Jon discusses the importance and benefits of Customer Relationship Management (CRM) systems for solo and small firm architecture practice owners. The episode covers the basics of CRM systems, their key features, and how they can help automate tasks, manage client communications, and streamline operations. Jon also offers advice on selecting the right CRM for different practice sizes and provides tips for successful implementation and consistent use.Episode Highlights...00:00 Introduction01:24 Understanding CRM Systems03:09 Benefits of CRM for Architecture Practices04:44 Key Features to Look for in a CRM06:02 Choosing the Right CRM for Your Practice08:32 Implementing a CRM System Successfully12:07 Optimising your CRM for Long-Term Success13:30 Conclusion and Next Episode PreviewKey Takeaways...The Importance of CRM Systems:   CRM (Customer Relationship Management) systems are key for architecture practices, regardless of size. They help manage client relationships, streamline communications, and automate routine tasks, which is essential for maintaining strong relationships over long project timelines and improving overall efficiency.Key Features and Choosing the Right CRM:   Not all CRMs are created equal, and it's important to choose one that fits the specific needs of your practice. Key features to look for might include project tracking, communication history, automation for repetitive tasks, and integration with other software like AutoCAD or Revit. The choice of CRM should consider factors such as the scale of projects, team size, budget, and specific business goals.Implementation and Optimisation:   Successful implementation of a CRM involves setting clear goals, training your team, and ensuring accurate data migration. Consistent use and regular review of CRM data to identify trends can help refine processes over time. This consistent use is key to keeping sales and project pipelines full and moving, ultimately adding value to your practice.—--Interested in working with Jon?👉 Book a chat with Jon to explore working with him 📞Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Join our (free) WhatsApp Discussion Group 🎁👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time Jon chats with architect, Doug Hodgson about mental health and wellbeing in architecture.

Jon discusses how architecture practices can escape the feast and famine cycle by using launches as part of their marketing strategy. He is joined by Sigrun, an award-winning business coach, best-selling author, and entrepreneur, who explains the power of launching to create a steady and predictable pipeline of work. Sigrun shares her journey from studying architecture to becoming a leading business mentor and outlines how architects can implement launches to grow their practices. The episode also touches on the potential for architects to create online courses as an additional revenue stream. Sigrun offers practical insights into creating excitement through events, addressing common misconceptions, and the stages involved in the launch process.Today's Guest...Sigrun is an award-winning business coach, bestselling author, and multiple 7 figure entrepreneur. She is on a mission to accelerate gender equality through female entrepreneurship. She’s been called the leading business mentor for online entrepreneurs in Europe, is a TEDx speaker, and host of the top-rated Sigrun Show podcast. Sigrun’s online business journey started shortly after finishing her master’s degree in architecture. She’s since been featured in Forbes and numerous leading media publications in Europe and has won 5 Stevie Awards; as the Hero of the year, Entrepreneur of the year, Solo entrepreneur of the year, Manager of the year, and Sales Achievement of the year.Episode Highlights...00:00 Introduction01:44 Meet Sigrun: Business Coach and Entrepreneur04:37 Sigrun's Journey from Architecture to Online Business19:22 The Concept of Launching Explained23:15 The Power of Limited Editions24:17 Creating Urgency in Marketing25:40 Addressing Skepticism in Service Businesses28:01 Effective Launch Strategies for Service Businesses29:39 Stages of a Successful Launch33:53 Leveraging Digital Products for Architects34:28 Success Story: Zero Energy Buildings38:59 Final Thoughts on Launching41:50 Exploring Iceland: A Personal Favorite44:02 Conclusion and Next Episode PreviewKey Takeaways...The Power of Launching:Launching is a marketing strategy that creates excitement and urgency around a product or service. By planning and executing a well-structured launch, you can significantly boost their sales in a short period. This approach works for is applicable not only to products but also to services and can lead to a more efficient and effective way of attracting and retaining clients.Building Expertise and Authority:Sharing expertise through online courses or digital products can enhance a business's authority in its field. By teaching others, businesses not only diversify their income streams but also attract new clients who recognize their expertise. This dual benefit can lead to increased business through both educational content and traditional service offerings.Creating Urgency and Scarcity:Communicating limited availability of services or spots creates a sense of urgency and encourages prospective clients to act quickly. This strategy is particularly effective in service-based businesses, as it ensures that potential clients do not delay making a decision, which can help in maintaining a steady flow of work and avoiding peaks and troughs in workloads.Links Mentioned In The Episode...Get Sigrun’s Book ‘Kickstart Your Online Business’ Now - For Free 🎁Visit Sigrun’s WebsiteSigrun on Facebook

Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.Today's Guest...Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.Episode Highlights...00:00 Introduction01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert01:50 Melanie's Passion for Space and Science05:08 The Importance of Google Business Profiles for Architects07:54 Setting Up and Optimising Your Google Business Profile11:43 Maximising the Benefits of Google Business Profiles18:37 Posting and Managing Your Google Business Profile25:23 Final Tips and Recommendations33:22 Conclusion and FarewellKey Takeaways...Importance of Having a Website and Google Business Profile:   - Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.   - A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.Fully Optimising Your Google Business Profile:   - Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews.    - Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.Leveraging Google Business Profile Features for Engagement:   - Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.   - Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.Links Mentioned In The Episode...Visit Melanie’s WebsiteConnect with Melanie on LinkedIn---Interested in working with Jon?👉 Book a chat with Jon to explore working with...

