Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

02-04-2024 • 14 mins

I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting.

This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about.

I'm going to be completely transparent and break down every expense - from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren't sure about your own podcast spend.

I encourage you to calculate your own cost per episode, whether podcasting is a hobby or a business. It's important to understand exactly what you are investing and make sure it aligns with the value you receive. I'll give you some strategies and podcasting tips to help you calculate your cost per episode and also insights into the tools that I use for my podcast.

Tools mentioned:


Highlights:

  • Podcast hosting costs with Captivate.fm
  • Graphics creation with Canva
  • Software used for podcasting: Riverside FM and Summarize
  • Website expenses breakdown: domain name, WordPress, Elementor Pro, WP Rocket
  • Email marketing with ConvertKit
  • Cart checkout with ThriveCart
  • Total annual spend on the podcast
  • Comparison to podcast manager costs
  • Using AI tools like Summarize for content creation
  • Importance of knowing your podcast costs and evaluating spending per episode


Timestamps:

  • 00:00:00 Intro
  • 00:02:00 Podcast Software Expenses
  • 00:04:26 Website Expenses
  • 00:05:11 Tools for Email Marketing and Cart Checkout
  • 00:08:20 Cost breakdown of running a podcast
  • 00:11:18 Streamlining Content Creation with AI Tools
  • 00:12:09 The Cost of Podcasting: A Breakdown of Expenses


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