Harder Not Smarter Podcast

Greg VanDyne and Kevin Seiff

Kevin Seiff & Greg VanDyne, a former Navy SEAL and Green Beret, bring on fellow veterans and industry experts to discuss the struggles of starting businesses, transitioning careers, managing mental health, and maintaining a healthy mindset. read less
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Episodes

#0013 - Kyle Buckett - Navy Seal Turned Serial Entrepreneur Gives A Masterclass on Networking
Today
#0013 - Kyle Buckett - Navy Seal Turned Serial Entrepreneur Gives A Masterclass on Networking
Summary Join us in welcoming former Navy SEAL and serial entrepreneur--Kyle Buckett. In this episode we'll be discussing Kyle's impressive list of accomplishments and the importance of leadership and innovation in special operations. He shares stories of building a Naval Special Warfare compound and the culture of innovation within the SEAL teams. Buckett also talks about his transition to the private sector and his role at Core Scientific, a data center company mining Bitcoin. He emphasizes the need for renewable energy and its impact on global development. Overall, Buckett's experiences highlight the importance of trust, accountability, and a strong organizational culture in achieving success. Kyle also discusses the challenges faced by developing countries, the importance of infrastructure, and the value that military veterans bring to the table. He also shares the origins and impact of One More Wave, a surf therapy nonprofit for veterans. He'll provide insights into starting and running a nonprofit, emphasizing the need for a sustainable revenue stream. The conversation concludes with a discussion on Kyle's book, 'Leadership is Overrated,' which offers a unique approach to leadership and organizational culture. Show Links Get 1-month of FREE access to the ⁠Vet Collective Community⁠ by using discount code: NLT1UQTI Join us here: ⁠https://www.collective.vet⁠ Sign up for our Weekly Newsletter: ⁠⁠https://www.collective.vet⁠ Follow us on LinkedIn: ⁠ ⁠https://www.linkedin.com/company/harder-not-smarter/⁠ Episodes also available on Spotify, Apple, and Amazon Music. Kyle's Links https://www.linkedin.com/in/kylebuckett/ https://linktr.ee/cultureforce Chapters 00:00 Introduction w/ list of Kyle Buckett's Accomplishments 01:36 Kyle Buckett's Entrepreneurial Spirit 03:28 The Challenges of Building a Naval Special Warfare Compound 04:32 The Impressive Features of the Naval Special Warfare Compound 06:32 The Culture of Innovation in Special Operations 09:08 The Importance of Leadership in Special Operations 13:47 Innovation and Problem-Solving in Special Operations 21:22 Building a Strong Organizational Culture 25:27 Creating Trust and Accountability in a Platoon 29:17 Kyle Buckett's Role at Core Scientific 35:21 The Fascination with Renewable Energy 38:54 Challenges in Developing Countries 39:44 The Importance of Infrastructure 41:37 The Value of Military Veterans 42:23 The Origins of One More Wave 43:24 The Impact of One More Wave 44:11 Expanding the Mission of One More Wave 46:01 Customizing Equipment for Veterans 50:37 Starting a Nonprofit 56:04 The Challenges of Fundraising for Nonprofits 01:02:08 The Business Side of Nonprofits 01:06:14 The Importance of Revenue Streams 01:10:40 The Unique Approach of 'Leadership is Overrated'
#0012 - Joe Musselman - Turning Visions into Reality... Be Maniacal!
16-04-2024
#0012 - Joe Musselman - Turning Visions into Reality... Be Maniacal!
