What Everyone Overlooks when Gathering Feedback

Keep Your Customers Forever

20-01-2021 • 8 mins

When we ask customers, clients, members, students, or attendees for FEEDBACK, we must include both the HOW and the WHY in our instructions. The result is meaningful, specific, honest comments from your audience from which you can take proper action.

Forgot to include these two critical components? The result is vague, irrelevant feedback that is not representative of your audience. So simple to apply the HOW and the WHY – just give a listen!

Key Points:

  • The worst thing you could EVER tell your audience is “Take your time to help us improve our products and services”. So why does everyone do this?
  • The magic 12 words will demonstrate the WIIFM for your audience and they will respond with the feedback you need to improve
  • Don’t ever include “Any additional comments?” or other open-ended items on your evaluations or surveys – will cause you great harm

Your Gift!

Visit http://MatthewChampagne.com/PodcastGift to download your free infographic of The 9 Principles of Customer Feedback. I’ll also email you an explainer video so you can quickly and effectively apply these principles to keep your clients, members, students, and customers forever.

Learn More:

Read “The Survey Playbook”: Amazon & Kindle

Subscribe to my YouTube Channel to Keep Your Customers Forever

Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here

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Dr. Champagne named "Technology Visionary" by SURVEY Magazine