currently serving accountants under the IRIS Software banner ✓ how IRIS Software are quickly becoming a major player and influencer in the accounting and fintech world ✓ why AccountantsWorld is a good fit for IRIS Software in the cloud accounting space ✓ the key takeaways of this purchase for accounting influencers and practitioners internationally The original article in accountingTODAY is here: https://www.accountingtoday.com/news/iris-software-acquires-accountantsworld (https://www.accountingtoday.com/news/iris-software-acquires-accountantsworld) NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
18-01-2022
6 mins
Negotiating Tips for Accountants & What Makes Clients Switch Firms
Episode 11. On this week’s Accounting Influencers Podcast: ➜ News - Martin discuss "IRIS Software's Play for Global Domination in Accounting" and what their recent acquisition of AccountantsWorld means for the accountancy world ➜ Special Guest Interview: "Negotiating & Pricing Tips for Accountants with Malcolm Smith." Malcolm is a global pricing and negotiation expert who shares with Rob Brown how accountants can price and negotiate better. ➜ Martin gives practical advice and tips on "What Works for Accountants in Switching Clients to Them." Winning business from competitors means making potential clients need what you're offering. Martin explains how this works. ➜ Expert Interview: "Client Experience 2.0 for Accounting Firms with Alison Ball." Alison tells Rob Brown how client expectations are rising plus what the latest and best client experience looks like for accountants & CPAs. For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
17-01-2022
54 mins
Negotiating Tips for Accountants & What Makes Clients Switch Firms
Trailer - coming up this week on the daily radio-show style Accounting Influencers Podcast with Martin Bissett & Rob Brown: ➜ News - Martin discuss "IRIS Software's Play for Global Domination in Accounting" and what their recent acquisition of AccountantsWorld means for the accountancy world ➜ Special Guest Interview: "Negotiating & Pricing Tips for Accountants with Malcolm Smith." Malcolm is a global pricing and negotiation expert who shares with Rob Brown how accountants can price and negotiate better. ➜ Martin gives practical advice and tips on "What Works for Accountants in Switching Clients to Them." Winning business from competitors means making potential clients need what you're offering. Martin explains how this works. ➜ Expert Interview: "Client Experience 2.0 for Accounting Firms with Alison Ball." Alison tells Rob Brown how client expectations are rising plus what the latest and best client experience looks like for accountants & CPAs. For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
16-01-2022
1 min
Why Didn't They Buy Part 2 - They Weren't Unhappy With Current Accountants
BONUS: "Why Didn't They Buy Part 2 - They Weren't Unhappy With Current Accountants." In today's bonus episode, we focus on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Key takeaways from this episode include: ★ a recap of last week's bonus episode about why prospects don't buy accounting services when accountants think they are talking to the wrong person ★ what leads accountants to think their prospects are not unhappy enough with their current advisors, and so will not switch ★ considering why a prospective business client would invite an accountant to meet if they were not intending to buy or serious about switching firms ★ what has to happen for a business to want to change their accounting advisors ★ the mistake accountants make in using too much jargon in selling to potential new business clients ★ what makes accountants and CPAs wilfully ignorant of how business clients buy and engage new accounting services ★ why problems still remain with pricing new business for accounting professionals ★ how to overcome the perception that potential new accounting clients are not unhappy enough with their current providers NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily show with four segments coming out every Monday Martin which are repeated on the other 4 weekdays as standalone episodes, plus a bitesize highlights digest or bonus episode on Saturdays . On Sundays, listeners get a 2 min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
15-01-2022
9 mins
Emerging Technologies in Accounting with Randy Johnston
