Are you struggling to see where an SOP or a process will help you scale your business? SOPs give us the ability to delegate and focus on the higher-level work on which we should be leveraging our time. Olivia and I discuss her approach to prioritizing the steps necessary to help you find freedom.  Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book. We created a FREE 5-Day STAR Sales Hiring Challenge to teach you and your team how to hire sales rockstars. We will provide you with everything you need to install the STAR hiring process at your company and start attracting, hiring, and retaining High Performing Salespeople.  You can sign up for the next FREE STAR Hiring Challenge here. Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Olivia Parkes: E-mail: olivia@thesystemsboss.io LinkedIn: https://www.linkedin.com/in/olivia-parkes-b9b015187 Website: https://thesystemsboss.io/

What does being more productive as an entrepreneur? It isn't about doing more, it is about being more effective. Shawn and I discuss his experiences as a business, & coach. Shawn drops some actionable nuggets in this conversation on how to be more productive!  Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book. We created a FREE 5-Day STAR Sales Hiring Challenge to teach you and your team how to hire sales rockstars. We will provide you with everything you need to install the STAR hiring process at your company and start attracting, hiring, and retaining High Performing Salespeople.  You can sign up for the next FREE STAR Hiring Challenge here. Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Shawn Shewchuk: E-mail: shawn@changeyourresults.com LinkedIn: linkedin.com/in/shawnshewchuk Website: shawnshewchukreview.com / changeyourresults.com/ Twitter: https://twitter.com/shawnshewchuk Facebook: https://www.facebook.com/shawnshewchuk/

Is your cold outbound email strategy working? Ron Story and I discussed how to boost sales by using his outbound cold email campaign strategies. We also talked about how cold email campaigns can help to foster connections, how to speak your target audience’s language and the importance of human-to-human connection - even in our digital era. Go grab a cocktail, a cigar and strap in for an insightful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Ron Story Jr: LinkedIn: linkedin.com/in/ronstoryjr Website: www.pitchdb.com / https://ronstoryjr.com/ Twitter: https://twitter.com/ronstoryjr Facebook: https://www.Facebook.com/ronstoryjr/

Calling all B2B CEOs, consultants, and coaches who want actionable ideas to improve selling and marketing. An important topic we cover is how to sell when you are NOT comfortable in the sales seat. David writes for and works with entrepreneurs who must grow their businesses. We discuss how to be smart with ChatGPT, and the importance of copywriting. Go grab a cocktail, a cigar and strap in for a lively & valuable episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with David Newman: E-mail: david@doitmarketing.com LinkedIn: linkedin.com/in/davidjnewman Website: www.doitselling.com / www.doitmarketing.com Twitter: https://twitter.com/dnewman YouTube: www.youtube.com/@dnewman

Remote workers are not going away. Maybe you have a hybrid situation, regardless my guest Celina Shands has been running a creative team for 20 years remotely. She shares some nuggets that will improve your remote management. She also played basketball in college and shares a story about challenging this fella Michael Jordan to a one-on-one game. Go grab a cocktail, a cigar and strap in for another entertaining and informative episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Celina Shands: LinkedIn: linkedin.com/in/celinashands Website: fullcapacitymarketing.com Blog: fullcapacitymarketing.typepad.com/  Portfolio: fullcapacitymarketing.com/portfolio.shtml  Twitter: https://twitter.com/CelinaAtFCM

Simplifying Entrepreneurship is the objective of this episode. In fact, my guest Pete Mohr's company is called Simplifying Entrepreneurship. Pete and I discuss his 10 laws for moving from an operator to an owner. His framework helps you deal with your unique issues, and gain momentum!  Go grab a cocktail, a cigar and strap in for another insightful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Pete Mohr: Facebook:https://www.facebook.com/SimplifyingEntrepreneurship LinkedIn: https://www.linkedin.com/in/petermohr/ Website: https://simplifyingentrepreneurship.com/laws YouTube: https://www.youtube.com/channel/UC8yFcIF-Y556TazJSQMNWow/videos Instagram: https://www.instagram.com/petemohr_coach/

