Today I'm chatting with Bridal Hair and Makeup artist Holly Carter of Carter Hair and Makeup. Today we talk about her business journey, how she instils confidence into her clients and the importance of outsourcing in your wedding business.Find Holly on InstagramTime stamps:The journey into special effects makeup (00:01:57) Holly shares how she became interested in special effects makeup and her fascination with creating cuts and bruises.Training in special effects makeup (00:03:24) Holly talks about her training in special effects makeup and her experience with learning the artistic side of creating cuts and bruises.Transition to bridal hair and makeup (00:06:24) Holly discusses how she went from special effects makeup to working in weddings, including her early experiences and lack of knowledge in the bridal industry.The journey to becoming a bridal hair and makeup artist (00:08:53) The speakers discuss how many people end up in the wedding industry by accident and share their own experiences of starting out in the industry without knowing what to charge or what they were doing.Building confidence in hair and makeup skills (00:09:23) The speaker talks about how she decided to train in hair and gained confidence in doing bridal and special occasion hair up work. She also mentions assisting on fashion shoots and how that helped her build confidence in both hair and makeup.Taking the leap to quit a part-time job (00:12:01) The speaker discusses the decision to quit her part-time job and focus on doing weddings full-time. She talks about the support from her husband and the motivation to prove herself. She also mentions having enough bookings to make the same amount of money as her part-time job.The confidence boost (00:16:46) Becca discusses how she helps her brides feel confident and forget their worries on their wedding day.Dealing with highs and lows in business (00:17:50) Holly and Becca talk about the emotional roller coaster of being a business owner and what keeps them motivated during the ups and downs.The importance of investing in education and community (00:21:51) Holly and Becca discuss the value of learning from others and being part of a supportive community in the wedding industry.The importance of self-comparison (00:24:55) The speakers discuss the value of comparing oneself to their past self rather than comparing to others in business.Outsourcing and the benefits of delegation (00:26:10) They talk about the advantages of outsourcing tasks in business and the fear that comes with letting go of control.Continuous learning and growth in the wedding industry (00:29:25) The importance of continuous learning and improvement in the wedding industry is emphasized, regardless of experience level.Mentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

In today's episode I am chatting with branding and web designer Katie Lake of Studio Lago design.We talk about how to know when your wedding business needs a rebrand and the importance of having a website that reflects your work and speaks directly to your ideal customer.Ask yourself during this episode - is it time for a wedding business rebrand?Follow Studio Lago on Instagram.The importance of reassessing your business (00:00:00) Katie discusses the need to reassess your business and realign your values and brand if necessary.Introduction to Katie Lake and her business transition (00:01:03) Becca introduces Katie Lake, owner of Studio Largo Design, and discusses her transition from the wedding industry to offering branding and web design services.Common mistakes in wedding business websites (00:06:26) Katie discusses common mistakes in wedding business websites, including lack of customization for ideal clients and lack of strategic planning for customer journeys.Updating Your Website Strategy (00:09:47) Importance of having a website as the center of your business and strategies for updating it frequently.Gaining an Outside Perspective (00:12:39) The importance of stepping out of your own perspective and seeking feedback from ideal clients and market research calls.Knowing When to Rebrand (00:16:37) Considering the alignment of business goals, values, and vision before deciding if a rebrand is necessary, and focusing on the ideal client's perspective.The visual rebrand process (00:19:30) Tips on aligning visual branding with ideal clients and creating mood boards.Improving your website (00:21:14) Suggestions for updating and enhancing a website, including reflecting the brand visually and optimizing the home page.Finding the right website designer (00:26:39) Considerations for selecting a website designer, including personal connection, experience, strategy, and budget.The importance of running your business as a business (00:29:50) Katie emphasizes the need to see your business from an outsider perspective and run it with a clear business strategy.Transitioning from winging it to running a proper business (00:31:12) Katie discusses the process of reframing everything and gaining clarity in order to run a business with confidence, rather than waiting for business to come.Taking action to improve your website and brand (00:32:32) Becca encourages listeners to set goals, revisit their values, and evaluate if their website and brand are still aligned, and take action if necessary.

This year I flew out to Vegas for Wedding MBA 2023 and it was a blast! I caught up with my American educator friends, investigated new technology for all of you and met many new friends along the way. With 5800 delegates and SO much great education to choose from, Wedding MBA is one of the biggest wedding industry conferences in the world.During this years event I caught up with the speakers, exhibitors and attendees to find out what they had been learning so I could share it with all of you!Next years Wedding MBA is taking place from November 12th -14th 2024 - so who's coming with me to Vegas?A huge thank you to all my contributors for this episode:Infinity EventsAlan BergAndrea ShahBoho Chic DreamsI do decoratingThe Wellbeing FarmGifyyyJazmyn and CoCake and CrumbleJenny McalpineGoldsboro events centerOduberg LawMorningside InnThe Wedding Summit SeriesMarry Me Tampa BayOFD ConsultingRenee DaloSara does SEOTerricaThe Flower Cart CarrolltonThe Budget Savvy BrideThe Venue RXLion Hills VineyardWedding MBATime Stamps:The importance of attending networking events (00:02:52) Becca highlights the importance of attending networking events and conferences to make connections and gain inspiration.Exploring software options in the wedding industry (00:04:37) Becca discusses the expo...