Jon chats with Jackie Goddard, a voice and acting coach. They explore the benefits of public speaking for architects and architecture practice owners, offering practical tips to overcome the fear of public speaking. Jackie, who has extensive experience in acting and coaching, shares her insights on how effective communication can aid in personal and business growth. They also discuss the significance of storytelling, preparation, and the three B's method: Believe, Breathe, and Be Prepared.Today's Guest...Jackie Goddard is a former fashion designer and recovering actor who’s spent 30 years working in and around the arts, most recently as a voice and acting coach. Through her company, Power to Speak, Jackie now works with entrepreneurs, business leaders & teams to make them excited about sharing their ideas and developing their Power To Speak. She is often asked to speak to audiences about public speaking, but also to share her thoughts on topics like the acting process, resilience, joy, and failure. Since 2020 Jackie has hosted a podcast, talking to speakers, authors, actors, & entrepreneurs to discover how they use their voice, story, and creativity for their work & wellbeing.Episode Highlights...00:00 Introduction01:22 Meet Jackie Goddard03:34 The Benefits of Public Speaking for Architects06:29 Overcoming the Fear of Public Speaking11:13 Transforming Fear into Excitement15:55 The Power of Storytelling in Public Speaking21:18 First Steps to Public Speaking27:29 The Three B's of Public Speaking31:38 Conclusion and Final Thoughts32:45 Favorite Places and FarewellKey Takeaways...Preparation is Key:   - Jackie emphasises the importance of thorough preparation in overcoming the fear of public speaking. Getting all your thoughts out on paper, organising them, and practicing out loud with someone are crucial steps. Preparation helps to internalise the content, making it easier to present with confidence and fluidity.The Power of Storytelling:   - Incorporating stories into your public speaking can make your message more memorable and engaging. Personal stories are particularly effective because they are easier for the speaker to remember and help build a connection with the audience. The essence is to tell stories that resonate with the audience, not just boast about personal achievements.Shifting Mindset from Fear to Excitement:   - Jackie explains that anxiety and excitement are physiologically similar, and by changing your mindset to see the act of public speaking as an exciting opportunity rather than a daunting task, you can improve your performance. Believing in what you are talking about and focusing on the positive outcomes can transform nervous energy into enthusiasm.Links Mentioned In The Episode...Grab Jackie’s (free) guide: ‘Speak With Confidence 101’Visit Jackie’s Website Connect with Jackie on LinkedInCurious about working with Jon?👉 Book a chat with Jon to explore working with him 📞Resources...👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step...

Jon shares insights into his work supporting small practice founders and sole practitioners in the architecture industry. He discusses his coaching, consulting, and mentoring services designed to help architecture businesses achieve their goals. Jon highlights the various ways he assists clients, from strategic planning and marketing to financial forecasting and team building. Real client stories illustrate how his tailored approach has helped small practices overcome challenges and grow. Listeners are invited to connect with Jon for personalised support and to explore potential collaborations.Episode Highlights...00:00 Introduction01:13 Services Offered Beyond the Podcast06:42 Client Success Stories11:21 How to Work with Jon13:37 Conclusion and Next Episode PreviewKey Takeaways...Personalised Support for Small Architecture Practices:   Jon provides personalised one-to-one support for small practice founders and sole practitioners. This includes coaching, consulting, and mentoring services tailored to each client's unique needs, helping them achieve goals such as growing their practice, working fewer hours, or building their team.Real-Life Client Success Stories:   Jon shares real-life examples of how he's helped clients overcome specific challenges. These stories illustrate practical solutions and strategies, such as improving time management, integrating specialised services like retrofit and low-energy design, enhancing marketing tactics, and developing new business plans aligned with long-term goals.Initial Engagement Process for New Clients:   Emphasising the importance of a good fit, Jon explains the initial engagement process for prospective clients. This involves one or two initial meetings, usually held on Zoom, to understand your needs and decide if he’s a good fit for you. This ensures that both parties are aligned and that Jon can effectively support your business objectives.—--👇 Book a chat with Jon to explore working 1-2-1 with him 📞https://tidycal.com/mrjonclayton/quick-chat—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).https://architecturebusinessclub.com/blueprint👇 Join our (free) WhatsApp Discussion Group 🎁https://chat.whatsapp.com/BtFJsJF6iL37vUb5tHNpkI👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...https://www.linkedin.com/in/mrjonclayton/In The Next Episode...Next time Jon chats with Jackie Goddard to discuss the benefits of public speaking.

Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.Today's Guest...Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.Episode Highlights...00:00 Introduction01:32 Meet Ian Anderson Gray04:13 The Importance of Video for Architecture Practices07:57 Live vs. Pre-recorded Videos13:07 Content Repurposing Explained16:22 AI Tools for Content Creation24:45 Tool for Short Form Videos25:30 Descript and Opus Clip: A Comparison26:45 AI Tools: Pitfalls and Best Practices29:51 Using AI to Enhance Creativity33:00 Content Repurposing Example36:46 Cost and Time Efficiency in Content Creation39:21 Final Thoughts and Advice42:33 Favorite Travel Destinations44:27 Connecting with Ian Anderson Gray44:55 Closing Remarks and Next Episode PreviewKey Takeaways...Start Small and Build Gradually:   - Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.Leverage AI Tools for Efficiency:   - AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.Repurpose Content:   - Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.Links Mentioned In The Episode...Ian on Facebook > https://www.facebook.com/iagdotmeIan on LinkedIn > https://www.linkedin.com/in/ianandersongray/Visit Ian’s Website > https://iag.me/—--👇 Book a chat with Jon to explore working 1-2-1 with him 📞

