The Unified Brand - Branding Podcast

Elements Brand Management

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic. read less
BusinessBusiness
What is a brand audit and how to uncover the issues costing your brand
2d ago
What is a brand audit and how to uncover the issues costing your brand
What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Demand Generation Tactics to Supercharge Your Marketing With Deanna Shimota
30-11-2023
Demand Generation Tactics to Supercharge Your Marketing With Deanna Shimota
Today we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing. Deanna's Links Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/ Deanna's X - https://twitter.com/DeannaShimota GrowthMode Marketing - https://growthmodemarketing.com/ GrowthMode Marketing Linkedin - https://www.linkedin.com/company/growthmode-marketing/ GrowthMode Marketing YouTube - https://www.youtube.com/channel/UC6YCnQiGaieDdHPSjRKzrlg The Demand Gen Fix Podcast - https://open.spotify.com/show/0Ld9tv2TL1ZvJU6xxrvfqH?si=f8c97d66bd01401c If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show hereGET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos ------------------------------------------------------------------------ Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here -  http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business -  http://bit.ly/2Zw5dos
4 Branding elements that will help you build a strong and aligned brand
23-11-2023
4 Branding elements that will help you build a strong and aligned brand
The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - ⁠Support the show⁠ here  GET YOUR BRAND POWER SCORE HERE - ⁠www.brandpowerscore.co.uk⁠  ---------------------------------------------------------------  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system?  Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠  ------------------------  Other Social Channels  YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠  Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠ Facebook - ⁠https://www.facebook.com/ElementsBrandManagement/⁠  Twitter - ⁠https://twitter.com/ElementsBrand ⁠  Website - ⁠https://bit.ly/36BQX00⁠ Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - ⁠https://bit.ly/2VksUSj⁠ Unified Brand Podcast - Subscribe here - ⁠http://spoti.fi/3sdg5nq ⁠ Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠http://bit.ly/2Zw5dos
Building Your Personal Brand Through Speaking With Grant Baldwin
22-11-2023
Building Your Personal Brand Through Speaking With Grant Baldwin
Today we are joined by Grant Baldwin founder and CEO of The Speaker Lab, Grant has helped thousands of people build successful and sustainable speaking businesses. He is also the author of the book ‘The Successful Speaker’ as well as host of the The Speaker Lab Podcast these have impacted thousands of speakers at all levels globally. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show hereGET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Building a Thriving Business With a Differentiated Brand Featuring Dr Wayne Wright
02-11-2023
Building a Thriving Business With a Differentiated Brand Featuring Dr Wayne Wright
Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels.  His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth.  With a science background he is named on 9 published patents Wayne has investments in healthcare businesses in the UK and US and for the last 20 years has led W[sq solutions, a small boutique entrepreneur coaching organisation that works with fast growing businesses in accelerating growth and profitability.  His corporate experience and the serving of those high growth businesses have created learning and principles that have been packaged into his new book, ‘The Ten Commandments of Business Growth’. Listen to Dr Wayne and Chris discuss how to build a thriving business with a differentiated brand. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show hereGET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dosSupport the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]
26-10-2023
Brand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]
Brand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception. Think of telling your brand story as though it is a play or film and you’ll need characters, props, a stage, music, and a 360 approach. Create theatre as a brand with your target audience as the lead character. Here are our five steps to creating theatre as a brand:---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Take a Stand With Your Brand With John Keating Of Dark Horse
19-10-2023
Take a Stand With Your Brand With John Keating Of Dark Horse
Is your brand playing it too safe?As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit? You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand. So, who exactly is John Keating? The head of up and coming agency Dark Horse. The brand specialises in story-driven PPC and SEO campaigns minus the bull***t and jargon. They helped e-comms clothing company Avenue 85 increase their revenue by 16,056% and Holland Country Clothing increase revenue 860% from 100k to £1 million.John's links: Website- https://darkhorse.co/X - https://twitter.com/thisisdarkhorseInstagram - https://www.instagram.com/thisisdarkhorse/Linkedin -  https://www.linkedin.com/in/databroker/Linkedin Dark Horse - https://www.linkedin.com/company/thisisdarkhorse/Facebook - https://www.facebook.com/thisisdarkhorse/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How to Build an Effective Brand Communication Strategy
12-10-2023
How to Build an Effective Brand Communication Strategy