Do you ever look at the wedding pros who are at the top of their game and wonder how they got there? Wedding photographer Stuart Wood is well known for his fine art, high end fashion style wedding photography. Working at venues such as the Four Seasons and The Savoy and travelling the world shooting weddings - his career is thriving. In today's episode I ask the questions about HOW he got to this point, to debunk the 'overnight success' theory and to show you what's possible.Find out more about StuartFollow Stuart on InstagramWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:Transitioning from Supermarket Manager to Photographer (00:02:07) Stuart discusses his journey from being a potential supermarket manager to pursuing his passion for photography.Support and Taking the Leap (00:04:26) Stuart talks about the support he had from his family and the importance of embracing opportunities and taking risks.Photographing Celebrities (00:07:26) Stuart shares his experience of reaching out to 250 celebrities and successfully photographing 25 of them, which changed his life and gave him valuable experience.The transition to photography (00:09:42) Stuart discusses how he started in photography, his initial lack of creativity in weddings, and his journey to getting opportunities in the industry.The big break with the BBC (00:10:41) Stuart shares his experience working on the set of Pride and Prejudice and how he got the main shot for the poster, leading to a significant breakthrough in his career.Getting the Radio Times cover (00:11:38) Stuart talks about his goal of getting the Radio Times cover and finally achieving it in 2007 with a portrait of James Nesbitt in Jekyll's, highlighting the importance of persistence and hard work.The transition to high-end weddings (00:19:57) Stuart discusses his decision to transition from regular wedding fairs to high-end venues like the Atelier, the Savoy, and the Four Seasons.Opportunity at the Four Seasons (00:20:48) Stuart shares how he got the opportunity to photograph his team captain's wedding at the Four Seasons and how it led to becoming one of their recommended photographers.Importance of relationships and representation (00:24:06) Stuart emphasizes the importance of building relationships, representing clients properly, and being professional in order to gain trust and recommendations from venues and clients.The importance of branding and delivering quality (00:29:57) Stuart discusses the importance of having strong branding and delivering high-quality work to stand out in the luxury photography industry.Challenging yourself and pushing boundaries (00:32:50) Stuart emphasizes the importance of getting out of your comfort zone, taking...

It's that funny time of year, enquiries are down, wedding season has slowed and the whole world is thinking about Christmas.With 2 whole months until the end of the year, now is the time to get on top of the admin, build new business connections and get all the jobs done that you never have time for.In this episode I am sharing 8 things you can do this winter to make a positive impact on your wedding business.Join the Wedding Pro Members LoungeWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime stamps:Take a Break (00:00:56) Importance of taking a break during the quieter season to enjoy family time and recharge.Don't Panic (00:01:44) Advice to not panic when inquiries are quiet and to ground oneself with logic and look at the facts.Brush Up on Learning (00:03:18) Using the quieter season to learn new skills, brush up on knowledge, and invest in personal development.Work on connections (00:09:39) Meeting up with other wedding professionals This topic discusses the importance of organizing meetups with other wedding professionals, whether it's for networking events or simply grabbing a cup of coffee.Collaborate with venues (00:10:26) Connecting with wedding venues This topic suggests reaching out to wedding venues during the quieter season to build relationships and explore potential collaborations, such as taking photos, recording Instagram reels, or providing services for their events.Automate processes (00:13:24) Automating business processes This topic highlights the benefits of automating business processes, such as email sequences and lead generation, during the quieter season to save time and improve efficiency in the future. It also mentions the possibility of outsourcing certain tasks and organizing files and finances.