Jon speaks with Tom Lewith, a chartered architect and co-founder of New-works, about the challenges and transformations in the field of architecture. Tom discusses the closure of his previous practice, TDO, and the reasons behind starting New-works with a focus on specialisation, collaboration, wellbeing, and sustainability. They delve into the industry's pressing issues like climate change, mental health, the Building Safety Act, and the impact of AI. Tom shares insights on creating a structured and fulfilling workday, emphasising the need for specialisation and collaboration in architecture to handle these challenges. The conversation also touches upon personal passions and the importance of maintaining a work-life balance.Today's Guest...Tom Lewith is a Chartered Architect and co-founder of New-works. Prior to New-works he co-founded and ran TDO, a leading all-services architecture studio. The success of the practice and its work led to Tom being named in The Architects’ Journal ‘40 under 40’, and the studio featuring in the Architecture Foundation’s ‘New Architects 3’. Big issues affecting the industry like climate change, mental health, AI, and the Building Safety Act demand fundamental change. So in 2024 Tom co-founded New-works to explore a new way of working based on the principles of specialism, collaboration, wellbeing and sustainability.Episode Highlights...00:00 Introduction00:56 Meet Tom Lewith: Architect and Innovator03:12 Tom's Journey into Architecture04:34 The Rise and Fall of TDO06:52 Challenges in the Architecture Industry11:42 The Birth of New-works16:52 Specialisation and Collaboration in Architecture24:02 Stagnation in Architecture Practices25:39 Embracing Change and Specialisation27:02 The Power of Saying No31:05 Introducing New-works31:33 NewWorks' Unique Approach to Architecture33:05 Structuring the Workday for Creativity36:59 Reflecting on the Evolution of Work Practices40:49 Final Thoughts and Takeaways43:45 A Personal Favorite Place45:03 Connecting with Tom LewithKey Takeaways...Specialisation and Collaboration:   - Tom Lewith's approach with New-works highlights the importance of focusing on what you are passionate about and specialising in your strengths. By concentrating on the early stages of architecture (from initial client engagement to early design), New-works creates space for creativity and efficiency. Collaborating with partners who excel in other stages of a project ensures that the entire process is handled by experts, leading to better outcomes and more sustainable practice.Structured Workday for Better Productivity:   - Implementing a structured workday is crucial for maintaining productivity and mental health. New Works starts their day with non-work activities to prepare mentally and physically, then dedicates a specific time block (10 AM to 2 PM) for deep work without interruptions. This focused period allows for significant progress on creative tasks, followed by a more flexible part of the day for emails, meetings, and other communications. This balance helps reduce anxiety and ensure a productive and enjoyable workday.The Power of Saying “No”:   - To create a sustainable and profitable architecture practice, it is essential to say "no" to projects and clients that do not align with your core strengths and passions. By focusing on what they do best, architects can deliver higher quality work and maintain their enthusiasm for their projects. Saying no also helps define your unique value proposition, making it easier to attract the right clients and opportunities that match your expertise.Links Mentioned In The Episode...Learn more about New Works >

Jon speaks with award-winning marketing consultant Ayo Abbas. They discuss the essentials and opportunities of digital marketing for small architecture firms. Ayo shares her extensive experience and success in using digital marketing to boost brand visibility and lead conversions. Key highlights include leveraging social media, understanding the importance of SEO, and creating an effective marketing strategy. The episode emphasises that small firms can compete effectively with the proper use of digital tools. Ayo also shares her passion for cooking and her favourite place. This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show.Today's Guest...Ayo Abbas is an award-winning built environment marketing consultant. She has 23 years’ experience working across the real estate and construction sector for major firms. Ayo founded her own consultancy business Abbas Marketing offering B2B marketing strategy and content creation services. Ayo was named as the overall winner for the Digital Woman of the Year Awards 2022. She also hosts her own podcast The Built Environment Marketing Show that shines a spotlight on marketing best practice. In 2023, Ayo was honoured to be a RIBA London Awards judge and named as an architectural trailblazer by Architizer Magazine.Episode Highlights...00:00 Introduction01:55 Collaborative Podcasting04:18 Diving into Digital Marketing Basics08:42 Digital Marketing Myths10:49 Opportunities For Architecture Practices14:35 Targeted Advertising and Platform Insights19:32 Leveraging LinkedIn for Architects20:41 Exploring Other Social Media Platforms21:24 Understanding SEO and Landing Pages23:37 Email Marketing Strategies24:13 The Power of Video Content and Webinars27:05 Maximising Digital Marketing Efforts31:38 Ayo's Favorite Place33:16 Final Thoughts and FarewellKey Takeaways...The Importance of Digital Marketing for Small Practices:   Digital marketing presents big opportunities for small architecture firms and sole practitioners to boost their brand visibility and generate leads cost-effectively. Leveraging digital platforms can help small firms compete with larger ones by strategically using tools like email marketing, social media, and search engine optimization (SEO).Strategic Planning and Execution:   Having a clear digital marketing strategy is key. It helps businesses define their goals, target audience, and the best channels to use to reach them. Execution should be consistent, and small businesses should focus on platforms and methods that align with their strengths and resources. It's important to test different tactics and measure their effectiveness continuously.Leveraging Digital Platforms for Authentic Engagement:   Social media platforms like LinkedIn and Instagram, as well as tools like webinars and podcasts, provide unique opportunities for professionals to connect authentically with their audience. Showing up consistently and engaging with potential clients on these platforms can significantly enhance brand recognition and trust, which are essential for business success.This episode is half of a two-part series, in collaboration with Ayo’s podcast, The Built Environment Marketing Show - LISTEN HERE 👇https://www.abbasmarketing.com/mitc-podcast/small-practice-marketingConnect with Ayo on LinkedIn > https://www.linkedin.com/in/ayoabbas/Ayo’s...