Summary Join us in welcoming Joe Muscleman to the Harder Not Smarter Podcast. Joe was the mastermind behind formation of the The Honor Foundation and is now the founder and managing partner at Bravo Victor Venture Capital (BVVC). On this episode, we'll be discussing the purpose of his podcast (The TLC Equation) and the importance of the Schoolhouse, an accelerator for national security founders. He highlights the need for a Y Combinator-like program in the national security space and explains the curriculum and structure of the Schoolhouse. Joe also emphasizes the importance of ethics and morality in national security founders and shares BVVC's focus areas for investments, including computer software, computer hardware, and advanced manufacturing. He discusses the need for a strong manufacturing base in the US and the potential for emerging technologies in national security. We'll also discuss the process of filtering opportunities and investing in early-stage teams. Joe emphasizes the importance of team composition and trust in the national security sector. He also highlights the significance of company culture and the formation of a strong founding team. He shares his perspective on imposter syndrome and encourages individuals to focus on their own growth and improvement. Joe concludes by urging listeners to build and learn, as the country needs more builders and doers. Show Links Get 1-month of FREE access to the ⁠Vet Collective Community⁠ by using discount code: NLT1UQTI Join us here: https://www.collective.vet Sign up for our Weekly Newsletter: ⁠https://www.collective.vet Follow us on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter/ Episodes also available on Spotify, Apple, and Amazon Music. Joe's Links LinkedIn: https://www.linkedin.com/in/joemusselman/ Podcast: https://tlcequation.com/ BVVC: https://bv.vc/ Schoolhouse: https://www.linkedin.com/company/bv-schoolhouse/about/ Chapters 00:00 Introduction to Joe Muscleman and BVVC 01:08 Joe's Podcast and Conversation with Admiral Bill McCraven 04:04 The Schoolhouse and BVVC's Focus on National Security 08:03 The Schoolhouse and BVVC's Focus on National Security (continued) 10:27 The Honor Foundation and the Need for a National Security Accelerator 13:21 The Lack of a Y Combinator for National Security 16:15 The Curriculum and Structure of the Schoolhouse 21:47 The Three Focus Areas of BVVC's Investments 28:55 The Importance of Manufacturing and Emerging Technologies in National Security 33:10 The Need for a Strong Manufacturing Base in the US 40:45 Revamping the Manufacturing Facilities of the Future 41:11 Exciting Technologies and Systems in National Security 41:21 Filtering Opportunities 43:17 Excitement for Team Building 45:08 Importance of Trust and Team Composition 47:06 Forming Company Culture 49:28 Investing in the Team 51:34 Focus on Vision and Execution 53:59 Maniacal Obsession and Disagreeableness 57:13 Joe's Journey and Finding a Niche 58:59 Balancing Work and Family 01:00:40 Future Plans for BVVC 01:06:32 Name Changes and Rebranding 01:15:29 Dealing with Imposter Syndrome 01:24:43 Encouragement to Build and Learn
#0011 - Tom Scarda - Unsexy is Spelled M-O-N-E-Y
10-04-2024
#0011 - Tom Scarda - Unsexy is Spelled M-O-N-E-Y
Summary Tom Scarda, owner of the Franchise Academy, joins the Harder, Not Smarter Podcast to discuss the ins and outs of franchising. He shares his personal experiences of owning successful and unsuccessful franchises, highlighting the importance of choosing the right franchise and understanding the business aspect behind it. Tom also addresses the misconceptions and challenges of franchising, including the prevalence of franchise lead companies on LinkedIn. Tom provides insights into the vetting process for franchise opportunities, including the use of the franchise disclosure document and speaking with current franchise owners. This part of the conversation focuses on veterans transitioning to franchising and the benefits it offers. It explores the idea of franchising as a mission and how it provides a sense of purpose for veterans. The discussion also covers the realities of owning a McDonald's franchise and the value of time in franchising. The concept of stacking franchises for success and the potential for mutually supporting businesses is explored. The coaching process and the role of business partnerships in franchising are also discussed. Finally, the conversation touches on franchise agreements and negotiations. In this conversation, Tom Scarda discusses the various industries that offer franchise opportunities beyond fast food. He highlights service businesses as a popular option, emphasizing their low cost and high profit margins. Tom also addresses the misconception that franchises require a large amount of capital and explains the financing options available. Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI Join us here: https://www.vetrepreneurcollective.com/ Sign up for our Weekly Newsletter: ⁠https://www.vetrepreneurcollective.com/ Download Free Business Launch Guide: ⁠https://www.vetrepreneurcollective.com/ Follow us on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter/ Episodes also available on Spotify, Apple, and Amazon Music. Tom's Links https://www.linkedin.com/in/findafranchise/ https://tomscarda.com Chapters 00:00 Introduction to Franchising 01:11 The Highs and Lows of Franchise Ownership 06:13 The Importance of Business Skills in Franchising 07:05 The Three B's of Entrepreneurship 08:04 The Misconceptions of Franchising 09:02 The Role of Franchise Lead Companies 10:20 The Phenomenon of LinkedIn Franchise Offers 12:10 Understanding Your Skills and Fit for Franchising 14:29 The Difference Between Owning a Business and Doing the Technical Work 16:16 Personal Journey into Franchising 23:40 Vetting Franchise Opportunities 26:58 Veterans Transitioning to Franchising 28:00 Franchising as a Mission 29:35 Finding the Right Franchise 30:33 Franchise Ownership as a Vehicle 31:18 Choosing the Right Franchise 32:17 The Realities of Owning a McDonald's Franchise 33:02 Building a Foundation for Success 34:48 The Value of Time in Franchising 36:05 Stacking Franchises for Success 37:08 Unsexy Businesses and High Margins 39:11 Buying Time and Building a Foundation 40:16 The Strategy of Stacking Franchises 43:11 Mutually Supporting Franchise Businesses 45:32 The Coaching Process 48:19 Business Partnerships in Franchising 50:23 Franchise Agreements and Negotiations 52:06 Franchises in Various Industries 53:11 Service Businesses and Low-Cost, High-Margin Franchises 54:02 Pre-Vetted Business Models and Backend Support 54:47 Raising Capital and Financing Options 58:01 Using Retirement Funds for Franchise Investment 58:59 Options for Financing a Franchise 59:56 Exploring Financing Options 01:00:53 Overcoming the Obstacle of Money 01:02:06 The Importance of Personal Motivation and Drive 01:03:14 Misconceptions and Pitfalls of Franchises 01:05:20 Skills and Experiences that Lead to Franchise Success 01:12:37 Autonomy and Support in Franchise Ownership 01:17:07 Building and Exiting a Franchise
#0010 - Ryan Hendrickson - Demining Ukraine, A Mission of Honor
03-04-2024
#0010 - Ryan Hendrickson - Demining Ukraine, A Mission of Honor
Summary Please welcome former Green Beret Ryan Hendrickson, Founder and Owner of Tip of the Spear Landmine Removal (501c3), to the Harder Not Smarter Podcast. The conversation discusses the shift in the environment in Ukraine since 2022, with an increase in Russian activity and strikes. Ryan talks about his experience in Ukraine and his mission to train advise and assist other humanitarians in his landmine removal efforts. He highlights the importance demining and removing explosive hazards to help civilians rebuild their lives. Ryan also discusses the challenges of running a nonprofit organization and the competitive nature of the nonprofit world. He emphasizes the need to stick to the mission statement and remain focused on helping people. The conversation ends with a discussion about the future expansion of the organization and the need for more volunteers. The conversation with Ryan Hendrickson focused on the challenges and needs of demining operations in Ukraine. The main themes that emerged from the conversation were the importance of equipment and funding, the scale of the landmine problem in Ukraine, the need for experienced leadership, the long-term nature of demining efforts, and the potential use of technology like drones and AI. The conversation also touched on the impact of the war on morale and the importance of finding purpose after leaving the military. Tip of the Spear Landmine Removal is ACTIVELY involved in demining efforts in Ukraine and welcomes donations and support. Please consider sending some love their way! Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI Join us here: https://www.vetrepreneurcollective.com/ Sign up for our Weekly Newsletter: ⁠https://www.vetrepreneurcollective.com/ Download Free Business Launch Guide: ⁠https://www.vetrepreneurcollective.com/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/harder-not-smarter Episodes also available on Spotify, Apple, and Amazon Music. Ryan's Links https://linktr.ee/rmhendrickson.tipofthespear www.landmineremoval.org Chapters 00:00 Shift in the Environment in Ukraine 03:22 Working as a Solo Operator 06:09 The Importance of Demining in Civilian Areas 09:30 Finding Purpose in Helping Others 11:10 Transitioning from Special Forces to Humanitarian Work 22:04 Dealing with Security Concerns 25:09 Navigating the Nonprofit World 30:57 Learning on the Job 36:56 Dealing with Competition and Challenges 40:30 Building a Team and Expanding 41:45 Current Needs and Future Plans 41:49 Equipment and Operating Costs 44:07 The Extent of Landmines in Ukraine 49:58 The Challenge of Demining Ukraine 54:39 The Impact of Landmines on Agriculture 58:17 Demining Techniques and Technology 01:06:26 Morale and Uncertainty in Ukraine 01:09:08 Supporting Landmine Removal 01:11:02 Donations and Contact Information 01:13:04 Finding Purpose After the Military Keywords Ukraine, Russian activity, strikes, demining, landmines, explosive hazards, nonprofit, mission statement, volunteers, demining, Ukraine, equipment, funding, landmine problem, leadership, technology, drones, AI, morale, purpose, Landmine Removal Organization
#009 - Mark Holden - Robots Fighting Robots
27-03-2024
#009 - Mark Holden - Robots Fighting Robots
Summary In this episode we welcome former Navy Corpsman , CEO of Holden, and Founder of The Vangaurd, Mark Holden. Join us for one of the most interesting discussions you'll find on drone warfare and the future of unmanned aerial systems (UAS). We'll explore the use of drones in military operations, the ethical implications of using robots in warfare, the potential for AI-driven swarm attacks, and efforts to reduce tissue damage on the battlefield. We'll also breakdown Mark's venture into Entrepreneurship and how he's found success using LinkedIn as a brand-building platform. We'll go over a ton of tips and tricks for building an audience and finding ways to monetize that attention. This was one of our favorite episodes to date and we look forward to hearing some of your feedback! Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI Join us here: https://www.vetrepreneurcollective.com/ Sign up for our Weekly Newsletter: ⁠https://www.vetrepreneurcollective.com/ Download Free Business Launch Guide: ⁠https://www.vetrepreneurcollective.com/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/harder-not-smarter Episodes also available on Spotify, Apple, and Amazon Music. Holden's Links: https://www.linkedin.com/in/mark-n-holden/ https://www.thevanguardcommunity.com/ https://www.defensebyholden.com/ Chapters 00:00 Introduction and Background 01:02 Evolution of Unmanned Warfare 03:22 Current Use of Unmanned Systems in Conflict 07:13 Chinese Influence in the Drone Industry 09:55 Potential Threats and Future Warfare 13:02 Human-Machine Teaming and Unmanned Systems 16:15 Ethical Considerations and Public Perception 19:44 Mark Holden's Journey and Mindset 25:19 Risk Aversion and Entrepreneurship 29:07 Veterans in Entrepreneurship 36:19 Mark Holden's Business Ventures 39:43 Building and Thriving in Communities 47:02 The Challenges of Starting a Podcast 52:53 The Power of LinkedIn for Business Growth 57:18 The Importance of Community and Retention 01:04:23 The Value of Community and Recurring Revenue 01:09:14 The Journey of MedTech Militia 01:10:20 Breaking the Stigma of Mental Health 01:12:21 The Harder, Not Smarter Podcast 01:14:11 Continual Service and Mission 01:15:22 Reducing Organic Tissue Damage 01:16:18 The Importance of Veterans' Platforms 01:17:43 Providing Value and Giving Back 01:18:54 Building Owned Land and Monetizing 01:20:36 The Power of Engageable Content 01:22:25 Taking Rented Land to Owned Land 01:24:17 Using Podcasts for Business Development 01:26:30 The Power of Collaboration 01:28:05 Finding Purpose in Entrepreneurship 01:31:14 Support from Spouses and Partners 01:38:38 Where to Find Mark Holden
#008 - Sandra Gonzalez - What Would Mad Dog Do
18-03-2024
#008 - Sandra Gonzalez - What Would Mad Dog Do
Summary Sandra Gonzalez, a retired Marine officer turned executive coach, shares her journey from the Marine Corps to entrepreneurship and the importance of cultivating sexy confidence as a leader. She discusses the power of live streaming and in-person events for podcasting, as well as the value of building strategic alliances in business. Sandra also highlights the impact of her father and General Mattis on her leadership development. She offers insights into her coaching program and the upcoming empowerment retreats she hosts in Mexico. Sandra encourages leaders to stop playing small and embrace their true potential. In this conversation, Sandra Gonzalez discusses the importance of an outside perspective and the role of a coach in accountability and growth. She shares her vision for the future, including expanding her reach through podcasting and speaking engagements. She emphasizes the importance of building a brand and serving others, and promotes her coaching services and website. Finally, Sandra discusses the power of embracing femininity and authenticity. Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI https://www.vetrepreneurcollective.com/#community Sign up for our Weekly Newsletter : https://vetrepreneuer-collective.ck.page/posts/mmv-040-the-psychedelic-elephant Download Free Business Launch Guide: ⁠ https://vetrepreneuer-collective.ck.page/97f8135a78 Watch on Youtube: https://www.youtube.com/@HarderNotSmarterPodcast Listen on Apple: ⁠ https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592 Listen on Spotify: https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=da6bdf48e66442fe Follow on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter Sandra's Links: https://www.linkedin.com/in/coachsandragonzalez https://sandragonzalez.com Chapters 00:00 Introduction of Sandra Gonzalez 01:18 Attending PodFest and the Importance of Consistency in Podcasting 03:10 Using In-Person Events and Live Streams for Podcasting 04:31 Incorporating In-Person Podcasting and Equipment 05:56 The Rise of Live Streaming and its Power 07:36 Using StreamYard for Live Streams 08:54 Simplifying Podcasting and Content Creation 10:31 The Experience of Being a Drill Instructor in the Marine Corps 12:01 Leadership Lessons from General Mattis 14:15 Transitioning from the Marine Corps to Executive Coaching 17:11 The Concept of Sexy Confidence and its Importance for Leaders 19:11 The Influence of Sandra's Father in Joining the Military 21:06 Learning Leadership Skills from General Mattis 23:00 Transitioning to Entrepreneurship and Building a Brand 25:35 The Sexy Confidence Coaching Program 30:05 Hosting Empowerment Retreats and Building Strategic Alliances 34:25 Lessons Learned from Hosting Retreats 36:39 The Power of Networking in the Veteran Community 40:33 Hosting Empowerment Retreats in Mexico 43:06 Common Trends and Challenges in Building Sexy Confidence 44:35 The Importance of an Outside Perspective 45:13 The Role of a Coach in Accountability and Growth 46:30 Sandra's Vision for the Future 48:29 Expanding Sandra's Reach Through Podcasting 49:35 Highlighting Sandra's Favorite Guests 50:38 Connecting with Influential Figures 52:02 Building a Brand and Serving Others 53:36 Promoting Sandra's Services and Website 54:18 Embracing Femininity and Authenticity
#007 - Christi Myers - Navigating Healing, Consciousness, and the Cosmos
11-03-2024
#007 - Christi Myers - Navigating Healing, Consciousness, and the Cosmos
Summary Welcome to the first episode of our ongoing series on Psychedelic Assisted Therapy (PAT). Today we welcome Christi Myers, CEO of Flow Integrative--a team of healthcare professionals spearheading the effort to make PAT more available to veterans and first responders.  Kristy brings over 25 years of experience working as a First Responder and understands the demands inherent to these professions. She is on a mission to “help the help” and is doing that by pioneering the use of psychedelics.  In this episode we’ll be covering all things mental health. From the benefits of PAT and the development of protocols for psychedelics, to coping mechanisms and teaching our kids how to be good stewards of their mental health.  Enjoyshow and make sure to give us a follow if you haven't already! Show Links  Get 1-month of FREE access to the ⁠Vet Collective Community⁠ by using discount code: NLT1UQTI Sign up for our Weekly Newsletter Download Free Business Launch Guide Watch on Youtube Listen on Apple Listen on Spotify Follow on LinkedIn⁠ ⁠ Christi's Links https://flowintegrativeketamine.com/ https://www.linkedin.com/in/christi-myers-15351a213/ Chapters 00:00 Introduction to the guest and the topic 01:25 Understanding the concept of psychedelics for mental health treatment 04:26 Becoming the observer of trauma and reducing suffering 05:39 The mirror molecule and collapsing timelines 07:02 The impact of childhood trauma and generational curses 08:26 Differentiating trauma from truth 09:03 The evolution of consciousness and growth 10:30 Discovering ketamine as a treatment option 12:15 Different uses of ketamine in medical settings 15:45 The first ketamine experience and its impact 25:00 The importance of integration and the work required after ketamine treatment 30:37 Integration activities and tools for post-treatment 35:00 The importance of being present and avoiding rumination 35:51 The Impact of Lack and Routine 37:20 Preservation of Family and Force 38:43 Rest and Restoration for Longevity 40:22 Navigating Parenting and Command Presence 41:44 Transitioning from Authority to Insubordination 47:13 The Struggles of Car Seats 50:16 Making Ketamine Treatment Accessible 55:57 Empowering Doctors with Ketamine Infusion Therapy 59:51 Cultivating Love and Shifting Consciousness 01:01:06 The Developmental Effects of MDMA and DMT 01:05:21 The Future of Mental Health Treatment 01:06:41 Access to Underground Space 01:07:08 The Culture of Drinking in the Military 01:07:37 The Need to Teach Drug Use 01:08:18 Developing Protocols for Psychedelic Medicine 01:09:17 Expanding Access to Treatment 01:10:13 Working with the VA 01:11:23 Treating Mental Health in Veterans 01:12:20 The Importance of Standardization 01:13:12 The Overprescription of ADHD Medication 01:14:07 The Impact of Technology on Mental Health 01:15:08 The Value of Boredom 01:17:19 The Power of Belief Systems 01:18:27 Cultivating Balance and Healing 01:20:04 Challenges in Getting Approval from the VA 01:22:02 The Need for Change in Leadership 01:23:06 The Acceptability of Alcohol vs. Psychedelics 01:25:18 The Importance of Clinical Settings 01:26:00 Expanding Access to Treatment for Veterans 01:29:11 Teaching the World How to Do Drugs 01:30:09 Supporting Flow Integrative
#006 - Herb Thompson - The Man, The Beard, The Legend
04-03-2024
#006 - Herb Thompson - The Man, The Beard, The Legend
