According to Professor Zaltman from Harvard Business School 95% of our purchasing decisions are made subconsciously and are based on emotion. For example when you're buying a mattress? You're buying a good night's sleep. When you're buying a Jeep? You're buying into adventure. Copywriters know how to exactly tap into the emotional bank account of consumers, and now? You will too. As I drop down 3 easy and instant ways you can dial up the emotional temp in your copy.