Episode 10. In today's interview, "Emerging Technologies in Accounting with Randy Johnston." Randolph P. (Randy) Johnston, MCS has been a top-rated speaker in the technology industry for over 40 years. Inducted into the Accounting Hall of Fame in 2011, Randy is listed as a Top 25 Thought Leader in Accounting from 2011-2021. His influence throughout the accounting profession is highlighted once again this year by being a recipient of the 2021 Accounting Today Top 100 Most Influential People in Accounting award for the eighteenth consecutive year. Among his many other awards, he holds the honor of being one of nine technology stars in the U.S. by Accounting Technology Magazine. Randy writes a monthly column for The CPA Practice Advisor, features for the Journal of Accountancy, and creates articles for both accounting and technology publications, as well as being the author of numerous books. He has started and owns multiple businesses, including K2 Enterprises in Hammond, Louisiana, and Network Management Group, Inc. in Hutchinson, Kansas. NMGI has supported CPA firms for 30+ years and is the largest managed service provider serving the CPA profession in North America. Key takeaways from this episode include: ➯ what's happening with emerging technologies like robotic process automation, artificial intelligence and machine learning in accountancy ➯ the kind of jobs, tasks or roles accountants have traditionally done that technology and automation will make redundant ➯ whether the accountant and CPA as we know them will ever become extinct because of technology or actually make them more effective ➯ how accounting firms are using data technologies such as predictive analytics to assess how people will act and buy, and to forecast the future ➯ the place of assistive technologies like voice, bio and visual recognition in accounting services ➯ how language barriers can assist accountants with international business using accurate simultaneous translation ➯ how pre-accounting and post-accounting tools are affecting the profession in coming years ➯ the role of high performance communication and cell phone technologies like 5G, Wi-Fi 6E and satellite for accountancy practices and fintech providers ➯ whether the changes in technology are making life easier for accountants or requiring them to be more techy and geeky ➯ the role of digital plumbers in connecting the various technologies and systems for accountants and their business clients ➯ the accounting software and technology products and areas that have not evolved as quickly as they should have ➯ what has held some technologies back in accounting firms, particularly in the areas of workflow and compliance ➯ What should be the hiring policy for accounting firms that want to grow, and how to lower the churn rate in professional practices ➯ the difference between flyers and eagles in accounting firm recruitment and retention ➯ the importance for accountancy practices of diversifying their hiring policies beyond certifications and qualifications ➯ what needs to be done in the area of CPE or Continuing Professional Education for better learning and upskilling of accountants and CPAs      ➯ the importance of continuous learning, skills development and acquiring commercial acumen for accounting professionals ➯ addressing the vendor agenda - why most sellers of software and technology are not independent or objective in selling their products to accounting practices ➯ what goes wrong when accountancy firms waste huge money on software that is not fit for purpose ➯ crystal ball - what is key for accounting firms or the profession generally in the next few years Contact Randy here: randy@k2e.com or randyj@nmgi.com Websites http://www.randyjohnston.com/ (www.randyjohnston.com) http://www.technologybestpractices.com/ (www.technologybestpractices.com) http://www.nmgi.com/ (www.nmgi.com) http://www.k2e.com/ (www.k2e.com) Or on social... Support this podcast
14-01-2022
25 mins
Here's What Works for Accountants to Show Clients They Care
Episode 9. In today's practical episode, Martin gets to the heart of client ethics and truly caring by sharing "Here's What Works in Showing Clients You Are Interested." Key takeaways from this episode include: 》 the first thing potential new clients must be convinced of before they will work with a new accountant or CPA firm 》 how a business owner can spot insincerity a long way off, and what this looks like when they meet accounting professionals 》 the problem for accountants of using 'I'm so busy' as a badge of honor and why it turns off new clients 》 what attention, sincerity and interest of an accountant or CPA in a potential new client actually looks like 》 the importance for accountants of dedicating time to would-be and existing clients 》 pushing back on accountancy professionals who claim they are too busy to build relationships and talk to clients 》 the type of phone call CPAs and accountants rarely ever make to even their best clients NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
13-01-2022
6 mins
Growth Insights for Accounting Firms from Gale Crosley