Do you struggle with being visible in your business? Whenever I speak on visibility - people always say they don't feel confident to put themselves forward and I want to help you change that feeling. Today I'm chatting to makeup artist and confidence coach Camilla J Collins about overcoming self sabotage in your wedding business.We discuss everything from putting your face on social media to stopping comparisonitus.Want to find out more about Camilla?Watch her overcoming self sabotage masterclassRead the book Ready to be more visible in your wedding business? Take my free audio bootcamp and start taking action today!Take the bootcampTime Stamps:Gaining Experience and Building Confidence [00:00:00] The importance of gaining experience, building confidence, and finding what you enjoy in the wedding industry.Camilla's Background in TV and Film [00:01:52] Camilla and Becca discuss their similar backgrounds in the television and film industry and how it led them to the wedding industry.Transitioning from Assisting to Starting a Business [00:07:07] Camilla shares her journey from assisting other makeup artists to starting her own bridal business and getting clients.Building Confidence and Gaining Experience [00:08:33] Importance of gaining experience, finding passion, and building confidence in the wedding industry.The Importance of Doing the Work and Building Experience [00:09:18] The value of starting at the bottom, gaining experience, and learning from the ground up in the wedding industry.The Highs and Lows of Being in the Wedding Industry [00:11:02] Discussion about the highs and lows, struggles, and learnings from working in the wedding industry.The power within ourselves [00:17:14] Camilla discusses her motivation for writing a book about the beauty industry and the importance of building confidence from within.Reasons behind self-criticism [00:18:37] Camilla explores the reasons why people often feel critical about their appearance, including lack of self-acceptance and societal pressures.Comparison and the impact of social media [00:20:28] The conversation delves into the issue of comparison, particularly on social media, and how it affects self-confidence and self-image.Building Confidence and Focusing on Yourself [00:26:25] The importance of focusing on your own strengths and not comparing yourself to others in the industry.Importance of Showing Your Face [00:29:21] Why it is crucial to showcase your face and connect with people in the wedding industry.Overcoming Self-Sabotage [00:32:43] Tips and resources for dealing with self-sabotaging behaviours and limiting beliefs that hold you back.The importance of not listening to negativity [00:35:00] Discusses how negative comments can affect us and the importance of focusing on positive feedback instead.The need for in-person networking [00:37:15] Talks about the importance of getting out of our comfort zones and connecting with people in person for business growth.The importance of agility and not getting too attached [00:39:55] Discusses the need to embrace...

Last week we ran our annual wedding business retreat. It was an amazing week, and importantly there were lots of learnings that I wanted to share with you. This weeks episode covers a wide variety of topics from customer service to listening to your business instincts.Join me as I share with you all of the lessons learnt from this years wedding business retreat.Want to be part of an amazing wedding business community to support your business as it grows? Take a look at my Wedding Pro Members Lounge.Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:The impact of good customer service [00:04:00] Becca highlights the exceptional customer service experience at Beamish Hall and emphasizes its importance in creating a positive guest experience.Recognizing the stage of your business and relevant training [00:07:11] Understanding that different stages of business require different levels of help and training, and the importance of focusing on what is relevant to your current stage.The importance of convenience [00:11:02] People are willing to pay more for convenience, as shown by Becca's experience of ordering Starbucks coffee to the hotel.Educating your audience [00:13:52] Offering simple tips and education in your content helps you stand out as an expert in your field.Trusting your instincts [00:15:40] Don't doubt yourself or seek approval from others. Trust your gut instincts when making decisions for your business.The importance of a supportive community [00:18:44] Becca emphasizes the importance of surrounding oneself with supportive and encouraging individuals in the wedding industry.Benefits of finding your people [00:19:53] Becca encourages listeners to seek out like-minded individuals in the wedding industry to inspire and celebrate each other's successes.Final thoughts and invitation to join a community [00:21:00] Becca concludes by urging listeners to find their people, be authentic, and not take business too seriously.