Jon discusses the significance of networking and attending in-person events such as conferences and workshops for solo and small firm architecture practice owners. He challenges common myths about networking, offers practical advice for introverts, and suggests strategies for making the most out of these events. Jon also highlights the benefits of meeting new people, gaining visibility, and building relationships, alongside alternative online options. He shares his personal experiences and announces his upcoming speaking engagement at London Build 2024, inviting listeners to join him at the event to learn, network, and socialise.Episode Highlights...00:00 Introduction01:06 Why Networking Matters02:15 Debunking Networking Myths04:22 Alternatives to In-Person Networking04:50 Personal Networking Experiences06:27 Four Ways You Get Sales08:15 Networking Tips for Introverts09:57 A Strategic Approach To Networking & In-Person Events12:12 Top Networking Recommendations15:28 Upcoming Event: London Build 202416:53 Conclusion and Next Episode PreviewKey Takeaways...Importance of Networking:   - Networking events and in-person interactions are critical for growth, as they provide opportunities for meeting potential clients, collaborators, and mentors.   - Networking helps in gaining new ideas, discovering trends, building visibility, and enhancing credibility.Debunking Myths about Networking:   - Networking is not just for extroverts; introverts can do it too!   - Networking should not be approached with aggressive selling; the focus should be on listening and helping others.   - It’s not necessary to attend every event regularly; attending selectively based on your goals can be effective.   - Tangible results can arise from networking, and it should be viewed as more than a one-time event.Alternatives to In-Person Networking:   - Online events and communities can be valuable substitutes when in-person attendance isn’t possible.   - Building relationships online can still yield significant benefits, although in-person interactions often have a more substantial impact.Networking Tips for Introverts:   - Start with smaller events.   - Bring a friend for support.   - Prepare in advance by researching other attendees.   - Focus on listening more than talking.Strategies for Effective Networking:   - Be authentic and true to yourself at networking events.   - Follow up with new contacts to build lasting relationships.   - Have a clear strategy and goals to measure the effectiveness of networking activities.Hosting Your Own Event:   - If local events are unavailable, consider organizing your own meetups or workshops.   - Events can be informal and simple, such as a gathering at a local café or pub.Upcoming Networking Opportunities:   - Engage in larger industry events like London Build 2024 for extensive networking and learning opportunities.   - Take advantage of casual meetups alongside formal events to build deeper connections.—--Join me at London Build on Nov 20th & 21st at Olympia London.I'll be speaking at the Skills & Marketing Hub (at 10am on Nov 20th) and then hanging around for the rest of the event.We’ll also be hosting an evening meet-up at a nearby venue (details coming...

Jon chats with Brian McCartney, CEO of ArchMark Branding and Marketing for Architects. Bryon, who has founded five successful creative service firms, shares strategies for transforming architectural practices into creative powerhouses. They discuss the importance of strategic planning, the misconception about sales in architecture, and the benefits of community involvement for solo architects. Bryon also shares his personal and professional experiences, including his passion for photography and his journey in the business world.Today's Guest...Bryon McCartney is CEO at Archmark (* pronounced Ark-Mark) Branding and Marketing for Architects and a certified coach through Donald Miller’s Business Made Simple program. Bryon has helped 3,000+ architects increase their firm’s visibility and influence so they can win better projects. Bryon has travelled around the world and calls himself an ”Archi-Geek.” He has been featured on ArchDaily, ArchiBiz, Business of Architecture, Entrearchitect, Zweig Group, and many others.Episode Highlights...00:00 Introduction01:50 Brian McCartney's Journey into Photography04:35 Founding and Managing Creative Firms10:05 Approaching New Ideas and Opportunities17:25 Sales Strategies for Architects22:50 The Importance of Strategic Planning26:51 Client Success Stories27:24 The Importance of Strategic Planning28:01 Writing Effective Business Plans29:21 Building Trust with Clients29:51 Common Mistakes in Proposal Processes32:14 Revamping the Sales Process36:46 The Value of Community for Architects39:55 Final Thoughts and Takeaways43:08 Favorite Travel Destinations45:27 Connecting on Social Media46:56 Closing RemarksKey Takeaways...Importance of Trust in Client Relationships: Instead of sending proposals and hoping for a response, it's more effective to engage in a process that involves multiple interactions to build a rapport and understanding.Sales as Solutions: Architects should shift their perspective on sales. Instead of viewing it as a sleazy necessity, they should see it as an opportunity to provide solutions to clients' problems. Effective sales strategies focus on the clients' needs and how the service can meet those needs, rather than just the design aspect.Strategic Planning: Running a business without a plan leads to reactive management. Strategic planning helps set clear goals and benchmarks, giving a business purpose and direction. This process should be simple, systematic, and regularly revisited for continued success.Methodical Approach to Opportunities: Adopt a careful approach when considering new ideas or trends. Use the framework of Decide, Act, Learn, and Repeat to ensure that opportunities are thoroughly evaluated, implemented correctly, and adjusted based on outcomes.Community and Support: Being part of a community provides invaluable support. It offers a wealth of shared knowledge and resources that can help solve problems and foster a sense of belonging, particularly important for solo architects or small firms.Clarity and Communication: Ensure that all client-facing materials – from websites to proposals – clearly communicate how your work solves clients’ problems. This clarity builds trust and facilitates better client relationships.Lifecycle of Client Interaction: From project inquiries to retention, understanding and optimizing each stage of the client's journey is essential for sustained business success. This includes ensuring client satisfaction to encourage repeat business and referrals.Learning from Other Fields: Gaining insights from fields outside of architecture can offer new...

