The Gym Group boasts 183 locations throughout the UK, are open 24/7, and have a flexible, low-cost, no-contract model that differs from a lot of other gyms. With this model, they’ve experienced huge growth and are only looking to scale it further. At their heart though is digital experiences – from signing up to accessing the gym, there are so many digital touchpoints and interactions.

Jim Hingston, Head of Digital Product, is tasked with leading the digital growth, helping to scale the business into the future. With bespoke needs unique to the health and fitness industry, building MACH foundations that allow them to piece together all the different systems has been key.

Hear from Jim around his time so far at The Gym Group, as well as his learnings from implementing MACH at UK department store, Debenhams.