The greatest positive impact you can have on your “audience” (clients, members, students, attendees, customers) is to “close-the-loop”: share back some results you gathered from the surveys they answered. This proves that their voice was heard, shows them how they compare to others and is the biggest WIIFM (what’s in it for me) possible.
Doc Champagne explains why Closing-the-Loop is the most important of the 9 Principles of Customer feedback. It generates the highest possible response rate and creates a huge WOW factor because it is so rarely done.
Visit http://MatthewChampagne.com/PodcastGift to download your free infographic of The 9 Principles of Customer Feedback. I’ll also email you an explainer video so you can quickly and correctly apply these principles to keep your clients, members, students and customers forever.
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Dr. Champagne named "Technology Visionary" by SURVEY Magazine