What does it take to have your unique-ness catch fire? Why might you want to have this happen, or not want to have this happen? And why are the opportunities for self-expression only increasing in today's day & age? This week we explore how even though some of us like to be unique, there is a select few that manage to bring the rest of the world along with them. We discuss topics such as: High Desire for Control, Minority Influence Theory, Reactance Theory, Normative vs Conforming Behaviors and so much more.

s/o Brooks Hamilton / @brohama for the theme music

Transcripts can be found on Substack here on 6/7: bit.ly/3N8axYH

Full list of references for each episode can be found here on 6/7: bit.ly/3qhZVNX

If you learned something you loved or have thoughts for improvement please do not hesitate to reach out in the following places:

- Instagram: @thewhyintercept, @by.sume⁠

- Twitter: @thewhyintercept

- Website: www.bysume.com

- TikTok: @by.sume

- Youtube: @bysume