Today I'm chatting with Maegan Culkin about all things Tik Tok! Why should you be paying attention to it and should your wedding be on TikTok in the first place?We talk about what couples are looking for and how you can master the platform without ever having to dance.Here's a link to all the resources mentioned in the episodeGet more training from MeaganFind out more about the Wedding Pro Members Lounge.Time stamps:The Power of TikTok [00:00:00] Meagan discusses the benefits of using TikTok for wedding businesses, including building relationships with couples and showcasing personality.Introduction to Meagan Culkin [00:00:56] Becca introduces Meagan Culkin, owner of Magnolia Collective, a wedding planning and design company, and discusses her experience in the wedding industry.Meagan's Journey in the Wedding Industry [00:02:14] Meagan shares her background in the wedding industry, coming from a family with a history of wedding-related businesses, and her transition from other hospitality roles to starting her own business.The Rise of TikTok for Wedding Planning [00:10:10] Discusses how brides turned to TikTok during the pandemic for advice and support from other couples.Using TikTok to Educate and Connect [00:11:14] Explains how Meagan inserted herself into TikTok conversations to educate brides about wedding planning during COVID-19 and showcase examples of safe gatherings.The Personalization and Benefits of TikTok for Wedding Businesses [00:18:56] Addresses the misconception that TikTok is only for dancing and highlights how wedding vendors can use the platform to capture and share behind-the-scenes content, educate couples, and build relationships.The importance of detail images in wedding planning [00:21:16] Meagan discusses the significance of including detail images, such as shoes, in wedding design suites and the missed opportunity for exposure for photographers.Tips for creating TikTok videos [00:22:32] Becca asks Meagan about the process of creating TikTok videos, including how polished they need to be and the apps she uses for editing.Using TikTok and Instagram for marketing and conversion [00:29:30] Meagan shares her experience of booking clients through TikTok and Instagram, highlighting the return on investment and the potential for increased revenue through targeted ads.The personality shines on TikTok [00:33:06] Discussion on how TikTok allows Meagan's personality to shine through and the potential of the app for wedding businesses.Not everyone is your competition [00:33:30] Realizing that other wedding businesses are not competition and that there is enough work to go around.Community over competition [00:34:50] Emphasizing the importance of supporting and collaborating with the wedding business community rather than viewing them as competition.Mentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Today I chat to Enji founder Tayler Cusick Hollman about how to implement authentic marketing in your wedding business. We talk all things marketing and discuss how the big brands like Barbie and Prime Energy Drinks are using marketing in their business.What is authentic marketing? How can you improve your marketing and how can you make marketing your wedding business less overwhelming?Try out Enji with my special affiliate linkFind Enji on InstagramThe Power of Experience [00:00:00] Tayler discusses how Barbie's marketing strategy was experiential and created a sense of participation.Introduction to Authentic Marketing [00:01:04] Becca introduces the concept of authentic marketing and its importance in building a successful business.Being Authentic in Marketing [00:04:14] Tayler shares her thoughts on being authentic in marketing and the importance of staying true to your own brand and vision.The importance of writing an imperfect first draft [00:09:32] Tayler discusses the importance of allowing yourself to write an imperfect first draft and how even professional copywriters don't write the final draft straight away.Finding your authentic mission and why [00:10:53] Tayler talks about the importance of asking "why" multiple times to uncover the deeper reasons behind your mission. They also discuss the misconception that being authentic means sharing everything online.The danger of comparing yourself to others on social media [00:14:08] Becca shares a personal story about how her mom formed a false opinion of her based on what she posted on social media. They discuss the dangers of comparing oneself to others on social media and the need to remember that what is shared is not necessarily 100% reality.The struggle of starting a business without a portfolio [00:19:43] Discussion on the challenges of digital marketing without a portfolio and the questionable practice of reposting images from other professionals.Being authentic and moral in marketing [00:21:01] Encouragement to be a good person with a moral compass and avoid doing things that feel wrong or "icky" in marketing.Determining where to start with marketing [00:22:20] Advice on identifying the marketing channels that align with your capacity and authentic marketing strategy, and the importance of focusing on 1 to 3 channels to avoid feeling overwhelmed.The birth of a software [00:29:27] Tayler discusses how they were busy during COVID and took the opportunity to work on their business. They realized the consistent reason people came to them was to get advice on what to do, which led to the idea of creating a software that provides marketing strategies.How the software works [00:32:14] Tayler explains that the software starts with a questionnaire to create a marketing strategy. It then generates a one-page visual marketing plan that helps users understand how different marketing pieces fit together. It is meant to provide a clear path for users to focus on and execute their marketing.Marketing strategies and the power of mass marketing [00:36:59] Tayler discusses the marketing strategies used by Prime Energy Drinks, which heavily targets children. They explain the concept of mass marketing and the repeated exposure needed for someone to be ready to buy. They highlight the effectiveness of mass marketing while also acknowledging the ethical concerns of marketing to children.The Barbie movie marketing...

Today I'm talking all about why word of mouth marketing is THE most cost effective and successful way to promote your business.I'm sharing why it matters, what you should be paying attention to and 5 actionable tips that you can implement into your wedding business today.Word of Mouth marketing is the number 1 way to sell more weddings - so don't neglect it!Join the Wedding Pro Members LoungeCome to the Wedding Pro Party (Wed 4th October)Join me at Balmer Lawn (Wed 18th October)Time stamps:The power of word-of-mouth marketing [00:00:00] Explanation of the effectiveness of word-of-mouth marketing and its impact on consumer trust.Exemplary customer service [00:03:05] Importance of providing exceptional customer service to generate positive word-of-mouth recommendations.The role of reviews and testimonials [00:07:46] Discussion on the significance of online reviews and testimonials in building trust and attracting potential customers.Building Trust with Testimonials [00:09:57] Using testimonials in various ways to enhance marketing and build trust with potential clients.The Power of In-Person Networking [00:13:02] The importance of attending in-person events and networking nights to build relationships and connections within the wedding industry.Building Meaningful Relationships [00:16:31] How to build meaningful relationships with wedding professionals and venues in order to be recommended and receive referrals.Building Meaningful Relationships [00:19:15] Tips on how to build meaningful relationships in the wedding industry, including giving more than taking and keeping in touch.Tracking Results [00:21:04] The importance of tracking where inquiries are coming from and how to use that information to improve word-of-mouth marketing strategies.The Power of Word-of-Mouth Advertising [00:22:52] Understanding the impact of word-of-mouth advertising, expressing gratitude to those who recommend your services, and the long-term benefits of building meaningful relationships.Mentioned in this episode:Wedding Pro agencyNeed some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk

For a long time we have been serving Millennial couples, but now we are starting to see more and more couples from Gen Z! What do Gen Z couples expect from their wedding planning and how can we serve them better?In this episode I speak to Randi Bushell, founder of Merri about what Gen Z want, how technology can help and how you can be reaching Gen Z couples with your wedding business.Click to find out more about Merri.Find Merri on InstagramTime Stamps:Gen Z Communication Preferences [00:00:00] Explains how Gen Z prefers short, frequent communication compared to longer, drawn-out communication.Introduction to Randi Bushell and Merri [00:01:00] Introduces Randi Bushell, founder and CEO of Merri, a 3D design tool for wedding pros.The Inspiration Behind Merri [00:02:53] Discusses how Randi came up with the idea for Merri while planning her own wedding and bridging her e-commerce experience with the events industry.The birth of the informed consumer [00:09:25] How the availability of information online changed the wedding industry and the role of wedding professionals.The rise of the inspired consumer [00:10:42] The impact of Instagram and Pinterest on the wedding industry, and how millennials were influenced by visual content.The emergence of the innovative consumer [00:11:49] The unique characteristics of Gen Z, their reliance on technology, and their desire for personalized and intentional experiences.Setting up milestones and using project management tools [00:19:57] Explains the importance of identifying milestones and using project management tools to track progress and automate tasks.Fast response times and communication preferences of Gen Z [00:23:28] Discusses the expectation of fast response times, the use of automation, and the preference for short, frequent communication methods like text messaging.Tech enablement and the importance of technology in wedding planning [00:28:36] Explores how technology has become an integral part of everyday life for Gen Z and its impact on wedding planning, including automation and streamlining processes.Topic 1: Aligning expectations and communication with clients [00:29:51] Discussion on the importance of automating response times, creating a roadmap, and using preset milestones to align expectations with clients and communicate effectively.Topic 2: Benefits of Merri software for event planning [00:31:13] Exploration of how Merri software helps event planners, venues, and rental companies in finalizing floor plans, managing logistics, and providing a virtual showroom for rental companies.Topic 3: Planning accordingly and setting realistic expectations [00:38:21] Advice on planning for longer timelines and higher costs in business endeavors, emphasizing the need to set realistic expectations and be patient in achieving success.Note: The timestamps provided are approximate and may vary slightly depending on the podcast episode's actual duration.The changing landscape of wedding planning [00:39:56] Discussion on how wedding planning is evolving over time and the challenges of adapting to new ways of doing things.Tips for embracing the future of wedding planning [00:40:09] Advice on small steps that can be taken to embrace the changing landscape of wedding planning and stay ahead.Recommendation to check out innovative software...

In today's episode we dive into a topic that is increasingly coming up in conversations I have with clients - ADHD. How do you navigate running a business with ADHD? How can you better serve your neuro diverse couples?In this episode I dive deep with Nicole Winer as she shares her own experiences of running a business whilst identifying as neuro diverse. It's time to start unmasking ADHD in your wedding business. Listen to Nicole's PodcastFind out more about NicoleFind out more about ADHDWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime Stamps:Keeping the same format, content, and context, Change 'Speaker 1' to Becca: Understanding ADHD [00:03:10] Explanation of what ADHD is, its characteristics, and how it affects the brain's executive function.ADHD in Women vs. Men [00:04:13] Discussion on how ADHD presents differently in women compared to men, including the role of hyperactivity and overthinking.Unmasking ADHD and Dealing with Shame [00:07:15] Exploration of the shame and masking associated with ADHD, and the empowerment and strengths that can come from embracing it.Unwinding coping mechanisms and stress responses [00:09:25] Becca discusses how masking and coping mechanisms developed in childhood can affect adult experiences, using migraines as a stress response example.Fear of label and official diagnosis [00:10:21] Becca and Nicole discuss the fear and hesitation around seeking an official diagnosis for ADHD, and the importance of self-acceptance and self-knowledge.Strengths and limitations of ADHD in business [00:13:11] Nicole highlights the strengths of ADHD in business, such as creativity and hyper-focus, but also discusses the limitations, such as the need for support in executing ideas and managing time.The struggle of asking for help [00:18:34] Nicole discusses the importance of being vulnerable and asking for help when feeling overwhelmed or unsure.Networking challenges for introverts [00:20:16] Nicole shares her personal experience as an introvert and how she navigates networking events and large groups of people.Different approaches to success [00:25:51] Nicole emphasizes that there is no one-size-fits-all approach to success and encourages listeners to define their own goals and paths.The importance of community and support [00:27:47] Discussion on the significance of having a supportive community and the role it plays in personal growth and success.Recognizing and supporting neurodiverse individuals in the wedding industry [00:30:47] Exploring how wedding suppliers and business coaches can be more...