Episode 8. In today's interview, "Growth Insights for Accounting Firms from Gale Crosley." Gale Crosley was selected one of the 10 Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST for the fourteenth year, and one of the Top 100 Most Influential People in Accounting by Accounting Today for the thirteenth consecutive year. She consults with mid-market accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues. Key takeaways from this episode include: ➤ Why the most significant changes in the accounting profession have occurred in the last 5-7 years ➤ How growth and technology are connected in the accounting world ➤ How the cloud really changed the game for accounting firm growth ➤ What is stopping accounting firms from innovating and adopting new technology ➤ How the covid world has impacted further the deep changes that were happening in professional firms ➤ How accountants and CPAs cope with change compared to the rest of the world ➤ How covid has affected the technology firms rely on to grow revenue ➤ Why accountants no longer have to be face to face with prospects to win new business ➤ Why the networking and referral approach to winning business is outdated ➤ The new phase of referral generation for accountants and CPAs in a covid world ➤ How a growth consultant transforms an accounting firm ➤ The key skills many accountants lack in moving from technicians to consultants and advisors ➤ Who the real competition are for accounting firms who want to grow ➤ The areas where accounting firms are losing market share and missing out on growth due to external competition ➤ The danger signs of complacency with accounting firms behaving like fat cats Gale’s 35 plus years of experience features a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies.  Contact Gale here: https://www.crosleycompany.com/ (Website and blog) https://www.crosleycompany.com/ https://www.linkedin.com/in/galecrosley/ (Gale on LinkedIn) https://www.linkedin.com/in/galecrosley/ NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
12-01-2022
24 mins
Accounting & CPA Firms - Do You Have a Pipeline of Employees?
Episode 7. In today's news episode, Martin asks "Accounting & CPA Firms - Do You Have a Pipeline of Employees?" Key takeaways from this episode include: ⍟ the key areas there where there is still work to be done in the accountancy profession ⍟ what is driving pay gaps in accounting firms according to PWC and Accountancy Age ⍟ the concept of a pipeline of future employees to ensure the future of diversity in the accounting profession ⍟ the difference between a pipeline of prospects and a pipeline of talent for accountancy and CPA firms ⍟ how both a prospect and an employee pipeline allows an accounting firm to control future fees and future team ⍟ what helps build a talent pipeline to attract the best employees to your accountancy practice ⍟ why a talent pipeline should also include future leaders for accounting firms ⍟ how a competitive advantage is lost through poor planning for future accountancy recruitment NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
11-01-2022
7 mins
Building a Talent Pipeline in Accounting & Emerging Technologies
Episode 6. On this week’s Accounting Influencers Podcast: ➜ News - Martin asks "Accounting & CPA Firms - Do You Have a Pipeline of Employees?"  ➜ Special Guest Interview: "Growth Insights for Accounting Firms from Gale Crosley." ➜ Martin offers practical advice and tips for accounting practitioners on "Here's What Works in Showing Client You Are Interested." ➜ Expert Interview: "Emerging Technologies in Accounting with Randy Johnston." For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
10-01-2022
1 hr 1 min
Building a Talent Pipeline in Accounting & Emerging Technologies
Trailer - coming up this week on the daily radio-show style Accounting Influencers Podcast with Martin Bissett & Rob Brown: ➜ Monday: hear the full show with the best bits of accounting/fintech news, two expert interviews and practical tips for accounting professionals in the 'here's what works' segment. ➜ Tuesday: News - Martin asks "Accounting & CPA Firms - Do You Have a Pipeline of Employees?"  ➜ Wednesday: "Growth Insights for Accounting Firms from Gale Crosley." ➜ Thursday: Martin offers practical advice and tips for accounting practitioners on "Here's What Works in Showing Client You Are Interested." ➜ Friday: "Emerging Technologies in Accounting with Randy Johnston." ➜ Saturday: Bonus episode from the client's perspective "Why Didn't They Buy Part 2 - They Weren't Unhappy With Current Accountants" ➜ Sunday: Short trailer for next week's episodes - a teaser of what's coming up on the show. NOTE TO LISTENERS: The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes. Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen. Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up. Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings. Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues. Support this podcast
09-01-2022
1 min

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