No. 03- How CTE can leverage social media to recruit/retain students and build relationships with the community

Drive CTE with Penn State

16-01-2022 • 40 mins

In this episode, How CTE can leverage social media to recruit students and build relationships with the community, we speak with Mr. Michael Katch to get his views on using social media in CTE.

Mr. Katch shares his perspective on why social media is important for CTE student recruitment/retention and how it can support building and sustaining community relationships.

Additional resources –
ACTE - Social Media Advocacy

Final Site.com- School Social Media Examples

Maryland Public Schools: Social Media How To Guide

Piper Jaffray - Taking Stock with Teens Survey, 2019

PACTA – Using social media for student recruitment and retention (2016)

Advance CTE – Promoting Career Technical Education: Social Media Guide (2021)

Guest speaker profile –

Michael Katch is a career and technical education (CTE) educator and advocator with over twenty years of experience in CTE education and administration. Mr. Katch serves as a Career and Technical Distinguished School Leader for the Pennsylvania Department of Education, Bureau of Career and Technical Education, where he provides expertise and leadership to assist career and technical centers in identifying instructional or systematic barriers and critical gaps to improving student and school achievement.

To cite the podcast –

M. Border & J. Matu (Hosts). (2022). How CTE can leverage social media to recruit/retain students and build relationships with the community (No. 03) [Audio podcast episode]. In Drive CTE with Penn State.

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