Scaling Up B2B SaaS & PaaS with salesXchange

Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have diminished, sales are never enough and yet there appears to be no solution on the horizon - until now.Join us as we review 2023 and share our plans and strategies for next year. Yes, we still have even more to explore that B2Bs are not doing. It's going to be great!

If your prospects don’t know who you are or what you do, you’re finished! After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you. If you’ve been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change for fear of being given the boot for not doing this earlier. B2B buyers, MDs CEOs or employees do not want to be pestered by BDRs or spammed by marketers. That’s why you need to watch this weeks’ live stream to get the inside track on what you can do as a salesperson in your organisation that will start to change how your prospects respond to you.

In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity. The traditional methods of reaching out to potential clients and partners are becoming increasingly saturated. In such a scenario, live shows offer a unique platform to engage with your audience, showcase your brand's personality, and provide value in a dynamic and interactive manner.The essence of this strategy lies in its ability to combine various segments — from insightful interviews with industry leaders to practical demonstrations of your products or services. It also allows for the seamless integration of advertisements, ensuring that your marketing efforts are not intrusive but rather an organic part of the content. This holistic approach not only elevates your brand's visibility but also establishes your company as a thought leader in your industry.As we delve deeper into this exciting new avenue, our live stream show, "LiveShow Blueprint: B2B Success," will serve as a comprehensive guide. We'll explore the most effective processes to organize and execute a live show, identify various engaging segments, and plan the inclusion of advertisements and guest appearances. This is an unmissable opportunity for salespeople and CEOs committed to pioneering in the B2B realm and driving substantial revenue growth. Join us to unlock the full potential of live broadcast programs in your business strategy.

Ask your questions about new business development and prospect engagement on LinkedIn -  or you can post/ask beforehand.Call: 0800 970 9751Text: 07547 187383Email: nigel@salesxchange.co.ukChat: https://lnkd.in/eUH6aEWKThis is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.We’ll also be giving some updates on the work we’re doing now and over the next few months as this approach is constantly developing as you would expect.Our shows are to challenge the existing status quo of demand gen, ABM, pay-per-click and some of the more unsavoury tactics adopted by marketing departments to help you review your new business activities and grow your profitability.

Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?Is marketing ‘smashing’ their KPI’s? Do you feel like you’ve been shut down and silenced if you complain about their performance?We both know that not much has changed in B2B sales for the past ten years or so, and so it’s unsurprising you might be questioning what’s going to happen next.Since the emergence of marketing automation and demand generation, sales strategies have been hijacked by marketing, restricted the earning potential of salespeople, and cornered much of the available budget each year, simply because boards of directors have been misled by the empty promises of marketing.The reality is that sales has changed and if you try and bring back the hey-days of yesteryear you are going to be disappointed. finding interested parties is nigh on impossible and when you do find business prospect, they don’t want to meet you, and certainly not face-to-face.A quick heads-up, your prospects want to self-serve, self-educate and remain anonymous until they’re ready. Marketing have known this since 2014, when they found out 97% of businesses didn’t want to fill out a form. Did they tell you? No. Yet still they bang on about demand gen, lead gen and ABM.There are few opportunities these days to watch, listen, and evaluate a new approach that dispenses with marketing and places sales firmly back in the driving seat.Digital marketing and automation are the definitive ‘emperor’s new clothes. If there was ever a live show salespeople needed to watch, it’s this one. - 16/11/23: Discover The B2B Strategy For Getting New Business in 2023/4 #08- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! #09Also, check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Salespeople need to lead the way. Learn and add these new skills to become irreplaceable!Change your strategy before your competition does. This will be your new gold-rush!

The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.This doesn’t mean it’s another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!Join me in this week’s live show where I walk you through my journey from starting out in technology sales in London’s West End through to where I am now, attempting to communicate this message to every B2B organisation in Technology, SaaS & Services Sales.🗓️ If this resonates with you, join me on Thursday when I will explain my decisions, talk about the failures I and other business made and ultimately what has driven me to this point in time. It’ll be a bit of fun too as I drag out some of the old photos 😊Upcoming Live Shows:- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.

When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. Everyone wants the new idea, product, or plan to work.  But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.What if the foundation is flawed?  What if the basis of our business intelligence is misguided but we have never had these errors pointed out?  What if we are too blinkered, or worse misled, to even want to investigate these issues?Well, that’s what has been happening for the past ten to fifteen years.  No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.Repetition has been the mantra of marketers.  Why change a strategy that keeps paying them a salary?  Why do anything different than all the competition.  No one can be fired if everyone is doing the same thing – right?🔥 The B2B Live Show Series You Can't Afford to Miss 🔥Ditch Your B2B Marketing Playbook — The Clock's Ticking!  You’ve been force-fed a 20-year LIE. The B2B landscape has been crippled because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the same way you would impulse-buy trainers.🗓️ If this resonates with you, join me this Thursday when I will be exposing the sins, we have all committed and will continue to do so, until such time as we are ‘brought into the light!’.  We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!Upcoming Live Shows:- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.Change your strategy before your competition does. This will be your new gold-rush!

