Why you should say goodbye to email newsletters

Wedding Pros who are ready to grow - with Becca Pountney

17-10-2024 • 29 mins

One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business.

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Time Stamps:

  • 00:00 - Introduction to Email Marketing
  • 00:08 - The Problem with Newsletters
  • 00:48 - Why Email Marketing Outperforms Social Media
  • 01:17 - Understanding Deliverability and Reach
  • 03:18 - Alternatives to Traditional Newsletters
  • 04:29 - Effective Strategies for Collecting Emails
  • 11:28 - The Importance of Value in Email Marketing
  • 19:11 - Implementing Competitions and Quizzes
  • 20:29 - Creating Engaging Content for Your Audience
  • 28:06 - Final Thoughts and Next Steps

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