In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awareness Timestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimisation? 20:19 — The power of social media in mental health awareness 47:53 — Quick Fire Questions What to Listen to Next How To Create the Perfect Marketing Strategy for 2025 https://exposureninja.com/podcast/330/ How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about: - Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it). These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them. Watch the video instead: ⁠⁠⁠⁠⁠⁠https://exposure.ninja/b2b-strategies-2025 Get the show notes: ⁠https://exposureninja.com/podcast/334/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - ChatGPT dropped a new update for content writers - Cheap conversation starters - Position one is position none Timestamps 00:00 — Intro 00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters 30:54 — Position one is position none What to Listen to Next Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Let’s be honest — it’s much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance. So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands. If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass. Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance Get the show notes: https://exposureninja.com/podcast/333/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.  Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, freelancers or building an in-house team If you do choose to go the agency route, how to find the right one And, if you find the right one, how to get the most out of them. In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business. Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/hiring-an-agency Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/332/⁠⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is releasedKey PPC Takeaways from The Meta Summit363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summit 28:06 — 363% Increase In Google Ads Leads using AI Assets Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/dojo-34 Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/dojo-34 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): ⁠https://exposureninja.com/podcast/dojo-32/⁠NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): ⁠https://exposureninja.com/podcast/dojo-30/⁠How to Differentiate Your Brand in an AI World (Dojo #25): ⁠https://exposureninja.com/podcast/dojo-25/

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later. What happened to SGE? One moment you couldn't move for those letters, but now we rarely hear them. In today's speedy video I give you a run down of what happened to SGE, and what you should be doing about it's successor. Watch the video instead: ⁠⁠⁠https://exposure.ninja/where-is-SGE Get the show notes: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/331/⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): https://exposureninja.com/podcast/dojo-32/NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): https://exposureninja.com/podcast/dojo-30/How to Differentiate Your Brand in an AI World (Dojo #25): https://exposureninja.com/podcast/dojo-25/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to reward with rankingBuilding an engaged community on socialMarketers aren’t confident with AI Mentioned Links Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligenceC-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/ Timestamps 00:00 — Intro 03:05 — More hints from Google about what it wants to reward with ranking 23:10 — Building an engaged community on social 35:51 — Marketers aren’t confident with AI Get the show notes: https://exposureninja.com/podcast/dojo-33/ Watch the video: https://exposure.ninja/dojo-33 What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business.  There’s 4 steps in this process, and we’re going to talk you through each one. Watch the video instead: ⁠⁠https://exposure.ninja/2025-marketing-strategy Get the show notes: ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/330/⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠ What to Listen to Next: 534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry: https://exposureninja.com/podcast/329/How to Rank in Google’s AI Overviews ⁠⁠⁠https://exposureninja.com/podcast/319/⁠⁠⁠ How To Get Qualified B2B Leads using PPC ⁠⁠⁠https://exposureninja.com/podcast/323/⁠

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running adsHow many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be including in your content? What to Listen to Next AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/ Listen to This Podcast If Your Website Converts Less than 2%: https://exposureninja.com/podcast/327/

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audienceNot being afraid to choose a nicheThe power of highly effective PPC ads, landing pages and local SEO In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy. Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠ Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews ⁠⁠https://exposureninja.com/podcast/319/⁠⁠NEW Google Algorithm Update + AI Overviews Hits the UK ⁠⁠https://exposureninja.com/podcast/dojo-30/⁠⁠How To Get Qualified B2B Leads using PPC ⁠⁠https://exposureninja.com/podcast/323/⁠

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and changeGoogle Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens collaborates with Emily in Paris What to Listen to Next ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/inflating-costs Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/ How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 33:31 – X Gets Even More Unsafe for Brands 43:51 – "I'm confused!" What to Listen to Next How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Watch the video instead: https://exposure.ninja/two-percent Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/ Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠ What to Listen to Next: THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/ 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sizedA really bad week for GoogleMarketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized 11:13 – Story 2 – A really bad week for Google 31:30 – Story 3 – Marketing lessons from Disney’s D23 event 40:32 – The Tasks What to Listen to Next “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/

We boosted one of our clients website conversion rates from 1.4% to 7.6%.  That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the principles we used, and teach you how to use them too. Get the show notes: ⁠https://exposureninja.com/podcast/326/⁠ Watch the video: https://exposure.ninja/mortgages-video Apply for a FREE website and marketing review: ⁠https://exposureninja.com/review/⁠ What to Listen to Next: “Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/ How To Capture (and Convert) Leads at Events https://exposureninja.com/podcast/325/ Are YouTube Ads a Secret Weapon for SMEs? https://exposureninja.com/podcast/dojo-26/

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goodsHow did that get there? Exploring the local Knowledge Panel beyond the NMXWhat the heck is “Brat Summer”? — why you’re seeing lime green all over social Watch the video instead: ⁠https://exposure.ninja/dojo-28 Get a FREE review of your website: ⁠https://exposureninja.com/rpod/review⁠ Get the show notes: ⁠https://exposureninja.com/podcast/dojo-28 Timestamps 00:00 – Intro 02:49 – Story 1 – Branding and pricing lessons from consumer goods 15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX 26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social 39:00 – The Tasks

You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. Today, I talk you through our digital marketing led approach and explain how you can use it to boost your leads and sales at events. Get the show notes: https://exposureninja.com/podcast/325/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ Timestamps 00:00 — Intro02:32 — Event Prep and Promotion12:14 — At the Event17:13 — After the Event What to Listen to Next: How To Get Qualified B2B Leads using PPC: https://exposureninja.com/podcast/323/ How to Bridge the Gap Between Marketing and Sales: https://exposureninja.com/podcast/321/ How to Build a Cult of Loyal Customers: https://exposureninja.com/podcast/dojo-23/

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. Today we talk about: What’s going on in the world of Bing’s AI search?OpenAI reveals SearchGPT Timestamps 00:00 – Intro 01:15 – Story 1 – What’s going on in the world of Bing’s AI search? 13:17 – Story 2 – OpenAI reveals SearchGPT 27:15  – The Tasks   Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-27/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-27   You May Also Enjoy… Are YouTube Ads a Secret Weapon for SMEs? https://exposureninja.com/podcast/dojo-26/ How to Differentiate Your Brand in an AI World | ft. Max Denning https://exposureninja.com/podcast/dojo-25/ LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/