Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's history! We ran a wild sale for Black Friday / Cyber Monday, so we thought it would be a great time talk about sales, marketing, customer retention, cost of acquisition, and some other marketing buzzwords! We also try TWO coffees this week, one from Rowan Coffee and one from Maven Coffee. Thanks for listening!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply put, one of the most respected coffee companies in the country. We've looked up to Will for years for his intentionality and kindness. He even taught Riley how to roast coffee back in 2019! We had a great time sitting down, learning more about Methodical's origin, and talking about the coffee industry, where Methodical is heading, hiring philosophy and more. Thanks so much to Will for coming down and being on the progrum!Buy Methodical Coffee: https://methodicalcoffee.comBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!For many, the natural progression of business might point towards roasting or opening a second location as obvious steps. This week, we discuss whether or not that path is for everyone, along with giving tips if you decide it's for you. Thanks for listening!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers77700:00:00 Intro00:02:20 The Boys Catching Up00:17:59 Should You Scale Your Business?00:58:53 Coffee Review: Servant Coffee01:07:24 Conclusion

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common, why it's accepted, and. of COURSE, how you can go about fixing it. We also taste a Colombian Gesha from Friedhats and answer a question about brewing coffee with...not water...?Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than many baristas think it does. We go into depth about the science of overextraction, including discussing chemical compounds, channeling and local overextraction, and more, along with discussing test results from a study we did on grind size's influence on extraction yield in different pour over samples. We also review a fantastic Pink Bourbon Colombian from One Line Coffee, and we answer a question about whether organic certification even matters.Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee00:00:00 Intro00:04:06 Q&A – Does Organic Coffee Matter? How Do You Make Your Syrups?00:20:25 An In-Depth Conversation on Overextractrion01:14:38 Coffee Review: One Line Colombia Cold Fermentation Pink Bourbon01:27:54 Conclusion____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a discussion with our Director of Roasting Operations, Sam Smith. We talk transitioning from barista to roaster, how to onboard and develop a roast profile and more. Thanks for being on the show Sam, we love you.Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee00:00:00 Intro00:04:50 Addressing our Viral, Controversial Reel00:09:47 Our Conversation with Sam Smith00:13:27 Is a Roasting Career What You Expected It to Be?00:21:10 Adjusting from Shift-Oriented to Project-Oriented Work00:23:41 How to Grow the Discipline It Takes to Manage Your Own Time00:27:32 The Process of Onboarding a Coffee00:36:34 Direct Trade Misconceptions & How Small Roasters Order Green00:44:04 How Sam Improves Production Roasts00:56:44 First Crack00:57:57 How Sam Has Changed Valor's Coffees the Most01:01:34 Coffee Review: Big Face Burundi Washed01:10:25 Conclusion____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a coffee cart that launched our business from nothing to multiple cafes and a roasting headquarters. In this podcast, we teach you all you need to know about starting your coffee cart business, from how to build it and which equipment to choose, to the steps you need to set up an LLC. Thanks for listening!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee00:00:00 Intro00:02:10 Our Story and Experience with Coffee Carts00:17:54 Who Should Start a Coffee Cart & Why?00:25:56 Funding00:32:08 Setting Up Your Business: LLCs, Operating Agreements, EIN, Etc.00:39:59 Permitting00:48:14 Should You Start with a Pour Over or Cold Brew Bar?00:55:30 Building Out Your Cart01:22:02 Equipment: Espresso Machines, Grinders, Etc.01:32:08 Total Cost of Buildout01:36:43 How to Book Events and Stay Busy01:44:40 Contracts01:46:54 Pricing01:52:18 Crafting Your Drink Menu01:58:42 Day of Event Execution02:11::52 What's Your Long Term Vision?02:13:52 Conclusion____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor, answer a listener question about catering pricing and packages, and finally, give five tips (plus a bonus) on ways to crush through a rush when your cafe gets in the weeds. Thanks for tunin' in to the progrum!