Summary In this episode, we're honored to welcome Herb Thompson, a former Army Drill Sergeant and Green Beret, Author, Father, Husband, and Veteran Advocate. Join us as we discuss Herb's transition from military to civilian life and his book, 'The Transition Mission.' Herb highlights many of the challenges veterans face, and provides a ton of insights on how to successfully navigate the transition process. He also shares wisdom on finding alignment between personal values and career choices, leveraging LinkedIn for meaningful connections, and the importance of articulating military skills in job interviews and prioritizing life goals for a fulfilling transition. This one is an absolute can't miss! #ownyourjourney Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI Sign up for our Weekly Newsletter : ⁠https://vetrepreneuer-collective.ck.page/profile⁠ Download Free Business Launch Guide: ⁠ https://vetrepreneuer-collective.ck.page/97f8135a78⁠ Watch on Youtube: https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg⁠ Listen on Apple: ⁠ https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592⁠ Listen on Spotify: ⁠https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde⁠ Follow on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter⁠ Herb's Links: https://www.linkedin.com/in/herb-thompson-sf2biz/ https://herb-thompson.com https://www.amazon.com/Transition-Mission-approach-transition-military/dp/1734301503 https://www.firedeptcoffee.com/ Chapters 00:00 Introduction and Background 01:00 Herb's Transition and Inspiration for Writing the Book 03:25 Challenges in Military Transition 06:25 The Military Mindset vs. the Corporate World 08:51 Transition Truths 10:14 Informational Interviews and the Process of Transition 13:39 Key Takeaways and Self-Discovery 18:06 The Importance of Being Open to Change 19:23 Setting and Achieving Goals 25:16 Overcoming Adversity and Choosing Your Path 26:26 The Evolution of Herb's LinkedIn Journey 27:32 Balancing Work, Relationships, and Personal Growth 35:17 Upcoming Book and Sharing Personal Stories 37:23 Impact and Opening Up on LinkedIn 37:50 Involvement with Fire Department Coffee 37:51 Getting Involved with Fire Department Coffee 39:06 Special Projects with Fire Department Coffee 39:57 No Calendar with Herb Thompson 41:13 Translating Military Skills to the Civilian World 43:46 Articulating Military Skills in Job Interviews 45:17 Going Beyond the Superficial in Job Skills 46:29 Identifying Company Problems and Solutions 47:46 Determining Life Priorities 49:06 Reframing the Question of What to Do in Life 50:42 Finding Fulfillment and Purpose in Work 54:31 Choosing the Right Company for Veterans 56:22 Finding Fulfillment in Smaller Companies 58:08 Setting Life Priorities and Goals 01:00:25 Speaking Engagements and Tailoring Messages 01:02:39 Contact Information and Multiple Revenue Streams
#005 - Scott Mackes - From Strength Mugs to 10x Vets and Beyond
26-02-2024
#005 - Scott Mackes - From Strength Mugs to 10x Vets and Beyond
Summary Scott Mackes, a business savant and founder of Strength Mugs, shares his journey from starting a coffee mug business to creating the Service Academy Business Mastermind Group and the Investor Group within it. He discusses the importance of focusing on strengths and finding a niche market. Scott also highlights the success stories of the Academy Fund, a real estate lending fund that supports military veteran investors. The conversation explores the power of the military veteran community in entrepreneurship and commercial real estate. It also details the formation of 10X Vets, the importance of peer circles and retreats, advice for raising funds, the types of companies presenting to the SABM Investor Group, and the future plans for 10X Vets and the Academy Fund. Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI Sign up for our Weekly Newsletter : ⁠https://vetrepreneuer-collective.ck.page/profile⁠ Download Free Business Launch Guide: ⁠ https://vetrepreneuer-collective.ck.page/97f8135a78⁠ Watch on Youtube: https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg⁠ Listen on Apple: ⁠ https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592⁠ Listen on Spotify: ⁠https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde⁠ Follow on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter⁠ Scott Mackes Links LinkedIn https://www.linkedin.com/in/scottmackes/ Service Academy Business Mastermind Group: https://sabmgroup.com 10x Vets https://www.10xvets.com The Academy Fund https://localvest.com/app/academy-fund-i-llc Chapters 00:00 Introduction and Background 04:32 Naming the Podcast 08:20 Discovering Clifton Strengths Assessment 12:12 Starting Strength Mugs 15:21 Creating the Service Academy Business Mastermind Group 20:00 Investor Group and Funding Opportunities 26:29 The Academy Fund and Real Estate Investments 31:08 Building the SABM Community 37:45 The Academy Fund Success Stories 39:23 Military Veterans in Commercial Real Estate 40:31 Formation of Hornet Capital 44:45 10X Vets and the Academy Fund 49:11 10X Vets Peer Circles and Retreats 52:20 Advice for Raising Funds 55:29 Types of Companies Presenting to SABM Investor Group 01:03:56 Future Plans for 10X Vets and the Academy Fund
#004 - Surinder Goode - The Voice of Military Spouse Entrepreneurship
19-02-2024
#004 - Surinder Goode - The Voice of Military Spouse Entrepreneurship
Welcome to today's episode of Harder Not Smarter! Joining us is the COLORFUL voice of Military Spouse Entrepreneurs, Surinder Goode. With a wealth of experience spanning the U.K., the Middle East, and the United States, Surinder is not just a Senior Enlisted Military Spouse but also a thriving entrepreneur, a skilled employee, and a versatile independent contractor. During her tenure with United World Sports (UWS), Surinder played a pivotal role on the corporate sponsorship team, connecting the organization with numerous high-profile personalities and entities. Her expertise extended to the meticulous management of UWS Rugby events, including team scheduling and event promotion through strategic networking, marketing, and education initiatives. Before her time with UWS, Surinder spent fourteen successful years as the owner/operator of Surinder's Coffee Shack in sunny San Diego, California. Beyond her professional endeavors, Surinder intimately understands the challenges faced by active-duty families. Through her Mil-Fam Movement™, she endeavors to foster community and provide invaluable resources, empowering enlisted families to not just survive, but to thrive as individuals, cohesive families, and integral parts of their communities. Stay tuned as Surinder shares her insights, experiences, and invaluable wisdom on navigating the intricate terrain of entrepreneurship and military life. Show Links Get 1-month of FREE access to the ⁠Vetrepreneur Collective Community⁠ by using discount code: NLT1UQTI Sign up for our Weekly Newsletter : ⁠https://vetrepreneuer-collective.ck.page/profile⁠ Download Free Business Launch Guide: ⁠https://vetrepreneuer-collective.ck.page/97f8135a78⁠ Watch on Youtube: https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg⁠ Listen on Apple: ⁠ https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592⁠ Listen on Spotify: ⁠https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde⁠ Follow on LinkedIn: ⁠ https://www.linkedin.com/company/harder-not-smarter⁠ Surinder's Links https://www.surindergoode.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/the-goode-show/id1683607294 Spotify: https://open.spotify.com/show/5qo5y7xrM9jgZyACHcAytb Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kOGY5OWVlOC9wb2RjYXN0L3Jzcw Chapters 00:00 Building a Coffee Empire on Base 09:28 Closing Down the Coffee Shops 25:25 The Goode Podcast and Supporting Military Spouse Entrepreneurs 32:33 Content Creation and Social Media 39:31 Combatting Food Insecurities 42:36 Building a Platform for Good 44:28 Starting a Podcast and Embracing Imperfection 50:44 Working Remotely and the Benefits of Entrepreneurship 53:09 The Mindset of an Entrepreneur 57:53 The Realness of Life and the Power of Cuss Words 01:02:48 The Challenges of Deployment and Family Life 01:07:43 The Joys and Challenges of Parenthood 01:13:26 The Impact of Deployment on Relationships 01:16:03 The Importance of Tangible Communication 01:18:31 Appreciating the Best of Britain and America 01:19:25 Exploring the United States 01:19:44 Traveling in an RV for the Podcast 01:20:41 Seeing the World and Appreciating What You Have 01:21:25 Collaboration and Support in the Podcasting Community 01:22:47 Realistic Expectations and Longevity in Podcasting 01:23:31 Continuous Improvement and Incremental Changes 01:25:58 Taking a Balanced Approach to Analyzing Podcast Metrics 01:26:26 Finding Joy in Work and Choosing the Right Path 01:27:54 The Importance of Enjoying What You Do 01:28:11 The Ikegai Concept and Finding Purpose 01:29:07 Perspective Shift and Overcoming Challenges 01:32:25 The Mindset of Military Service 01:36:30 Experiences Outside the United States 01:37:38 First Impressions of Deployment 01:40:10 Personal Stories of Resilience and Mindset 01:43:09 Overcoming Racism and Adversity 01:47:49 Pushing Forward and Building Businesses
#003 - Tyler Schmoker - Once You See It, You Can't Unsee It
12-02-2024
#003 - Tyler Schmoker - Once You See It, You Can't Unsee It
Today, we're excited to welcome Tyler Schmoker (Founder of Winsly) to the Harder Not Smarter Podcast. Prior to founding Winsly, Tyler spent over 2 decades working as a Fortune 500 Consultant, Security Industry Executive, Professional Soldier, and Paramilitary Advisor, developing and refining operations, intelligence, and business-based best practices that would become the foundation for Winsly.  Tyler has directly supported client operations in over 50 countries, in some of the most challenging and inhospitable operating environments in the world.  Tyler is a retired US Army Combat Arms Senior Noncommissioned Officer, having served in Senior Command Staff assignments with extensive Strategy, Project, and Program Management experience leading technical and non-technical teams, in the US, Middle East, Europe, and Asia. Notable experience:  ▪️ Iraq War  ▪️ Korean DMZ  ▪️ Hurricane Katrina, New Orleans Superdome Quick Reaction Unit and Evacuation  ▪️ Minneapolis Riots and Civil Unrest, Private Security Managing Director with over 1100 team members and a $50M P&L  ▪️ Afghanistan Embedded Paramilitary Advisor  Show Links Get 1-month of FREE access to the Vetrepreneur Collective Community by using discount code: NLT1UQTI Sign up for our Weekly Newsletter : https://vetrepreneuer-collective.ck.page/profile Download Free Business Launch Guide: https://vetrepreneuer-collective.ck.page/97f8135a78 Watch on YouTube: https://www.youtube.com/channel/UC524p2BitbJXlVFqhMMXATg Listen on Apple: https://podcasts.apple.com/us/podcast/harder-not-smarter-podcast/id1728285592 Listen on Spotify: https://open.spotify.com/show/4POIDow6wkQFCVbMZrFk1I?si=9dc90f8fe3204fde Follow on LinkedIn: https://www.linkedin.com/company/harder-not-smarter Tyler Schmoker Links Winsly LinkedIn Page:  https://www.linkedin.com/company/winslyllc/⁠ Personal LinkedIn Page: https://www.linkedin.com/in/tyler-schmoker-76997756/ Chapters 00:00 Introduction and Free-flowing Conversation 03:00 Tyler's Background and Approach to Social Media 08:00 Tyler's LinkedIn Consulting Services 11:00 Target Audience for LinkedIn Tradecraft 16:00 Balancing Sales and Community Engagement on LinkedIn 19:00 Transitioning to Full-time Entrepreneurship 27:00 Finding Balance as an Entrepreneur and Family Man 29:00 Tyler's Experience in the Arrowhead 135 Winter Ultra 35:43 Knowing When to Take a Break 39:39 Embracing Failure and Trying New Things 44:18 Developing a Strong Character 48:46 The Success of Joe Rogan 55:32 Military Experience and Transitioning to Corporate Work 59:56 Comparing Afghanistan and Hurricane Katrina 01:05:11 The Fragility of Society and the Importance of Communication 01:08:31 The Impact of Technology and Content Consumption 01:12:21 The Importance of Having a Voice and Alternative Views 01:13:02 Avoiding the Echo Chamber 01:14:13 Future Plans and Growth 01:15:25 LinkedIn Trade Craft and Consulting Business 01:16:07 Wrap-up and Appreciation
#002 - Atlas Aultman - That is a Terrible Idea, when do we start
05-02-2024
#002 - Atlas Aultman - That is a Terrible Idea, when do we start
Free Resources https://leaders-kit.com/harder Atlas' TedTalk https://www.youtube.com/watch?v=IuJQAPUTf4g Atlas' Top 4 recommended TV shows for Entrepreneurs: (1) Undercover Billionaire (2) My money and me (3) Money Explained (4) Rich Brother Poor Brother. Chapters 00:00 Building a Foundation for Entrepreneurs 02:26 The Rob Kiyosaki Model of Money 03:26 The Journey of Entrepreneurs 05:21 Employment and Business Ownership 06:43 The Challenges of Business Ownership 08:07 Franchising and Entrepreneurship through Acquisition 09:43 Building a Business from Scratch 11:13 Different Paths to Entrepreneurship 12:30 The Power of Personal Branding 13:55 The Origins of the Call Sign 'Atlas' 19:14 The Importance of Being a Quiet Professional 23:02 Critique of Simon Sinek's 'Start with Why' 28:20 The Importance of Sharing Military Experience 32:54 Communicating the Lessons and Mindset of Special Operations 33:21 Communicating Lessons Learned 36:45 Investment and Business Ownership 39:10 Investing in Yourself 43:18 Investing in Your Team 46:03 Letting Others Claim Your Wins 50:07 Building Authority and Expertise 52:17 Competition and Collaboration 58:32 Streamlining and Selflessness in Business 01:01:41 Hiring Overseas and Building a Selfless Team 01:04:05 Becoming a Bestselling Author 01:05:56 Diversifying Topics and Broadening the Podcast 01:06:33 SEO Optimization and Building an Audience 01:07:31 Learning from Failure and Progressing 01:08:41 Exploring Mental Health and Personal Journeys 01:09:36 Expanding the Aperture of Discussion 01:10:29 Using Podcasts as a Business Development Tool 01:10:59 Sharing Personal Stories and Lessons 01:12:16 The Importance of Writing and Publishing Books 01:13:29 Processing Emotions and Overcoming Challenges 01:15:09 The Power of Targeting and Setting Goals 01:16:23 The Flaws of Traditional Education 01:17:13 The Value of Breathwork and Ice Baths 01:19:11 Sharing Personal Stories and Experiences 01:22:30 The Three Products Approach to Entrepreneurship 01:25:28 The Power of Targeting and Breathing Techniques 01:27:13 The Rise of Breathwork and Cold Plunges 01:29:02 The Importance of Writing and Reviewing Journals 01:30:19 The Challenges of Managing Multiple Social Media Platforms 01:33:01 The Value of Honing Skills and Consistency 01:36:28 Navigating SkillBridge and Entrepreneurship 01:38:40 The Value of Skill Bridge and Networking 01:39:49 The Power of Social Media and LinkedIn 01:41:08 Utilizing Social Media for Business 01:42:18 Promoting a TEDx Talk and Community Support 01:43:13 Encouraging Personal Growth and Writing a Book 01:43:48 Setting Goals and Accountability