Leaders Sport Business Podcast

Leaders

Leaders in conversation: the biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan. read less
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The big Leaders Week London preview
05-10-2023
The big Leaders Week London preview
A run through of the week coming up on 16 - 19 October, how it’s shaping up and tips and tricks for when you go.Leaders Week London is happening on Monday 16th to Thursday 19th of October. With 3,000 in person attendees from over 70 countries and 50 sports, it’s an unparalleled opportunity to connect with those at the heart of the global sports industry. In this episode, Leaders’ Content Director David Cushnan, Managing Director Laura McQueen and Events Director Hannah Redfern tell you what to expect, what to look out for and everything you need to know about everything happening during the week.Monday 16th: The Diversity Forum – a platform for executives within sport to champion equity, diversity and inclusion.Tuesday 17th: The Leaders Sports Awards - a prestigious, black-tie celebration of excellence across the industry with 500 distinguished guests, at the iconic Natural History Museum.Wednesday 18th and Thursday 19th: The Summit, at Twickenham. 3 fully programmed stages, a host of private forums and gatherings, a thriving partner village, all your favourite sports industry connections and the best lunches in town.If you’d like to join sign up for an unforgettable week of relationship building and knowledge sharing, you can find out more via: https://bit.ly/3tcFQtP. And if you’re already registered, you can download the official Leaders Events app from your chosen app store to see the latest version of the agenda, plan your week, book meetings and connect with people from across the industry.
Founders Keepers: Tongue Tied Media’s Jo Tongue
04-10-2023
Founders Keepers: Tongue Tied Media’s Jo Tongue
Agency founder Jo Tongue on building a business around her clients.Welcome to Founders Keepers, the podcast series about entrepreneurship and business building from the Leaders Sport Business podcast.The guest for this final episode of the season is Jo Tongue, founder of Tongue Tied Media.Tongue has 20 years of experience in the industry across sport, media and commercial, beginning with an eight-year stint as a Producer at the BBC. She then moved to independent agency Somethin Else, before beginning her role as as Director at Women in Football in 2010 – a role she holds to this day. She is also a Trustee of the Jason Roberts Foundation and the Michael Carrick Foundation. She was recently recognised in the Woman's Hour 2023 Power List for Women in Sport, and was awarded an MBE for services to Football and to Gender Equality in the 2023 New Year Honours List.In 2015, Tongue founded Tongue Tied Media. Tongue Tied Media consists of two branches. The first is Tongue Tied Management, which represents the likes of Jill Scott, Leah Williamson, Dion Dublin, Andy Cole, Emma Hayes and Michael Carrick.The second branch is Tongue Tied Productions. The company’s production portfolio includes 'Euro '96 - When Football Came Home' and 'Raising the Bar with Rob Rinder' on BBC Radio 5 Live - which featured the likes of Kenny Dalglish, Alan Shearer, Kelly Cates, Glenn Hoddle and Chris Sutton. Their series ‘Re:United’ brought together rivals such as Vinnie Jones and Paul Gascoigne, Steve Cram and Lord Coe, and Andy Cole and David Seaman.Leaders Week London, our flagship in person event experience, is returning on the 16th-19th October. To find out more about how you can connect with those at the heart of the global sports industry, visit https://bit.ly/3tcFQtP.