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglected one or more of these four c's in your brand's strategy:1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or innovation.• So ask yourself these three questions. What does this mean for the brand? • Does this make sense with your brand’s vision? • Does this feel authentic for your brand?⠀3, Clarity - Be as simple, authentic and focused as possible with everything you do. Nothing will turn off your audience faster than jargon, over-complicated messaging and confusion.⠀4. Confidence - Belief in your brand, what you offer and your ability to serve your audience. Tap into the reason why you started your brand in the first place. Double down on what makes you unique and tell people what you’re passionate about.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Building A Kick Ass Brand That Stands Out From The Competition With Ernie Harker
05-10-2023
Building A Kick Ass Brand That Stands Out From The Competition With Ernie Harker
Is your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links: Website- https://ernburn.com/Your brand sucks - book - https://ernburn.com/your-brand-sucksFacebook - https://www.facebook.com/ernburnbrands/Instagram - https://www.instagram.com/ernieharker/?hl=enLinkedin -  https://www.linkedin.com/in/ernie-harker-a56b7624/ ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Positioning Examples - Define Your Brand Enemy
21-09-2023
Brand Positioning Examples - Define Your Brand Enemy
Brand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSjAsk yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’s strategy.1. Start with your brand’s purposeGet to the root of why you started your brand. It’s the easiest way to build the foundation for a cause your brand’s audience can rally behind.2. Position your brand against a competitor with contrasting valuesThis is how you send the message your brand is different from your competitors. So, if you think your brand’s competition is bad to the bone, shout it from the rooftops!3. Pick a problem your audience is experiencing and run with it.At the end of it all, the focus should be on the wants of your brand’s audience. These types of brand enemies have huge potential to build a loyal audience. Who will be grateful you rescued them when they needed your brand the most.4. Shape your brand’s values around your audienceDouble points if you also know the audience that you brand doesn’t want to attract. Like Apple, you’ll be using our innate need to want to belong and to play ‘us vs them’.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Building a Talent Growth Strategy With Josh Fuller Founder of magic Digital
14-09-2023
Building a Talent Growth Strategy With Josh Fuller Founder of magic Digital
Today we are joined by Josh Fuller founder and CEO of Matic Digital, a digital strategy and talent growth agency.---------------------------------------------------- Josh's LinksJosh's Linkedin - https://www.linkedin.com/in/joshfullercd/Matic Digital - https://www.maticdigital.com/Matic Digital Facebook - https://www.facebook.com/profile.php?id=100094332087021Matic Digital Instagram - https://www.instagram.com/maticdigital/Matic stripes Podcast - https://open.spotify.com/show/0g6Dqe35PbkF1z1AurKegT?si=3e4357a309484af8---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]
07-09-2023
Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]
Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How To Be Disruptive With Your Marketing With Jacob Baadsgaard
31-08-2023
How To Be Disruptive With Your Marketing With Jacob Baadsgaard
Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising.An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey.---------------------------------------------------- Jacob's LinksJacob's Linkedin - https://www.linkedin.com/in/jakebaadsgaard/Disruptive Advertising - https://disruptiveadvertising.com/Disruptive Advertising Facebook - https://www.facebook.com/disruptiveads/Disruptive Advertising Instagram - https://www.instagram.com/disruptiveads/Disruptive Advertising Linkedin - https://www.linkedin.com/company/disruptive-advertising/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Purpose Strategy - 5 Big Brand Examples
24-08-2023
Brand Purpose Strategy - 5 Big Brand Examples
With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.Here are 5 iconic brands that express their humanity…Eliciting JoyDisney | “The Happiest Place on Earth”A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney? Enabling ConnectionHarley Davidson | “Screw it, let’s ride”Building communities since the 80’s, the brand created the Harley Owners group. The home for loyal fans the world over to connect, ride and rally. For some, the brand is so part of their DNA, they have tattooed the logo on their body…Inspiring ExplorationThe North Face | “Never Stop Exploring”As The North Face put it, “Exploration is our oxygen”. Since 1966, the brand has pushed the limits of human potential and laid the path for discovery. The brand also created 'The Exploration Fund'. The aim? To conserve, encourage diversity and removed barriers to outdoor learning or creation.Evoking PrideFenty Beauty | “Beauty for all”Created in 2017 by Rihanna, Fenty beauty is about creative self-expression and celebrating the power of unique beauty... Regardless of gender or ethnicity. The brand is so inclusive; they have 50 shades foundation and concealer across all skin types. In their first month, the brand completely changed the beauty landscape. Sales were valued at $72m and the UK the line became Harvey Nichol's biggest beauty launch ever. Today Fenty is worth $2.8 billion.Impacting SocietyToms Shoes | “Buy a Pair, Give a Pair”For the LA-based shoe brand, every purchase has a purpose. Using a simple one-for-one model, Toms has donated over 95 million shoes to children in need. The brand also release a yearly report. Showing their impact across its three P’s; Purpose, planet and people.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov
17-08-2023
Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov
Your brand doesn’t have to be the best to win fans… It just needs to be DIFFERENT.If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter.Your audience.So, how can you build a loyal audience of superfans both on the inside your brand and the outside?Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient.Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand.Now, are you ready to grow an audience of diehard fans?You can listen and learn with Barry on The Unified Brand Podcast via our bio.---------------------------------------------------- Barry's LinksBarry Linkedin - https://www.linkedin.com/in/barry-labov-6965241/Labov Agency - https://www.labov.com/Labov Linkedin - https://www.linkedin.com/company/labov-&-beyond/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]
10-08-2023
How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]
Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the shortcut to help your audience remember and like your brand. In this video are FOUR secrets to getting your audience into a state of cognitive ease and improving the memorability of your brand. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How to Stand Out From The Crowd and Be Truly Unique With Freddie Öst from Snask
03-08-2023
How to Stand Out From The Crowd and Be Truly Unique With Freddie Öst from Snask
You don’t have to be perfect and neither does your brand. It’s easy to think that for people to love your brand, everything you do has to be flawless… Yet, as human beings we don’t trust things that are perfect.In fact, if you’re honest about your brand’s flaws it creates room for empathy and understanding.Which, doesn’t just make your brand likable, it can make it lovable.So, how can your brand find strength in vulnerability without undermining your business.Well, Freddie Ost can help you with that.As the founder and creative director of the kickass branding agency Snask. He’s worked with the likes of H&M, Microsoft, Schuh, Universal and Samsung to name a few.Yet, even Freddie isn’t immune to imposter syndrome.Now, who would be better to learn how to build a kickass and empathetic brand from… even when it feels like your ass is getting handed to you?So, are you ready to grow a human brand?---------------------------------------------------- Freddie's LinksSnask - https://snask.com/Snask Facebook - https://www.facebook.com/SNASKSthlmSnask Behance - https://www.behance.net/snaskSnask Vimeo - https://vimeo.com/snaskSnask Instagram - https://www.instagram.com/snasksthlm/ Freddie Ost Linkedin - ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Development Strategy - [7 Steps to building an Iconic Brand]
27-07-2023
Brand Development Strategy - [7 Steps to building an Iconic Brand]
7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUnderstanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action.   2. Know your purposeDefining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower.3. Be consistentDon’t be New Coke. Inconsistency creates mental barriers that stop your audience from remembering your brand. What’s worse? It can even turn your loyal audience off your brand. Consistency comes from a unified brand strategy across your marketing, design and culture. 4. Be differentIconic brands swim in the opposite direction to their competition. Doubling down on what makes them distinct. Nike is the classic example of a brand that dared to be different from the start.5. Solve your audience's problemUse everything you've learnt about your audience in step one. Then create content, a product or service that solves your audience’s problem. 6. Be a storytellerIconic brands know how to turn their audience’s problems into engaging stories. So how can your brand turn that core emotional conflict into gold? Make your audience the hero of your brand's storytelling by taking them on a journey.7. Have personalityYour audience won’t care about your brand if it doesn’t have personality. Whether your brand is nurturing or funny, show your personality any chance you get.---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
How To Accelerate Your Marketing and Build a Thriving Business With Brad Sugars CEO of ActionCoach
20-07-2023
How To Accelerate Your Marketing and Build a Thriving Business With Brad Sugars CEO of ActionCoach
Today we are joined by Brad Sugars bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+companies and is the owner of the multi-million-dollar franchise ActionCOACH®-------------- Brad's LinksWebsite - https://bradsugars.com/Instagram - https://www.instagram.com/bradleysugars/Facebook - https://www.facebook.com/BradleySugarsLinkedin - https://www.linkedin.com/in/bradsugars/Twitter - https://twitter.com/BradSugars YouTube - https://www.youtube.com/user/actioncoach1 90 Days To Revolutionise Your Life - https://bradsugars.com/products/90x-90-days-to-revolutionize-your-life/ActionCoach - https://www.actioncoach.com/Brad's Books---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience
13-07-2023
Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience
5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience? Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language? You know too much… The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience. The difference between your knowledge about your industry and your audiences is as wide as a canyon. The only way to effectively bridge the gap is by talking to them about the problems they face and meeting them where they are. Here are 5 things you can do to be a more empathic brand, remove the curse of knowledge and resonate with your audience. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos