Start Getting Better Sleep | Bleep Sleep CEO, Rebecca Holland New

On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on: [1:16] - Why such a large percentage of the population has issues with their sleep  [2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment [7:17] - How she adapted the company’s approach to advertising since joining  [14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before