Founders Keepers: ONE Championship’s Chatri Sityodtong
27-09-2023
Founders Keepers: ONE Championship’s Chatri Sityodtong
ONE Championship’s Founder and CEO on creating Asia's largest billion-dollar global sports media empire.Welcome to Founders Keepers, the podcast series about entrepreneurship and business building from the Leaders Sport Business podcast.The featured guest on this episode is ONE Championship Founder Chatri Sityodtong, a self-made entrepreneur and lifelong martial artist.Sityodtong was raised in Thailand, cut his teeth in the US, and now runs his MMA and media empire from his base in Singapore. His is an extraordinary story.Inducted into the Black Belt Hall of Fame, he has over 35 years of martial arts experience as a student, a fighter, a teacher, and a coach. He is a certified senior Muay Thai instructor under the legendary Kru Yodtong Senanan, and holds a Brown Belt in Brazilian Jiu-Jitsu under Master Renzo Gracie. Sityodtong is also the star of the first-ever global edition of The Apprentice, and was recently named Asia’s King of Martial Arts by the Financial Times, and Asia’s 2nd Most Powerful Person in Sports by FOX Sports. Business Insider also ranked him as one of Asia’s Top 100 Business Leaders.In 2011, Sityodtong ONE Championship and, in the decade that followed, built it into Asia's largest global sports media property in history. According to Nielsen, ONE is now amongst the world's top 10 biggest sports media properties in terms of viewership and engagement.ONE is a celebration of Martial Arts, and its deep-rooted values of integrity, humility, honour, respect, courage, discipline, and compassion. As the world's largest martial arts organization, ONE is on a mission to unleash real-life superheroes, tell stories, celebrate values, ignite dreams, inspire nations, and change the world.Leaders Week London, our flagship in person event experience, is returning on the 16th-19th October. To find out more about how you can connect with those at the heart of the global sports industry, please visit www.leadersinsport.com/leadersweek
Founders Keepers: Two Circles’ Gareth Balch
20-09-2023
Founders Keepers: Two Circles’ Gareth Balch
Two Circles co-founder Gareth Balch and his entrepreneurial journey.Welcome to Founders Keepers, the podcast series about entrepreneurship and business building from the Leaders Sport Business podcast. Two Circle co-founder Gareth Balch is the featured guest on this episode. Balch represented Great Britain as an 800 metre runner before moving into the world of sports business, first with Goodform, and then in the commercial strategy team at Manchester City. In 2011, at the age of 28, Balch founded Two Circles alongside Matt and Claire Rogan.Conceived as a digital agency focused on helping sports rights holders develop direct relationships with fans, Two Circles’ marketing mandate matched its business plan perfectly, and it very quickly established itself as the data driven agency in sport. It’s gone on to hoover up business across the UK and Europe – and latterly in the US and internationally too – and is a serial winner of the Agency of the Year gong at the Sport Industry Awards.Since inception, Two Circles has generated annual revenue and profit growth of 54% and 42% per year on average. It was also named as one of the fastest growing companies in The Sunday Times 100 for two years in a row, and its global footprint has expanded to 500 ‘Two Circlers’ across six cities.Two Circles was acquired first by WPP in 2015; and then by Bruin Sports Capital – which took a majority stake for $42m in December 2019 - and since then has made four significant acquisitions to strengthen its rights and sponsorship sales, and marketing offerings: sports rights-sales agency TRM Partners, ticket strategy and sales company Sports Ink, award-winning sports content agency LiveWire Sport, and the Australian digital transformation company Codeware, in a deal that was announced just days before this interview took place in January this year.Leaders Week London, our flagship in person event experience, is returning on the 16th-19th October.To find out more about how you can connect with those at the heart of the global sports industry, visit https://leadersinsport.com/leadersweek.
4SE Material: Merch à la mode - Why fashion is embracing sports merchandise
12-09-2023
4SE Material: Merch à la mode - Why fashion is embracing sports merchandise
Examining how sport franchises have tailored their apparel to appeal to the masses. 4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April - to hear more like it, search '4se Material' on your chosen podcast platform.It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?   To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Samantha Gibb, Head of PR and Digital Communications EMEA at New Era - two world-class organisations retailing and manufacturing licensed sports merchandise; we also consulted Dr Lauren Burch, Senior Lecturer in Sports Business at Loughborough University London, to help us understand how organisations benefit from investing in merchandise; and last but certainly not least, we spoke to Mirko Borsche & Kolja Buscher from global design studio Bureau Borsche, whose portfolio includes heading the design of the rebranding for Venezia F.C, whom the media have labelled “the world’s most fashionable football club”.
Leaders in EDI – The Creative Industry & Public Service (with Blue Moon’s Joanna Abeyie)
10-08-2023
Leaders in EDI – The Creative Industry & Public Service (with Blue Moon’s Joanna Abeyie)
Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and neighbouring industries. This season of the Leaders in EDI podcast series features perspectives from outside of the sports industry to develop a more holistic view of the EDI sector, to discuss what specific challenges other industries face, and to understand what we can learn from how they tackle them. Joanna Abeyie is a journalist, broadcaster and social impact entrepreneur who has spent the last 15 years committed to the EDI sector. She is Founder and MD of Blue Moon and Partners, an organisation designed to find the best talent for business and create inclusive environments for employees to thrive and drive business success. She is also Co-Secretariat at Creative Diversity APPG, a cross-party group in UK Parliament to identify and tackle obstacles to diversity in the creative sector, and acts as Commissioner at Civil Service Commission UK and Common Councillor at City of London. She recently stepped down as Head of Creative Diversity at the BBC, where she was tasked with ensuring on-air diversity and inclusions strategies across the broadcaster. The wide-ranging conversation, beginning at 3:05, includes insights into facilitating communication with and between production companies and commissioners, avoidance of stereotypes, and the current lack of socioeconomic inclusion in the creative industry - as well as talk around the best ways to implement EDI strategies, reliability of data (or lack thereof) and what more sport can do to mobilise against discrimination.
Leaders in EDI: The Music & Events industry (with WME’s Jordan Hallpike)
03-08-2023
Leaders in EDI: The Music & Events industry (with WME’s Jordan Hallpike)
A perspective on the music & events industry from the man who brought #Merky Festival to Ibiza before making his mark at the world’s leading talent agency.Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and neighbouring industries. This season of the Leaders in EDI podcast series will feature perspectives from outside of the sports industry to develop a more holistic view of the EDI sector, to discuss what specific challenges other industries face, and to understand what we can learn from how they tackle them.This episode features Jordan Hallpike speaking on the music and events industry. Hallpike holds the unique title of Crossover agent at WME, a world-class entertainment agency whose music roster features the likes of Adele, Bruno Mars, The Killers and Olivia Rodrigo. Prior to starting his current role in April 2022, wherein he facilitates new creative opportunities for WME’s esteemed roster of talent, Hallpike held the position of Director of Talent and Programming at Ibiza Rocks group. Having first joined the organisation in 2011, throughout his time there Jordan oversaw the expansion of Ibiza Rocks events from evening events to pool parties - successfully launching a residency with Craig David - and went on to conceptualise the #Merky Festival, which quickly became an Ibiza staple. Hallpike has also co-founded Applebum events (which celebrate Black and street culture) and creative design studio Midnight Movement.The insightful and engaging conversation, beginning at 5:07, includes talk of socioeconomic barriers to entry, the glass ceiling for minorities, gender imbalance and where the sports industry is learning from the music industry – as well as discussions on platforming artists from all backgrounds, and helping them to forge a brand and legacy.
Leaders in EDI: The Food & Hospitality industry (with Black Eat LDN’s Jackson Mclarty)
24-07-2023
Leaders in EDI: The Food & Hospitality industry (with Black Eat LDN’s Jackson Mclarty)
The Founder of Black Eats LDN joins the series to discuss inclusivity in an industry that, through necessity, affects every living person.Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and neighbouring industries. This season of the Leaders in EDI podcast series will feature perspectives from outside of the sports industry to develop a more holistic view of the EDI sector, to discuss what specific challenges other industries face, and to understand what we can learn from how they tackle them.This episode features Jackson Mclarty, speaking on the food, beverage & hospitality industry. Mclarty is the Founder of Black Eats LDN, the UK’s first and (so far) only Black-owned restaurant directory. The organisation is a purpose-led platform that offering resources, consultancy services and curates exciting events content in order to platform Black-owned business and offer others the opportunity to engage with the culture. The organisation has hosted events that have seen 150,000+ attendees, and features 300+ restaurants with brand partners including Uber and Apple.The conversation, beginning at 4.27, includes conversation around appropriation vs. appreciation, the importance of affordability, how and why the traditional gender role of ‘woman as cook’ is not reflected in the number of professional chefs, and how diversifying food options at sports venues could positively impact the fan experience.