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee00:00:00 Intro00:06:13 Q&A – Pricing for Catering Packages00:22:46 Five Ways to Crush a Rush00:23:38 1. Clearly Delegated Roles00:27:15 2. Pull Shots of Espresso in Advance00:31:49 3. Use an Electronic Kitchen Display System (KDS)00:35:25 4. Direction from Concierge to Find Guests00:39:10 5. Be the Thermostat – Set a Fun Environment00:44:45 BONUS: Make the Wait in Line FUN!00:49:40 Conclusion____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreements and more. Thanks for listening!Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes can take to prevent equipment nightmares, tells us about his journey into a coffee career, and even shares what equipment he'd use if he was opening his own cafe. Enjoy! Buy Valor Coffee: https://valor.coffee/shop00:00:00 Intro00:01:40 Coffee Review: Valor Coffee Freethrow00:27:37 Unreasonable Hospitality Chapter 20 & Epilogue00:39:46 Our Chat w/ Our Espresso Tech, Caleb Hall of Bronnie's01:38:09 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss team dynamics, making guests' days and more. Hope ya enjoy this one because we sure as heck did!Buy Valor Coffee: https://valor.coffee/shop00:00:00 Intro00:02:57 Coffee Review | Chamberlain Coffee00:25:11 Our Conversation with Our Head Coach, Lillabea Goins01:11:33 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just have a dang good time. Thanks for listening, friends!00:00:00 Intro00:01:39 Coffee Review: Sprout Coffee Roasters Peru00:19:08 Unreasonable Hospitality Chapter 1900:26:39 Ways to Improve Your Palate00:32:34 Why You Should Develop Your Palate00:36:34 Method 1: Cupping00:46:39 Method 2: Taste Other Roasters' Coffees00:49:57 Method 3: Taste Lots of Food and Other Beverages00:51:29 Method Four: Taste Poorly Extracted Coffee00:56:29 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of Unreasonable Hospitality hit different and taught us the importance of going above and beyond with moments of delight. Thanks for listening!00:00:00 Intro00:01:58 Coffee Review: Choco Coffee00:26:20 Unreasonable Hospitality Chapter 1800:35:45 Tips to Get You HIRED01:04:34 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and take Questions and give some Answers. Thanks for tuning in to the progrum.00:00:00 Intro00:01:07 What We're Drinking: Splitlog Coffee Guatemala Natural00:15:41 Newsletter Philosophy00:25:02 Unreasonable Hospitality Chapter 1700:43:59 Q&A: Most Awkward Customer Interaction00:49:19 Q&A: Good Books for Managing/Leading a Coffee Shop00:54:54 Q&A: Is the Bialetti Moka Express Good for Espresso?00:58:36 Q&A: Our Approach to Blending Coffees01:04:32 Q&A: How Do We Approach Challenging Decisions as Leaders?01:09:59 Q&A: An Email w/ Several Questions01:15:52 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some bean, and discuss wholesale samples.00:00:00 Intro00:07:44 What We're Drinking00:12:28 Unreasonable Hospitality Chapter 1600:39:49 A Conversation on Underdeveloped Coffees01:12:23 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chapter 15 and sip on a freaky Colombian Pink Bourbon from Italian coffee roaster Gardelli. THANKS FOR LISTENING!00:00:00 Intro00:13:09 What We're Drinking: Gardelli Colombia El Placer Pink Bourbon Anaerobic Special00:22:02 Unreasonable Hospitality Chapter 1500:40:37 Are Coffee Shops Recession Proof?01:05:22 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic.00:00:00 Intro00:01:27 What We're Drinking: Kenya Test Batch00:30:01 Unreasonable Hospitality Chapter 1400:45:14 We Hired Ross' Wife...Good Idea?01:11:56 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy!00:00:00 Intro00:02:53 What We're Drinking: Black & White Colombia Geisha00:15:18 Unreasonable Hospitality Chapter 1300:26:06 Getting Away from Your Business to Work on Your Business00:52:41 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya.00:00:00 Intro00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA00:06:40 Ethan's Ankle Update00:11:28 Unreasonable Hospitality Chapter 1200:25:39 Our Biggest Mistakes01:02:41 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777

Thanks for listening, following/subscribing and giving us a good review, it goes a long way Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive.00:00:00 Intro00:01:33 What We're Drinking: E.H. Taylor Small Batch00:07:48 Unreasonable Hospitality Chapter 1100:32:24 Why Debt IS NOT a Bad Thing!00:49:03 OutroWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Follow Coffee Sometimes: http://instagram.com/coffeesometimespodFollow Valor: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777