As the fashion industry further digitalises, those kick starting their presence in the digital realm need not to be naïve about data, privacy and security principles. Simon generously equips the listener with key action points that brand owners should be prioritising to ensure their company and staff are aware of and protected from the legal implications that will inevitably occur as digital regulations develop.   With the development of technologies such as AR mirror try-ons, immersive websites and virtual stores, companies need to be knowledgeable of the consumer data implications. Aimed at those operating in the fashion industry, Simon walks the group through his leading insights and advice as well as the trends he is witnessing as head of the Extended Reality team at Marks & Clerk. Featuring: Robecca Davey Joh Orengo Simon Portman Intro music: Artist – HoliznaRAPS Track - Flat Lining (Instrumental) Source - FMA (Free Music Archive) License: CC BY About the Blurred Lines podcast series: Senior Associate and fashion enthusiast Robecca Davey, has partnered with Spatial8, the concierge service that helps brands with their journey toward the metaverse, to bring the 'Blurred Lines: Physical and Digital Fashion' podcast to life. This series aims to help fashion brands stay ahead of the curve through unpicking the complex relationship between digital and physical fashion, hosting insightful conversations with a variety of digital fashion experts and providing industry-leading intellectual property (IP) advice. ⁠⁠⁠Visit the podcast homepage