Jon speaks with Aya Schlachter, CEO and founder of MGS Global Group. Aya shares insights on how architects can use outsourcing to enhance productivity, increase firm capacity, and improve their bottom line. The conversation covers key benefits such as flexibility, access to a wider talent pool, and strategic growth. Aya also debunks common myths about outsourcing, discusses best practices for working with outsourcing partners, and offers philosophical advice on staying open to new opportunities. The episode provides valuable guidance for small and solo architecture firm owners seeking to build a profitable, future-proof business.Today's Guest...Aya is the CEO and founder of MGS Global Group, a company that accelerates growth for architecture and design firms worldwide by providing architectural support and staffing services internationally. Her team provides Revit, ArchiCAD, AutoCAD, and 3D Visualization services to architects and interior designers. Aya is a keynote speaker and host of the Architect My Business Podcast – a business growth podcast for architects. She is a wife and mother of two, an avid traveler, a golfer, and a recreational triathlete who loves cooking and spending time outdoors.Episode Highlights...00:00 Introduction00:55 Meet Aya Schlachter: CEO of MGS Global Group01:51 The Benefits of Cold Plunging04:40 Diving into Outsourcing: Why and How06:43 Debunking Myths About Outsourcing12:01 Choosing the Right Outsourcing Partner14:18 Best Practices for Starting with Outsourcing15:05 Flexible Outsourcing for Architects16:58 Integrating Outsourcing Partners21:21 Strategic Outsourcing for Business Growth24:15 Final Thoughts on Outsourcing26:07 Connecting with Aya and JonKey Takeaways...Leverage Outsourcing for Growth:   - Outsourcing can enhance productivity, increase capacity, and improve the bottom line for architecture firms.   - It allows firms to scale up and down based on project needs, providing flexibility.   - Access to a wider talent pool is a significant advantage.Debunking Outsourcing Myths:   - Concerns about communication challenges are often unfounded; many outsourcing teams are proficient in English.   - Outsourcing partners can research and learn local building codes and standards.   - Ethical treatment of employees is a priority; outsourcing has positively impacted local economies.   - Coordination can be effectively managed with technology, allowing for seamless integration.Choosing the Right Outsourcing Partner:   - Referrals are beneficial for finding reliable outsourcing partners.   - Review the online presence and leadership of potential partners to ensure credibility.   - Look for content and participation in industry events as indicators of a proactive partner.Best Practices for Starting with Outsourcing:   - Begin with small projects to test the compatibility and effectiveness of the outsourcing partner.   - Flexible business models, such as project-based and contract-based arrangements, can accommodate varying needs.   - Training and integration are crucial for smooth onboarding and collaboration.Integrating Outsourcing Partners:   - Treat outsourcing teams as extensions of the internal team, fostering strong relationships.   - Providing training and aligning with company culture can improve integration and performance.Strategic Outsourcing for...

Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.Today's Guest...Nicole Osborne is your LinkedIn Meister, she’s here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).Episode Highlights...00:00 Introduction01:34 Meet Nicole Osborne: LinkedIn Expert03:12 Engaging Your Audience with Questions06:53 Best Practices For Asking Questions On LinkedIn09:20 Handling Client Objections on LinkedIn15:14 Creating Genuine FOMO on LinkedIn18:30 Offering Downloadable Content19:38 The Importance of Transparency20:19 Celebrating Client Successes21:08 Engaging LinkedIn Lurkers24:52 Common LinkedIn Mistakes29:20 Optimising Your LinkedIn Profile31:06 Nicole's Favorite Travel Destination32:43 Conclusion and Final ThoughtsKey Takeaways...👉 Understanding Your Audience: Tailor your LinkedIn profile and content to what your target audience values and needs. Pose engaging questions that are easy for your audience to answer and have a positive spin.👉 Using Questions Effectively: Use questions to engage your audience but ensure they are simple, positive, and easy to respond to. Test different types of content (polls, images, videos) and formats to see what resonates with your audience.👉 Handling Objections in Content: Address common client objections openly in your LinkedIn content to build trust and demonstrate expertise. Utilise your content to show potential clients you understand their challenges and have solutions.👉 Creating Genuine FOMO (Fear of Missing Out): Highlight your achievements and celebrate client successes to create genuine interest and urgency in your services. Utilise scarcity by being transparent about your availability and capacity.👉 Engaging Lurkers: Make it easy for "lurkers" (silent followers) to engage by sharing relatable and vulnerable content. Consider linking email newsletter content to LinkedIn posts to drive engagement.👉 Avoiding Common Mistakes: Have a clear strategy to stand out and differentiate yourself from peers. Focus your posts on potential clients rather than peers to provide valuable and relatable content. Overcome the fear of imperfection; start posting and learn from feedback to refine your approach.👉 Optimising Your LinkedIn Profile: Regularly review and optimise your profile to make sure it aligns with what potential clients need to know about you. Ensure a routine that includes posting, growing your network, and being active in direct messages.Links Mentioned In The Episode...If you’d like help with your LinkedIn strategy or content, learn about Nicole Osborne from Wunderstars here > https://wunderstars.com/wundercontent/Connect with Nicole on LinkedIn >

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability.Episode Highlights...00:00 Introduction00:55 Personal Experience with Business Plans02:32 Common Myths About Business Plans03:18 Why You Need a Business Plan03:29 How to Write a Simple Business Plan04:26 Recommended Resources and Tools05:47 One-Page Business Plan Breakdown06:53 Example Business Plan Walkthrough10:40 Final Tips and Recommendations12:38 Conclusion and Next Episode TeaserKey Takeaways...👉 Importance of a Business Plan: Both existing and new businesses need to have a business plan. It serves as a strategic document outlining business goals and the methods to achieve them.👉 Common Misconceptions: A business plan doesn't need to be long or complex. It's not just for securing investment; it should be an active document used throughout the life of your business.👉 Simplify Your Business Plan: Keeping your business plan simple makes it more actionable and less overwhelming. Avoid lengthy documents that gather dust; a concise, clear plan is more effective.👉 Use a Template: Starting with a business plan template can make the process easier. Recommended resource: “The One Page Business Plan: For The Creative Entrepreneur” by Jim Horan.👉 Ongoing Review and Improvement: Regularly review and update your business plan. Schedule recurring business review meetings to check on progress and make adjustments.👉 Seek Feedback: Share your business plan with trusted peers or mentors for feedback. Use the feedback to refine and improve your plan.👉 Accountability: Finding a business buddy to join your review meetings can help keep you accountable for achieving your goals.👉 Practical Recommendations: Buy the recommended book by Jim Horan for further guidance. Take deliberate, scheduled steps to draft and finalise your business plan.Links Mentioned In The Episode...https://onepagebusinessplan.com/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...https://www.linkedin.com/in/mrjonclayton/In The Next Episode...Next time Jon chats with Nicole Osborne about LinkedIn post...

Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business accounts separate from personal ones. Faye also shares tips on making relevant and engaging pins, linking them to valuable content, and the long-term benefits of Pinterest compared to other social media platforms.Today's Guest...Faye Strange is a Pinterest expert who helps inspiring service-based businesses reach more of their target audience and increase their revenue through Pinterest marketing.Episode Highlights...00:00 Introduction01:03 Meet Faye Strange: Pinterest Expert03:47 Understanding Pinterest: Basics and Misconceptions08:49 Pinterest for Business: Strategies and Tips15:47 Getting Started on Pinterest: A Step-by-Step Guide26:36 Advanced Pinterest Tips and Seasonal Content29:04 Conclusion and Final Thoughts32:44 Personal Stories and FarewellKey Takeaways...👉 Pinterest as a Platform: Pinterest is often misunderstood and mistaken for a social media platform, but it is actually a visual search engine. This distinction is crucial for businesses to understand in order to use Pinterest effectively.👉 Importance for Architecture Firms: Pinterest can be particularly valuable for architecture firms, especially those engaged in residential projects, home renovations, and home extensions. The platform allows firms to reach potential clients during their lengthy discovery phase, which can span years.👉 Setup and Optimization:    - Business Account: Establish a separate business account, distinct from personal accounts.    - Keyword Research: Conduct keyword research using Pinterest's search bar to identify terms potential clients might use.    - Website Claiming: Claim your website on Pinterest to ensure credibility and track performance metrics.👉 Content Strategy:    - Relevant Linking: Pins should link to relevant, value-adding content on your website, such as blog posts, case studies, or free resources.    - SEO Practices: Implement SEO strategies, using well-researched keywords to optimize pins and improve visibility.👉 Content Creation: Use tools like Canva to create multiple, varied pin designs for the same content, as different designs appeal to different users. This can help increase engagement and widen reach.👉 Long-Term Benefits: Pinterest content has a long shelf-life, with pins continuing to generate traffic and visibility weeks, months, and even years after they are posted. This contrasts sharply with the short lifespan of posts on traditional social media platforms.👉 Local SEO: For architecture firms operating in specific regions, including local area keywords (e.g., county or city names) in pins and profiles is essential to attract geographically relevant traffic.👉 Cross-Platform Benefits: Optimising for Pinterest can also improve Google image search results, driving additional traffic to your website from searches originating outside of Pinterest.👉 Seasonal Content: Creating seasonally relevant content can help maintain visibility year-round, as people often search for home improvement ideas that are timely.👉 Traffic Growth: Consistent use and optimisation of Pinterest can result in sustained traffic growth and increased brand recognition over time, even without daily active engagement.👉 Nurturing Leads: Use Pinterest to capture early interest and drive users to your email list for ongoing nurturing, making it easier

In this episode, Jon chats with Ray Brown, a business coach, and entrepreneur who specialises in mentoring architectural practices through his organisation, ArchiBiz. The discussion highlights the significant gap in business education for architects and introduces foundational strategies to build profitable and sustainable businesses without compromising on design standards. Ray Brown shares insights from his journey from building and selling businesses in Scotland to coaching startups and top executives in Australia. The focus is on essential business education for architects, including finance, operations, sales, marketing, and project management. The episode emphasises the importance of financial literacy, strategic planning, and investing in foundational business education early in one's career to avoid common mistakes and set up for long-term success.Today's Guest...Ray Brown is a business coach and entrepreneur. He built and sold several businesses in Scotland before relocating to Australia with his family in 2005. Ray has coached everyone from startups to top executives of major companies. He also chairs multiple company boards. But today his main focus is coaching and mentoring architectural practices. Ray recognised there was a significant gap in the education provided to architects around running a business. So he founded Archibiz to help ambitious architects build profitable and sustainable businesses whilst maintaining good design standards.Episode Highlights...00:00 Introduction02:07 Ray Brown's Journey from Scotland to Australia04:01 The Importance of Foundational Business Education06:31 Challenges Architects Face in Business10:00 The Misconceptions of Architecture as a Business15:45 The ArchiBiz Approach17:44 Unlocking Business Success for Architects18:02 The Power of Forecasting in Architecture18:53 Monthly Board Meeting Insights19:51 Investing in Your Architectural Practice27:28 The Importance of Financial Literacy28:50 Final Thoughts and Advice30:02 Favorite Travel DestinationsKey Takeaways...👉 Foundational business education is essential for bridging the gap between architectural skills and business acumen.👉 Ambitious architects can build profitable and sustainable businesses while maintaining high design standards through the right coaching and mentoring. 👉 Financial literacy is key to understanding your business's performance and forecasting future trends.👉 Process-driven transformation, achieved through regular small improvements, can have a significant impact on business success.👉 It's important to understand the basics of finance, operations, sales, marketing, and project management for running a smooth architectural practice.👉 Investing in business education and mentorship, like the ArchiBiz Business Foundations Program, can provide substantial returns by equipping architects with essential business running skills.👉 Changing the mindset from just being an architect to being a business owner specializing in architecture is necessary, recognising that architectural practices are businesses requiring strategic management to thrive.Links Mentioned In The Episode...ArchiBiz Business Foundations Program—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community...

