502: Justin Haugen: Is Commercial Photography Your Next Break?

In this episode of the podcast, I chat with Justin Haugen, a seasoned ex wedding photographer turned commercial and corporate photographer known for his expertise in commercial, and creative portraiture. Justin emphasizes the critical role of understanding and observing light in various situations and mastering flash photography, even if you typically prefer natural light. He shares insights from his career, including lessons on trusting your skills, adapting your style, and the importance of continuous learning.

THE BIG IDEAS

• Understanding Light: Continuous awareness and understanding of light's role improve your compositions. Observe the direction, quality, and type of light in various situations.
• Embracing Flash Photography: Even if you prefer natural light, learning flash techniques enhances your overall lighting skills, making you a versatile photographer.
• Trust and Effort: Trust in your abilities and put in the effort; skills develop over time with continuous practice and experience.
• Adaptability: Be open to evolving your style and approach based on market needs and personal growth. Flexibility is vital in sustaining a long-term career.

PHOTOGRAPHY ACTION PLAN

1. Understand Lighting Basics: Spend time observing different lighting conditions throughout the day. Notice how light direction and quality change. Experiment with creating both soft and hard light using household items like lamps and curtains.
2. Learn Flash Photography: Start with basic flash techniques, like bouncing light off the ceiling or walls to soften shadows. Practice using flash in various settings, adjusting intensity and position to see their effects on your images.
3. Build a Versatile Portfolio: Gather images that showcase a variety of techniques, from natural light to flash photography. Ensure each photo highlights your understanding of lighting and composition.
4. Engage with Subjects: Practice interacting with subjects to make them comfortable, improving the authenticity of your portraits. Conduct shoots in different environments, guiding subjects naturally to best capture their expressions and stories.
5. Focus on Continuous Learning: Take on new challenges and projects that push your skills beyond your comfort zone. Look for online resources, workshops, or courses that can help you refine your techniques and learn new ones.

RESOURCES:
Visit Justin Haugen's Website - https://www.justinhaugen.com/
Follow Justin Haugen on Instagram - https://www.instagram.com/photowarlock

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Thanks for listening & keep shooting!