If you have a social media account, do you represent the company you work for? Or, if it is a personal account, is it nothing to do with your business?
If you are using it for business, are you doing so professionally? Should you need to worry about doing it professionally or will this stifle creativity and reduce the impact of the account with your audience?
Employees with strong social media accounts can add real value to a business and with the introduction of new platforms like TikTok, the reach can be incredible.
However, it's fair to say the line between work life and personal life on social media has definitely blurred and it's difficult to determine what level of control your business can have and is entitled to.
So, maybe it's time for businesses to revisit social media policies?
Tune in to hear Ewan and Natalie's thoughts.