Today I'm chatting with DJ Mike Readings, I LOVE sharing my wedding pro members lounge stories, they are always fascinating - and Mikes is no different!From working on a Disney Cruise to owning two successful entertainment companies, Mike has a huge amount of knowledge to share. Listen to his journey as he shares his experience of growing a successful wedding DJ Business.Find out more about the Wedding Pro Members Lounge:https://go.beccapountney.com/wedproFind out more about Mike:https://www.djmikereadings.co.uk/https://www.instagram.com/dj_mike_readingshttps://www.discofactoryuk.com/Time Stamps:Starting as a DJ [00:01:31] Mike shares how he started his journey as a DJ, buying gear and doing gigs in nightclubs and pubs.Working for Disney [00:02:41] Mike talks about his time working for Disney on one of their cruise lines and how it sparked his passion for DJing.Learning from Carphone Warehouse and Disney [00:04:47] Mike discusses how his experiences working at Carphone Warehouse and Disney have shaped his sales pitch and business approach.The Disney Training Experience [00:09:18] Mike discusses his experience working for Disney, including the bizarre morning rituals and the impact it had on his entertainment skills.Transitioning to Full-Time DJ [00:12:04] Mike talks about quitting his job at Carphone Warehouse and taking on window cleaning as a part-time job to pursue his DJ career.Adapting During COVID-19 [00:16:34] Mike shares how he worked for Sainsbury's and did Zoom kids parties during the pandemic, and how it motivated him to take his business to the next level.Building Relationships with Suppliers and Venues [00:24:45] Mike discusses his approach to building relationships with suppliers and wedding venues, emphasizing the importance of being nice, communicating effectively, and showing appreciation.The Power of Communication [00:26:14] Mike highlights the significance of regular communication, particularly through a pre-wedding email, in ensuring a smooth and organized wedding day. He shares how this simple gesture can prevent uncertainty and build trust with venues and couples.Simplicity and Gratitude in Building Relationships [00:28:55] Becca and Mike stress the simplicity of building relationships with venues and suppliers, emphasizing the value of saying thank you, being organized, and avoiding uncertainty. They discuss the impact of appreciation and positive feedback on business growth.The importance of sending emails consistently [00:30:03] Mike discusses the importance of consistently sending emails and how he plans to outsource this task during busy seasons.Advice for someone starting out in the wedding industry [00:30:47] Mike advises new wedding industry professionals to seek advice from experienced individuals rather than relying on family and friends.The importance of having a life plan [00:34:34] Mike reflects on the importance of having a life plan, not just a business plan, and how he wishes he had thought about his future earlier in his career.Mentioned in this episode:In person events coming up soon.Furtho Manor Farm Wed Pro Party - October 4th 2023. https://go.beccapountney.com/party The Wedding...

Fed up of getting ghosted? This episode is here to help. I'm joined by wedding industry legend Alan Berg who is going to be sharing SO much great information about how to respond to directory enquiries and not get ghosted. It's time to stop the ghosting in your wedding business, because it's not a no until it's a no.Find out more about AlanGet £50 off tickets to Alans event in LondonBuy Alans books. - Use coupon code 'podcast' for free shippingWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyMentioned in this episode:Wedding Pro members loungeFind out more about the wedding pro members lounge: https://go.beccapountney.com/wedpro

Do you need to get organised in your wedding business? In today's episode I'm joined by Carin Hunt as she shares how to manage your time and create a winning week. From how to plan ahead, to creating focus days, this episode is guaranteed to help you be more organised and free you up for the things and people you love.Grab a copy of the Weekly Focus TemplateFind out about Carin's plannerFind out more about Celebration Pros.Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyMentioned in this episode:Join the FREE 'Get Visible and Book More Weddings' audio bootcamp nowFeeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings. Sign up for free here: https://go.beccapountney.com/bootcampAudio bootcamp

Do you feel like you have a never ending to do list? Are you struggling to get everything done? In today's episode I'm asking whether you need a freelancer in your wedding business?In this episode I'm discussing how you know when you need a freelancer, how to find one and how to get the most out of them. If you are considering taking this route then this episode is for you.Need help finding a freelancer? Speak to us at the Wedding Pro Agency.Need help growing your wedding business? Check out my audio bootcamp.Time stamps: [00:00:57] Using freelancers in my business has been revolutionary. Becca discusses the benefits of hiring freelancers and when to consider it.[00:02:55] When is the best time to hire a freelancer? Becca explains the importance of hiring a freelancer when your to-do list is overwhelming and you need help with tasks.[00:04:42] Where to find freelancers? Becca suggests three options: asking colleagues for recommendations, using an agency like the Wedding Pro Agency, or finding someone yourself through local Facebook groups.Finding the Right Freelancer [00:09:26] Tips on what to look for in a freelancer, including good communication skills and tech savvy.Identifying Tasks for Freelancers [00:11:11] Exploring repetitive tasks that can be outsourced to freelancers, such as social media posting and email inquiries.One-Off Projects for Freelancers [00:17:04] Discussing the option of hiring a freelancer for specific projects or tasks that don't require long-term commitment.Streamlined systems for effective communication [00:19:53] Using Google sheets and drives to streamline communication and tasks between freelancers and the business owner.Giving autonomy to freelancers [00:21:37] Trusting freelancers to complete tasks independently and respecting their expertise and abilities.Setting realistic expectations and giving positive feedback [00:24:22] Setting realistic targets and expectations for freelancers, and providing positive feedback to encourage their continued excellent work.The Wedding Pro Agency [00:27:42] Becca explains the concept of the Wedding Pro Agency, which connects wedding business owners with trained freelancers to help with tasks.Providing Opportunities [00:28:35] Becca discusses how the Wedding Pro Agency provides work opportunities for individuals who may struggle to find employment in the traditional job market.Interested in Working with the Wedding Pro Agency? [00:29:31] Becca invites listeners to reach out if they are interested in having the Wedding Pro Agency manage their social media, handle one-off tasks, or assist with other services mentioned in the episode.

Does SEO give you a headache? You want to rise to the top of Google but it just feels like an impossible challenge. In today's episode the fabulous Sara Dunn of Sara Does SEO is breaking it down for you. Her mission - to allow all wedding businesses to understand SEO, without the jargon. In this episode Sara breaks down mastering SEO for your wedding business.Find out more about Wedding SEO BootcampFind out about working with SaraDiscover Uber suggestThe Q&A Blog Exchange [00:00:00] Sara discusses the idea of a Q&A blog exchange between businesses to generate more content and links.Introduction to Sara Dunn [00:01:09] Becca introduces Sara Dunn, a wedding specialist who helps wedding pros rank higher in Google.Sara's Background and SEO for the Wedding Industry [00:01:52] Sara Dunn shares her background and how she got into SEO, specifically for the wedding industry.Tip 1: Figuring out what people are searching for [00:09:55] Importance of brainstorming keywords and understanding what potential clients are searching for.Tip 2: Using keywords on your website [00:13:15] The importance of using keywords on your website, including in headings, page text, and SEO titles.Tip 3: Optimizing specific pages on your site [00:17:47] Avoiding the common mistake of repeating the same keyword throughout the entire website and instead focusing on optimizing specific pages.Optimizing your homepage and blog content [00:17:57] Sara Dunn explains the importance of optimizing the homepage for the most important keyword and expanding on other related keywords through blog content.The role of Google Business Profile in SEO [00:20:13] Sara Dunn emphasizes the significance of setting up a Google Business Profile to communicate important information about your business to Google and build trust.The importance of backlinks in SEO [00:21:25] Sara Dunn discusses the importance of backlinks in SEO and how they indicate trust and authority, cautioning against buying low-quality links and suggesting guest blogging as a way to obtain high-quality links.The importance of using tools for accurate SEO ranking [00:26:48] Using tools or an incognito window in Chrome is more accurate than Googling your keywords to check your ranking.Understanding the Yoast plugin for SEO optimization [00:27:56] The Yoast plugin provides signals on how well your content is optimized, but it doesn't communicate with Google directly.The Wedding SEO Bootcamp and its benefits [00:31:20] The Wedding SEO Bootcamp is a group program that teaches step-by-step SEO strategies tailored for the wedding industry.00:35:26 - Note-taking for future reference Becca discusses the practice of making notes in her phone for helpful information that may not be immediately applicable.00:35:41 - Revisiting information in the quiet season Becca mentions that some listeners may want to wait until the quiet season to revisit the information discussed in the episode.00:36:13 - Sara's approach to SEO Becca expresses admiration for Sara's down-to-earth approach to search engine optimization and encourages listeners to check out her bootcamp and other resources.

Today I'm chatting with wedding photographer Georgia Mcgilley. Georgia is always looking to create new revenue streams into her wedding business and in today's episode I get her to break down her business journey and what that looks like in practice. We discuss all of her different ideas and why they have worked for her.There are multiple ways your business can bring in revenue - so why not get creative!Visit Georgia's websiteFind Georgia on InstagramFind out more about the next Styled Shoot workshopTime Stamps:Investing in the Business [00:00:00] Georgia discusses the importance of investing money in the business and how it helped her grow faster.Introduction to Georgia McGill [00:00:59] Becca introduces Georgia as a wedding photographer with multiple income streams and discusses their previous collaborations.Starting in the Wedding Industry [00:01:57] Georgia shares how she stumbled into the wedding industry and her journey from being a hobbyist photographer to starting her own business.The benefits of style shoots [00:10:53] Discussion on the value of style shoots for photographers, building portfolios, and expanding networks.Making the most of style shoot images [00:11:55] Exploring the various ways photographers can use style shoot images for marketing and branding purposes.Benefits of attending a workshop [00:15:01] Advantages of attending a workshop over organizing one's own style shoot, including networking opportunities and building relationships with other photographers.The importance of budgeting and investing in your business [00:20:03] Georgia discusses the importance of budgeting and investing in her business, including upgrading equipment and attending courses or networking events.The value of planning and completing courses [00:21:21] Becca and Georgia emphasize the importance of planning and scheduling time to complete courses, rather than letting them fall by the wayside.The benefits of diversifying income streams [00:26:08] Georgia shares how COVID-19 prompted her to diversify her income streams, leading to the growth of different aspects of her photography business and providing financial security.[00:30:22] Wedding Content and Other Lifestyle Photos Discussion about the variety of content available on Georgia's website, including wedding photos and lifestyle images. [00:31:43] Using Stock Photos Ethically Exploring how photographers can use stock photos to provide inspiration and tips to clients without pretending they are their own work.[00:33:38] Future Plans: Workshops and Building Client Relationships Georgia's plans to expand her workshops to provide more educational opportunities for photographers and her goal of establishing long-term relationships with clients.Mentioned in this episode:Join the FREE 'Get Visible and Book More Weddings' audio bootcamp nowFeeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings. Sign up for free here: https://go.beccapountney.com/bootcampAudio bootcamp

