Pre-Planning PR for Maximum Impact - With Maeve O'Sullivan

Marketing Freed

25-04-2024 • 26 mins

When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect.

In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships with journalists, strategic PR planning and embracing a variety of content forms to maximise your PR efforts.

In this episode, we discuss:

  • The importance of integrating PR into campaigns from the outset
  • Using embargos to warm up relationships before a launch
  • How you can leverage media coverage to maximise its impact
  • How to create press-worthy campaigns
  • Why PR isn’t just about press, and how events, podcasts and other media can grow your brand