What are the 3 things you need to knock your sales messaging & marketing messaging out of the park? My friend and colleague, Matt Anderson of Zegg.io will give you the steps to just that.  If your marketing is not generating leads, you should be listening to the series. If your salespeople are not closing at a greater than 40% win rate, you should listen to this series. I share the mistakes I have made, and how I fixed them to improve my lead gen. Go grab a cocktail, a cigar and strap in for another impactful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Matt Anderson: E-mail: matt@zegg.io LinkedIn: www.linkedin.com/in/matthew-anderson-61821220/ Website: zegg.io

Are you looking to scale? My guest Travis Steffen has started, scaled, and sold 8 companies, and helped dozens of others do the same. I’ve raised over $100m in capital, and have created over $750m in enterprise value. We talk about a venture he is launching to help you create an AI growth machine with his Automated Growth Blueprint. Go grab a cocktail, a cigar and strap in for another impactful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Travis Steffen:  Website: https://travissteffen.com/ Instagram: https://www.instagram.com/travissteffen/ Twitter: https://twitter.com/TravisSteffen Facebook: https://www.facebook.com/RealTravisSteffen/

Do you want to outperform your competitors and elevate your business to new heights? In today's episode, we have a unique interview with a specialist who can change the game for you. Our guest, Dejan Gajsek from Grow+ Scale, offers a fresh perspective and a powerful solution for companies facing tough competition. If your competitors have been giving you a run for your money or chipping away at your market share, this episode is a must-listen. Dejan's program is a game-changer. It's designed to counteract your competition's moves, shift the balance in your favor, and boost your win rates while shortening your sales cycle. Whether you're a part of the sales team, marketing team, or leading the ship, Dejan has insights and strategies that can make a significant impact. If you've been grappling with fierce competition and need a solution to turn things around, this episode is packed with valuable insights and actionable advice. Don't miss out on the opportunity to transform your business and gain a competitive edge.  Go grab a cocktail, a cigar and strap in for another great episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Dejan Gajsek:  LinkedIn: https://ca.linkedin.com/in/dgajsek Website: https://dgajsek.com Business Website: https://growandscale.com

Do you want to improve the performance of your team? Your team might be a leadership team, a sales team, an operations team, a sports team, or even a family. My friend and colleague Nate Tutas of Mind Vault discussed a simple formula for you to follow.  Performance = Potential – Interference. With anyone, it is helping them understand what is getting in their way of doing the activity, changing the behavior, or adjusting the mindset. This episode is the start of a new series for you to learn about coaching and leading a team!  Go grab a cocktail, a cigar and strap in for another great episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Nate Tutas:  E-mail: nate@mindvaultllc.com LinkedIn: https://www.linkedin.com/in/mindvault/ Website: https://www.mindvaultllc.com/ Twitter: https://twitter.com/MindVaultLLC YouTube: www.youtube.com/channel/UCiJIO_iVhA9HfMR8-rXzPvA Facebook: https://www.facebook.com/MindVaultLLC

What's my business worth? What can I do to increase the multiple I will get? These are the questions that business owners are asking, and Nate Lind and I discuss how you can get a Maximum Exit.  Nate sells companies like Realtors sell homes. He is a business broker at Website Closers, the largest marketplace of $1 million to $150 million dollar Internet, Technology, and E-commerce businesses. Go grab a cocktail, a cigar and strap in for another insightful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book:  https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Nate Lind: Nate's Free Gift: https://natelind.com/gift Linkedin: www.linkedin.com/in/natelind YouTube: https://youtube.com/c/natelindonlinebusinessbroker, Facebook: www.facebook.com/mdrnate

What can you learn from Jeff Bezos about revenue growth?  A lot.  Bezos changed how you buy things, read things, and publish things.  It makes sense that we can apply some of his principles to your business. My guest is Steve Anderson who wrote “The Bezos Letters”, and we discuss the 14 growth principles that Steve distilled from Bezos’ letters to shareholders.  Amazon is the fastest company ever to reach $100 billion in sales and got there by risk-taking.  Their risk-taking was (is) intentional, calculated, and strategic.  This episode is for business owners, leaders, CEOs, employees, and managers who want to learn the principles and how to apply them. Go grab a cocktail, a cigar and strap in for an insightful episode into revenue growth. Get your free copy of Walter Crosby's new book:  https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Steve Anderson: LinkedIn: www.linkedin.com/in/stevetn/  Website: www.TheBezosLetters.com Twitter: http://www.twitter.com/stevetn

