Purchase Optimized Podcast

Savannah Sanchez

Savannah Sanchez and Dara Denney are expert eCommerce media buyers and creative strategists. They share what is currently working right now on paid social to ultimately drive purchases for your brand. read less
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What Has Dara Been Up To?! Life Updates + Dealing With Burnout
11-08-2023
What Has Dara Been Up To?! Life Updates + Dealing With Burnout
We are back for Season 2! It's been a minute since Dara and I have caught up. A lot of life changes have happened for Dara in the last month that we deep dive into. We discuss dealing with burnout, setting boundaries for yourself, and not giving in to external pressures to "grow" month over month. We share potential career paths within the paid social industry and how Savannah and Dara's entrepreneurship journeys have been so far.
What Has Dara Been Up To?! Life Updates + Dealing With Burnout
11-08-2023
What Has Dara Been Up To?! Life Updates + Dealing With Burnout
We are back for Season 2! It's been a minute since Dara and I have caught up. A lot of life changes have happened for Dara in the last month that we deep dive into. We discuss dealing with burnout, setting boundaries for yourself, and not giving in to external pressures to "grow" month over month. We share potential career paths within the paid social industry and how Savannah and Dara's entrepreneurship journeys have been so far.
How To Grow a DTC Brand With Organic TikTok
21-03-2023
How To Grow a DTC Brand With Organic TikTok
In this episode, we interview Adam Simone, Co-Founder of Leaf Shave, to learn his tips and tricks for organic TikTok growth. If you are trying to crack the TikTok algorithm for your brand, this episode is a must-listen!
Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives
27-09-2022
Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives
Dara Denney and Savannah Sanchez give their hottest takes on the DTC and paid social landscape.
How To Increase Your ROAS in 2022
24-08-2022
How To Increase Your ROAS in 2022
Dara Denney and Savannah Sanchez discuss the top strategies they are using to increase return on ad spend for the brands they are working on.
What You Need To Know About Influencer Whitelisting & Spark Ads
27-07-2022
What You Need To Know About Influencer Whitelisting & Spark Ads
Savannah Sanchez and Dara Denney discuss what influencer whitelisting is and how to utilize it to increase your ROAS. We discuss how to negotiate pricing with creators, how to create long-term relationships with creators, and the performance differences on Facebook vs TikTok for influencer whitelisting.
3 Reasons Why You SHOULD NOT Advertise on TikTok
20-07-2022
3 Reasons Why You SHOULD NOT Advertise on TikTok
Savannah Sanchez and Dara Denney discuss what you should consider before spending a dime on TikTok ads, and what most brands get wrong when they first start advertising on TikTok.
The Biggest Media Buying Mistakes We Have Seen… 😖
13-07-2022
The Biggest Media Buying Mistakes We Have Seen… 😖
On this episode, Dara Denney and Savannah Sanchez reflect on the biggest mistake they have seen media buyers make, and the most common mistakes to avoid in your ad account.
How To Get Started On TikTok Ads
07-07-2022
How To Get Started On TikTok Ads
Dara Denney interviews Savannah Sanchez on her top tips for getting started on TikTok ads.
Everything We Know About Facebook Ads in 2022
22-06-2022
Everything We Know About Facebook Ads in 2022
Dara Denney and Savannah Sanchez break down the ad campaign and testing structure they are currently using to scale clients on Facebook and Instagram.
How To Brief Your UGC Creators
15-06-2022
How To Brief Your UGC Creators
Dara Denney and Savannah Sanchez share how they brief their UGC creators to get the best content. We discuss how to find great creators, what directions to give them, as well as how to be a great UGC creator. You can't miss this episode if you're running UGC ads!
Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients!
07-06-2022
Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients!
Savannah Sanchez and Dara Denney discuss their unique career paths and compare and contrast working at an agency vs working for yourself. This leads us down an interesting path of discussing project management, the importance of good processes, and how to say no to a client.
What's Working Right Now For TikTok & Facebook Ad Creatives?
27-05-2022
What's Working Right Now For TikTok & Facebook Ad Creatives?
Dara Denney and Savannah Sanchez make their debut into the podcasting world. We talked about ad creative hacks, what’s working on TikTok and Facebook, and one of the most valuable pieces of video content your ad account needs (and it’s not UGC!)