Today I'm chatting with Carolyn Kulb, the founder of The Bloom Poet, a boutique wedding floral and event design studio in Seattle. We dive into Carolyn's journey in the wedding industry, starting as a flower farmer and transitioning into the wedding floral business. We talk about the challenges she faced in the early years and the changes she made to make her business more profitable. Carolyn shares her gentle sales system and how she follows up with potential clients, providing valuable information even if they don't initially reply. Learn why you should pay attention to the Gentle Sales system for your wedding business.Get a copy of Carolyn's '10 gentle sales email's' here.Visit Carolyn's websiteFind Carolyn on InstagramWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime stamps:The Gentle Sales System [00:01:03]Carolyn discusses her successful gentle sales system that helps her book clients and avoid being ghosted.Starting as a Flower Farmer [00:02:17]Carolyn shares her journey of starting as a flower farmer and transitioning into the wedding floral business.Challenges and Mistakes in the Early Years [00:05:26]Carolyn talks about the challenges she faced in the early years, including marketing and sales mistakes, and how she overcame them.The sustainability of wedding flowers [00:09:41]Carolyn discusses the efforts her business makes to source sustainable and locally grown flowers for weddings.Setting the minimum spend and pricing strategy [00:11:03]Carolyn explains how she determined her minimum spend and pricing strategy based on factors such as supply chain, inflation, and the need for financial sustainability.The customer journey and gentle sales system [00:14:38]Carolyn walks through the steps of her customer journey, including website inquiries, automated emails, and personalized videos, to build trust and find the right clients.The importance of transparency and building trust [00:19:08]Carolyn discusses the importance of being transparent with clients and building trust by providing all the necessary information upfront.Serving clients by providing information [00:19:51]Becca and Carolyn talk about the value of providing clients with all the information they need to make an informed decision, and how it can save time for both parties.Taking pressure off initial calls and focusing on helping the client [00:25:18]Carolyn shares her approach to taking the pressure off sales calls by focusing on helping the client rather than closing the sale, and being prepared to refer clients to other vendors if necessary.The initial sales call [00:29:28]Carolyn discusses the process of the initial sales call, including discussing the couple's vision, needs, and budget.Sending the...

Today I am chatting with Kerry Curl - former hair and makeup artist turned business coach. We talk openly about Kerry's wedding business success journey and how her business has evolved. We talk about overcoming adversity and scaling your wedding business for success. If you want an inspiring wedding business story - this is it!Visit Kerry's websiteFind Kerry on InstagramWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyTime stamps:The Start of Kerry's Journey [00:01:18] Kerry talks about how she got started in the wedding hair and makeup industry and her initial doubts and fears.Transition to Full-Time [00:03:47] Kerry discusses how she transitioned from doing hair and makeup as a side hustle to making it her full-time career.Mistakes in the Early Days [00:06:26] Kerry reflects on the mistakes she made in the early days of her business, including not having a website and approaching photographers without any authority or positioning.The importance of cultivating relationships with venue managers and coordinators [00:09:41] Kerry discusses how she noticed that most of her leads were coming from recommendations and how she started building relationships with venue managers and coordinators to expand her reach.The experience of hiring a mentor and the challenges faced [00:10:11] Kerry talks about her decision to hire a mentor, the initial skepticism in the industry, and her disappointing experience with her first mentor.Learning from a bad mentoring experience and finding the right fit [00:13:20] Kerry shares how she didn't let her bad experience deter her from seeking the right mentor, the importance of finding the right person to work with, and how it made her a better mentor for her own clients.The mindset shift [00:19:38] Kerry discusses the importance of shifting her mindset from being an individual artist to being a team leader.Choosing the right team [00:20:15] Kerry talks about the process of selecting the right people for her team and the importance of building strong relationships with them.Marketing mistakes and business growth [00:23:54] Kerry reflects on the highs and lows of her business journey, including the mistake of marketing her business to everyone and the importance of hiring a mentor for guidance.The importance of personal branding [00:29:30] Tips on how to separate yourself from the competition and grow a personal brand in the wedding industry.Acquiring business skills [00:30:40] The need for hair and makeup artists to acquire business skills in order to be successful.Getting first clients without appearing desperate [00:31:34] Tips on how to attract clients without resorting to low prices or giving away services for free.The highs and lows of entrepreneurship [00:39:41] Kerry discusses the challenges and rewards of being a...