Ep 66: What Taylor Swift Can Teach Us About Podcasting

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

30-01-2024 • 8 mins

In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience.

I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.

I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.

I share strategies and podcasting tips for successful podcasting, such as:

  • Defining your target audience
  • Creating engaging content
  • Promoting your podcast

We also talk about the importance of consistency and authenticity.

Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!


Highlights:

  • Recording podcast episodes live and reaching more listeners
  • Pushing yourself out of your comfort zone
  • Experimenting with different formats
  • Defining your target audience
  • Creating engaging content
  • Promoting your podcast
  • The importance of consistency and authenticity


Timestamps:

  • [00:00:00] Intro
  • [00:02:37] You will never be able to appeal to all listeners with your podcast
  • [00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain
  • [00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back
  • [00:05:50] Focus on creating content you love and that resonates with your target audience


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