Purpose 'n Clarity with Petri Kajander

Petri Kajander

We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies. We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way. You can find more information at www.purposenclarity.com. read less

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EntrepreneurshipEntrepreneurship

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Advisory and board members

Advisory and board members

Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?

Episodes

Advisory and board members

Advisory and board members

Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?

Growth hacking, engagement farming and marketing

Growth hacking, engagement farming and marketing

What's the difference, and does it matter?

Recruitment doubts

Recruitment doubts

What to do when you need to fill a key position but it's hard to find good candidates?

Solutions to not get stuck

Solutions to not get stuck

What to do when you feel that you cannot move forward or even black pilled with your decisions?

The things that make going further pointless and waste of time. What are your opportunity costs?

Founders are busy but can your business case be rushed?

How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.

Back-of-the-envelope math

Back-of-the-envelope math

Have you checked the numbers that you have a business case?

When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?

Saying no is a superskill

Saying no is a superskill

How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?

Who's your customer?

Who's your customer?

Is it the one paying for your product, the one using it or somebody else?

What turns off investors?

What turns off investors?

When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?

Complexity is easy but simplicity is harder

Complexity is easy but simplicity is harder

Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.

Is it you, the market or your sales process?

Is it you, the market or your sales process?

How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?

Ideal customers where are thou

Ideal customers where are thou

Convenience vs. business-first approach to your sales pipeline and lead generation

Business-critical for your customers

Business-critical for your customers

How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

Back from the future

Back from the future

What's your take on future-proven your business?

How do others perceive you?

How do others perceive you?

Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.

Opportunity cost

Opportunity cost

The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?

What are you doing?

What are you doing?

How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.