In this episode, we sit down with Mark Haynes, a seasoned expert in local government services, to delve into the current challenges facing customer and digital services in local government. Mark shares his insights on the complexities and hurdles that local governments encounter in delivering efficient and effective services to their communities. We explore how a well-crafted customer experience strategy can not only address these challenges but also support the broader corporate ambitions of local government entities. Tune in to discover practical solutions, innovative approaches, and real-world examples that highlight the importance of prioritizing customer experience in the digital age.