In this episode Jon chats with Ian Knowles, a Norfolk-based architectural designer and the director of Ikonic Architecture, sharing his journey from an employee to starting his own architecture business specialising in residential architecture, including bespoke new builds and renovations. Ian discusses overcoming the initial fears associated with leaving a steady income, the importance of a business plan, handling home renovation projects, and tips for finding clients and managing finances as a new business owner. The podcast also advises listeners on leveraging personal networks, direct outreach, and using government schemes for business support. Ian shares his personal experience with starting Ikonic Architecture, the decision to specialise in retrofit and sustainability within residential architecture, and the steps towards establishing a successful practice.Today's Guest...Ian Knowles is a Norfolk-based architectural designer and the director of Ikonic Architecture, with over 10 years in architecture and construction, and a background in architectural stonemasonry. Ikonic Architecture specialises in residential architecture, from unlocking space in existing homes to bespoke new build dwellings.Episode Highlights...00:00 Introduction01:03 Meet Ian Knowles: From Architectural Stonemasonry to Ikonic Architecture01:50 The Journey of Renovating a 1930s Home03:40 Setting Up Ikonic Architecture: Challenges and Strategies05:08 The Financial Blueprint for Starting an Architecture Business08:01 Navigating Business Growth and Outsourcing08:42 Filling Knowledge Gaps and Leveraging Resources12:42 Choosing a Business Structure: Sole Trader vs Limited Company14:40 Financing Strategies for New Architecture Practices24:57 The Importance of Specialisation in Architecture30:24 Acquiring Clients and Leveraging Networks35:14 Ian's Final Thoughts and Advice for Aspiring Practice Owners38:11 Ian's Favorite Place: The Vibrancy of London40:11 Closing Remarks and Future EpisodesKey Takeaways...Overcoming Fear: The transition from employment to starting your own practice can be daunting. Ian's biggest fear was finding clients and ensuring a steady flow of work. His experience highlights the importance of confronting these fears and embracing the challenges of entrepreneurship.Preparation and Planning: Ian underscores the importance of preparing a detailed business plan before launching. This plan serves as a roadmap, outlining your business's identity, target market, financial strategy, and more.Learning and Adaptation: Both emphasise the importance of continuous learning and filling knowledge gaps, especially in areas not covered by traditional architectural education, such as business management.Networking and Utilising Resources: Leveraging networking opportunities, reaching out to people within your existing network, and making use of governmental and regional business support schemes can offer valuable guidance and support.Client Acquisition Strategies: Diverse strategies, including leveraging previous professional relationships, direct outreach, and engaging in conversations, as well as experimenting with online lead generation platforms, can help in acquiring clients.The Value of Specialisation: Specialising in a particular niche, such as residential architecture, can differentiate your practice in a competitive market and help in attracting clients.Financial Management: Understanding the financial aspects of running a business, from startup loans to cash flow management and the strategic use of savings, is crucial for sustainability.The Courage to Start: The overarching advice from Ian is to 'go for it,' emphasising that the fear of failure should not deter aspiring entrepreneurs, as learning from failures

In this episode, Jon shares his own struggles with time management and offers insights into why many sole practitioners in architecture face similar challenges. He discusses the importance of realistic scheduling, delegation, and various techniques including default diaries, theming workdays, time blocking, and more to improve time management. Jon also reflects on the transitional benefit of commutes and explores methods like the Pomodoro technique and Parkinson's law to enhance productivity. The talk emphasises the uniqueness of everyone's work habits and the necessity of tailoring time management strategies to individual needs.Episode Highlights...00:00 Introduction00:45 Diving Into Time Management Challenges03:22 Reflecting on the Commute: A Hidden Benefit05:50 Exploring Time Management Techniques14:51 Personal Experiences and Adjustments17:03 Top Recommendations for Effective Time Management20:37 Wrapping Up and Looking AheadKey Takeaways...Challenges in Time Management: It’s a common struggle for sole practitioners to managing their time effectively. We have a tendency to overestimate daily productivity whilst ‘wearing multiple hats’ in a small practice.Reflecting on Workweek: Jon’s workweek has evolved from traditional working hours to a more flexible schedule that fits around family life. He emphasises the importance of transitions between work and home life.Tactics for Time Management: There are various tactics for improving time management, such as creating a default week or diary, theming workdays, utilising time blocking, and the concept of the maker vs. manager schedule. Bear in mind that certain tactics just may not work for you.Recommendations for Effective Time Management: Jon suggests setting realistic expectations, planning the day ahead with a short task list, and aligning tasks with personal energy levels and circadian rhythms.Continuous Improvement: Jon emphasises the concept of continuous improvement in time management. You may need to try a few time management tactics and adjust your approach to suit your own needs.Links Mentioned In The Episode...Article on Time BlockingMaker’s Schedule, Manager’s ScheduleParkinson’s LawPomodoro TechniqueTimeCrafting—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...

In this episode, host Jon discusses the importance of mentoring in the architecture industry with guest Chris Simmons, an architect, illustrator, and educator, and founder of Architects Instruction. They explore how mentoring can significantly impact career fulfillment, happiness, health, and financial well-being for architects. Chris shares his journey and insights on balancing a demanding career with personal life, leveraging his commute time for productivity, and the roots of his initiative to mentor the next generation of architects. The conversation also delves into the myths and realities of mentoring, offering actionable advice for both mentors and mentees to foster positive industry changes. Chris talks about the resilience and hope for architecture students entering the job market and the profound impact of mentorship on professional growth.Today's Guest...Chris Simmons is an Architect, Illustrator, and Educator. He’s an Associate Director at Squire & Partners and the founder of Architects Instruction. His mission is to create a generation of architects who are fulfilled by their careers; architects who are happy, healthy, and well paid.Episode Highlights...00:00 Unlocking Career Fulfillment in Architecture00:55 Introducing Chris Simmons: Architect, Illustrator, and Educator01:56 Chris Simmons on Balancing Career and Personal Life04:06 The Power of Mentoring in Architecture07:27 Debunking Mentoring Myths and Sharing Success Stories15:34 The Impact of Positive Mentoring Experiences30:12 Navigating the Architecture Industry: Challenges and Opportunities33:18 Final Thoughts and How to ConnectKey Takeaways...👉 Mentoring plays a crucial role in personal and professional development within the architecture industry. It provides guidance, support, and knowledge transfer, fostering growth and satisfaction in one's career.👉 Utilising your time effectively, such as leveraging long commutes for productive work or personal development, can significantly contribute to balancing your personal and professional life.👉 Mentoring does not need to be confined within a formal structure. It can occur naturally and informally, enriching learning experiences and professional relationships.👉 The impact of positive mentoring experiences is profound, not just on mentees but also on mentors, who witness the growth and success of those they've guided.👉 Engagement in social media and online platforms can enhance learning and networking opportunities within the architecture community, showing the power of sharing knowledge and experiences.👉 Look beyond traditional mentoring setups to embrace more flexible, diverse, and inclusive approaches to getting support within the architecture profession.Links Mentioned In The Episode...https://www.architectsinstruction.com/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇...