This episode is really important to entrepreneurs and business owners who are not getting the ROI they want on their marketing dollars.  In our series with marketing expert Matt Anderson – How to Think About Marketing we discuss how you can understand your customers, and uncover the emotional triggers that matter to them.  Matt and I discuss my own challenges, and how my perspective of customer problems, fears, and beliefs have caused my marketing in the past to be off just enough to not be effective. Go grab a cocktail, and a cigar and strap in for an illuminating episode of Sales and Cigars.  Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Matt Anderson: E-mail: matt@zegg.io LinkedIn: www.linkedin.com/in/matthew-anderson-61821220/ Website: zegg.io

Do you want to align your marketing to speak to your ideal customers?  The next few minutes will help you do just that. Craig Andrews is my guest who focuses on selling to your prospects without having commission breath.  I had a lot of fun talking with Craig because he has practical information and great stories. Craig also offers a special offer to our listeners. So, go grab a cocktail, grab a cigar, and strap in for an impactful episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Craig Andrews: E-mail: craig.andrews@allies4me.com LinkedIn: https://www.linkedin.com/in/craig-andrews/ Website: https://allies4me.com Twitter: https://twitter.com/allies4me Facebook: https://www.facebook.com/CraigAndrewsMarketing

Walter has an impactful conversation with Colson Steber, Co-CEO of the newly rebranded Qlarity Access (formerly CFR), and Adam Bird, Director of Strategy at Deksia, to discuss the reasons behind the company rebrand and the steps that Qlarity Access and Deksia took to get there.   The two worked through a series of facilitated discussions to get Colson’s vision out of his head and into a cohesive and simple message coming from a company whose exterior matched the interior. Qlarity Access has always been first and foremost about people and bringing clarity to decision-making. Communications for Research commoditized the brand, while Qlarity Access brings to light what makes the brand unique. If you’re thinking about a rebrand, or just want to see what it takes, grab a cigar, grab a cocktail, and strap in for another fun and educational episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Colson Steber: E-mail: Colson.Steber@qlarityaccess.com LinkedIn: https://www.linkedin.com/in/colsonsteber/ Website: www.qlarityaccess.com Connect with Adam Bird: E-mail: adam@deksia.com LinkedIn: https://www.linkedin.com/in/strategicallyadambird/ Website: https://deksia.com/

How can marketing and public relations make a difference to your business? Anika Jackson and I answer this question. P.R. is not what it was even 10 years ago. Anika has helped business owners put on great events, and align their vision with their marketing.  Anika has her own wildly successful podcast. Go grab a cocktail, and a cigar and strap in for an informative episode of Sales and Cigars.   Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin   Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee                Connect with Anika Jackson:  E-mail: anika@fullcapacitymarketing.com LinkedIn: https://www.linkedin.com/in/mindvault/ Website: https://www.fullcapacitymarketing.com/ Twitter: https://twitter.com/AmplifywAnika

Nate and I start a new topic on coaching for performance from your team. The premise is Performance = Potential minus Interference. This applies to all of your teams. Your sales team.  Your leadership team. Your family. We are breaking down the elements to help you do this and set up the right cadence. This series is once a month with Nate.  We focus on the leader looking for the inner interference from your team, and the external interferences. Sometimes these are mislabeled. Go grab a cocktail, grab a cigar, and strap in for an impactful episode of Sales and Cigars! Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin   Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/  Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee                Connect with Nate Tutas:  E-mail: nate@mindvaultllc.com LinkedIn: https://www.linkedin.com/in/mindvault/ Website: https://www.mindvaultllc.com/ Twitter: https://twitter.com/MindVaultLLC YouTube: www.youtube.com/channel/UCiJIO_iVhA9HfMR8-rXzPvA Facebook: https://www.facebook.com/MindVaultLLC

In today's episode, Walter sits down with Jeff Giagnocavo, the mastermind behind The Big Ticket Life. Jeff hails from Pennsylvania and is a fascinating personality with multiple businesses. With his hands in various ventures, he epitomizes the true spirit of entrepreneurship. In this episode, we delve into the world of customer experience, as Jeff shares his insights on how to elevate it to the next level. We also discuss the importance of rooting out mediocrity and striving for excellence in every aspect of business. So, whether you're a seasoned entrepreneur or simply someone looking for valuable insights, go grab a cocktail, grab a cigar, and strap in for another fun episode of Sales and Cigars.   Get your free copy of Walter Crosby's new book:  https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin   Connect with Walter Crosby:  E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee   Connect with Jeff Giagnocavo:  E-mail: jeff@thebigticketlife.com LinkedIn: https://www.linkedin.com/in/jeffgiagnocavo/ Website: http://www.thejeffg.com/ Facebook: https://www.facebook.com/jeffgiagnocavo

In today's episode, Walter sits down with the intriguing Mason Harris, famously known as "The Chutzpah Guy". Their conversation is a bit longer than the usual chats, so you might want to plan it over a couple of workout sessions. But let me assure you, it's absolutely worth your time. In this episode, we dive deep into the world of "Chutzpah" and how it's an inherent quality in entrepreneurs. Mason shares some incredible stories that underscore the power of Chutzpah in achieving success. But there's more to it than just personal prowess. We explore how you can instill this sense of Chutzpah in your team to bring your vision to life and attain your business goals. Remember, everyone is in sales, and a dose of Chutzpah can be the secret sauce to your success. So, whether you're an entrepreneur, a CEO, or simply someone looking to elevate your game, go grab a cocktail, grab a cigar, and strap in for another fun episode of Sales and Cigars. Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin Want to know the secret to hire SALES SUPERSTARS? Join the FREE 5-Day STAR Hiring Challenge starting on Monday, September 11, 2023. https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite Connect with Walter Crosby: E-mail: walter@helixsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/walterlcrosby/ Website: https://helixsalesdevelopment.com/ Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee Connect with Mason Harris: E-mail: mason@thechutzpahguy.com LinkedIn: https://www.linkedin.com/in/masonharrislistens/ Website: http://www.thechutzpahguy.com/ Twitter: https://twitter.com/ChutzpahGuy Facebook: https://www.facebook.com/mason.harris1/

Sales and Cigars Episode 124 Russell Lundstrom "Marchitect" Walter sits down with Marketing Architect and Fractional CMO Russell Lundstrom. Russell will help you streamline the marketing process to get the highest ROI on the least amount of spend, showing entrepreneurs and CEOs to look at marketing in the same way we look at and measure sales. Walter and Russell talk about starting off your marketing from the perspective of, getting some things to work on a small viable group and then starting to move out with concentric circles. Russell offers up a special link for listeners to download some free info that helps you start to think about marketing differently, after you work through it, give him a call and he will walk you through making sure that you answered those questions in the best way. If you are an entrepreneur, a CEO or just need help with your marketing, go grab a cocktail, grab a cigar and strap in for another fun episode of Sales and Cigars. Get your copy of Walter Crosbys new Book:  “The 7 Critical Mistakes CEOs Make With Their Sales Organization That Stop The Company From Scaling” https://www.amazon.com/Critical-Mistakes-Their-Sales-Organization/dp/B0BLFYMGS6   Connect with Walter Crosby: https://www.linkedin.com/in/walterlcrosby/ https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee https://helixsalesdevelopment.com/ https://helixsalesdevelopment.com/podcast/ walter@HelixSalesDevelopment.com   Connect with Russell Lundstrom: russell@marketingplanformula.com   http://marketingplanformula.com/cigars   https://www.linkedin.com/in/russell-lundstrom/   https://www.facebook.com/marketingplanformula   https://www.instagram.com/marchitect.pro/