The Copywriter’s Secrets to Stellar Storytelling with Founder of Switchblade Lemonade, Caroline Mays #S1E7

The First Wealth Podcast

03-06-2020 • 57 mins

Copywriting is a sometimes overlooked, but entirely essential, marketing tool with which to share the one thing that will always set you apart from the rest of an industry - your story.

Caroline Mays is the Founder of Switchblade Lemonade, a professional platform-building & bio-writing salon for thought leaders, speakers, authors, and artists.

In this exciting episode of The First Wealth Podcast Caroline dishes out the secrets to stellar storytelling, how to avoid cliches, and ways to turn a static bio into a sea of content about your journey.

This episode covers:

  • The secrets to crafting bios that set you apart from your industry
  • How copywriting can be considered its own niche worth learning, even for already-talented writers
  • Weaving your journey into text and focusing on the art of storytelling

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Links & references at: https://bit.ly/3taYezU