This episode features Aylin Round, founder of Arch Jobs. Aylin and Jon discuss the essential aspects of writing effective job ads to attract the best candidates for architecture practices. The conversation covers the differences between a job ad and a job description, the importance of clearly stating the role, benefits, and salary, and tips on advertising job vacancies effectively. Aylin emphasises the value of transparency, offering potential hires clear insights into job expectations and company culture. Additionally, they explore various platforms for job advertising, including specialised architectural job boards and the significance of a well-structured job ad. Aylin also shares personal insights and recommendations for practices to improve their hiring process.Today's Guest...Aylin Round is the founder and owner of ArchJobs, a dedicated online platform for advertising and applying to architectural roles across the UK. With extensive experience in the architectural sector, she has developed a profound understanding of the unique challenges faced by job seekers and businesses in this industry. She also offers personalised career coaching sessions to assist job seekers with their CVs, and portfolios. And provide guidance on structuring an effective job search strategy.Episode Highlights...00:00 Introduction: The Art of Crafting a Killer Job Ad01:04 Meet the Expert: Aylin Round on Architectural Hiring02:26 The Essence of a Great Job Ad vs. Job Description03:22 Maximising Your Job Ad's Potential: Tips and Strategies05:40 Where to Advertise Your Architectural Vacancy12:31 The Do's and Don'ts of Job Ad Content21:02 Crafting the Perfect Job Ad: A Step-by-Step Guide23:44 Common Mistakes to Avoid in Job Ads25:55 Final Thoughts and Expert Advice28:59 Connecting with Aylin Round and Closing RemarksKey Takeaways...👉 The difference between a job ad and a job description: A job ad is about selling the opportunity and the benefits to potential candidates, whereas a job description is more detailed and focuses on job requirements and responsibilities.👉 Importance of writing a compelling job ad: A well-crafted job ad can attract the right candidates, especially important for small practices that may not have the budget for recruitment agencies.👉 Where to advertise: Utilise your own website, social media, architectural job boards, and your professional network to advertise vacancies. Consider the target audience when choosing where to post your job ad.👉 Content details crucial to job seekers: Include job title, location, company information, responsibilities, software abilities, salary (avoid saying 'competitive'), benefits (like hybrid or flexible working), and clear application instructions.👉 Common mistakes to avoid: Do not underestimate the effort it takes to apply for a job. Simplify the application process, be transparent about salaries, and avoid asking for salary expectations during the application stage.👉 Effective job ad structure: Start with practice name, job title, and location. Provide a concise company overview, role details, requirements (limit bullet points), salary/benefits info, and application instructions.👉 Encourage diversity and give applicants a chance to learn: Limit the requirements to what's essential and be open to training candidates, fostering a culture of learning and growth within the practice.Links Mentioned In The Episode...https://www.archjobs.co.uk/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

In this episode, host Jon and guest Ronda Jackson explore effective strategies for handling bad debtors and ensuring timely payments in the architecture industry. They offer advice on how to prevent bad debts by knowing your client and conducting due diligence upfront, including using a new customer onboarding form, running credit checks, and regularly updating customer financial reviews. Ronda emphasises the importance of maintaining open and friendly communication, utilising reminders and direct communication for overdue invoices, and considering legal steps like charging interest, sending a letter before action, or moving to small claims court if necessary. Ronda also describes the role and operation of debt recovery agencies, including their no-win, no-fee model.Today's Guest...Ronda Jackson is passionate about helping you collect all money owed to you or your business. As the Director of Jacksons Credit Recovery Services, Ronda is a qualified credit manager and experienced negotiator. She helps business owners resolve conflicts and maintain a positive working relationship with their debtors to achieve the result we all want - your debtor paying you what they owe.Episode Highlights...00:00 Introduction01:31 Who are Ronnie and Reggie?03:14 Strategies for Getting Paid on Time03:41 Preventive Measures Against Bad Debt06:20 Steps to Take When an Invoice Becomes Overdue08:55 Escalating Debt Recovery Efforts12:44 Navigating the Small Claims Court18:39 The Role of Debt Recovery Agencies21:00 Final Thoughts and Advice22:59 A Personal Favorite: Travel and Places24:36 Closing Remarks and Contact InformationKey Takeaways...👉 Importance of Due Diligence: Ronda emphasises the importance of knowing who you are dealing with, understanding their legal identity, and collecting all necessary contact details upfront to prevent bad debts.👉 Communication is Key: Keeping communication open and friendly with clients, checking in regularly, and establishing multiple streams of communication can help in early detection of payment issues.👉 Taking Preventive Measures: Conducting credit checks, looking at company accounts, and being proactive in preventing bad debtors can save time and effort in the long run.👉 Escalating Debt Recovery Efforts: Steps such as sending reminder emails, making polite reminder phone calls, considering legal actions like letters before action, and proceeding to court if necessary can be effective in recovering debts.👉 Working with Debt Recovery Agencies: Understanding how debt recovery agencies work, the no win no fee structure, and the importance of transparent pricing can be helpful when considering external assistance for debt recovery.👉 Persistence and Principled Approach: Ronda highlighted the importance of persistence in debt recovery efforts, taking a principled stance on getting paid for the work done, and not being afraid to escalate actions if necessary.👉 Navigating Legal Processes: Understanding the process of the small claims court, the responses expected from defendants, and the timelines involved can help in navigating legal avenues for debt recovery.Links Mentioned In The Episode...https://jacksonscrs.co.uk/—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind...