Episode 11: Oliver Spark, Sweet Analytics

The Velocity Juice Podcast

19-07-2023 • 38 mins

Welcome to the Season 1 finale of Velocity Juice. In this episode, we have the pleasure of inviting Oliver Spark, CEO of Sweet Analytics, to join us in exploring the realm of data tools used by consumer companies to understand their attribution models for each advertising channel.
We'll delve into how companies manage their data to make better decisions, and how this process evolves at each stage to improve their cost of acquisition and return on advertising spend. Additionally, we'll discuss the future of the sector, providing valuable insights for founders to prepare for the journey ahead.
So, let's dive into this captivating discussion with Oliver Spark, as we unravel the intricacies of data tools, attribution models, and the evolving landscape of consumer analytics.