26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! -  Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you.When it comes to sales and marketing in the B2B arena, I can safely say you’re going to be in for a bumpy ride and quite possibly you’ll lose your company – why – because in the main, you are being told a bunch of ‘huey’ because very few, if any, know the necessary blend required to build an effective sales and marketing team – fact. If you think I’m talking nonsense, join me this Thursday at 11:00am (or watch on catch-up) to learn why Recruitment and Talent Acquisition are unable to fulfil the roles they purport to offer in today's cut-and-thrust of B2B Technology, SaaS and Services, sales and marketing.  🔥 The B2B Live Show Series You Can't Afford to Miss 🔥 Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking! Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers. 🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else: - 26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing! - 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know! - 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home! - 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action. At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:- 19/10/23: B2B Marketing – Are Digital Marketers & SaaS Killing your Business?- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken for B2Bs!- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:- 12/10/23: CEOs – Stop Steering Towards the Iceberg!- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!For more information, visit here: https://lnkd.in/eXXCS8pH or visit our website here: https://salesxchange.co.uk

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!Below is the advert text being promoted on LinkedIn: -🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:- 05/10/23: SMEs & Giants – One Size Fits None!- 12/10/23: CEOs – Stop Steering Towards the Iceberg!- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!Visit our LinkedIn company page for details of the next live stream (click)

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!Below is the advert text being promoted on LinkedIn: -🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:- 28/09/23: Investors – VCs & P.E. Copycat Business Plans Exposed!- 05/10/23: SMEs & Giants – One Size Fits None!- 12/10/23: CEOs – Stop Steering Towards the Iceberg!- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!Visit our LinkedIn company page for details of the next live stream (click)

Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner.  This final live stream show in this series, discusses how businesses can use Live Streaming for Digital Selling to include email and social media advertising to reach their total addressable market more effectively than traditional telesales or cold calling.Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling ReviewThe content below offers a written guide to embracing Live Streaming and Digital Selling, providing practical tips and real-life examples that will change the way businesses approach sales and marketing.

SummaryLive Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly revolutionising the way your whole industry engages with prospects.I share a groundbreaking approach to B2B sales and business development. You will learn how combining email marketing, social media ads, and weekly live streams can skyrocket your company's growth, outperforming traditional telesales and cold calling methods. Discover key takeaways, FAQs, and a conclusion that will leave you eager to embrace these innovative strategies.Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Events & RoadshowsShow 6 - Live Streaming: Digital Selling Review

Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale.  This is the Digital Selling strategy that only a few businesses will do straight away because they’re the innovators and early adopters!  There is a window of opportunity for business who embrace this strategy because it will be first-come-first-served and because those businesses will create the maximum awareness and engagement before their competition can.In this article, you will learn how your business can grow and reach you total addressable market through a combination of email, social media advertising banners, and weekly live stream shows. This innovative approach will replace traditional telesales and cold calling, providing a more effective and profitable way to engage prospects.As a seasoned business professional with over 30 years of experience, Nigel Maine shares his insights and strategies in this series of six live stream shows. Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling ReviewPut some time aside to watch the series as it will change your outlook on new business generation and B2B Sales!

Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years of experience, I have discovered a more effective and profitable way for businesses to grow and reach their total addressable market, using a combination of email, social media advertising banners, and weekly live streaming shows.Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling ReviewI hope you enjoy the above video as I explain all the relevant aspects of Live Streaming & B2B Promotion.

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: -Show #2 Creating Content Prospects WantThe Problem with Marketing & ContentDark Funnel & Dark SocialBrochures & BooksThe Difference Between Blogs & ArticlesPersonas vs Relevance – Primary/Secondary…Create Anything a Prospect WantsJust to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling Review

B2B new business development is in desperate need of change.  After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.The issues surrounding poor business performance in terms of sales is self evident.Listen to this podcast and make your own decision what your business should do next.

When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO.  However, when it comes to new strategies and direction, one can only execute plans based upon the available information.When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget.  And that's exactly why there's a problem.  The budget marketing have been depleting has proven to be wasted and to drive this home, the average tenure of CMOs is dipping below eighteen months.Every business needs new sales and new customers, but it's not as easy as some think.  Because of the complexity relating to marketing, sales, IT, customer service and success, a new perspective is desperately needed to help steer your business through this problem and it's not a matter of cost (it will cost pennies!).After my thirty five years in business, I can confidently say you will have never listened to or read anything like our recommendations how to restructure your B2B organisation, yet as CFO, you are the only person who will dispassionately review any recommendation, based upon the financial viability and benefit to your company.This will be the most exciting and revealing 60 minutes you will have encountered about the possible new direction your business can follow to increase sales and growth whilst at the same time reducing operating costs and increasing profitability.If you want to download a written copy of the podcast which includes the diagrams and statistics, follow this link to the salesXchange web page.

So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business.  The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank.